The new Social Intranet Schaeffler CONNECT. Katrin Fischer Wissensmanagement-Tage Wien June 12 th -13 th, 2018

Transcription

1 The new Social Intranet Schaeffler CONNECT Katrin Fischer Wissensmanagement-Tage Wien June 12 th -13 th, 2018

2 Agenda Key Facts Key Elements Key Success Factors Deep Dive into Change Management 2

3 1 Key Facts Schaeffler CONNECT is the Name of the New Social Collaboration Intranet Schaeffler CONNECT is a digital collaboration platform offering numerous possibilities for networking and the transfer of knowledge So Schaeffler CONNECT is like a virtual meeting place where all Schaeffler employees from every division, region, and function can work together and get in touch Within the digital network of Schaeffler CONNECT you can: Easily find information and people Exchange ideas with others and work together effectively Contribute to create a transparent culture of cooperation 3

4 1 Key Facts Schaeffler CONNECT is ONE Completely Social Platform for Everybody 1 All-in-one Intranet and social network in one platform 2 Everybody and everywhere Access for all employees worldwide on all Schaeffler devices (with app and responsive UI) 3 Completely social Every piece of content is fit to be liked, commented, rated, shared & followed 4 Shared content management Central governance, but decentralized content administration 5 Standard tool Standard software with as little customizations as possible 4

5 Agenda Key Facts Key Elements Key Success Factors Deep Dive into Change Management 5

6 2 Key Elements The Global Landing Page as Gateway to Schaeffler CONNECT Targeted communication from: Executive Board Corporate Communications Human Resources 6

7 2 Key Elements The Schaeffler TODAY Online Magazine with Stories from the Schaeffler World Editorial articles Corporate videos 7

8 2 Key Elements Storefronts for Departments as Information Booths Entry point to public sites from: Divisions Regions, countries, locations Functions 8

9 2 Key Elements Team Collaboration Groups for Cross-Organizational Teamwork Team collaboration Knowledge management User-generated content 9

10 2 Key Elements News Streams and User Profiles as Basis for the Social Network Personalization Networking Expert search 10

11 Agenda Key Facts Key Elements Key Success Factors Deep Dive into Change Management 11

12 3 Key Success Factors Main Challenges for the Introduction of a Social Intranet 1 Tool and architecture 2 Technical issues 6 Change of the communication culture 3 Requirements and functionalities 4 Content migration Source: 12

13 3 Key Success Factors Definition of Specific Use Cases, to generate clear value add for day-to-day work define a limited, but clear scope involve pilot users cover main target groups exploit standard tool functionalities Department Storefront Team Collaboration Leadership Communication Knowledge Management 13

14 3 Key Success Factors Incremental Introduction to migrate contents from old intranet initiate process of change respond flexibly to expectations and reactions of users Field Test Phase Rollout 5 6 Replacement of old Intranet Number of users & activity 4 Pilot Phase Strategy & Technology Assessment 1 Implementation 2 3 Oct 2014 Sep 2015 Feb 2016 Jun 2016 Feb 2017 Apr 2018 Time 14

15 3 Key Success Factors Multiplier Network to reach out to all locations worldwide cover local requirements distribute & intensify the central message address employees in their local language respect cultural differences be the interface between users and the project team Coach Role Model Megaphone Connection 15

16 Agenda Key Facts Key Elements Key Success Factors Deep Dive into Change Management 16

17 4 Deep Dive into Change Management A Global Go-live Communication Campaign to Reach Out to All Users Across Different Channels February 2017: Start of communication campaign and official rollout Months CEO Message Post in old intranet Multiplier campaign Announcement and ad in Schaeffler magazine to all employees (in packages over 4 weeks) Booklet Focus topic in Schaeffler magazine Virtual multiplier convention Posters & give-aways Cheat sheet "At a glance" Explanatory video clip & video tutorials regularly Welcome blog: new features, tips & tricks etc. #WeAreSchaefflerCONNECT: Best practice campaign regularly Update on figures, data & facts 17

18 4 Deep Dive into Change Management A Target Group-Specific Training Program in Local Languages to Address All Users Efficiently Video tutorials 5 tutorials explaining tool functionalities according to knowledge areas Available in 9 languages 1. Basics 2. User profile 3. Networking 4. Content and collaboration 5. Navigation and search Role-based webinars During rollout-phase available in 14 languages, now in GER & EN Format Duration Target group Contents Schaeffler CONNECT Intro Schaeffler CONNECT as information platform 60 min Digitally experienced employees 90 min All employees Short intro and overview with Q&A Understanding the information structure of the new intranet Collaboration with Schaeffler CONNECT 90 min All employees Actively using the new intranet beyond information consumption Schaeffler CONNECT Advanced 120 min Space owners Administrating spaces and groups Migration to CONNECT - First steps 30min Space owners First steps and checklist for the migration process 18

19 4 Deep Dive into Change Management Different Information Channels within Schaeffler CONNECT to Publish Specific Types of Information you need instructions about a function or are looking for guidelines? you want to stay informed about the project status and gather some insider tips? provides user guides and video tutorials allocates webinar scripts and guidelines provides info materials (booklet, cheat sheet etc.) includes the project blog with updates on the project status & rollout your question is more complex and you could not find an answer on Schaeffler CONNECT Help? you search for information about your multiplier role and would like to get in touch with other guides? opportunity to post questions registration to all available webinar dates in the calendar info material about the roles in the multiplier network opportunity to network and communicate with other multipliers 19

20 Contact Katrin Fischer Project Manager Intranet Corporate Digital Communications Schaeffler Group Herzogenaurach, Germany Telefon Mobil