McDonald s Franchising - Brazil

Transcription

1 McDonald s Franchising - Brazil

2 Latin America Overview

3 Arcos Dorados: Brazil

4 Franchisee Selection and Training

5 Qualities We Seek in Prospective Franchisees Significant business experience Business acumen Leadership Decision making Proven record of success in business Entrepreneurial spirit and passion Willingness to participate in extensive and demanding training program

6 Qualities We Seek in Prospective Franchisees Willingness to relocate for restaurant opportunity Significant financial resources

7 Background of New Franchisees New Franchisees in order of Significance 1. Next Generation Candidates 2. External Applicants 3. Company Employees 4. Franchisee Employees 5. Spouses of Franchisees

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9 Selection On-line Application Full Detailed Application Credit Report Background Check Interview with Franchising Manager Asset Verification 3 Day Restaurant Experience/Evaluation Interview with Regional Operations VP Invitation to enter Training Program

10 Prospective Franchisee Training Program McDonald s Prospective Franchisee training program is very demanding (majority of candidates manage a career or business during training) A full time candidate can generally complete the program in 9 to 18 months A part time candidate training 20 hours a week, will generally complete the program in 18 to 24 months Completion based on demonstrated competencies - not hours of training

11 Prospective Franchisee Training Program* Orientation to Training Program Complete and become proficient in all Crew Functions Complete Shift Management and Department Management Training Modules Complete Restaurant Manager Training Modules Attend Hamburger University Complete Training Activities Beyond Restaurant Operations and Prepare for Approval *Training takes place in restaurant, on-line and in classroom

12 Preparing For Approval Benchmarking with Owner/Operators and Company Owned for Best Practices Attend McDonald s Business Meetings Regional Business Meetings, Nabit Sessions and Worldwide Conventions Financial Skills Verification Supplemental training (beyond restaurant operations via on-line program) Ongoing verification with Franchising and Regional Operations Staff Final interview with Operations VP for Approval

13 Thank You

14 Lorelie Parolin Director of Worldwide Design

15 TL&D Vision Enable performance excellence in our restaurants resulting in engaged employees delivering good food to satisfied customers

16 Our Goal: Transform learning and create a performance culture focused on every day excellence for our customers

17 69 MILLION TIMES A DAY

18 Leadership Pipeline Job Skills Leadership Skills Business Skills Leading Self (i.e. Crew, Consultants) Leading Others (i.e. Managers, Dept. Heads) Leading Managers Leading A Market or Function Leading The System

19 Talent Needs Crew Crew Trainer Shift Manager 1.8 to2.6 Million Employees Department Manager General Manager Mid Manager 13.4 Million Hires

20 7 Hamburger Universities Tokyo, Japan, established 1971 London, United Kingdom, established 1981 Oak Brook, USA, established 1983 Shanghai, China, established 2010 Sydney, Australia, established 1989 Munich, Germany, established 1991 Sao Paulo, Brazil, established 1996

21 Core Training Systems On-line Operations & Training Manual Outcome Based Crew Training Solution Blended Learning Mid Management Leadership Development Operations Proficiency Technology LCMS LMS Video Simulation Virtual Metrics Mobile

22 Three Fundamental Shifts Business Model how we re structured and funded Content how we develop relevant, modular learning experiences Infrastructure how we deploy content to learners

23 Learning will be EASY FLEXIBLE REALISTIC

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