Wednesday, 17 March 2010 Requirement and Tools to Address Soft Power Challenges

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1 Wednesday, 17 March 2010 Requirement and Tools to Address Soft Power Challenges Panel: Building Community Resilience Panelists LtGen (ret.) John F. Goodman COE MG David A. Morris USJFCOM Mr. Earl Wyatt OSD-AT&L CAPT Robert Gusentine SOCPAC

2 HA/DR - Soft Power - & - Tools - to Address Soft Power Challenges -- Unifying Concept to achieve positive change -- Common Framework to coalesce effects -- Common Framework to assess Progress toward Enduring Outcomes To enable planning, execution and assessment -- In order to do what --

3 Who we are We are the U.S. Center for Excellence in Disaster Management and Humanitarian Assistance (COE) directed to educate, train, research, and assist in disaster management and humanitarian assistance operations: Department of Defense organization with a global mandate Reports to U.S. regional combatant commands Established in 1994 Government funded o Broad funding authority Partner with U.S. agencies and Departments Partner with: o International Countries o International Organizations o Non-government Organizations o Foundations o Institutes o Universities o Private Sector 3

4 Operational Approach to Foster Resiliency Continual Identify HA/DR best practices Develop HA/DR operational concepts Operational Assessments Capacity-Building Foster Resilient Societies/Communities through HA/DR Develop comprehensive and sustainable Resiliency Tools Foster broad partnerships Disaster/ Emergency Response Advise, embed and assist in disaster management Advise and assist in Disaster / Operational Assessment 4

5 Soft Power Influence to Foster Resilient Societies & Communities Dysfunctional Communities Community Development Stable Communities Corruption Transparency Good Governance Extreme Ideology Cultural Distance Culture / Essential Values Vulnerability Stability Security 5

6 Supporting Concept Foster Resilient Societies / Communities Enabling Functions: Interagency Coordination Civil-Military Coordination Functional Concepts Development / Risk Management Risk Mitigation Response, Recovery & Transition Development / Revitalization Human Development & Resiliency Strategic Outcomes ive and Responsible Governance Sustainable & Broad-based Growth ive Support of Social Capacity Strengthened Vibrant Society Robust Defense & Law Enforcement 6

7 Risk Assessment Preparedness Risk Assessment NATIONAL DISASTER MANAGEMENT CAPACITY Russia Criteria Coherent plans for Disaster Management Rehearsal and exercises for plans Capable of Information management Capable of effective Interagency collaboration Operational Capacity Developing Capacity Limited Capacity Forecasting Challenges Yap Fiji 1 7

8 Operational Concept Fostering Resilient Societies/Communities Characteristics of Resilience Collective Will - Maintains functioning when faced with adversity - Returns to baseline functioning as quickly as possible - Revitalizes disrupted sectors through innovation Resiliency: Characteristics of Successful Societies / Communities Resistance Level of functioning Goal resistance Level of functioning Recovery Level of functioning Revitalization Goal threshold Time Predict Anticipate Resist Absorb Respond Recover Improvise - Innovate Time Time

9 Understand the Characteristics and Hierarchy of Societal Functioning Liberty Identity Creativity Learning Community Protection Disruption Subsistence Resist Shelter Water Food Clothing Respond Recover Revitalize Nurturing Services Critical Services Essential Services Promoting Services

10 Resilient Society Framework & Functioning Foster Good Governance Enable Robust Economy Enhance Societal Capacity Strengthen Social Cohesion Ensure Common Defense Rule of Law Financial Sector Energy Common Values Security Forces Policy & Planning Trade & Investment Education Social Parity Border Defense Phases Resist Response Recovery Revitalization Preparation Mitigation Resilient Societal Characteristics ive and Responsible Governance Sustainable & Broad-based Growth ive Support of Social Capacity Strengthened Vibrant Society Robust Defense & Law Enforcement

11 Enhance Societal Capacity Strengthen Knowledge Assets Enable Resource Independence Create Social Cohesion Foster Good Governance Humanitarian Assistance Education Economy Cultures, attitudes & motivations Leadership Public Health Communication & Information Sustainable Development Social Parity Security Phases Resist Response Recovery Revitalization Preparation Mitigation Resilient Community Characteristics Safe and durable society Socially responsible, sporting individuals Strong and stable families Human dignity upheld Inspired and committed youth

12 Village Common Operational Picture Terracing of crops Bridge to capital city Recycling center Cellular tower Enclosed latrines Bridge to other markets School Research/ Demonstration nursery Animal husbandry Marketplace Health clinic Local place of worship Early warning sirens Fish farm Police station Borehole well Community bank Granary Community hall Seed bank Resilient Village Concepts Societal Capacity (Public health, infrastructure, disaster preparedness, response) Intellectual Capital (Education, communication, information, research, innovation) Resource Independence (Economy, resource management, sustainable livelihoods) Assessment Assessment Assessment Earthen dam Social Cohesion (Gender parity, social protection, community involvement) Good Governance (Leadership, integration, policy & planning) Women s co-op center Assessment Assessment Early warning tower Water storage tanks Reforestation

13 Creating a Common Framework PLAN Transition Point Response Recovery Revitalization EXECUTE EFFECT 13

14 Common Soft Power Framework Assure Protagonists Manage Perceptions Encourage Moderates Efforts Build Alternate Vision Deter Antagonists The Method Develop Communities Objectives and s Develop Social Capacity Build the Coalition Influence Behavioral Intent Undercut the Message Deny Access to the Population 14

15 Measuring the of Soft Power Countries Access Participation Cooperation Partnership Strategic Relationship Bangladesh Cambodia Japan Traditional Audiences within a Country Despair Belief Hope Expectation Trust Partnership Government Military Civilian populace Affiliations / Confederations Despair Understanding Belief Hope Expectation Trust Individual or family Tribal /Sect Village District/ Province

16 Operational Assessment Enduring Outcome How well did I do? How well am I doing? GOAL EFFECT Protect the Homeland Build Partnerships Promote Regional Fora How far have we come along? How are we moving towards goals/effects? Foster Resilient Societies How far do we have to go? Defeat Extreme Ideologies 16

17 Assessment Front-End AOR view Sub-Regional view Country view Consolidated portrayal Determinant Areas Determinant Categories Data Operational Enduring Outcome Overview Sub-Regional Objectives Country Objectives Activities Indices Indicators MOPs/ MOEs Data 17

18 USPACOM SouthCom SouthCom and/or DoS and/or DoS and/or DoS Building Enduring Influence USPACOM and/or DoS USPACOM SouthCom and/or DoS and/or DoS USPACOM Long-term Development Phase 1 Create Access Phase 2 Enhance Participation Partnership Phase 3 Broaden Strategic Relationship Trusted Partner SouthCom/ JTF JTF / JTF Component SouthCo JTF / Componen m/jtf t JTF / Componen t Components / Other DoD Effort Year 1 Year 10 or longer

19 Economic Military Objective Military Objective Information Information Objective Information Objective Aggregating Soft Power s Military Military International Diplomatic Objective Diplomatic Objective Economic Objective Economic Objective International Objective International Objective Trusted Partner Trusted Partner Diplomatic Diplomatic International

20 Discussion