Building Relationships Through Social Media

Transcription

1 Building Relationships Through Social Media

2 Hello! Sarah Crumrine Minnesota Council of Nonprofits - Communications Coordinator Young Nonprofit Professionals Network, Twin Cities - Board

3 Why Social Media?

4 Why Social Media? A way to build relationships with supporters, donors, and potential supporters/donors Cost-effective way to promote your organization Build awareness about the great work that you do Great way to increase financial and inkind donations, get volunteers, and overall get the support your need to keep your mission moving forward

5 Different Platforms

6 Difference Between Platforms Facebook Still the most-used platform Multiple ways to share content (ads, boosted posts, organic posts, photo, video, text, surveys, FB Live) Nonprofit-Specific tools (fundraising) Twitter Great for engagement don t just broadcast! Great way to connect with other organizations Instagram Creatively show off your organization Stories feature is taking over Ability to make your profile a business profile access to analytics People love visuals!

7 Other Platforms LinkedIn Way to attract talent Utilize groups and engage in topic discussions establish your organization as a leader YouTube Great if you have the time to devote to it Shorter videos are best! Snapchat, Google+, Pinterest Not useful for most organizations, especially if you have limited capacity

8 Crafting Your Plan

9 Crafting Your Plan Set S.M.A.R.T. goals that align with your organization s mission Specific, Measurable, Attainable, Relevant, Time-bound Learn your audience Do an audit what s working and what isn t working? Choose your platforms not everything works for everyone Create a calendar

10 Building An Audience

11 Add a human element Building An Audience Tug at the heartstrings Play to your organization s strengths set yourself apart! Interact, interact, interact! Conversation is key! Be strategic about segmentation Don t be afraid of promoting posts

12 Engagement Do s and Don ts

13 Engagement Do s and Don ts DO: Use humor! DON T: Go overboard

14 Yes!

15 No!

16 Engagement Do s and Don ts DO: Use humor! DON T: Go overboard DO: Stand up for causes your organization believes in DON T: Endorse or speak ill against candidates

17 Yes!

18 No!

19 Engagement Do s and Don ts DO: Use humor! DON T: Go overboard DO: Stand up for causes your organization believes in DON T: Endorse or speak ill against candidates DO: Respond to criticism of your organization DON T: Be unprofessional or let your personal anger shine through

20 Yes!

21 No!

22 Engagement Do s and Don ts DO: Use humor! DON T: Go overboard DO: Stand up for causes your organization believes in DON T: Endorse or speak ill against candidates DO: Respond to criticism of your organization DON T: Be unprofessional or let your personal anger shine through DO: Have fun!

23 Marketing and Fundraising

24 Engage through volunteerism Marketing and Fundraising Utilize basic engagement tactics Find a unique angle why should someone donate to you instead of another organization? Understand why people give and use to craft your marketing: Top Reasons: Mission, Making a Difference, and Personal Satisfaction

25 When It Goes Wrong

26 Own up to it and be sincere When It Goes Wrong Create a plan to fix it Don t overuse explanations Avoid the phrase If we offended anyone Don t dwell on it, but don t make the mistake again

27 Yes!

28 No!

29 Maybe!

30 Social Media Tools

31 Social Media Tools Hootsuite/Buffer Canva Native analytics tools SocialMention, Google Alerts Infogram, Piktochart Grammarly Unsplash Templates ClickToTweet Any more? Google Fonts

32 Questions?

33 Thank