INFLUENCE WITH AN IMPACT BUSINESS ARCHITECTURE CASE STUDY Aaron Burns & Mary Sue Moore November November 2015

Transcription

1 INFLUENCE WITH AN IMPACT BUSINESS ARCHITECTURE CASE STUDY Aaron Burns & Mary Sue Moore November November 2015

2 Influence with an Impact Agenda Goals: Have Fun :) Communicate the relajonship of impact and influence Discuss five crijcal dimensions of producing real impact Illustrate points with experiences related to building a pracjce of business architecture Discuss how business architecture works within the organizajon Introduc6ons What is influence with impact? Don t Take Sides: The Balanced Approach Keep It Real: Balance Utopia vs Reality Conversa)on & Ques)ons Don t Wait: Deliver Today Make It Work: Culture Rules Conversa)on & Ques)ons Be the Bridge: The Role of Enterprise Business Architecture Closing Comments 2 November 2015

3 Like you, Aaron has a passion for translating business opportunities into solutions. His career has been focused on distilling common productizable" solutions from custom or diverse solution implementations. Aaron has worked in a wide variety of roles from application developer to business analyst, from product owner to enterprise architect. He is currently a Director of Technology at Asurion where his focus is establishing a practice of business architecture. Aaron earned a BS in Management Information Systems and a MS in Computer Systems Management from the University of Maryland. Mary Sue is the Principal Business Architect for Asurion, aligning business and technology teams. She has integrated business process architecture through business and process modeling, model management, and discipline definition for Model Driven BPM-SOA. Mary Sue has been a Process Definition Consultant, Project Manager, and Software Engineer. Along with device and data protection insurance, her background includes commercial finance, telephony, healthcare insurance, and electrical controls. Mary Sue is an alum of Western Carolina University, University of Central Florida, and Ithaca College. She and her partner Chris, live in Hermitage, TN. Mary Sue is a knitting instructor and enjoys international travel. 3 3 November 2015

4 Asurion is the world s largest device support and protection company Serving over 280 Million customers globally Corporate Overview Expanding Global Presence Founded in 1995, Asurion has been serving the communicajons industry for 20 years Based in Nashville, Tennessee, Asurion has over 16,000 associates worldwide Serving more then 280 million consumers globally through our operajons in 14 countries: North America Global Headquarters 16 Call Centers Multiple Logistics Center South America 2 Corporate Offices Europe 3 Corporate Offices Asia Pacific 14 Corporate Offices Multiple Logistics Center 2 Call Centers Australia Canada China/Hong-Kong Colombia England France Israel Japan Korea Mexico Philippines Singapore Taiwan United States Wireless Asurion is privately- held Our management team comes from best- in- class companies with experience across mobile, telecom, logisjcs, insurance, service contracts, consuljng, customer care, markejng, retail and more Cable, DSS, Retail, Manufacturers and Distributors 4 November 2015

5 What are influence and impact No Influence Influence Influence: The capacity or power of persons or things to be a compelling force on or produce effects on the acjons, behavior, or opinions of others. The acjon or process of producing effects on the acjons, behavior, or opinions of another or others. To have an indirect effect. Impact: The force exerted by a new idea, concept, technology, or ideology. To have a direct effect. Impact No Impact Effect is Costly for Individual Hired Hand Valuable at the Time for this Effort No Effort No Value Nothing Advise and Work with Others Valued ParJcipant Transforma6onal Change Challenge Current Thoughts Agreement to Theory May Be Predecessor to Real Change 5 November 2015

6 The Balanced Approach Key Points There is no us versus them We are all part of one corporate team Balance concerns across all business parjcipants Technical Strategic TacJcal ExecuJve Implementer 6 6 November 2015

7 Horizon Program Balancing Business, Product and Development from Multiple Regions Business works with Architecture & Development to define their Product, Capability & Process models enabling a Solution Composition capability core to the Platform providing the required Business Agility Architecture & Program Management translate the Business Drivers & Platform Goals to Architecture Principles & Reference Architectures providing traceable alignment of Development activities back to the Business Drivers 7 November 2015

8 Keep It Real: Direc6onally Utopia? GePng It Done? DirecJonal balance is the key Not compromising Not wandering in the wilderness Tradeoffs for best solujon All efforts have a cost so balance ROI (long and short) for our efforts. Utopia REALITY Get Er Dun Mary Sue Practitioner, Biz Arch Aaron Director, Biz Arch Do it right, no rework Provide Value One-off, for this need now Loose CM prac6ce Version management if you led by the other team member must Appropriate Tension and Verbs Provide Healthy common Conflict language Call it what the business does Professional Good visualiza6ons Respect Get the data, Lots of good of Laughter data draw conclusions Change Management each change Standard Enterprise Nouns Make it pretty and understandable More Participants What s In It for the Consumer Tech focus tendency to details Healthy balance from each par6cipant group Provide context Right level of informa6on Minimize Participants Impact Explanations of how and why for EBA Holistic Enterprise info for decision making Follow the Pattern Morphing bever prac6ces Try something different Provide Value This Works. Vision is Not Sacrificed for Short Term Gain. 8 November 2015

9 Keep It Real Example Capability Assessment Method Areas that morphed: Areas that were consistent: Criteria (number, type, and definition) Graphical Representations (current/future and gaps) Surveying SMEs (interview/discussions, Google form) Capability Model as Basis (Enterprise Comparison) Template Calculations of Comparisons Driven by Owner/Champion of Objective 9 November 2015

10 Questions & Conversation November 2015

11 A journey of a thousand miles begins with one step. Lao Tzu Be willing to step outside your comfort zone once in awhile; take the risks in life that seem worth taking. The ride might not be as predictable if you d just planted your feet and stayed put, but it will be a heck of a lot more interesjng. Edward Whitacre, Jr. OpportuniJes are like sunrises. If you wait too long, you miss them. William Arthur Ward Our pa6ence will achieve more than our force. Edmund Burke Faith is taking the first step even when you don t see the whole staircase. MarJn Luther King, Jr. You cannot step twice into the same rivers; for other waters are ever flowing on to you. Heraclitus Done is bever than perfect. ScoV Allen Have pajence. All things are difficult before they become easy. Saadi Don t Wait!! Don't mistake ac6vity with achievement. John Wooden In formal logic, a contradicjon is the signal of defeat, but in the evolujon of real knowledge it marks the first step in progress toward a victory. Alfred North Whitehead PaJence is not simply the ability to wait it s how we behave while we re waijng. Joyce Meyer When ea6ng an elephant take one bite at a 6me. Creighton Abrams Let us not be content to wait and see what will happen, but give us the determinajon to make the right things happen. Horace Mann Neither a wise man nor a brave man lies down on the tracks of history to wait for the train of the future to run over him. Dwight D. Eisenhower 11 When we are sure that we are on the right road there is no need to plan our journey too far ahead. No need to burden ourselves with doubts and fears as to the obstacles that may bar our progress. We cannot take more than one step at a Jme. Orison Sweh Marden 11 With ideas it is like with dizzy heights you climb: At first they cause you discomfort and you are anxious to get down, distrusjul of your own powers; but soon the remoteness of the turmoil of life and the inspiring influence of the aljtude calm your blood; your step gets firm and sure and you begin to look for dizzier heights. Nikola Tesla November 2015

12 Don t Wait Capability Model Example Capability Business Model A capability is the company s ability to perform or achieve certain acjons or outcomes through a set of controllable and measurable faculjes, features, funcjons, processes, or services.the ability to be Asurion Business Domain Groups Perfect as is useful for general orientajon Capability Domain Groups 90% Perfect most useful for reporjng large inferences Business Capabili6es 75% Perfect extremely useful in the areas that are using them and improving every engagement 6 Business Domain Groups Quick Hit Values: 48 Capability Domain Groups Increases efficiency and effec6veness of communica6on Provides framework for defining domain, solu6on, plaeorm, and project scope/boundaries Enables enterprise ra6onaliza6on of strategic planning, investments, solu6ons and efforts Provides framework to quickly understand impact and complexity of changes Establishes understanding around what it is to be Asurion 204+ Business Capabili6es 12 November 2015

13 Culture Rules Key Points Don t stay in the ivory tower or your equivalent Develop deep understanding of the culture and your consumers Have passionate opinions, but hold them loosely Be agile and adjust experience to applicajon in order to drive value November 2015

14 Assessment Refinement Progression IteraJon One: EnJre Domain Face to face meejngs 3 months Simple maturity rajng IteraJon Two: Focused on single objecjve Minimal face to face 3 weeks 5 dimensions of maturity IteraJon Three: Keep adjusjng to culture, parjcipants, and striving to add value Objective Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Capability Assess Cri6cal DescripJve AnalyJcs Remote Assistance Device Telemetry CollecJon Device Analysis Knowledge Management Knowledge Development DiagnosJc AnalyJcs PredicJve AnalyJcs PrescripJve AnalyJcs Data Storage and Access Data Sourcing Intent Account Management Customer Management Skilled Agent RouJng Talent RecruiJng Personnel Training Data Security Buy Build Acquire High Cri6cality Low High Capability Assessment Low 14 November 2015

15 Questions & Conversation November 2015

16 The Role of Enterprise Architecture Strategic Planning Ideation Business Case Business Architecture Scope Goals DefiniJon & Detail Epics Business Analysis Solution Architecture Understanding User Stories/ Requirements Technical Requirements Technical Design Development, Deployment & Ops Tactical Execution Language Domain Architecture RelaJon November 2015

17 Closing Comments Five Dimensions: Don t Take Sides Keep It Real Don t Wait Make It Work Be the Bridge Your Comments LinkedIn: hhps:// aaronpaulburns@gmail.com LinkedIn: hhps:// sue- moore/0/416/618 msuemoore@aol.com 17 November 2015