NATIONAL COLLEGE FOR HIGH SPEED RAIL Ltd.

Transcription

1 NATIONAL COLLG FOR HIGH SP RAIL Ltd. JOB SCRIPTION Job title: Head of Communications and Marketing

2 1. Job details Job title: Salary/Grade: Reporting to: Head of Communications and Marketing 55 60k Commercial Finance irector Location: Birmingham or oncaster with regular travel across both locations The location, hours of work and duties could be varied according to the needs of the service. Part time or job share requests will be considered. 2. The National College for High Speed Rail The National College for High Speed Rail is a brand new incorporated F College that has been set up to train the next generation of the rail workforce. Covering the breadth of the rail industry from design to people experience, construction, maintenance and operations, the college will train learners from the age of 18 in Higher Apprenticeships and an HNC equivalent. Learners who have attended the National College will gain skills that enable UK employers to support the development and running of HS2 and future high speed rail projects at home and around the world. The college s vision is to pioneer technical excellence, setting new standards for collaboration and diversity in what will be a major growth industry for the UK in future years. We opened to students in September 2017, with two main hub sites in Birmingham and oncaster and a network of spokes via partner arrangements across the UK. Being involved at the beginning of this exciting journey, we are able to offer you a unique opportunity to work in a dynamic environment with the College growing and evolving, providing excellent opportunities for career development and the scope to influence the future of the further education sector 3. Job purpose To establish, lead and develop the internal and external communications strategy and marketing activities for the National College for High Speed Rail. To play a leading role in the development and delivery of a dynamic marketing and communications programme that will drive learner recruitment and employer engagement whilst defining strategic partnerships across schools, the rail sector and associated supply chains. This includes ata Classification: Public 2

3 media relations, public engagement, events, public affairs, and internal and external relations activity. 4. Reporting relationships Reporting directly into the Commercial Finance irector. Line management responsibility for Marketing Coordinator and vents Coodinators. 5. Accountabilities To be responsible for the development and delivery of a communications strategy and partnership development programme that will proactively engage students, employers and partner providers across the UK. To design and implement a learner communication programme that will ensure proactive and open engagement with prospective and current learners. To lead on the development of key student communications, marketing activities and channels (printed, electronic, social), while developing and disseminating expert knowledge on issues relating to the development of the College to industry partners and associated supply chains. To work collaboratively across the rail sector and associated supply chains to gain buy-in to the College and act as a conduit for the flow of information across strategic operational and commercial imperatives for the College. To take responsibility for the student recruitment strategy by establishing and developing a national network across education establishments from H to F and through schools. To work across Government (national & local), education, employers and professional bodies to ensure a strong and relevant voice for NCHSR, so that priorities are heard and considered across national and regional strategies. To lead on the growth, development, delivery and evaluation of College activities in terms of marketing, employer engagement, events, quality of provision and contract management. To maintain an up-to-date knowledge of education and employment support provision alongside an understanding of funding sources and collaborative working that could generate income for the College. To demonstrate a positive commitment to the implementation of the College s quality iversity and Inclusion Policy and to the maintenance of a culture of continuous quality improvement and innovation. ata Classification: Public 3

4 6. Other You are liable to undertake such other duties as may be reasonably be required of you commensurate with your grade at your initial place of work or at any other college site. The College is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all employees and volunteers to share this commitment. To participate in the College s appraisal process and to undertake and deliver staff development and training The College aspires to be rated as Outstanding by Ofsted and for our customers to receive excellent customer service in their interactions with the College. All staff members are expected to contribute to this aspiration. ata Classification: Public 4

5 Person specification This person specification lists the competencies expected ( = ssential criteria, = esirable criteria) Sections Skills, knowledge and aptitudes The capacity to develop promotional and associated materials and social media strategies to engage businesses and potential learners within an increasingly competitive environment. Strategic understanding of all communications channels, including digital media. A clear capacity to define media strategy and for disseminating relevant views and messages in a clear and concise fashion to promote the objectives of the College. xceptional project management skills with evidence of motivating and communicating effectively with staff and external partners with a commitment to excellence of service delivery. An appreciation of current national issues and strategies impacting on post-16 education and training. An appreciation of the rail sector and its associated supply chain. A clear capacity to manage, lead and influence others with a highly collaborative and collegiate approach to the work environment. Strong management and leadership skills including experience of managing a team as well as external contractors, such as PR companies, web developers, video crews, photographers. Ability to develop imaginative, workable solutions to problems in a pressurised environment. Ability to grow and develop career further within the organisation. ata Classification: Public 5

6 First class written and verbal communication skills with the ability to work under pressure to meet deadlines and targets. Qualifications and training Professional qualification e.g. relevant degree / post graduate qualification or extensive strategic management and leadership experience demonstrating professional development xperience emonstrable experience as a senior communications and marketing leader within a complex and operationally dispersed, customercentric environment. Able to demonstrate evidence of delivering excellent customer service. An appreciation of the student recruitment cycle, to outwardly promote the College and ensure student engagement through the viability of long term career opportunities. xperience of managing budgets and maintaining high quality standards and of achieving a stretching growth target. Significant experience of successfully influencing a diverse range of senior stakeholders whilst achieving stretching and challenging objectives. Personal attributes Special requirements A strategic point of view, combined with a willingness to pitch in and deal with the detail when required. Self starter; able to work with a high degree of autonomy. nthusiastic and positive can do attitude Highly innovative Able to work flexibly including on occasion some evenings and weekends Able to travel independently between college sites and other external venues ata Classification: Public 6