Promote Yourself. Online Education & Certifications. Reach your goals through education.

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1 Promote Yourself. Professional advancement. increased job satisfaction. improved team performance. Reach your goals through education. Online Education & Certifications

2 Strengthen your competency with... OPERATIONAL PRACTICES AND APPLICATION REGULATORY DIRECTIVE ALIGNMENT BUSINESS ISSUE ACUMEN CAREER PLANNING AND ADVANCEMENT STRATEGIC VIEWPOINT APPLICABLE IDEAS AND SOLUTIONS

3 Why Pursue Certification and Continuing Professional Education? In a word, agility. In the dynamic arena of healthcare finance, longterm success depends upon thinking and acting quickly, whether you re leading a team or defining your unique career path. Healthcare Financial Management Association (HFMA) offers proven educational paths to help you meet today s challenges and position you or your organization for success in the future. Value for individuals: What do you want for your career? Better performance, increased responsibility, or a promotion? Whether you re a finance professional in a hospital or with a health plan, a clinician or with a professional services firm, HFMA s education and certification programs can help you reach your goals. Improve your earning potential. Certified Healthcare Financial Professionals who are also HFMA members earn 8% more than their counterparts without credentials. 1 Stand out among your peers. The job market is highly competitive. Maintain the skills, confidence and proficiencies you need to give yourself an edge in healthcare finance. EARN MORE WITH CERTIFICATION AND MEMBERSHIP 8 % 76 % 4x MORE LIKELY TO SHARE KNOWLEDGE WITH COLLEAGUES Value for organizational leaders: REPORT SALARY INCREASE AFTER CERTIFICATION 3 If you manage teams, you rely on individuals with proven talent. Investing in your team through HFMA certifications and continuing education pays dividends to you, your team members, and the future of your organization. Build a culture of learning. Employees at top performing organizations share knowledge with their colleagues at a rate four times higher than lower-performing organizations. 2 Position your organization for success. Increasing your team s knowledge of industry terminology helps them meet the demands of department leadership and gives them the tools they need to exceed the expectations of your clients, patients, and partners. I chose the certification process with HFMA because it is widely accepted as the gold standard in illustrating competency in the field of healthcare finance. J. Travis Dowell, MBA, FACHE, FACMPE, FHFMA President Memorial Physician Services Establishing and maintaining a clear competitive edge is a prerequisite for success in today s changing economy for individuals and organizational leaders alike. Certification and online learning programs help you gain that edge by enhancing your industry knowledge and proving proficiency to your colleagues and competitors. 1 Source: 2017 HFMA Compensation Survey Report. 2 Source: Simplilearn, a professional online certification course provider, survey released May Source: Building a Culture of Learning from the Association for Talent Development, 2016.

4 Online Education & Certification Overview Manage contracting process by leveraging technology Deeply grasp payment models Understand risk evaluation Accomplish your goals. Explore the focus areas and proficiency objectives to help you decide what path is right for you and your team. HFMA professional development specialists are available to discuss your objectives, assess your areas of focus, and explain program options in more detail. Please direct questions or appointment requests to Examine the business fundamentals of health care pricing, cost, revenue, payment and delivery models and come away with the essential context you need to make decisions. Certified Specialist Managed Care (CSMC) 12 CPEs Gain specialist-level knowledge of models, payment rates, benefit coordination, reimbursement, cost-control incentives, legislative changes, and more. Introduction Healthcare Delivery Systems Reimbursement Methodologies Incentives, Emerging Trends and Risks Provider and Payer Infrastructure and Process Contracting and Negotiating Trends in Case and Utilization Management Healthcare Industry Regulation and Accreditation Trends in Healthcare Policy Essentials of Medicare and Medicaid e2learning Unpack the finances of managed care, from big picture trends to contracting and negotiating, reimbursement methodologies, and provider and payer processes. Introduction Healthcare Delivery Systems Trends in Healthcare Policy Essentials of Medicare and Medicaid Provider and Payer Infrastructure and Process Contracting and Negotiating Reimbursement Methodologies The next move is yours. hfma.org/promoteyourself

5 Online Education & Certification Overview Strategic Financing and Access to Capital Finding alternative sources of capital to increase cash position Avoid getting into a cash-poor position Focus on facilitating growth by building financial strength at a sustainable rate Examine the business fundamentals of health care pricing, cost, revenue, payment and delivery models. Come away with the essential context you need to make decisions. e2learning - Capital Planning and Financing Learn how to evaluate joint ventures, longterm debt obligations and creditworthiness, bond issues, capital investment decisions, equity financing, and more. With the HFMA certification, I was able to get a job a lot faster than many of my colleagues. I use the program s resources daily to help build new policies and procedures at my current company. Morgan Coker, CRCR Revenue Cycle Manager Advanced Dermatology Revenue Cycle Manage revenue cycle operations Train front office staff Improve financial performance Patient Access Essentials Increase your knowledge, competencies, and productivity with best-practice recommendations to manage or prevent denials and enhance the patient experience. Revenue Cycle Overview Customer Service and Patient Satisfaction Importance of Insurance Verification A Day in the Life of a Patient Access Superstar Patient Financial Communications Ensure your revenue cycle team knows when and how to conduct sensitive financial conversations with patients. Advance of Service, Time of Service and Emergency Financial Conversations When to Approach Patients How to Handle Different Patient Scenarios/Questions Verbal and Nonverbal Communication Regulatory Issues Dos and Don ts for Managing Sensitive Conversations Certified Revenue Cycle Representative 14 CPEs Increase receivables, reduce denials, and work more efficiently, all while earning high patient satisfaction scores. Revenue cycle in Health Care: Introduction Pre-service Financial Care: Consumer Experience Time-of-service Financial Care: Patient Experience Post-service Financial Care: Customer Experience Online Education & Certifications The next move is yours. hfma.org/promoteyourself

6 Online Education & Certification Overview Business Strategy & Analytics Track and manage compliance for frequently changing laws Address growing patient expectations Deploy, manage, and invest resources Analyze performance of business lines and recommend changes Financial Compliance Ensure your team s operations conform with pertinent laws and regulations Increase understanding of current compliance requirements Examine the business fundamentals of health care pricing, cost, revenue, payment and delivery models and come away with the essential context you need to make decisions. Certified Healthcare Financial Professional (CHFP) 14 CPEs Dive into the new financial realities of health care and come up with a better business skill set, new ideas on financial strategy, and insights into future trends. Module I: Care Healthcare finance overview, risk mitigation, evolving payment models, healthcare accounting and cost analysis, strategic finance, and managing financial resources. Module II: Operational Excellence Exercises and case studies on the application of business acumen in health care Certified Specialist Business Intelligence (CSBI) 10 CPEs Find, inspect, clean, transform, and model data to clarify issues, suggest conclusions, and support better decision-making at your organization. Understanding the Industry The Business of Providing Healthcare Services The Discipline of Business Intelligence Business Intelligence Technical Skills Business Intelligence Analytical and Quantitative Skills Relationship, Change Management and Consulting Skills e2learning - EMTALA: Definitions and Requirements Improve efficiency in your emergency department. Review EMTALA now to avoid inadvertent violations, civil penalties, and even termination of Medicare participation. e2learning - The False Claims Act Find out what s covered under the act, what civil investigative demands can entail, and where to strengthen internal controls such as documenting diagnostic codes. e2learning - HIPAA: Privacy and Security Explore patient rights under HIPAA, learn how privacy and security differ, what can be disclosed and to whom, what makes an authorization valid, and more. e2learning - IRS Regulation Section 501(r) Understand 501(r) s impact on emergency medical care and billing and collections policies for patients eligible for financial assistance. e2learning - Medicare Compliance Concerns Dig into Medicare coding issues, explore terms such as the Two-Midnight Rule, and examine medical necessity screenings, Advanced Beneficiary Notices (ABNs), and the Beneficiary Notices Initiative (BNI). Our team level-sets knowledge by leveraging HFMA s award-winning online education and embedding certification programs into employee development plans. Hugh P Chisholm, CPA, FHFMA Vice President, Finance Rochester Regional Health Online Education & Certifications The next move is yours. hfma.org/promoteyourself

7 Online Education & Certification Overview The Bottom Line Assess cost cutting to meet demands Deeply understand payment models Be an expert at revenue management Analyze and generate accurate and timely financials Physician Practice Management Understand context and framework of how practice fits within entire healthcare continuum Manage bad debt and charity, as well as third-party and self-pay receivables Evaluate contracts for maximum benefit and develop accurate financial reports for managing the practice Comply with Stark Laws that pertain to physician practices Examine the business fundamentals of health care pricing, cost, revenue, payment and delivery models and come away with the essential context you need to make decisions. Certified Specialist Accounting and Finance (CSAF) 14 CPEs Strengthen skills, master financial reports and statements, risk-sharing arrangements, managed care contracts, and profitability ratios. Cost Analysis and Management Reimbursement and Financial Planning and Budgeting Capital Planning and Financing Investments and Cash Management Accounting Oversight and Internal Control Financial Reporting Revenue and Assets Liabilities and Long-Term Debt Financial Reporting Relationships and Procedures Medicare and Medicaid Reimbursement Systems Fraudulent Acts and Other Compliance Risks Malpractice Insurance and Risk Management e2learning - Accounting and Finance Augment your knowledge or see how your skills fit in the context of health care, from budgeting and forecasting, to reporting, reimbursement, risk management, cost analysis, and more. Overview of Budgeting and Forecasting Budgeting and Forecasting Financial Planning and Budgeting Understanding IRS Form 990 Cost Analysis and Management Reimbursement and Capital Planning and Financing Investments and Cash Management Accounting Oversight and Internal Control Financial Reporting Revenue and Assets Liabilities and Long-Term Debt Financial Reporting Relationships and Procedures Medicare and Medicaid Reimbursement Systems Malpractice Insurance and Risk Management Certified Specialist Physician Practice Management (CSPPM) 11.5 CPEs Focus on revenue cycle activities that enhance contemporary physician practice management. Physician Coding and Payment Systems Encounter Processing Accounts Receivable: Collections, Policy and Evaluation Information Systems Budgeting and Benchmarking Cost Analysis and Management Physician Compensation and Leadership Integrated Health Systems and Insurance and Risk Management Other Management Issues Legal and Regulatory Issues Online Education & Certifications Examine the business fundamentals of health care pricing, cost, revenue, payment and delivery models and come away with the essential context you need to make decisions. My goal is to always excel, obtaining the Certified Revenue Cycle Representative certification helped reinforce my foundation and become a revenue cycle leader. Eugene Beretsky, CRCR Client Executive Change Healthcare The next move is yours. hfma.org/promoteyourself

8 COURSES AT A GLANCE TITLE DESCRIPTION COURSE CPEs FOCUS AREA HFMA s Business of Health Care Examine the business fundamentals of health care pricing, cost, revenue, payment and delivery models and come away with the essential context you need to make decisions. Healthcare Finance: The Big Picture Financial Accounting Concepts Cost Analysis Principles Strategic Financial Issues Managing Financial Resources Looking to the Future 14 Strategic Financing and Access to Capital Business Strategy and Analytics The Bottom Line Physician Practice Management Certified Specialist Managed Care (CSMC) Gain specialist-level knowledge of models, payment rates, benefit coordination, reimbursement, cost-control incentives, legislative changes, and more. Introduction Healthcare Delivery Systems Reimbursement Methodologies Incentives, Emerging Trends and Risks Provider and Payer Infrastructure and Process Contracting and Negotiating Trends in Case and Utilization Management Healthcare Industry Regulation and Accreditation Trends in Healthcare Policy Essentials of Medicare and Medicaid 12 e2learning Unpack the finances of managed care, from big picture trends to contracting and negotiating, reimbursement methodologies, and provider and payer processes. Overview of Trends in Healthcare Policy Essentials of Medicare and Medicaid Healthcare Delivery Systems Contracting and Negotiating Provider and Payer Infrastructure and Process Reimbursement Methodologies e2learning Capital Planning and Financing Learn how to evaluate joint ventures, long-term debt obligations and creditworthiness, bond issues, capital investment decisions, equity financing, and more. Strategic Financing and Access to Capital Patient Access Essentials Grow knowledge, competencies, and productivity with best-practice recommendations to manage or prevent denials and enhance the patient experience. Revenue Cycle Overview Customer Service and Patient Satisfaction Importance of Insurance Verification A Day in the Life of a Patient Access Superstar Revenue Cycle Patient Financial Communications Ensure your revenue cycle team knows when and how to conduct sensitive financial conversations with patients. Advance of Service, Time of Service and Emergency Financial Conversations When to Approach Patients How to Handle Different Patient Scenarios/ Questions Verbal and Nonverbal Communication Regulatory Issues Dos and Don ts for Managing Sensitive Conversations Revenue Cycle Certified Revenue Cycle Representative (CRCR) Increase receivables, reduce denials, and work more efficiently, all while earning high patient satisfaction scores. Revenue Cycle in Health Care Introduction Pre-service Financial Care: Consumer Experience Time-of-service Financial Care: Patient Experience Post-service Financial Care: Customer Experience 14 Business Strategy and Analytics Certified Healthcare Financial Professional (CHFP) Dive into the new financial realities of health care and come up with a better business skill set, new ideas on financial strategy, and insights into future trends. Module I: Care Module II: Operational Excellence 14 Business Strategy and Analytics Certified Specialist Business Intelligence (CSBI) Find, inspect, clean, transform, and model data to clarify issues, suggest conclusions, and support better decision making at your organization. Understanding the Industry The Business of Providing Healthcare Services The Discipline of Business Intelligence Business Intelligence Technical Skills Business Intelligence Analytical and Quantitative Skills Relationship, Change Management and Consulting Skills 10 Revenue Cycle e2learning Financial Compliance Ensure your team s operations conform with pertinent laws and regulations and better understand current compliance requirements. EMTALA: Definitions and Requirements The False Claims Act HIPAA: Privacy and Security IRS Regulation Section 501(r) Medicare Compliance Concerns Financial Compliance Certified Specialist Accounting and Finance (CSAF) Strengthen skills, master financial reports and statements, risk-sharing arrangements, managed care contracts, and profitability ratios. Cost Analysis and Management Reimbursement and Financial Planning and Budgeting Capital Planning and Financing Investments and Cash Management Accounting Oversight and Internal Control Financial Reporting Revenue and Assets Liabilities and Long-Term Debt Financial Reporting Relationships and Procedures Medicare and Medicaid Reimbursement Systems Fraudulent Acts and Other Compliance Risks Malpractice Insurance and Risk Management 14 The Bottom Line e2learning Accounting & Finance This program provides an overview of healthcare accounting and finance to strengthen competencies in understanding payment models and revenue management. An Overview of Budgeting and Forecasting Budgeting and Forecasting Understanding IRS Form 990 Medicare and Medicaid Reimbursement Systems Cost Analysis and Management Financial Reporting: Revenue and Assets Financial Planning and Budgeting Accounting Oversight and Internal Control Capital Planning and Financing Financial Reporting: Relationships and Procedures Financial Reporting: Liabilities and Long-Term Debt Investments and Cash Management Reimbursement and Malpractice Insurance and Risk Management The Bottom Line Certified Specialist Physician Practice Management (CSPPM) Focus on revenue cycle activities that enhance contemporary physician practice management. Physician Coding and Payment Systems Encounter Processing Accounts Receivable: Collections, Policy and Evaluation Information Systems Budgeting and Benchmarking Cost Analysis and Management Physician Compensation and Leadership Integrated Health Systems and Insurance and Risk Management Other Management Issues Legal and Regulatory Issues 11.5 Physician Practice Management

9 Education Extras Explore healthcare finance topics, collaborate with industry pace setters, and network with colleagues by taking advantage of HFMA s additional education programs and events. For more information, contact an HFMA professional development specialist at careerservices@hfma.org. Voices IN HEALTHCARE FINANCE Podcasts Stay current on the latest healthcare business news and gain practical advice for addressing current issues with Voices in Healthcare Finance podcasts. Listen in! hfma.podbean.com Virtual Conferences: Get the latest information on trending topics in healthcare finance and participate in real-time discussions with presenters and peers right from your desktop. Virtual Conferences are held every spring and fall and feature first-rate speakers. Earn up to 3.5 CPE. Free for HFMA members! hfma.org/virtualconference Webinars: Live and On-demand What hot topic do you want to explore? There s a webinar for that! Every month, HFMA presents three to five webinars on everything from healthcare analytics to revenue cycle innovations to consumer-centric care best practices. Earn CPE credits when attended live. Free for HFMA members! hfma.org/webinars Professional Development Seminars In an environment where disruption is the new normal, you need a strong foundation. Maintain your professional edge with in-depth education on core and emerging topics from HFMA Seminars. Choose from five to eight topically-focused Seminars at each event. Seminars are held biannually. Learn more! hfma.org/seminars Annual Conference Join us for the conference that s leading and inspiring the business of health care. Experience truly personalized education, build meaningful connections, and obtain real-world skills and ideas you can apply to your organization. Learn more! annual.hfma.org Revenue Cycle Conference Explore the latest innovations and best practices in providing a seamless patient financial care experience before, during, and after care. Registration is discounted for HFMA members. Learn more! hfma.org/rcc