Competency Model (Health Communications) (GS 11-13) Applicable MCOs: Core Competencies. Health Communications Technical Competencies (GS 11-13)

Transcription

1 Applicable MCOs: Health Communications Specialist Public Affairs Specialist Digital Communications Specialist Marketing and Advertising Specialist Writer Editor Technical Writer Editor Core Competencies 1. Communication Accountability and Transparency Internal Awareness External Awareness Conflict Management Leveraging Diversity Fostering Collaboration Partner/ Customer Service Orientation CTP Regulatory Knowledge... 4 (GS 11-13) 1. Research and Evaluation Strategic Planning Translation of Science and Information Dissemination Administration and Program Management Liason to Internal and External Partners

2 CTP Core Competencies 1. 0BCommunication A. Communicating Effectively across CTP B. Communicating Effectively with Colleagues and Stakeholders C. Demonstrating effective Interpersonal/ Relationship Skills 2. 1BAccountability and Transparency A. Holding Self Accountable for Program Responsibilities B. Demonstrating High Standards of Ethics and Integrity 1. Is professional and courteous in all written and oral communication. 2. Expresses self in a clear, concise, and organized manner in written and oral communication. 3. Tailors communication based on the styles and needs of others. 4. Keeps others well informed on pertinent CTP-related issues. 5. Actively listens and asks appropriate questions to ensure that understanding of the situation is obtained before formulating a response. 6. Escalates issues that warrant immediate attention in an effective and timely manner. 1. Acts in an ethical and honest manner that is consistent with organizational values in all situations. 2. Performs job duties effectively within required timeframes. 3. Takes responsibility for own actions. 4. Admits personal mistakes, learns from them, and takes action to correct the situation. 5. Uses discretion when handling sensitive matters/content. 2

3 CTP Core Competencies 3. 2BInternal Awareness 4. 3BExternal Awareness 5. 4BConflict Management A. Knowledge of CTP and Your Office A. Knowledge of Current Events in Tobacco Community/Stakeholders A. Recognizing Conflicting Interests B. Addressing Conflict in Appropriate Manner 1. Demonstrates an understanding of the organization s functions and responsibilities. 2. Considers organization s mission, vision, values and strategic goals and objectives in work efforts. 3. Maintains knowledge of capabilities, capacities and constraints of the organization. 1. Keeps abreast of changes in the external environment and understands the potential impact on the organization and job duties. 2. Keeps informed of what FDA, HHS, and other agencies of the Federal Government are doing related to tobacco control and regulation. 3. Keeps informed of FDA, HHS, and Federal government regulations, policies and procedures that could affect job duties. 1. Recognizes that others hold differing opinions. 2. Works to resolve conflicts in a constructive and tactful manner. 3. Informs supervisor when conflicts between colleagues get in the way of job duties. 3

4 CTP Core Competencies 6. 5BLeveraging Diversity 7. 6BFostering Collaboration 8. 7BPartner/ Customer Service Orientation 9. 8BCTP Regulatory Knowledge A. Valuing a Blend of Skills and Perspectives A. Developing CTP-Wide Working Relationships B. Working on Multi- Disciplinary Teams C. Sharing Knowledge with Colleagues A. Ensuring a High Degree of Responsiveness to Organizational Leadership, Customers, and Stakeholders A. Applying Knowledge of FDA and CTP Laws, Regulations, and Policies 1. Values working with people from different backgrounds and views and seeks out diverse opinions and viewpoints. 2. Encourages colleagues to utilize their diverse skill sets and viewpoints. 1. Works well with others towards achieving a common goal. 2. Establishes rapport and trust with team members and others throughout CTP, FDA, and HHS. 3. Shares knowledge with others through both formal and informal avenues. 4. Helps to remove barriers that get in the way of effective teamwork. 1. Treats all partners/customers (internal and external) in a courteous and professional manner. 2. Provides timely and responsive service (e.g., , phone calls, etc.) to all partners/customers. 3. Is open to feedback from partners/customers. 1. Demonstrates knowledge of the Family Smoking Prevention and Tobacco Control Act and applicable sections of the Federal Food, Drug and Cosmetic Act, regulations and guidance documents. 2. Maintains knowledge of FDA regulations, legislation, and administrative procedures applicable to job duties. 4

5 1. 9BResearch and Evaluation A. Leads or conducts research and evaluation activities related to health communication and marketing. 1. Participates in developing recommendations based on the research conducted and the analysis of factual and legal issues. Promotes, guides, conducts, and supports audience research and evaluation of communication and marketing programs, including formative, process, and outcome evaluation and qualitative and quantitative methods. 2. Demonstrates a comprehensive understanding in analyzing the current context or situation (including Web analysis); identifying gaps in knowledge about audiences, collecting feedback from consumers; monitoring channel use (such as website and public inquiry systems), use of communication materials, and media coverage; collecting information and feeds results into the planning and development of health communication and marketing strategies and messages; and helping to plan, manage, and conduct comprehensive evaluation of campaigns and programs. 3. Participates in reporting the results of research and evaluation activities to appropriate stakeholders in formal and informal presentations and documents, and obtaining appropriate clearance for research studies and publications. 4. Conducts any part of quantitative program and impact evaluation, trend analysis, and development, and management of research databases. 5

6 2. 10BStrategic Planning A. Provides expert consultation and technical expertise in the creation of strategic and integrated plans and strategies for public health communication and marketing programs, campaigns, and activities. 1. Participates with senior staff to develop position and policy statements; incorporate health communication and marketing into broader agency or center goals; and plans, develops, and evaluates public health communication and marketing programs and campaigns (e.g., partnerships, products, long-range goals, program priorities, policy recommendations). 2. Promotes the use of communication and behavior change models, use of established communication planning principles and processes, and use of audience research, including input from stakeholders. 3. Guides internal and external audiences in strategic planning of health communication and marketing programs, campaigns, and activities. 6

7 3. 11BTranslation of Science and Information Dissemination A. Directs and guides development, testing, and timely dissemination of science and audience based products, tools, and messages to different audiences in a variety of formats. 1. Assists in the development, implementation, management, and evaluation of major national or international communication and marketing programs, projects, and strategies for the lay and professional audiences, including innovative demonstration projects. 2. Demonstrates a professional understanding to ensure that all health communication activities are based on theory and use accepted principles, methods, and practices. Activities may include: analyzing a health problem; developing behavior change or logic models; segmenting and profiling audiences; planning and conducting formative research; using results to develop and/or test strategies and messages for different audiences; managing and integrating multiple communication channels (including partners and the media); and overseeing development, coordination, and maintenance of partnerships. 3. Participates in the oversight, development, and management of contracts and/or task orders and requests for proposals, review of proposals, and the conduct and quality of work performed; monitors an approval system for clearing and cross-clearing communication and marketing projects, research, and messages. 7

8 4. 12BAdministration and Program Management A. Employee works with management to ensure that the organization s strategic plan, mission, vision and values are integrated into the health communication or marketing program or project s strategies, goals, objectives, work plans and work products, and services. B. Manages health communication and marketing programs, projects, and contracts. 1. Participates in organizing, and directing the activities of a team or work unit; plans work to be accomplished, sets and adjusts short-term priorities, and prepares schedules; balances workload and provides advice, guidance, and direction on a range of health communication and administrative issues. 2. Participates in monitoring and managing the quality and timeliness of work and deliverables. 3. Participates in providing advice to appropriate management staff on significant issues and problems related to work accomplishments; establishes and uses measurements and analysis systems to ensure that actions are timely and reviewed at critical points. 4. Participates in accomplishing budget requirements, administers fiscal resources, and initiates/tracks requests for additional resources including staff, equipment, and supplies to ensure success in meeting goals and objectives. 8

9 5. 13BLiaison to Internal and External Partners A. Serve as liaison between agency and other communications and marketing staff on Center and agency-wide issues and networks with a variety of external stakeholders. 1. Serves as senior specialists at meetings and other forums to convey programmatic direction, present technical information, and convey policy applicable to public health programs. 2. Conveys information about programmatic issues to the attention of senior specialists, forecasts potential challenges, and offers solutions. 3. Collaborates as appropriate with the Teams to provide expertise and support related to health communication and marketing functions and activities. 9