Universum Talent Research Partner Report Lebanese American University Lebanon Edition All main fields of study

Transcription

1 Universum Talent Research Partner Report Lebanese American University Lebanon Edition All main fields of study

2 Who We Are Present in 60 countries with regional offices in New York City, Paris, Shanghai, Singapore and Stockholm. Helping the world s leading organizations strengthen their Employer Brands for over 25 years. Surveying more than 1.3 million career-seekers, partnering with thousands of universities and organizations. Thought leaders in Employer Branding, publishing content on C-suite level subjects. Serving more than clients globally, including Fortune 100 companies. Full service Employer Branding partner, taking clients from identifying challenges, engaging talent to measuring success. Our Employer Branding content is published yearly in renowned media, e.g. WSJ, CNN, Le Monde, BusinessWeek.

3 Sample client list Some of the world s most attractive employers 3

4 Universum in the Media Universum Rankings and Thought leadership Publishers 4

5 We help higher educational institutions Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles. Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to: UNDERSTAND ATTRACT The career preferences and expectations of students and alumni IDENTIFY Relevant employers to visit campus MANAGE The readiness for professional life of your students and alumni The brand perception and attractiveness of your college/university 5

6 What we cover in the report 1 EXECUTIVE SUMMARY 2 TALENT PROFILE 3 UNIVERSITY BRAND PERCEPTION 4 CAREER & EMPLOYER PREFERENCES 6

7 About the Universum Talent Research and the target groups THE QUESTIONNAIRE Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals. Global perspective - local insight. Conducted via an online survey. The online link was distributed via university and alumninetworks, communities, the Universum Panel and different local and global partners. RESPONDENTS Students at higher educational institutions. Professionals with an academic degree Non-academics THIS REPORT GROUP 1 Your students GROUP 2 All students Number of respondents FIELD PERIOD November 2015 to May Total number of respondents in the survey

8 Agenda 1 EXECUTIVE SUMMARY Find a summary of your university brand perception and the profile, career and employer preferences of your students and the comparison groups. 8

9 Summary of your University Brand Perception (1/2) ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS REPUTATION & IMAGE 1. Highly ranked within its field 2. Internationally acclaimed 3. Availability of financial aid and scholarships CULTURE & STUDENT LIFE 1. Friendly and open environment 2. Secure campus environment 3. Social and recreational activities EMPLOYABILITY & FUTURE OPPORTUNITIES 1. Good reference for future career and/or education 2. High employment among graduates 3. Opportunities to network with employers EDUCATIONAL OFFERING 1. Quality and variety of courses 2. Strong student support (e.g. Tutors, advisors, etc.) 3. Exceptional professors/lecturers TOP OF MIND ASSOCIATIONS 9

10 Summary of your University Brand Perception (2/2) CONTINUE COMMUNICATING REPUTATION & IMAGE Successful alumni Internationally acclaimed Highly ranked within its field Availability of financial aid and scholarships CULTURE & STUDENT LIFE Social and recreational activities Secure campus environment Friendly and open environment Creative and dynamic atmosphere EMPLOYABILITY & FUTURE OPPORTUNITIES High employment among graduates Good reference for future career and/or education Focus on professional development EDUCATIONAL OFFERING Strong student support (e.g. Tutors, advisors, etc.) Quality and variety of courses Exceptional professors/lecturers Attractive/exciting programs and fields of study AVERAGE SATISFACTION Percentage of students who would choose to study at their current university if they were to make the choice again: Lebanese American University All universities Lebanese American University All universities 7,2 6,8 49% 55% 10

11 General profile and summary of career preferences 42 % AVERAGE AGE (years) AVERAGE REPORTED ACADEMIC PERFORMANCE AVERAGE EXPECTED MONTHLY SALARY 58 % 20,6 7,6 out of LBP Your students TOP CAREER GOALS 1. To have work/life balance 2. To be a leader or manager of people 3. To be entrepreneurial or creative/innovative STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Future-Oriented 2. Solution-focused 3. Taking time to think TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES ure e 1. High future earnings ing 2. Professional training and development p op 3. Leadership opportunities rnat 4. Opportunities for international travel/relocation amic 5. A creative and dynamic work environment TOP 3 MOST PREFERRED INDUSTRIES 1. Management and Strategy Consulting 2. Media and Advertising 3. Health Care Services YEAR OF GRADUATION DISTRIBUTION: 2% 22% 25% 25% 13% 9% 4% or later 11

12 General profile and summary of career preferences 39 % 61 % AVERAGE AGE (years) 21,0 AVERAGE REPORTED ACADEMIC PERFORMANCE 7,5 out of 10 AVERAGE EXPECTED MONTHLY SALARY LBP TOP CAREER GOALS 1. To have work/life balance 2. To be entrepreneurial or creative/innovative 3. To be a leader or manager of people TOP 3 MOST PREFERRED INDUSTRIES 1. Management and Strategy Consulting All students STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Future-Oriented 2. Solution-focused 3. Taking time to think 2. Media and Advertising 3. Health Care Services YEAR OF GRADUATION DISTRIBUTION: TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES ing 1. Professional training and development ure e 2. High future earnings p op 3. Leadership opportunities rnat 4. Opportunities for international travel/relocation orma 5. Recognising performance (meritocracy) 1% 25% 27% 22% 14% 7% 3% or later 12

13 Agenda 1 2 EXECUTIVE SUMMARY TALENT PROFILE Find out, what kind of skills and mindset your students have and what separate them from the overall target group. These insights will help you improve the employability of your students and alumni by being able to communicate their unique value to employers. 13

14 The Universum Career Profiles Distribution per target group Your students All students 14

15 How we operationalize Employability in the Universum Talent Survey C O M P E T E N C E S S K I L L S K N O W L E D G E AT T I T U D E S EMPLOYABILITY E X P E R I E N C E S S E L F E S T E E M R E F L E C T I O N 15

16 17% of your students have an International Mindset Internationalists Your students All students Share of talent with an international mindset within the target group: 17% 15% Being an Internationalist is not only an experience on a CV, but: Comprises a global skill and mind-set which enables career success Allows individuals to recognise market & growth opportunities Enables individuals to handle complex situations and to successfully influence those who are different from oneself 16

17 6% of your students are particularly interested in Leadership Leaders Your students All students Share of talent with Leadership Potential within the target group: 6% 7% Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine: An ability to see the big picture in any situation, which helps them inspire both their teams and themselves They prefer the benefits of working with others in a team environment, rather than being a lone-wolf They understand responsibility as something to be desired and sought after 17

18 How talent s mindset differs between the target groups Your students All students No, not at all Yes, always Do you associate yourself with below statements 18

19 65% of your students are confident in their personality skills Skill confidence Your students All students Share of talent showing a high level of skill confidence: 65% 68% Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide. 19

20 Which personality skills describe each target group Your students All students Definitely not Definitely Do these personality skills describe who you are 20

21 22% of your students have gained significant practical experience Practical Experience Your students All students Share of talent having gained significant practical experience: 22% 23% Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will: Provide talent with an insight into the workplace Help to develop key skills Provide opportunities to put one s knowledge into practice 21

22 What kind of practical experiences do students have I have travelled abroad 49% 60% I have been a tutor (e.g. in math or languages) I have been a group leader in student events I have had a summer job in my home country I have had part-time jobs outside my area of study I have had a leading role in student organizations I have done internships/apprenticeship in my home country I have had part-time jobs within my area of study I have been a team leader in a sport club I have studied abroad 29% 30% 25% 27% 20% 25% 19% 17% 15% 15% 42% 39% 37% 39% 36% 33% 35% 48% I have done the military/volunteer service I have done internships/apprenticeship abroad I have my own start-up I have had a summer job abroad Other 10% 9% 10% 11% 7% 7% 6% 8% 6% 7% Your students All students Which of the following experiences do you have Please select as many as applicable. 22

23 Agenda EXECUTIVE SUMMARY TALENT PROFILE UNIVERSITY BRAND PERCEPTION This chapter evaluates your university brand perception with regards to four different aspects: Reputation & Image, Educational Offering, Culture & Student Life and Employability & Future Opportunities. 23

24 Top of mind associations with Lebanese American University What is the first word that comes to mind when you think of your college or university These are answers written in by your students. Spelling mistakes might occur. 24

25 HARD SOFT Lebanon All main fields of study The Universum Drivers of University Attractiveness REPUTATION & IMAGE Refers to the university as a whole Availability of financial aid and scholarships Costs (e.g. accommodation, tuition, living expenses, etc.) Highly ranked within its field Internationally acclaimed Prestige Recommended by friends / family State of the art facilities Successful alumni Tradition of academic excellence CULTURE & STUDENT LIFE Refers to the social environment on- and offcampus Acceptance towards minorities Attractive geographic location Creative and dynamic atmosphere Friendly and open environment Heritage and tradition International student body Secure campus environment Social and recreational activities Support for gender equality EXTRINSIC EMPLOYABILITY & FUTURE OPPORTUNITIES Refers to the long-term opportunities the university provides for students Focus on professional development Good reference for future career and/or education High employment among graduates Launching pad for international career Opportunities to network with employers Strong ties with industry Supports and develops entrepreneurialism Target school for employers in my field Teaches transferable and practical skills employers are looking for INTRINSIC EDUCATIONAL OFFERING Refers to various aspects of the education provided by the university Attractive/exciting programs and fields of study Challenging curriculum Exceptional professors/lecturers International focus Practical aspects within the curriculum Quality and variety of courses Strong student support (e.g. Tutors, advisors, etc.) Study abroad program Unique or particular programs This framework has been developed by Universum in cooperation with universities. 25

26 Most attractive attributes Lebanese American University All universities REPUTATION & IMAGE 1. Highly ranked within its field 2. Internationally acclaimed 3. Availability of financial aid and scholarships REPUTATION & IMAGE 1. Highly ranked within its field 2. Internationally acclaimed 3. Successful alumni CULTURE & STUDENT LIFE 1. Friendly and open environment 2. Creative and dynamic atmosphere 2. Secure campus environment CULTURE & STUDENT LIFE 1. Friendly and open environment 2. Creative and dynamic atmosphere 3. Secure campus environment EMPLOYABILITY & FUTURE OPPORTUNITIES 1. Good reference for future career and/or education 2. High employment among graduates 3. Focus on professional development EMPLOYABILITY & FUTURE OPPORTUNITIES 1. Good reference for future career and/or education 2. High employment among graduates 3. Focus on professional development EDUCATIONAL OFFERING 1. Exceptional professors/lecturers 2. Quality and variety of courses 3. Strong student support (e.g. Tutors, advisors, etc.) EDUCATIONAL OFFERING 1. Exceptional professors/lecturers 2. Quality and variety of courses 3. Strong student support (e.g. Tutors, advisors, etc.) 26

27 Attractiveness of the attributes Lebanon All main fields of study Attractiveness vs. Associations Average association for your university Important areas where your university rates low consider whether to adapt communication Less important areas where your university rates low monitor / no action Important areas where your university rates highly continue communicating Less important areas where your university rates highly keep as is Average attractiveness of the attributes within the driver Attributes that your students associate with your university 27

28 Reputation & Image Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 28

29 Culture & Student Life Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 29

30 Employability & Future Opportunities Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 30

31 Educational Offering Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 31

32 Who influenced your students the most when choosing your university University rankings 65% 66,0% Parents 26% 34,6% Friends 15,8% 22% Career & university fairs 10,7% 18% Students of the university 17% 13,2% Alumni of the university 15% 23,5% Teachers or career guidance counselors at the school I attended 15% 15,5% University's website Information event at the school I was attending 14% 13,8% 13% 8,5% Lebanese American University All universities Tuition fees 10% 19,6% Which of the following influenced you the most to choose your college or university Please select a maximum of 3 alternatives. The chart shows the top 10 sources of influence. 32

33 How satisfied are your students with you 30% 25% 24% 19% 17% 15% 15% 16% 14% 14% 4% 4% 5% 3% 6% 4% 5% 4% 6% 3% 2% 3% 4% 4% 5% 7% 11% 9% 11% 11% Not at all satisfied Extremely satisfied Average rate : 7,2 Your students Average rate 2015: 6,9 Your students Average rate : 6,8 All students How satisfied are you with your college or university 33

34 Would your students recommend Lebanese American University to a friend or family member 23% 22% 23% 22% 21% 14% 18% 16% 14% 14% 8% 8% 10% 3% 4% 4% 4% 4% 3% 3% 2% 3% 6% 5% 7% 5% 6% 6% 10% 11% Not at all Extremely likely Average rate : 7,2 Your students Average rate 2015: - Your students Average rate : 6,9 All students How likely is it that you would recommend your educational institution to friends or family 34

35 If your students could begin their studies again, would they choose Lebanese American University Your students All universities 8% 12% 43% 49% 33% 55% Yes, definitely Maybe No, not at all Yes, definitely Maybe No, not at all If you were to restart your studies at any college or university, would you choose yours again 35

36 If your students could begin their studies again, they would choose Current college or university 49% 55% Another college or university 28% 31% Foreign college or university 20% 17% Lebanese American University All universities Which other college or university would you consider instead 36

37 If your students could begin their studies again, they would choose University Rank Percent American University of Beirut 1 44% Foreign college or university 2 39% Lebanese University 3 2% Beirut Arab University 4 1% Lebanese International University (LIU) 5 0% Saint Joseph University 5 0% 51% of your students would choose another university if they were to restart their studies at any college or university. The most preferred are presented in the table. Which other college or university would you consider instead 37

38 Which are the most important career services to your students Career / job / internship fairs Help with my career planning General help with job/internship search and CV/interview preparation Personality or skills testing to better understand my career preferences and options Career preparation workshops (e.g. resume/cv writing, interviewing) 42% 40% 38% 41% 36% 34% 32% 30% 31% 32% Employer presentations 22% 22% Virtual career fairs/meet-ups with employers 14% 15% Company database with job and internship postings 13% 17% Online career advice 10% 9% Other None of the above 1% 1% 8% 6% Your students All students Which of these are most important to you (Max. 3) 38

39 To what extent are students using the career services you offer Lebanese American University Career / job / internship fairs 41% 21% Career preparation workshops (e.g. resume/cv writing, interviewing) General help with job/internship search and CV/interview preparation Personality or skills testing to better understand my career preferences and options Help with my career planning 32% 32% 30% 29% 79% Employer presentations 29% Online career advice 25% Company database with job and internship postings 17% Share of students using one or more career services at their university Share of students not using any career service at their university Virtual career fairs/meet-ups with employers Other None of the above 6% 16% 21% Which of these career services have you used at your college or university Select as many as applicable. 39

40 General usage of career services All universities Career / job / internship fairs 42% 21% Career preparation workshops (e.g. resume/cv writing, interviewing) General help with job/internship search and CV/interview preparation Employer presentations 30% 30% 33% Help with my career planning 28% 79% Personality or skills testing to better understand my career preferences and options 26% Company database with job and internship postings 21% Virtual career fairs/meet-ups with employers 20% Share of students using one or more career services at their university Share of students not using any career service at their university Online career advice Other None of the above 6% 19% 21% Which of these career services have you used at your college or university Select as many as applicable. 40

41 How satisfied are your students with the career services you offer 23% AVERAGE SATISFACTION: 19% 19% 17% 6,7 13% 13% 12% 12% 10% 10% 10% 5% 6% 3% 4% 5% 4% 4% 5% 6% ,4 Poor Excellent Lebanese American University All universities How would you rate the career services offered at your college or university 1 Poor, 10 Excellent 41

42 Agenda EXECUTIVE SUMMARY TALENT PROFILE UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES Find out which are students most preferred employers and get insight into the career preferences and expectations of your students in comparison to the overall population. Also, understand how your institution has shaped the career path of your students and alumni. 42

43 Students most preferred industries Management and Strategy Consulting Media and Advertising Health Care Services Construction 11% 17% 18% 16% 17% 14% 16% 14% Fashion, Accessories and Luxury Goods Engineering and Manufacturing Non-Governmental Organisations (NGOs)/Non- Profit Organisations (NPOs) 10% 13% 13% 12% 13% 14% Educational and Scientific Institutions Banks Real Estate 11% 13% 11% 9% 9% 8% Your students All students In which industries would you like to work most after graduating You can choose up to 3 industries 43

44 Students expected monthly salary Your students All students LBP LBP All students - Female All students - Male LBP LBP What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation 44

45 To have work/life balance is the most important long term career goal To have work/life balance 46% 47% To be a leader or manager of people To be entrepreneurial or creative/innovative To have an international career To be dedicated to a cause or to feel that I am serving a greater good To be autonomous or independent To be secure or stable in my job To be competitively or intellectually challenged To be a technical or functional expert 12% 13% 40% 34% 39% 40% 34% 32% 32% 34% 30% 28% 30% 27% 19% 23% Your students All students Which of these career goals are most important to you Please select a maximum of 3 alternatives. 45

46 Career goals over time All students To have work/life balance To be entrepreneurial or creative/innovative To be a leader or manager of people To be dedicated to a cause or to feel that I am serving a greater good To have an international career To be autonomous or independent To be secure or stable in my job To be competitively or intellectually challenged To be a technical or functional expert Which of these career goals are most important to you Please select a maximum of 3 alternatives. The alternatives in the legend are sorted according to importance in. Thus, the most important career goal in is at the top of the legend. 46

47 HARD SOFT Lebanon All main fields of study The Universum Drivers of Employer Attractiveness EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation Attractive/exciting products and services Corporate Social Responsibility Corporate transparency Ethical standards Fast-growing/entrepreneurial Innovation Inspiring leadership Inspiring purpose Market success Prestige EXTRINSIC REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education PEOPLE & CULTURE The social environment and attributes of the workplace A creative and dynamic work environment A friendly work environment Commitment to diversity and inclusion Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognising performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality JOB CHARACTERISTICS INTRINSIC The contents and demands of the job, including the learning opportunities provided by the job Challenging work Customer focus Flexible working conditions High level of responsibility High performance focus Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students and professionals. 47

48 What is attractive Your students EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE 1. Market success 2. Innovation 3. Ethical standards 1. A creative and dynamic work environment 2. Respect for its people 3. Recognising performance (meritocracy) REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS 1. High future earnings 2. Leadership opportunities 3. Good reference for future career 1. Professional training and development 2. Opportunities for international travel/relocation 3. Secure employment Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 48

49 High future earnings is the overall most important attribute to your students Your students All students uture ea 1. High future earnings ining a 2. Professional training and development hip opp 3. Leadership opportunities ernatio 4. Opportunities for international travel/relocation namic 5. A creative and dynamic work environment novatio 6. Innovation t for its 7. Respect for its people nce for 8. Good reference for future career ket suc 9. Market success forman10. Recognising performance (meritocracy) ining a 1. Professional training and development uture ea 2. High future earnings hip opp 3. Leadership opportunities ernatio 4. Opportunities for international travel/relocation forman 5. Recognising performance (meritocracy) novatio 6. Innovation namic 7. A creative and dynamic work environment nce for 8. Good reference for future career t for its 9. Respect for its people ket suc 10. Market success Employer Reputation & Image Remuneration & Advancement Opportunities People & Culture Job Characteristics How important to you is each of the below aspects (Scale 1-5, 1=Not important at all, 5=Very important) Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness. 49

50 The Universum Rankings FULL COMPANY LIST (120 employers within each main field of study) CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANTS RANKING (Yes, I have / Yes, I will) Below is a list of companies and organisations. For which of these employers would you consider working Now choose the five (5) employers you most want to work for, your five Ideal Employers. Have you applied or will you apply to these employers For layout reasons, the employer s name can be shortened in this report. 50

51 The Universum Recruitment Funnel UNIVERSUM MEASUREMENT AWARENESS Do talent know who the employer is Awareness Percentage CONSIDERATION Would they consider working for that employer Considered Ranking DESIRE Do they want to work for them Ideal Employer Ranking APPLICATION Would they apply to work for them Potential Applicants Ranking 51

52 Considered Employer Ranking Top 20 Your students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Apple 1 45,70% NEW - Johnson & Johnson 11 21,95% -4 Google 2 43,21% -1 MBC 12 21,72% 5 Nestlé 3 36,88% -1 Sony 13 19,68% -3 L'Oréal Group 4 32,81% 1 General Motors 14 19,23% -2 Microsoft 5 29,86% 2 IKEA 15 19,00% 5 Procter & Gamble (P&G) 6 28,96% -3 Azadea Group 16 18,78% -2 PepsiCo 7 24,66% 2 EY (Ernst & Young) 16 18,78% -1 The Coca-Cola Company 8 24,21% -2 BLOM Bank 18 17,65% 1 Bank Audi 9 22,85% 4 Qatar Airways 18 17,65% 9 Samsung 10 22,17% -6 Deloitte 20 17,42% -10 Below is a list of companies and organisations. For which of these employers would you consider working 52

53 Considered Employer Ranking Top 20 Your students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 36,11% 0 Intel 11 16,43% -6 Apple 2 35,90% NEW - IBM 12 15,62% -5 Google 3 35,29% -1 General Motors 13 14,81% -2 Microsoft 4 30,43% -1 HP 13 14,81% -2 Samsung 5 22,11% -1 Qatar Airways 15 13,18% 4 Sony 6 20,28% 0 Petrofac 16 12,98% -3 LG Electronics 7 18,86% 2 IKEA 17 12,78% -3 Consolidated Contractors Company (CCC) 8 17,44% 6 Emaar 18 12,17% 4 Oracle 8 17,44% -1 Etihad Airways 18 12,17% NEW - Ford Motor Company 10 16,63% 9 Dell 20 11,97% 2 Below is a list of companies and organisations. For which of these employers would you consider working 53

54 Considered Employer Ranking Top 20 Your students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 61,11% 0 The Coca-Cola Company 11 11,11% -3 Nestlé 2 28,89% 1 Bank Audi 12 8,89% 4 L'Oréal Group 3 23,33% -1 Total 12 8,89% 13 Sidra Medical and Research Center 4 20,00% 2 Intel 14 7,78% 11 Apple 5 16,67% NEW - Qatar Airways 14 7,78% 29 Google 5 16,67% -2 Atkins 16 6,67% NEW - PepsiCo 5 16,67% 2 Bank of Beirut 16 6,67% NEW - Johnson & Johnson 8 14,44% -3 Byblos Bank 16 6,67% 9 Microsoft 8 14,44% 1 MTC group 16 6,67% 27 Samsung 10 12,22% 2 Shell 16 6,67% 9 Below is a list of companies and organisations. For which of these employers would you consider working 54

55 Ideal Employer Ranking Top 20 Your students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Apple 1 26,27% NEW - MBC 11 8,76% 2 Google 2 26,04% -1 J.P. Morgan 12 8,06% -2 Nestlé 3 19,12% 0 PepsiCo 12 8,06% 7 L'Oréal Group 4 15,44% 2 PwC (PricewaterhouseCoopers) 14 7,60% 5 Procter & Gamble (P&G) 5 14,29% -3 Azadea Group 15 7,14% -6 Microsoft 6 13,82% 2 BLOM Bank 16 6,91% 11 EY (Ernst & Young) 7 11,06% -2 The Boston Consulting Group (BCG) 16 6,91% 16 Bank Audi 8 10,60% -2 General Motors 18 6,68% -2 Deloitte 9 9,22% -5 Daimler/Mercedes-Benz 19 6,22% 4 The Coca-Cola Company 10 8,99% 0 IKEA 20 5,99% -1 Now choose the five (5) employers you most want to work for, your five Ideal Employers 55

56 Ideal Employer Ranking Top 20 Your students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Google 1 24,11% 0 General Motors 10 6,50% 4 Apple 2 23,27% NEW - Emaar 12 5,87% 0 Dar Al-Handasah (Home of Engineering) 3 23,06% -1 Sony 13 5,66% -5 Microsoft 4 18,87% -1 IKEA 14 5,24% 0 Consolidated Contractors Company (CCC) 5 9,01% 2 Saudi Aramco 14 5,24% 0 Samsung 6 7,76% -2 The Boston Consulting Group (BCG) 14 5,24% -4 Ford Motor Company 7 6,71% 16 Petrofac 17 4,82% -3 Intel 7 6,71% -2 Cisco Systems 18 4,61% -4 Oracle 7 6,71% 7 Qatar Airways 19 4,40% -5 Daimler/Mercedes-Benz 10 6,50% -1 Shell 19 4,40% 4 Now choose the five (5) employers you most want to work for, your five Ideal Employers 56

57 Ideal Employer Ranking Top 20 Your students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 50,59% 0 Total 9 4,71% NEW - Nestlé 2 16,47% 1 Azadea Group 12 3,53% NEW - L'Oréal Group 3 14,12% -1 GSK - GlaxoSmithKline 12 3,53% -7 Google 4 12,94% 0 Samsung 12 3,53% NEW - Sidra Medical and Research Center 4 12,94% 3 Alfa 15 2,35% NEW - Apple 6 7,06% NEW - Bank Audi 15 2,35% 7 Johnson & Johnson 6 7,06% -1 Bank of Beirut 15 2,35% NEW - PepsiCo 8 5,88% 4 Bayer 15 2,35% NEW - Microsoft 9 4,71% 3 Intel 15 2,35% NEW - Novartis 9 4,71% 3 Mars 15 2,35% 7 Now choose the five (5) employers you most want to work for, your five Ideal Employers 57

58 Potential Applicants Ranking Top 20 Your students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Nestlé 1 6,23% 3 J.P. Morgan 11 2,85% 0 EY (Ernst & Young) 2 5,69% 2 Microsoft 11 2,85% 9 Procter & Gamble (P&G) 2 5,69% 0 BLOM Bank 13 2,67% 3 Deloitte 4 4,63% -3 The Boston Consulting Group (BCG) 13 2,67% 30 L'Oréal Group 5 4,27% 3 The Coca-Cola Company 15 2,49% 11 Bank Audi 6 4,09% -2 Azadea Group 16 2,31% -9 Google 6 4,09% -3 KPMG 17 2,14% 9 PwC (PricewaterhouseCoopers) 8 3,91% 3 Byblos Bank 18 1,96% 8 Apple 9 3,38% NEW - MBC 18 1,96% -7 PepsiCo 10 3,02% 6 Philip Morris International 18 1,96% -9 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 58

59 Potential Applicants Ranking Top 20 Your students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 10,70% 0 Schlumberger 10 2,18% -2 Microsoft 2 7,64% 1 Shell 10 2,18% 15 Google 3 6,55% -1 Strategy& (former Booz & Company) 10 2,18% -7 Apple 4 6,33% NEW - IBM 14 1,97% 19 Consolidated Contractors Company (CCC) 5 4,15% -2 Oracle 14 1,97% -1 Saudi Aramco 6 3,28% 11 McKinsey & Company 16 1,75% 1 Petrofac 7 2,84% 1 Samsung 16 1,75% -10 The Boston Consulting Group (BCG) 8 2,62% 9 Solidere 16 1,75% 1 Emaar 9 2,40% -1 Bain & Company 19 1,53% 6 Daimler/Mercedes-Benz 10 2,18% -2 ExxonMobil 19 1,53% 14 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 59

60 Potential Applicants Ranking Top 20 Your students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 32,26% 0 Bayer 7 3,23% NEW - Nestlé 2 16,13% 0 Huawei 7 3,23% NEW - L'Oréal Group 3 6,45% -1 Johnson & Johnson 7 3,23% 0 PepsiCo 3 6,45% 4 Novartis 7 3,23% NEW - Shell 3 6,45% 4 Pfizer 7 3,23% -2 Sidra Medical and Research Center 3 6,45% NEW - Procter & Gamble (P&G) 7 3,23% 0 Bank Audi 7 3,23% NEW - Total 7 3,23% NEW - Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 60

61 The Universum Communication Channel Framework P R I N T Brochures presenting career possibilities at a company/organisation Career magazines/guides/books Direct mailings per post Employer advertisements in business magazines Employer advertisements in lifestyle magazines & other periodicals Employer advertisements in newspapers University press & student organisation publications D I G I T A L Blogs Career and job related apps Career guidance websites Employer advertisements in social media Employer advertisements on news/businessrelated websites Employer websites Job boards Live online events with employers Social media Targeted s IN- P E R S O N Career fairs Conferences arranged and hosted by employers Employer office/site visits Employer presentations on campus Informational interviews with employers Lectures/case studies as part of curriculum Skills training sessions organised by employers O T H E R C H A N N E L S Employer advertisements on the radio Employer advertisements on TV Outdoor/billboard advertisings 61

62 Which communication channels do your students use the most Social media 65% 60% Employer websites Career fairs Employer advertisements on TV 29% 46% 50% 43% 38% 37% Employer advertisements in social media Career guidance websites Lectures/case studies as part of curriculum Outdoor/billboard advertisings University press & student organisation publications Employer office/site visits 35% 30% 31% 27% 31% 29% 31% 27% 30% 30% 29% 26% Your students All students Which channels do you use in general to learn about potential employers 62

63 THANK YOU! Are you INTERESTED In getting MORE insights about students, alumni or employers

64 APPENDIX About the Universum Talent Research Highest qualification Main field of study Educational institutions Area of study Employer rankings among All main fields of study Importance of attributes for all four drivers of employer attractiveness The Universum Career Profiles 64

65 About the Universum Talent Research THE QUESTIONNAIRE Created based on over 25 years of experience, extensive research within HR, focus groups and communication with both our clients and talent Global perspective - local insight DATA COLLECTION Conducted via an online survey. The online link was distributed via university and alumninetworks, communities, the Universum Panel and different local and global partners WEIGHTING In order to provide our clients with reliable data we set targets per main field of study and educational institution/industry to reflect the actual distribution of students and professionals. Weighting is used to compensate for discrepancies from the targets. Note that only data based on all respondents or on all respondents within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted educational institutions WE HAVE CONDUCTED THE UNIVERSUM TALENT SURVEY FOR OVER 25 YEARS Total number of respondents in the survey :

66 Highest qualification Bachelor's 69% 82% Master's (non-mba) 9% 18% PhD 2% 4% I have already graduated 1% 1% Other 5% 7% Your students All students What qualification or degree are you currently pursuing (students) What is your highest qualification or degree (professionals) 66

67 Main field of study Engineering/IT 34% 36% Business/Commerce 24% 30% Humanities/Liberal Arts/Education/Law 15% 17% Health/Medicine 15% 15% Natural Sciences 6% 8% Your students All students What was your main field of study 67

68 Educational institutions (1/1) All students University All students University All students American University of Beirut 47,5% Saint Joseph University 5,4% Lebanese American University 13,0% Lebanese International University (LIU) 2,5% Lebanese University 9,5% Ecole Superieure des Affaires (ESA) 0,0% Beirut Arab University 6,1% Other 15,9% Which college or university do you attend (students) From which college or university did you graduate with your highest degree (professionals) 68

69 Areas of study All students Business (1/1) Area of study All students Area of study All students Finance 24% Management Information Systems 6% Marketing 24% Logistics Management 5% Management 22% Strategy 5% Economics 22% Tourism Management 5% Accounting/Auditing/Taxation 16% Econometry 4% Human Resources Management 9% Communication Studies 4% International Business 8% International Trade 3% Public Administration 7% Labour Economics and Industrial Relations 3% Entrepreneurship 6% Other Business 6% Please select your major(s)/main area(s) of study. 69

70 Areas of study All students Engineering (1/1) Area of study All students Area of study All students Mechanical Engineering 20% Biomedical Engineering 2% Civil/Construction Engineering 18% Control & Automation Engineering 1% Architectural Engineering 15% Manufacturing Engineering 1% Electrical Engineering 13% Aeroneutical / Aerospace Engineering 1% Computer Engineering/Computer Science 13% Finance Engineering 1% Electronic & Communication Engineering 12% Quality Engineering 0% Chemical Engineering 8% Geophysical Engineering 0% Software Engineering 5% Physics Engineering 0% Industrial Engineering 5% Meteorological Engineering 0% Environmental Engineering 5% Naval Architecture 0% Petroleum Engineering 3% Geomatics Engineering 0% Agriculture/Food Engineering 3% Mathematics Engineering 0% Urban and Regional Planning 3% Mining Engineering 0% Management Engineering 3% Textile Engineering 0% Mechatronics Engineering 2% Other Engineering 4% Robotics 2% Please select your major(s)/main area(s) of study. 70

71 Areas of study All students IT (1/1) Area of study All students Area of study All students Computer Science / Engineering 56% Artificial Intelligence 11% Software Engineering 36% Electronic Publishing 9% Information Management 18% Business Systems Analysis and Design 8% Information Systems 17% Business Computing Systems 6% e-business Systems 11% Other IT 10% Please select your major(s)/main area(s) of study. 71

72 Areas of study All students Natural Sciences (1/1) Area of study All students Area of study All students Molecular Biology & Genetics 32% Nutrition 5% Chemistry 20% Geology/Earth Sciences 4% Biochemistry 18% Statistics 4% Mathematical Sciences 16% Physical Science 3% Physics 13% Other Natural Sciences 15% Human Sciences 13% Please select your major(s)/main area(s) of study. 72

73 Areas of study All students Humanities (1/1) Area of study All students Area of study All students Psychology 24% Linguistics/Foreign Languages 10% Political Science 19% International Relations 8% Communication 16% History/Philosophy 5% Creative Arts 13% Philosophy 4% Literature 12% Western Languages & Literature 3% Design 11% Music 2% Social Sciences 11% Other Humanities 9% Teaching/Education 11% Please select your major(s)/main area(s) of study. 73

74 Areas of study All students Law (1/1) Area of study All students Area of study All students International Law 46% Law and Property Valuation 15% Commercial Law 37% Media Law 8% Criminal Litigation 27% Other Law 18% International Commercial Law 18% Please select your major(s)/main area(s) of study. 74

75 Considered Employer Ranking Top 30 All students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Google 1 44,56% 0 Johnson & Johnson 16 19,96% -4 Apple 2 43,43% NEW - Unilever 17 19,26% 4 Nestlé 3 34,89% -1 J.P. Morgan 18 18,96% 7 L'Oréal Group 4 33,11% 0 IKEA 19 18,33% 4 Microsoft 5 28,84% 0 MBC 20 17,75% -3 PepsiCo 6 28,44% 2 McKinsey & Company 21 17,48% 13 The Coca-Cola Company 7 26,70% 2 Sony 22 16,92% -12 Procter & Gamble (P&G) 8 26,48% -5 Strategy& (former Booz & Company) 23 16,34% 6 Bank Audi 9 25,87% -3 Philip Morris International 24 16,08% 6 Deloitte 10 25,74% 1 BLOM Bank 25 15,93% -10 EY (Ernst & Young) 11 22,87% 8 Ford Motor Company 26 14,74% 0 Azadea Group 12 22,20% 1 HSBC 27 14,58% 0 PwC (PricewaterhouseCoopers) 13 22,07% 18 General Motors 28 14,55% -12 The Boston Consulting Group (BCG) 14 20,97% 6 Qatar Airways 29 14,39% -1 Samsung 15 20,15% -8 Emirates Group 30 13,64% -16 Below is a list of companies and organisations. For which of these employers would you consider working 75

76 Considered Employer Ranking Top 30 All students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 33,81% 1 General Motors 16 14,50% -2 Google 2 32,90% -1 Shell 17 13,16% 8 Apple 3 32,16% NEW - McKinsey & Company 18 13,16% 12 Microsoft 4 27,31% -1 Total 19 12,47% 17 Samsung 5 21,09% -1 Daimler/Mercedes-Benz 20 12,17% -1 Sony 6 16,81% -1 Nestlé 21 12,04% 16 General Electric (GE) 7 16,72% 3 Qatar Airways 22 11,45% -5 Intel 8 16,58% -2 Strategy& (former Booz & Company) 23 11,43% -10 Ford Motor Company 9 16,14% 6 Saudi Aramco 24 10,98% 4 The Boston Consulting Group (BCG) 10 15,93% 14 Dell 25 10,89% -9 Petrofac 11 15,11% -2 The Coca-Cola Company 26 10,79% 23 Consolidated Contractors Company (CCC) 12 15,01% 0 Cisco Systems 27 10,63% -5 HP 13 14,94% -5 Siemens 28 10,61% -2 LG Electronics 14 14,74% -3 PepsiCo 29 10,44% 30 IBM 15 14,53% -8 Schlumberger 30 10,42% 13 Below is a list of companies and organisations. For which of these employers would you consider working 76

77 Considered Employer Ranking Top 30 All students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 48,47% 0 Unilever 16 6,46% -1 Nestlé 2 23,35% 1 Mars 17 6,20% -2 Google 3 17,76% 1 Bank Audi 18 6,01% 25 Sidra Medical and Research Center 4 17,15% 1 MBC 19 5,78% -4 Apple 5 16,87% NEW - Byblos Bank 20 5,53% 43 L'Oréal Group 6 16,18% -4 MTC group 20 5,53% 12 PepsiCo 7 12,72% 0 Bank of Beirut 22 5,27% 21 The Coca-Cola Company 8 12,70% 1 The Boston Consulting Group (BCG) 23 5,04% 20 Johnson & Johnson 9 10,63% -3 Intel 24 4,81% 15 Microsoft 10 9,41% -3 GSK - GlaxoSmithKline 25 4,81% -10 Total 11 9,37% 21 LG Electronics 25 4,81% 14 Samsung 12 8,67% -2 Alfa 27 4,79% -1 Qatar Airways 13 7,21% 13 Procter & Gamble (P&G) 28 4,58% -2 Sony 14 6,96% 6 Ford Motor Company 29 4,56% 14 Shell 15 6,92% 5 British American Tobacco 30 4,32% -10 Below is a list of companies and organisations. For which of these employers would you consider working 77

78 Ideal Employer Ranking Top 30 All students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Google 1 29,09% 0 Azadea Group 16 7,93% -6 Apple 2 23,30% NEW - McKinsey & Company 17 7,63% 5 L'Oréal Group 3 18,79% 1 Strategy& (former Booz & Company) 18 6,74% 2 Nestlé 4 12,48% 1 Unilever 19 6,65% 2 Procter & Gamble (P&G) 5 12,30% -3 IKEA 20 5,72% 12 PwC (PricewaterhouseCoopers) 6 11,64% 13 Philip Morris International 21 5,72% 13 Deloitte 7 11,52% -1 BLOM Bank 22 5,68% -8 Microsoft 8 11,24% -1 Qatar Airways 23 5,56% 0 EY (Ernst & Young) 9 10,67% -1 HSBC 24 5,43% 7 Bank Audi 10 10,42% -7 Bain & Company 25 4,77% 15 The Boston Consulting Group (BCG) 11 9,23% 5 Sony 26 4,08% -2 The Coca-Cola Company 12 8,34% 3 Samsung 27 3,88% -15 PepsiCo 13 8,34% 5 Daimler/Mercedes-Benz 28 3,85% 0 J.P. Morgan 14 8,25% -5 Etihad Airways 29 3,64% NEW - MBC 15 8,05% -4 American University of Beirut Medical Center (AUBMC) 30 3,64% 6 Now choose the five (5) employers you most want to work for, your five Ideal Employers 78

79 Ideal Employer Ranking Top 30 All students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Google 1 23,26% 0 Strategy& (former Booz & Company) 16 4,61% -7 Dar Al-Handasah (Home of Engineering) 2 21,63% 0 Saudi Aramco 17 4,29% 1 Apple 3 18,90% NEW - Shell 18 4,28% 9 Microsoft 4 15,71% -1 IBM 19 4,25% -5 Samsung 5 8,30% -1 Sony 20 4,12% -15 The Boston Consulting Group (BCG) 6 7,97% 4 American University of Beirut Medical Center (AUBMC) 21 4,00% 14 Consolidated Contractors Company (CCC) 7 7,60% 0 Qatar Airways 22 3,92% 2 Daimler/Mercedes-Benz 8 7,36% 0 Nestlé 23 3,86% 7 Intel 9 7,10% -3 Cisco Systems 24 3,72% -1 Ford Motor Company 10 6,89% 3 Oracle 25 3,70% -9 Petrofac 11 6,43% 1 L'Oréal Group 26 3,66% 3 McKinsey & Company 12 6,26% 5 HP 27 3,60% 5 General Electric (GE) 13 6,21% 6 IKEA 28 3,44% -2 General Motors 14 5,44% 1 Schlumberger 29 3,42% -7 Emaar 15 5,28% 6 Bain & Company 30 3,34% -5 Now choose the five (5) employers you most want to work for, your five Ideal Employers 79

80 Ideal Employer Ranking Top 30 All students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 41,83% 0 Procter & Gamble (P&G) 14 2,66% 7 Nestlé 2 12,69% 1 Qatar Airways 17 2,64% 37 Sidra Medical and Research Center 3 11,70% 2 Mars 18 2,60% -3 Google 4 11,61% 0 Samsung 19 2,39% -4 L'Oréal Group 5 9,03% -3 Shell 20 2,36% -1 Apple 6 7,41% NEW - Sony 20 2,36% 1 Total 7 6,88% NEW - Bayer 22 2,13% 32 Johnson & Johnson 8 5,33% -2 Alfa 23 1,85% 12 Microsoft 9 4,22% 2 BLOM Bank 23 1,85% 31 PepsiCo 10 3,94% 1 Byblos Bank 23 1,85% NEW - GSK - GlaxoSmithKline 11 3,73% -3 MBC 23 1,85% -2 The Coca-Cola Company 12 2,90% -6 Dar Al-Handasah (Home of Engineering) 27 1,83% -12 Unilever 13 2,87% 2 Azadea Group 28 1,60% 26 Novartis 14 2,66% 10 Bank Audi 28 1,60% 7 Pfizer 14 2,66% -3 Saudi Aramco 30 1,58% -22 Now choose the five (5) employers you most want to work for, your five Ideal Employers 80

81 Potential Applicants Ranking Top 30 All students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend PwC (PricewaterhouseCoopers) 1 5,89% 8 J.P. Morgan 16 2,46% -4 L'Oréal Group 2 5,83% 5 Philip Morris International 17 2,33% 7 Deloitte 3 5,18% -1 McKinsey & Company 18 2,27% -1 Google 4 4,94% -3 Bain & Company 19 2,08% 18 Nestlé 5 4,48% 0 KPMG 20 1,93% 11 Bank Audi 6 4,42% -3 HSBC 21 1,78% -1 Procter & Gamble (P&G) 7 3,90% -3 American University of Beirut Medical Center (AUBMC) 22 1,69% 23 EY (Ernst & Young) 8 3,66% -2 BLOM Bank 23 1,57% -12 Apple 9 3,16% NEW - The Coca-Cola Company 24 1,41% 8 Azadea Group 10 3,04% -2 MBC 25 1,29% -12 The Boston Consulting Group (BCG) 11 2,76% 3 British American Tobacco 26 1,17% 8 Unilever 12 2,67% 7 Qatar Airways 27 1,14% 3 PepsiCo 13 2,61% 3 Daimler/Mercedes-Benz 28 1,11% -5 Microsoft 14 2,61% 14 Bank of Beirut 29 1,07% 0 Strategy& (former Booz & Company) 15 2,48% -5 Etihad Airways 30 1,04% NEW - Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 81

82 Potential Applicants Ranking Top 30 All students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 7,79% 0 Bain & Company 16 1,90% 3 Google 2 5,80% 0 Ford Motor Company 17 1,77% 14 Microsoft 3 5,03% 0 PwC (PricewaterhouseCoopers) 18 1,72% 10 The Boston Consulting Group (BCG) 4 4,21% 5 Emaar 19 1,69% -4 Apple 5 4,00% NEW - Procter & Gamble (P&G) 20 1,52% -2 Consolidated Contractors Company (CCC) 6 3,80% -2 Nestlé 21 1,49% 20 McKinsey & Company 7 2,95% 5 Saudi Aramco 22 1,39% -8 Petrofac 8 2,88% -2 Siemens 23 1,35% 42 General Electric (GE) 9 2,87% 12 Ericsson 24 1,34% 12 Schlumberger 10 2,11% 1 IBM 25 1,25% 0 Daimler/Mercedes-Benz 11 2,06% -1 Schneider Electric 26 1,21% 19 Intel 12 2,06% -4 Cisco Systems 27 1,21% -3 Shell 13 2,03% 14 Deloitte 28 1,14% 2 Strategy& (former Booz & Company) 14 1,95% -9 Solidere 29 1,10% 0 Samsung 15 1,93% -8 HP 30 1,09% 29 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 82

83 Potential Applicants Ranking Top 30 All students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 26,35% 0 Bayer 15 1,44% NEW - Nestlé 2 11,48% 0 Etihad Airways 15 1,44% NEW - Total 3 5,02% NEW - Huawei 15 1,44% NEW - L'Oréal Group 4 4,33% 1 Hyatt 15 1,44% NEW - Procter & Gamble (P&G) 4 4,33% 13 J.P. Morgan 15 1,44% NEW - Sidra Medical and Research Center 4 4,33% -1 Novartis 15 1,44% NEW - Apple 7 3,58% NEW - Qatar Airways 15 1,44% NEW - Gulf Bank 7 3,58% NEW - Bank of Beirut 23 0,69% NEW - PepsiCo 7 3,58% -2 BLOM Bank 23 0,69% NEW - Johnson & Johnson 10 2,88% 7 BP 23 0,69% NEW - Pfizer 10 2,88% 0 Dar Al-Handasah (Home of Engineering) 23 0,69% -6 Shell 10 2,88% 0 Intel 23 0,69% -6 Google 13 2,82% -3 Kharafi Group 23 0,69% NEW - Saudi Aramco 14 2,13% -11 Mars 23 0,69% -18 Bank Audi 15 1,44% NEW - Microsoft 23 0,69% -6 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 83

84 Employer Reputation & Image Attractive attributes Market success 35% 42% Innovation 39% 43% Ethical standards Inspiring leadership 34% 35% 34% 31% Fast-growing/entrepreneurial Inspiring purpose 27% 24% 27% 27% Attractive/exciting products and services 22% 26% Prestige 24% 27% Corporate Social Responsibility Corporate transparency 15% 15% 10% 12% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 84

85 People & Culture Attractive attributes A creative and dynamic work environment Respect for its people Recognising performance (meritocracy) 43% 41% 42% 38% 38% 40% A friendly work environment Leaders who will support my development Interaction with international clients and colleagues Enabling me to integrate personal interests in my schedule 34% 32% 33% 33% 29% 26% 22% 25% Support for gender equality Commitment to diversity and inclusion Recruiting only the best talent 14% 12% 11% 12% 10% 11% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 85

86 Remuneration & Advancement Opportunities Attractive attributes High future earnings 47% 51% Leadership opportunities Good reference for future career 43% 42% 40% 37% Clear path for advancement Rapid promotion 19% 25% 23% 25% Performance-related bonus Sponsorship of future education Overtime pay/compensation Competitive benefits Competitive base salary 22% 23% 20% 23% 18% 16% 17% 15% 16% 20% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 86

87 Job Characteristics Attractive attributes Professional training and development Opportunities for international travel/relocation 47% 48% 44% 43% Secure employment Flexible working conditions Challenging work High performance focus High level of responsibility Team-oriented work 18% 31% 33% 29% 27% 28% 33% 27% 27% 25% 23% 23% Customer focus Variety of assignments 11% 9% 10% 11% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 87

88 The Universum Career Profiles CAREERISTS are future-oriented individuals who ultimately want to be managers and leaders of groups of people in a business environment. They have no problem starting from the bottom and learning what each rung on the ladder is like. In fact, many Careerists consider this process imperative to being a well-rounded leader later on in their careers. Careerists tend to be ambitious, but are also team-oriented, so they often bring others up along with them (riding their coattails so to speak). Careerists are also adaptable, meaning they are not set on any one way of achieving success and will instead do whatever they need to in order to adjust to a given situation. ENTREPRENEURS are curious and creative individuals who are primarily focused on challenging and innovative work. When searching for job opportunities, entrepreneurs look for fast-growing companies that share their entrepreneurial spirit. Entrepreneurs tend to be solution-focused, which means they are most effective when there is an active problem to solve. They lean towards leadership roles and are focused on team dynamics. Entrepreneurs can bore quickly if they feel stagnant, which means they are always looking to lead their team to new challenges. IDEALISTS want to work in organizations that value and respect their employees, while taking an ethical stand on issues of corporate responsibility. As might be expected, an idealist values environmental sustainability and wants to align with companies that share the same values. Although idealists are dedicated to causes for the greater good, they are not merely dreamers and can offer viable solutions that often include creative experimentation. Idealists are fully capable of envisioning a higher state while implementing and leading teams in taskfocused efforts. INTERNATIONALISTS tend to be big-picture individuals who focus primarily on the future instead of day-to-day or historical situations. They usually (but not always) know relatively early on in their lives that they want to have an international career and are usually interested in building international connections. Companies that are global in scope, or at the very least companies that have offices and/or operations in multiple parts of the world, will be most appealing to Internationalists. They are curious, open-minded and they value social interaction. HARMONISERS are responsible and loyal individuals who are happy to take on responsibilities for the good of the team. Their friendliness and comfort around others makes them natural leaders, and their desire for harmony makes them excellent in team-oriented settings. They are also very successful when taking internships, as they find it easy to get along with whomever they are working for. Their driver is happiness. They would like to have a stable job where they are among nice colleagues. HUNTERS are eager to search for new business opportunities and expect a competitive compensation as well as career advancement and high future earnings. A hunter is wired to be solution-focused, which enables him or her to provide answers for customer problems, which is an important facet for salespeople. Hunter personalities experience a continuous personal renewal. They are able to show growth and project how their skill sets will most benefit an organisation. This adaptive quality is a highly valued trait in dynamic organisations. LEADERS are able to see the big picture in any situation, which helps them inspire both their teams and themselves. They prefer the numerous benefits of working with others in a team environment, rather than being a lone-wolf. Leaders aren t afraid of being responsible for situations. They see responsibility as something to be desired and sought after. Because they understand that, their success or failure is ultimately in their own hands. Leaders are also quite introspective; they can look inward and assess themselves honestly and, when necessary, harshly. Before starting their careers, leaders are often involved in various types of organisations, and are often responsible for the founding and growth of projects. 88