The University in the Knowledge Economy

Transcription

1 The University in the Knowledge Economy IA Management and the Utilization of Academic Research Bowman Heiden Deputy Director, CIP Chalmers / Gothenburg University bowman.heiden@gu.se

2 I think you should be more explicit here in step two

3 The University in the Knowledge Economy In 2007, Prof. Ulf Petrusson published a book together with Vinnova, the Swedish Innovation Agency, entitled The University in the Knowledge Economy i n re l a t i o n t o t h e governmental review to change legislation regarding ownership of research results originating from public funding.

4 Research and Innovation Forskning och innovation statens styrning av högskolans samverkan och nyttiggörande Jan Lidhard Ulf Petrusson Rapport till Expertgruppen för studier i offentlig ekonomi 2012:8 Finansdepartementet In 2012, Prof. Ulf Petrusson published a book together the Swedish Finance Ministry entitled Research and Innovation state governance of collaboration and utilization activities in higher education in relation to the change in legislation mandating that universities take on the formal responsibility to manage utilization activities.

5 Research and Utilization In 2015, Prof. Ulf Petrusson published his third book resulting from a 5- year Vinnova project to develop an operational model for the utilization of academic research for Swedish universities. The book introduces a complete process for integrating and governing research and innovation activities with the goal of maximizing the value of research in society.

6 Knowledge Management Platform! A system to support the utilization of university research

7 Utilization Logics The academic environment operates to make knowledge available in open contractual structures/networks The academic environment operates to make knowledge available as products and knowledge organiza/ons The academic environment operates to make knowledge available/applicable to specific stakeholders Contractual network Innova/on process Applicable to specific stakeholders Assets are managed as por?olios of background and foreground research results in contract- based knowledge pla?orms Assets are packaged as controlled ideas, which can be further developed as innova/ons. Assets are managed as applicable research results which may require patentability or other types of control The academic environment operates to make knowledge available to the public Public domain Assets are transferred to the public domain without any intellectual property right restric/ons

8 Practically managing research results Operational capabilities to collaborate and utilize knowledge assets

9 CAPTURE Support system for the identification, analysis and claiming of knowledge assets and intellectual property

10 CHALLENGE HOW DO WE MANAGE KNOWLEDGE??! How can we define knowledge that is diffuse and difficult to communicate and create a clear basis for decisions involving the knowledge and results generated in the research?

11 IA Capture Process

12 Intellectual asset management is based on two main activities Identifying and describing IA Assessing IA Knowledge Data Frameworks Inventions Software code Assessment A. Highly Unique B. Moderately Developed C. Very Important D. Highly controlled Determining what intellectual assets we have that are valuable Determining in which way they are valuable, and to what degree of control we have over them 12

13 Knowledge Asset categories Data Database Data correlation Theoretical framework Technical solution Visualization and simulation Instruction Software 13

14 Assessing the research process to identify knowledge assets Formulate Research Question Design Study Gather Data Analyze Data Generate and Validate Results Publish Results Research Process Perspective Method Knowledge Technical Research Tools Data New Expertise Inventions Intellectual Asset Perspective

15 Intellectual assets are assessed and tagged with relevant metadata to further increase manageability TA-002 Method of transfer of the pattern from film to surface Assessments (examples) Tags (examples) Value Value Control Control Control Value for commercial offering Value for collaboration output Secrecy-based control IPR-based control Contractual control Creator Who created the intellectual asset Owner Who controls the intellectual asset IPRs What IPRs are associated with it Projects In which project was it created Contracts What agreements apply, if any 15

16 POSITION Support system for the positioning of academic environments and portfolio of intellectual assets

17 IA Positioning

18 Position knowledge assets Illustrative examples Photovoltaics Publication intensity across geographies PV cell design technology PV production technology Germany: 2% Korea: 15% Japan: 7,5% Substrate Deposition Canada: 0,5% Back contact Patterning USA: 21% France: 1% China: 45% Taiwan: 2% Absorber layer Front contact Framing & encasing Functionalization Lamination % share of assignees Blue: 0.5% < x < 5% Gold: 5% < x < 15% Green: 15% < x < 25% % share of assignees Blue: 0.5% < x < 5% Gold: 5% < x < 15% Red: x > 25% Green: 15% < x < 25% Red: x > 25% Singapore: 0,7% 18

19 Position knowledge assets Illustrative examples PV cell design technology Photovoltaics PV production technology Total # of patent families (per sub-field) 127 Deposition Patterning 134 Functionalization 1064 Lamination 581 Substrate Deposition 222 Back contact Patterning Filings over time (per sub-field) Absorber layer Functionalization Front contact Lamination % +71% 200 Framing & encasing

20 Position knowledge assets Illustrative examples Photovoltaics Examples of utilization and collaboration possibilities PV cell design technology PV production technology Substrate Deposition IA- portfolio B Back contact Patterning A D E C Absorber layer Functionalization IP- management IP- management Front contact Lamination Framing & encasing 20

21 DECIDE Support system for the consideration and decision on the utilization and collaboration management of knowledge assets

22 IAM as means to make strategic decisions Further development What technology is lacking? What should be further developed in-house? What to buy/license from others? Venture creation What rights do we need to exploit the technology? What people and organizational activities do we need? Patenting/IPRs What should be patented? What other governance mechanisms are needed to protect our resources? What should be done regarding others IPRs? Collaboration Where do we need strategic partnerships? What of the things we bring to the table are valuable? What can be discussed freely/what is secret? Business modeling What is our unique technology and what utilities does it create? Is there a need for it? What could we offer to others? How could it be packaged?

23 DECISION MAKING ANALYZING INTELLECTUAL ASSETS We can analyze how assets can create value based on a number of parameters: 1. What is the potential to create value in different contexts? 2. How well developed is each asset?

24 DECISION MAKING ANALYZING INTELLECTUAL ASSETS We can analyze how assets can create value based on a number of parameters: 1. Which assets should be clarified as background? 2. Which assets should we develop through further research activities? 3. Which assets should we develop further through collaboration?

25 Knowledge Management Platform! A system to support the utilization of university research