Welcome from your USA Shooting Media & PR Department

Transcription

1 Welcome from your USA Shooting Media & PR Department

2 Today s Agenda: What We Do Road to Rio Media Training Explained Coach/Club Tips

3 What We Do Press Releases (228 per year) Newsletter (1 st Wednesday of Every Month) USA Shooting News (5 times/year) Website Social Media (YouTube, Instagram, Twitter, Fa Photographs (Flickr) Media Training

4 Media Training Overview USA Shooting Ambassadorship: Shooting for Character, Virtue & Engagement Cultural Sensitivity Media Interview Best Practices Social Media Tips References

5 This Vs. That

6 This Vs. That

7 USA Shooting Ambassadorship USA Shooting Team athletes are uniquely positioned as role models of the shooting sports industry. Representing your country is every young sportsperson s dream.

8 USA Shooting Ambassadorship Being a USA Shooting Team member is a PRIVILEGE that comes with tremendous responsibility and MUST be taken seriously. Here are a few tips to help you in your role as a USA Shooting Ambassador. Co-Brand Share Represent Engage

9 Cultural Sensitivity As athletes, you have more social layers to your lives than most people: teammates, fans, family, sponsors, country who may challenge your beliefs. Recognize how your values, beliefs and learned behaviors affect others.

10 Cultural Sensitivity Remember, you never know who is hearing the terms you use and how you re using them. Think of how those people in those groups would be impacted. Tips to help you be more aware: Ask for help Be the change The Golden Rule

11 Media Interview Best Practices Delivering Compelling Messages 1. Set an Agenda Begin with end in mind 2. Craft Key Messages Talk in sound bites Describe, Differentiate, Benefit 3. Prove Your Points 4. Ready for Q&A 5. Make a Lasting Impression

12 Media Interview Best Practices Top-10 Tips in Dealing w/ the Media 1. Be personal 2. Be prepared 3. Be professional & respectful 4. Be engaging 5. Be accommodating

13 Media Interview Best Practices Top-10 Tips in Dealing w/ the Media 6. Live by the Locker room code 7. Know how and when to say, no comment 8. Do not lie or mislead 9. Avoid off the record 10. Act like this is fun

14 Social Media Training

15 Social Media Training

16 Social Media Training Perception IS the reality Be a good social citizen What you post, EVERYONE can see Be genuine. Be yourself. Seriously. Practice Safe Social

17 Social Media Training Do not tweet anything said in confidence or in private. Respect your teammates. Public vs. Private Avoid Cussing Don t fall victim to social media stupidity Relationship drama is best left for a more private audience.

18 Social Media Training Don t be pictured with alcohol or holding a alcoholic beverage. Don t Spew Hate Don t gripe and moan Never post anything you would not be willing to say in a television or radio interview.

19 In Conclusion Eight Key Reminders 1. Land of Opportunity 2. You are the Storytellers 3. Social Media & Cultural Responsibility 4. Most energetic & passionate version of YOU 5. Pay attention to hot topics 6. Anyone is a reporter 7. We re on Your Team 8. You know right. You know wrong. Do right.

20 Resources A complete library of additional resources and information is provided for you at:

21 Coach/Club Tips 1. Build Community, Inspire Advocacy USA Shooting is a network of exchange relationships We ve not done a good enough job of telling our story but we re working on it To build community, we must inspire advocacy and be open to exchange

22 Coach/Club Tips 1. Be Social Grow Your Audience Create Facebook & Instagram Accounts Create Events Find Social Media Chair Educate // Entertain // Inform Reach into your community Organize community events Scouts, City Council, City Leaders

23 Coach/Club Tips Dealing with the Trolls No When to Hold em, Fold em & When to Walk Away Be ready to Counter the False Negative o Take exception o Be armed with facts o Draw upon your own experiences o Provide a showcase for your sport

24 Coach/Club Tips Real Talk with Athletes Make Media Training a part of your overall training plan Talk to them about their role as Ambassador Establish guidelines with regard to social media usage Create a forum for dialogue &

25 On The Spot

26 Field of Dreams Philosophy Build Interest Be An Ambassador Community Miners Media Training If You Build It, He Will Come...

27 Thank you for your time and all you do!