Appointment of. Marketing Manager

Transcription

1 Appointment of Marketing Manager For January 2019

2 Introduction: Lewes Old Grammar School prides itself on being a community which is moulded by the individual pupil s aspirations and needs. We believe co-education is the most natural way for pupils to learn. Working together, boys and girls develop natural friendships and interact with consideration in lessons and extracurricular activities. We believe in the rights of our pupils to think for themselves and express their views. Central to our vision is the conviction that each child is an individual who has valuable capabilities. These might be academic, sporting, creative, or they might be qualities such as leadership, social responsibility or organisational skills. To facilitate this our curriculum is one that provides opportunities that encourages our students learn how to think, more than simply what to think; that values questions above answers; creativity above fact regurgitation; and the pursuit of excellence above standardised performance. We believe that from an early age pupils must be given opportunities to take responsibility for their own learning and for their relationships with others. They will only take these steps if their self-esteem gives them the confidence to challenge themselves and appreciate the differences in others. Our outstanding pastoral care gives our pupils these chances. Of all the gifts a child can receive, none has more lasting value than a first-rate education in a school in which they will be happy and successful. Working in close partnership with parents, we know that each of our students will leave our school at ease with themselves, with the confidence to face the challenges of life. This is an exciting opportunity to join our happy, nurturing school which treats its pupils as individuals and supports them to find their own unique talents. You will work closely with the Headmaster and as part of the Senior Leadership Team, playing a critical role in bringing his vision to life and building the profile of the school. Hours of work: Salary & benefits: 2 days or 16 hours per week, term time only, plus 4 weeks some to be completed outside of term time and for events such as Open Days. Dependent on experience. Access to the Company Pension Scheme and a 50% discount on school fees Purpose of Job/Key objectives With the Headmaster and the Bursar, lead and implement the school s marketing and communications strategies in order to build the national and local profile of the school, and increase further competitiveness for places. You will support the strategic

3 direction of the whole school, working with senior colleagues on the promotion of the school s outstanding educational provision. Principal Duties Strategic Direction: With the Headmaster and the Bursar, develop a marketing plan that will bring the Headmaster s vision to life, widen awareness of the school, and increase applications and competitiveness Lead and develop the marketing, development and alumnae team to fulfil its remit Define a compelling proposition for the school in terms of positioning, values, tone of voice, messaging. Identify the macro issues facing the school, notably the challenges in the wider economic context. Analyse and understand the local competitive market, notably opportunities and threats Become an expert on the target market; demographics, lifestyle, geography, attitudes and channel preferences. Working closely with the Bursar, maintain an understanding of the school s commercial imperatives. Establish yourself as the Guardian of the school brand. Marketing: Exploit market research to inform the marketing strategy. Implement the agreed marketing strategy Oversee all advertising and all marketing materials, including the prospectus. Oversee and optimize the website, using it as a dynamic and motivating marketing tool. Champion the use of social and digital media to market the school and oversee all content. Develop a proactive plan to deepen relationships with Feeder Schools, working closely with the Headmaster. Manage external specialists and agencies, ensuring they deliver quality work, on time and on budget. Manage the school branding, ensuring a cohesive and consistent approach in all marketing. Communications/ PR: Work with the Headmaster and the Bursar on all internal and external communication, ensuring a consistent tone of voice.

4 Develop an external communications plan, targeting Opinion Formers, Journalists, Feeder Heads, Prospective Parents and local Community with appropriate messages. Working closely with the Headmaster, lead on media liaison and press relations. Where appropriate act as an ambassador at key public events and significant activities, ensuring that there is effective communication of the school s ethos and ambitions. Amplify good news, ensuring the right people are aware of our achievements and successes. Organise PR and press events, and attend them where relevant. Budget and Evaluation: Efficiently manage the marketing and communications budget. Make the case for additional investment to allow you to spearhead new initiatives. Ongoing analysis of the effectiveness of the marketing and communications initiatives. Qualities: Ability to engage with parents, teachers and opinion formers. Strategic rigour and the ability to see the big picture. Ability to manage multiple projects, work at pace and get things done. Professional, polished, motivated and innovative. Excellent writing skills. Excellent communication skills. Experience: You will be educated to degree level or equivalent, and have specialist knowledge and skills in the following areas: Experience in marketing, ideally within the education sector. Able to maintain, update and optimise social media. Excellent writing skills. A proven track record in project management. Able to manage a budget and keep track of costs. Leadership and management experience.

5 Please apply by 26 th November 2019 at 9am. The Application Forms will be available from the school website, please use the Support Staff Application form. Applications must be made using the school s Application Form, Equal Opportunities Form along with a covering letter of application, including full contact details of two referees. C.Vs will not be accepted without a completed application form. Any queries regarding the application process should be directed to the HR Manager, hr@logs.uk.com. Please send completed application forms to the HR Manager. Lewes Old Grammar School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants must be willing to undergo Child Protection screening appropriate to the post, including checks with past employers, the Disclosure and Barring Service and sign a self-disclosure form.