Innovation CIVTAS PORTIS / Focussing on employers. 29 September Civitas Forum, Torres Vedras. City of Antwerp. Steven Windey

Transcription

1 Innovation CIVTAS PORTIS / Focussing on employers 29 September 2017 Civitas Forum, Torres Vedras City of Antwerp Steven Windey

2 Antwerp: facts and figures > 500,000 inhabitants > 40,000 students > 250,000 jobs in Antwerp > 300,000 travels during rush hours (in the city centre) Mobility is a challenge! 2 Civitas Forum 28 September 2017 Torres Vedras Steven Windey

3 Antwerp: facts and figures 3

4 Investment in infrastructure: Ring (x2) 4

5 Investment in infrastructure: City Centre 5

6 The target: number of car movements we need to reduce 6

7 Natural moment of change: huge road works 7

8 Umbrella campaign & partnership 8

9 9

10 Target group: employers and their employees 10

11 How we started: personal travel plans

12 Empowering employers 1. Recruitment of employers: contract > 50 employers, > 87,000 employees 12

13 Empowering employers 2. Mobility scan + potential for a modal shift As is Calculation rules Potential 13

14 Empowering employers 3. Ambition: number of modal shifters COMPANY X Bike E-bike Public Transport Potential Estimation by employer (10%) % distribution TOTAL Carpool 32 cars (65 persons) 2 cars (4 persons) Flexible workplace and/or Avoiding travel during rush 8 cars (3 + 5) 12% 40% 8% 8% 32% Company X = 25 * correction parttime factor 0,91 = 23 cars making a modal shift between 2017 and 2024 TOTAL 25 14

15 4.Products & services Smart ways to Antwerp Bike discount scheme Bike tool box Test period for bikes and PT Third payer system Mobility guides personal travel advice Consultancy and training fiscal mobility tele working/ home working Extra products under construction at the request of companies Pilot project Tele working / Home working Market place for Mobility Meetings Network events Thematic sessions CEO meetings Broad network Campaign- and communication tools website thematic campaigns / product campaigns Information about the huge road works 15

16 Innovation Core of the scheme: (1) TRY (2) BUY (3) REWARD ~ NUDGING: progress by baby steps 16

17 (1) try Offer: (city, e-, folding and cargo) bikes, bike trailors, bike sharing system (Velo), PT (tram and bus, train (?)) Number of workplaces implemented: 30 Number of testers: ca

18 (2) buy Offer: discount on buying a bike or maintenance of a bike Current situation: ca. 1,400 requests (by employees) accepted for reimbursement DISCOUNT 18

19 (3) reward Gathering cycling kilometers Change cycling kilometers for rewards/discounts in (bike) shops 19

20 More innovation 1st CEO meeting (on 3 May 2017) Enlarge the set of mobility products and services for +150 companies Since December 2016: Develop and enlarge a set of mobility products and services for -150 companies Thema sessions about Smart Travel and Smart Working 20

21 Business model & marketing Innovation mapping diagram Partnership between Ring Ring and other reward schemes Involve More mobility actors (Market place; Financed) Event for company CEO s Competition between workplaces Promotion of Ring Ring app at local and (engaged) business Accounting and fiscal services for companies Ring Ring & JOYN rewards for cyclists Mobility scans for companies Organisational Involve Innovation Activities small companies Involve mobility actors Develop tailored mobility guide Smart ways to Antwerp Approach for employers Discounts for E- bikes Target big companies Personalised travel plans for individuals Test period Try trains for Mobilothee k * Product Also offer logistic scans Extra offer Mobilotheek for small companies Optimization of app/service Enable feedback from users via App Planning & implementation Product / service 21

22 Organisational Since December 2016 Extra account manager Cause = need for extra, specific service for small companies 22

23 Planning & Implementation For all different products, apps and services Continuously optimization Focus on different aspects Optimization of app/service (communication, monitoring & evaluation, follow-up after evalution) 23

24 Product / service Brainstorm about content Public tendering Involvement of different mobility actors Engagement of public transport providers (De Lijn = tram/bus and Velo = bike sharing) 24

25 Business model & marketing Antwerp installed a Market place for Mobility Promotion of cooperation with Smart ways to Antwerp Lots of new mobility solution providers came/will come on board 25

26 More info? 26 Civitas Forum 28 September 2017 Torres Vedras Steven Windey

27 Questions 1. Who is targetting employers and employees? 2. How do you target employers in your city/region? How do you keep them involved? 3. Which products and services do you use to support employers? 4. Who helps you support employers? 27