Planning an enterprise activity

Transcription

1 Planning an enterprise activity UV10355 F/501/5942 Learner name: VRQ Learner number:

2 VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy and Sport and Active Leisure sectors, with over 45 years of experience. VTCT is an awarding body regulated by national organisations including Ofqual, SQA, DCELLS and CCEA. VTCT is a registered charity investing in education and skills but also giving to good causes in the area of facial disfigurement. Statement of unit achievement By signing this statement of unit achievement you are confirming that all learning outcomes, assessment criteria and range statements have been achieved under specified conditions and that the evidence gathered is authentic. This statement of unit achievement table must be completed prior to claiming certification. Unit code Date achieved Learner signature Assessor initials IV signature (if sampled) Assessor tracking table All assessors using this Record of Assessment book must complete this table. This is required for verification purposes. Assessor name Assessor signature Assessors initials Assessor number (optional)

3 UV10355 Planning an enterprise activity The aim of this unit is for you to develop an understanding of how to set up an enterprise activity to sell a product or service, including calculating the costs and responsibilities involved. UV10355_v3

4 Level 1 Credit value 1 GLH 10 Observation(s) 0 External paper(s) 0

5 Planning an enterprise activity Learning outcomes On completion of this unit you will: 1. Know how to select a suitable enterprise activity 2. Know appropriate roles and skills required for the enterprise activity 3. Understand the costs involved in producing and selling a product or service 4. Know appropriate promotional techniques Evidence requirements 1. Knowledge outcomes There must be evidence that you possess all the knowledge and understanding listed in the Knowledge section of this unit. This evidence may include projects, assignments, case studies, reflective accounts, oral/written questioning and/or other forms of evidence. 2. Tutor/Assessor guidance You will be guided by your tutor/assessor on how to achieve learning outcomes. All outcomes must be achieved. 3. External paper There is no external paper requirement for this unit. UV

6 Developing knowledge Achieving knowledge outcomes You will be guided by your tutor and assessor on the evidence that needs to be produced. Your knowledge and understanding will be assessed using the assessment methods listed below: Where possible your assessor will integrate knowledge outcomes into practical observations through oral questioning. Observed work Witness statements Audio-visual media Evidence of prior learning or attainment Written questions Oral questions Assignments Case studies 4 UV10355

7 Knowledge Outcome 1 Know how to select a suitable enterprise activity You can: Portfolio reference a. Describe the strengths and weaknesses of generated ideas for an enterprise activity UV

8 Outcome 2 Know appropriate roles and skills required for the enterprise activity You can: Portfolio reference a. List roles and the practical and personal skills required for the enterprise activity 6 UV10355

9 Outcome 3 Understand the costs involved in producing and selling a product or service You can: Portfolio reference a. Use basic calculations to show the cost of items and processes related to producing and selling the product or service b. Use basic calculations to show the final pricing of the product or service UV

10 Outcome 4 Know appropriate promotional techniques You can: Portfolio reference a. Provide appropriate promotional materials and methods for promoting the product or service 8 UV10355

11 Unit content This section provides guidance on the recommended knowledge and skills required to enable you to achieve each of the learning outcomes in this unit. Your tutor/assessor will ensure you have the opportunity to cover all of the unit content. Outcome 1: Know how to select a suitable enterprise activity Strengths and weaknesses of generated ideas: Product and service demand, product and service innovation, competitors, cost of resources (materials, location/facility and equipment, workforce/ labour/manpower). Outcome 2: Know appropriate roles and skills required for the enterprise activity Roles: Project manager, marketing/sales coordinator, finance manager/officer, site/ production manager. Skills: Communication, negotiating skills, product/service knowledge, presentation skills/delivery of sales pitches, budgeting and financial planning, time management and organisation. UV

12 Outcome 3: Understand the costs involved in producing and selling a product or service Costs: Production costs (labour costs, equipment, materials and facilities), selling costs (marketing/advertising materials), staff costs, promotional costs (live demonstrations of products/services) and costs of facilities. Product and service pricing: Basic calculations that take account of production and selling costs whilst making a profit, priced competitively against rival products/ services, profit making. Outcome 4: Know appropriate promotional techniques Promotional materials: Posters, flyers and leaflets, DVDs/CDs, business cards, bookmarks, pens. Promotional methods: Leaflet drop, newspaper/magazine advertisements, television and radio advertisements, endorsement and sponsorship, exhibitions and events, special discounts and offers. 10 UV10355