Biggest opportunities for small and medium enterprises (SMEs) in 2016 Survey report USA. October, 2016

Transcription

1 Biggest opportunities for small and medium enterprises (SMEs) in 2016 Survey report October, 2016

2 Table of Contents Project design P. 3 Results Summary P. 4 Year-on-year comparison P. 5 Comparison to countries of the same region P. 6 Sample composition P. 7 2

3 Project Design Method Target Group Small and Medium Enterprises (up to 250 full-time employees) Telephone Interviews (CATI) Average length: 6 minutes CEO/Owner, GM, CFO/Treasurer, COO/Head of Operations Sample structure Indication of a trend in score is significantly higher vs score is significantly lower vs interviews, representative in terms of enterprise size (# of full-time employees) and industry 3

4 SMEs in the consider Cost and expense reduction as the most promising business opportunity Results: Summary Cost and expense reduction (43.5%) perceived as the most promising business opportunity in the New customer segments (35.5%) and New sales channels (33% )evaluated as 2 nd and 3 rd most relevant business opportunities Compared to the 3 key opportunities, all other criteria perceived as considerably less decisive 4

5 Cost and expense reduction perceived as most decisive business opportunity Results: Year-on-year comparison Statistics in % Diversification of product range or services New sales channels (e.g. Web-trading) New customer segments Acquisition of competitors Expansion to foreign markets Attractive credit terms Improve the employees pool Regulatory / legislation change Cost and expense reduction New business technologies (e.g. mobile / tablet computing) I don't foresee any opportunities for my business at present (n=200) 2015 (n=200) 2016 score is significantly higher vs score is significantly lower vs Q2: Which of the following do you view as the biggest opportunities for your business at present? Please select up to three answers. Base: n=200 5

6 Cost and expense reduction, New customer segments and New sales channels are most promising opportunities Results: Comparison to countries of the same region Note: A fair country comparison needs to consider both the chart on the left (bubbles) and the chart on the right (ranks). Statistics in % Ranks Diversification of product range or services New sales channels (e.g. Web-trading) New customer segments 36 2 Acquisition of competitors 11 8 Expansion to foreign markets 13 5 Attractive credit terms 7 9 Improve the employees pool 6 10 Regulatory / legislation change 13 6 Cost and expense reduction New business technologies (eg mobile / tablet computing) I don t foresee any opportunities for my business at present % 16 30% 31%+ Q2: Which of the following do you view as the biggest opportunities for your business at present? Please select up to three answers. Base: n=200 6

7 Sample Composition 1/2 Function and full-time employees Statistics in % North America Function CEO/Owner 39.0 CFO/Treasurer 11.0 COO/Head of operations 12.0 General Manager 38.0 Full-time employees 0 employees to 9 employees to 19 employees to 49 employees to 99 employees to 250 employees

8 Sample Composition 2/2 Revenue and Industry Statistics in % North America Revenue* Up to 2 Million EUR 28.0 More than 2 to 5 Million EUR 19.0 More than 5 to 10 Million EUR 8.5 More than 10 to 50 Million EUR 6.5 More than 50 Million EUR 1.0 Industry Agriculture 3.0 Manufacturing and construction 18.0 Wholesale and retail trade 20.0 Information and communication 8.0 Financial activities (including insurance) 12.0 Administrative and support service 2.0 Public administration 2.0 Transport and storage 10.0 Accommodation and food service 11.0 Consumer services 5.0 Other service activities 9.0 *Figures don t sum up to 100% due to DK / No Answer 8