Human Resources Asia 1

Transcription

1 Human Resources Asia 1

2 HR Team Information: Korea Talent Acquisition Campus Recruitment and Trainee Programme 2016

3 Company Profile at A Glance : La Perla is the leading Italian lingerie and beachwear maison, founded in 1954 by the talented corset maker Ada Masotti. Artisan heritage, knowledge of the female body, a blend of innovation and tradition and a strong Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia s family holding and already active in the fashion industry through the world s largest model management network, operating under the brands Elite, Women and The Society. Under the new ownership, the company is undergoing a thorough turnaround process, supported by massive investments (USD 290m by the end of 2014, USD 400m by the end of 2015), with a strategy aimed at building on and expanding its heritage luxury positioning. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. Appendix - La Perla Company Profile SS 2016

4 HR Team Information: O Store Structure and Picture E.g. Cheongdam Flagship Store (450sqm)

5 HR Team Information: O Store Structure and Picture E.g. Cheongdam Flagship Store (450sqm)

6 HR Team Information: Korean stars at Cheongdam Flagship opening ceremony O Hye-Young Lee with LA PERLA Freesia Cha Seung Won with LA PERLA Raffia Kim Sa Rang with Compliments and Daily Design

7 HR Team Information: Korean stars at Cheongdam Flagship opening ceremony O

8 HR Team Information: O Korea Retail Organization Chart (total headcounts: 50) Retail Manager CHEONGDAM FLAGSHIP STORE Seoul 450sqm opened GALLERIA WEST Seoul opened THE SHILLA ARCADE Seoul opened HYUNDAI DEPARTMENT STORE Pangyo Seoul opened LOTTE MAIN STORE Seoul 98sqm opened LOTTE BUSAN MAIN STORE Busan 60sqm will open in Aug 2016 SHINSEGAE HANAM Hanam 99sqm will open in Sep 2016 SHINSEGAE SIMON Premium Outlet Yeoju 150sqm will open in Sep 2016 SHINSEGAE MAIN STORE MYUNGDONG Seoul 35sqm open in Oct 2016 SHINSEGAE DAEGU Daegu 45sqm Open in Dec,2016

9 Talent Requisition from University or College Identify and acquire potential trainee talents via systematic evaluation HR Team Information: Mentor System Set the Mentor for each trainee & period coaching evaluation Store Trainee CDP (Career Development Plan) Set clear career development plan for each trainee & period performance KPI evaluation.

10 HR Team Information: Career in La Perla Korea We are keeping an ambitious expansion plan in Korea. University and College graduates can have an opportunity for a fast career if joining La Perla family, they will join us at store management or store sales trainee level and we will be looking to develop them quickly into a Store Sales or Store Management positions. Our value is the internal promotion based on their potential. La Perla s corporate culture is characterized by Team work, Open communication, Horizontal processes, Transparency, Flexibility, Passion, and High demanding. These principles are the grounds of the personal commitment focused to customer satisfaction. La Perla offers its employees a dynamic and international environment that values their ideas. La Perla values job stability, training and internal promotion. If you are interested to take part of the Career Development Plan in Korea, you only need to experience in the stores, speak local language, meanwhile a good understanding of luxury fashion.

11 HR Team Information: Store Trainee Candidate Profile PERSONAL PROFILE & CAPABILITIES: Enthusiasm on La Perla brand and product, good understanding to luxury fashion, very aware of current fashion trends, enjoying dealing with customers, communication and teamwork, energetic, self-motivated, salesoriented personality. ACADEMIC BACKGROUND University or College education background, outstanding scholarship performance is preferred LANGUAGE SKILLS Fluent in Korea language, English or Chinese skills is a plus OTHER KNOWLEDGE Computer skills

12 Store Supervisor Assistant Store Manager Store Trainee Sales Assistant Sell, assist and gain a loyal client Finalize sale (cross selling, up selling) Complaint management and post-sale service Give information and suggestions to take care of the product Customer assistance: listen to the client, introduce the product, being able to condition in the product choice. Sales, assistance and gain client s loyalty : keeping the database updated, Customer Relationship Management. Higher sales individual target level than Sales Assistant. Supervise and coordinate daily activities: planning and reaching of sales targets Promote the boutique in the surrounding area (Luxury hotels, local opinion makers, local associations) Data and boutique reports analysis and management; Administrative and corporate guidelines to be applied by all boutique team members Stock management. Verify unsold and range of products.

13 HR Team Contact Information: Lily Shen Ellery Guo: Diana Shen: Thank You!