Trends in Corporate Volunteering. Federation of Korean Industries November 10, 2005

Transcription

1 Trends in Corporate Volunteering Federation of Korean Industries November 10, 2005

2 Rationale for Corporate Volunteering Good for the community - new talent, problem-solving, resources Good for employees - personal development, satisfaction Good for the company - image, consumer relations, community relations, stronger workforce

3 Trends in Corporate Volunteering Globalization Value in developing workers Use of technology Measurement

4 Globalization Multinationals - Exporting into their systems Home-grown Transfer of best practices Need to develop models that fit different cultures, traditions, expectations

5 Brazil Case study of strategic development efforts Tied closely to national effort to promote volunteering Highly credible leadership business and government Recognized and respected both multinational and home-grown

6 Key Elements in Brazil Initial research Conceptualization in a Brazilian context Ongoing discussion Models - Voluntarios das Gerais leadership from business association - V Day adapted from US model - V2V new use of technology - Vale do Rio Doce emphasis on employee teams

7 Value in Developing People Volunteering has a strategic value as a way of developing: New knowledge New skills Leadership Self-confidence Personal fulfillment

8 Benefit to the Company Complements other employee development efforts High return on investment Better motivated employees Employees with new skills and confidence in their leadership ability

9 Lord Allen Shepherd, as CEO of Grand Metropolitan (Diageo) (UK) Volunteering is an important tool for management development.it s learning not only in terms of experience actually out on the street, but also learning how one can participate in complex situations, which otherwise in a big corporation, you may not have an opportunity to do until much later in life.

10 Some Examples General Mills (Pillsbury) hands on skill matching through Volunteer Resource Center and Management Assistant Program (MAP) Unilever Development through Service: Worksheets, checklists, briefing notes, evaluation forms Booz Allen Hamilton Professional Development through Community Service: Match development areas with suggested actions

11 Accenture Accenture provides a Accenture Development Partnerships Program which includes community partnership activity. They have found that those who took part in this program conduct better client relationships and have a higher percentage of being promoted.

12 Pillsbury, Bank of America and BellSouth Three very different companies with similar programs for Development through Volunteerism Competency checklists where employees can indicate which particular competencies they wish to develop for their current or future job responsibilities Development opportunities, matching the competency wishing to be acquired with volunteer roles ways of practice Employee development map Project commitment and evaluation forms

13 Expanded Use of Technology Marketing Matching Project management Tracking Dollars for Doers financial contributions to organizations where employees volunteer Online volunteer opportunities

14 V2V Designed to create a community of volunteers Volunteer opportunities driven by employees Complements organized corporate program Puts employees in charge can result in higher level of motivation and ownership

15 Measurement Performance how are we doing against standards for excellence? Results how can we quantify the results we are getting from our work? Impact what difference are we making?

16 Performance Indicators for World- Class Corporate Volunteering Developed and tested with companies Designed to be used internationally Use generally accepted best practices Designed to collect data from stakeholders Easy to use online survey instrument Pinpoints strengths and weaknesses

17 PI Structure 6 Essential Elements 12 Indicators 60 Measures Online tool allows for segmentation of data by stakeholder group Both quantitative and graphic compilation

18 Essential Elements Leadership Commitment and a Positive Organizational Environment Policy Framework that Enables High Performance Strong Partnerships with the Community Managing for Impact, Sustainability, and Innovation Learning from Action Leadership for Community and Business

19 Measuring Results Typically is quantitative measure what can we count that shows us what we are getting for our efforts? Examples: - number of employees - hours volunteered - number of projects - number of people touched - estimated value of volunteer time - employee satisfaction - community partner satisfaction

20 Measuring Impact What difference has our work made? - to our volunteers - to those we serve - to the community - to the company Requires some form of pre- and post-test or observation Usually done anecdotally

21 Alternatives Best available data Reports from people or organizations served Reports from volunteers Reports from other observers Interviews Maximize credibility by using outside help in collecting and analyzing

22 About Me Kenn Allen, Ed.D President Civil Society Consulting Group LLC th Street NW, Suite 700 Washington DC Tel: Web: