Social entrepreneuship for occupational therapist. Phd. Salvador Simó

Transcription

1 Social entrepreneuship for occupational therapist Phd. Salvador Simó

2 SOCIAL ENTREPRENEURSHIP WHY? Relationship to Occupational Therapy WHAT IS? Example: Moltacte HOW? Business Plan model SOS-Ecosocial

3 WHY?

4 Context Risk society (Beck) Liquid Modernity (Bauman) Deconstruction of the welfare state (Bourdieu)

5 Poverty EU economic crisis causing massive rise in poverty. We now see a quiet desperation spreading among Europeans, resulting in depression, resignation and loss of hope for their future Suicide rates in Greece have grown drastically by as much as 40 percent between January and May 2011, compared to the same period in 2010, a 50-year high (Red Cross)

6 UNEMPLOYMENT EU-27 is 10.3% (22% for youths) Spain is 25.3% (50% in young)

7 We urgently need to create a new ecomomic model where humans beings (and not the capital) are in the center and that is sustainable with the environment

8 Relationship with OT?

9 Although Work is one the the main occupational dimensions it has not receive a big attention from OT

10 Worldwide: millions workers, working in precariousness conditions. 17% Europeans under poverty have a job.

11 Work and unemployment are social determinants of health

12 OCCUPATIONAL THERAPY Enabling people to develop their occupations to promote health and wellbeing; Enable a more fair and inclusive society so that all people can participate according to their potential in daily occupations of life (CAOT, 2007).

13 OCCUPATIONAL JUSTICE The promotion of a social and economic change (Townsend) OT based on Human Rights (Guajardo)

14 Estate Civil society Market

15 Social entrepreneuship Active citizenship Public welfare culture

16 What is?

17 Social entrepreneuship

18 Social entrepreneurs are individuals with innovative solutions to pressing social problems (Ashoka, en Abu Saifan, 2012).

19 The problem is that be are repetitive when we need to be creative. Bohm The system of thought that creates a problem, is unable to solve it. Einstein

20 Maximize social benefits Partnership

21 Empowerment

22 Transparency in the management

23 Examples

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27 Moltacte: history of a dream Mission: insert MH survivors in the job market. To fight against stigmas and prejudices, to put MH survivors in contact with the clients. Human team: 28 workers, 22 MH survivors. They work 40%-60% of the job day.

28 People coming from the third sector (cooperative textile sector) Business idea: OUTLET concept Firstable they had problems to find BRANDS, and they started a «shop» selling textiles of self production. This first initiative was not successful. In December 2007 they closed the shop.

29 They go back to the OUTLET concept They establish a partnership with Manresa city council They develop a business plan (1 year): branding, find a local, financial sustainability studies, management, contracts After economic studies they decide to base themselves in Manresa city

30 Partnership with a textile cluster. First agreement with 4 brands as SCORPION. The market strategy is to give very convenient prices, so people from outside Manresa will be attracted. New brands as MANGO entered in the project. In 2008 the first shop was open, in 2009 a new one based on MANGO. Sant Boi city major invites them to open a new shop.

31 They sell monthly for / euros in the 2 shops. The Brands benefit from a social recognition and they can manage their stocks. 33% of the sale is for MOLTACTE, 67% for the brand. In 2010 they generated a benefit for the 12 brands. They offer the public clothes of very good quality at very convenient prices.

32 HOW?

33 Social Entrepreneurship Business Plan Harvard Business School The Problem and the Opportunity Mission Theory of change Your Solution The Team Context Scaling Strategy Measuring Results Risks Financial Plan

34 Work on your own idea, or you can apply MOLTACTE to your context

35 The Problem and Opportunity Problem Why is it important What is the scale What are the contributing factors What are the root that causes problem Opportunity What specific social problem does your idea address Why is it solvable What other approaches have been tried and what are their results What would the world look like (your vision) if you solved it

36 Mission Your statement of what you will achieve over the long term 4 M s of Mission Statements Memorable Manageable Measurable Motivational

37 Mission Examples One day, all children in this country will have the opportunity to achieve an excellent education To give people the financial tools they need microloans, business training and other financial services to work their way out of poverty To create inclusive and sustainable communities where everybody have access to meaningful occupations.

38 Theory of Change Based on your understanding of the problem, what is your theory about which actions and resources will lead to the results you want to achieve [an If then statement] The rationale that connects mission to strategy Assumptions of cause and effect in your logic chain Inputs Activities Outputs Outcomes Impact Is your theory of change based on research Are there leaps of faith in the theory that you must defend Is your theory focused on local or systemic change, or both

39 Strategy and Business Model Converting theory into action Who are the beneficiaries or customers How will you serve them What specifically does your program look like What initial management and governance structure will you put in place to implement the strategy What partnerships or collaborations would be critical or useful What criteria did you use for choosing to become a nonprofit or for-profit organization

40 Team What about your team makes it likely you can execute this plan Personal connection to mission Background, experience, expertise Networks access to resources What expertise don t you have and how will you get it How might the team composition change over time

41 Context What other approaches to solving the social problem have been tried What have been the experiences of other service providers What is distinctive about your approach and organization How much money flows to your issue annually from all sources and how is it distributed How will you capture existing euros or attract new resources

42 Scaling Strategy the measurable increase in impact How will you scale using one or more of the following: Grow the organization, launch more sites Replicate your model using other organizations Create a social movement Organize collective action Change government policy and practice Considerations of scale: How do you maximize the value you are trying to create How do you balance the speed of scaling with program quality to optimize social value creation

43 Measuring Results Early and Often How will you assess your organization s effectiveness in achieving its mission Inputs Activities Outputs Outcomes Impact Indicators should link back to your mission, theory of change and strategy Just enough indicators, and no more: i.e., the critical ones Adapt measures and process to the stage of the organization Set and measure interim milestones on the way to longerterm goals Use measures to improve your program and organization

44 Risks What could go wrong Contextually Strategically Programmatically Financially How will you mitigate these risks Raise and address key risks but do not overdo it

45 Financial Plan What is your strategy for financing your business plan Start-up How much start-up capital do you need What sources are available to provide seed capital How will you spend it How will you acquire capital to go to the next level How will you fund scaling the organization

46 Key Elements of a Financial Plan (2) Identify fixed and variable costs of operating your model Cost structure what is your unit cost and how does growth affect it Cash flow projections and income statements Sustainability Good and bad projects die when cash ends pay attention to cash

47 BEST The End Objective for all Social Enterprises BEST: The most effective option ECONOMICAL: At the lowest cost SOLIDARITY: For all those who need it TODAY: As urgently as possible

48 SOS-ECOSOCIAL

49 Occupational ecology is the interdisciplinary work of enabling socio-economic, cultural and policy developments to enable economically and environmentally sustainable occupations for all humans, everywhere (Simó Algado & Townsend)

50 GREEN JOBS

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52 La acción humana es nuestra capacidad de crear milagros (Arendt)

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55 ECOSPORTECH

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60 Contact: Salvador Simó