Graphic Design The Sheffield College

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1 MODULE TITLE Preparation for Industry MODULE LEVEL 5 MODULE CREDIT POINTS 10 SI MODULE CODE (if known) N/A MODULE JACS CODE SUBJECT GROUP Graphic Design The Sheffield College MODULE DELIVERY PATTERN ( as applicable or give dates for non-standard delivery) NB "Semester 3" ends on 31 July each year LONG (2 semesters) SHORT (1 semester) NON-STANDARD DELIVERY Sem 1 & 2 Sem 1 Start Date Sem 2 & 3 Sem 2 End Date Sem 3 MODULE ASSESSMENT PATTERN ( as applicable - also complete Table A, Section 5, below) Single Module Mark with Overall Module Pass Mark of 40% Single Module Mark - Pass/Fail only Up to Three Assessment Tasks with Pass Mark of 40% for each Task and Overall Module Pass Mark of 40% Up to Three Assessment Tasks - Pass/Fail only Overall Module Pass Mark if other than 40% (subject to approval) % MODULE INFORMATION ( as applicable - also complete Table A, Section 5 Is a timetabled examination required for the assessment of this module? Is a timetabled examination required for the reassessment of this module? Is the module delivered wholly by Distance Learning (ie. not timetabled at SHU) Are any staff who are responsible for teaching on this module non-shu employees? MODULE STATUS ( as applicable to status of module in the context of current proposal) Unchanged: an existing module, presented as unchanged from previous years Modified: an existing module being modified as a result of this validation, eg. changes to delivery or assessment pattern, title, credit weighting etc New: new module to be approved through current validation process If status is 'Modified', please give date when modified version is to be available from Breakdown of notional study hours by type (Typically requires 10 hours of notional study time for 1 CATS credit) Tutor-Led (Contact Hours) Tutor- Directed Study Modified Version Available from September 2011 Self-Directed Study TOTAL STUDY HOURS for this Module Course this module runs on: FdA Graphic Design [The Sheffield College: Norton]

2 1 AIM OF THIS MODULE This module supports you through planning your applications for employment within the workplace. It prepares you for interviews and considers issues and techniques of presenting yourself and your work. The module activities encourage you to devise successful strategies and formats for self-promotion and will introduce a broad range of communication and presentation skills. The module introduces issues relating to contemporary practice in order to develop your knowledge of and critical thinking about your selected field/career path. The module supports you in identifying the main areas of employment and in establishing contact with key organisations and opportunities within your chosen career path locally, regionally, nationally and internationally. Case studies, and input from course staff and/or outside practitioners and agencies will provide a realistic platform for self-determined activities. You receive guidance to focus your planning and work production to produce a portfolio and develop an individual and personal approach to employment application. 2 LEARNING OUTCOMES - BY ENGAGING SUCCESSFULLY WITH THIS MODULE YOU WILL BE ABLE TO: 1. Make informed decisions and draw conclusions about preparing for employment within the graphic design and visual communications industry. 2. Summarise your understanding of the essential aspects of and key issues in current design practice in the workplace. 3. Identify, access, and use professional contacts as a database for seeking employment. 4. Produce appropriate written and visual material for use in employment applications. 5. Prepare and present your work and yourself in an employment situation/context. 3 THESE ARE EXAMPLES OF THE CONTENT OF THE MODULE The module will be taught by lectures, seminars and tutorials and through short assignments set by academic staff or visiting practitioners. Subjects included in this module include: Identifying the main areas of employment. Establishing contact with key organisations and practitioners. Issues that bear on contemporary practice related to selected field/career paths and employment within the workplace. Issues and techniques of presenting yourself and your work, communication and presentation skills. Planning your applications for employment within the workplace. Preparation and production of a portfolio for employment application. Strategies and formats for self-promotion. Preparation for job interviews.

3 4 THESE ARE THE MAIN WAYS YOU WILL BE SUPPORTED IN YOUR LEARNING TO ACHIEVE THESE OUTCOMES Academic staff will provide tuition, handouts, key skills and study skills input in order to support your work. Case studies, and input from course staff and/or outside practitioners and agencies will provide a realistic platform for self-determined activities. You will receive guidance to focus your planning and preparation to produce an individual approach to employment application. Your portfolio will be compiled in response to portfolio surgeries, either by academic staff and/or design practitioners. These surgeries will help you to develop, organise and structure your design work. Access to, and the use of relevant and up-to-date databases of professional contacts, employers and organisations is essential in this module and will be provided by module tutors. You will need, and will have the use of studios, computer, IT and digital recording resources for this module. Opportunities for further personal development will be identified and actioned. 5 THESE ARE THE WAYS THAT WILL BE USED TO ENABLE YOU TO DEMONSTRATE YOU HAVE MET THE LEARNING OUTCOMES There will be 1 Assessment project task: Task 1: Employment Application Learning Outcomes 1,2,3,4 & 5 100% A journal to include: Research & investigation into job markets, potential employment opportunities, job types, their functions and requirements in terms of experience and skills. Identification of suitable companies and organisations, recruitment agencies and other professional contacts. A summary of the essential aspects and key issues in current design practice within the workplace. A written application for employment to a chosen design company. Suitable items for personal promotion. An analysis of interview protocol A personal portfolio of design work. TABLE A: ASSESSMENT TASK INFORMATION There will be 1 Assessment project task: ASSESSMENT TASK Task 1: Employment Application % weighting of overall module mark Duration of task 100% Approx 10 weeks No In-module retrieval available?

4 TABLE B: ASSESSMENT CRITERION/LEARNING OUTCOME RELATIONSHIP Task 1: Employment Application Preparation Investigation Information Development Presentation of your portfolio & yourself Learning Outcomes Make informed decisions and draw conclusions about preparing for employment within the graphic design and creative industries. Summarise the essential aspects and key issues in current design practice within the workplace. Identify, access, and use professional contacts as a database for seeking employment. Produce appropriate written and visual material for use in employment applications. Prepare and present your work and yourself in an employment situation/context. Minimum Pass Criteria Decisions are based on mostly logical reasoning and informed personal research. Some relevant and valid evidence is given for each conclusion. Summaries are reasonably concise and include most essential Appropriate professional contacts are identified and a basic database is evidenced. Employment application material is appropriate and mostly capable of use. Communication is generally clear and understandable and language and style are suitable for purpose. Work portfolio is mostly well presented and logically set out. Work demonstrates a range of experiences and skills suitable for chosen employment. Some creativity and originality is evident. Self-promotion items are suitable in content, format and form for the purpose and context. Items show some originality and individuality in content and presentation. Presentation of portfolio shows some structure, logical sequencing, organisation and logical reasoning and justification for its contents. Standard of work presentation is mostly to professional standards. Self-presentation exhibits some confidence and assurance; appearance, manner, demeanour and language is appropriate for the context. Communication is mostly clear and comprehensible.

5 6 THIS IS HOW YOU WILL BE GIVEN FEEDBACK ON YOUR PERFORMANCE Feedback is given in individual tutorials and in portfolio surgeries. Written feedback also will be given to the various assignments at the end of the module. Feedback on presentations will be provided orally, after the presentation, and then after dialogue, discussion and reflection, in written form. 7 THESE ARE EXAMPLES OF THE KEY LEARNING RESOURCES YOU WILL USE You will need and will have access to relevant studios, IT and computer facilities, the Library and the Learning Centre. Where possible, specific reference and learning materials (including advice on an up-to-date reading list) will be identified within the module briefing. REVISIONS Date May 2011 Reason Confirmed in FdA Graphic Design Sheff Coll validation