Job Satisfaction and Employment Engagement:

Transcription

1 Job Satisfaction and Employment Engagement: HeadlineJobs Quality Workplace Index (2009H2) HKUPOP Stop Searching, Start Matching Public Opinion Programme at the University of Hong Kong Sing Tao Research and Development Department

2 Outline of Presentation Survey Methodology Survey Findings Job Seeking Rate Job Satisfaction Level Employee Engagement Q&A Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 1

3 Survey Methodology Survey Design Co-developed by HeadlineJobs and HKUPOP Main Survey: Working Class Survey Approach Fieldwork Period Target Respondents Random telephone survey using CATI system Oct 5-16, 2009 HK working population of age 18 or above Sample Size N = 1,000 Weighting Sourced from C&SD - General Household Survey (Apr- Jun 2009) on HK working population of age 15+ Supplementary Survey: Active Job-Seekers Survey Approach Target Respondents Online survey (conducted by HeadlineJobs) HeadlineJobs visitors (N=526) Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 2

4 Job Satisfaction: 5 Main Drivers and 16 Factors Compensation - Safe Working Environment - Job Security - Salary - Benefit - Work Flexibility Recognition - Relationship with Supervisor/Management - Management Recognition - Full play to Potentials and Autonomy Relationship - Relationship with Co-workers - Networking - Contribution to the Organization Job Nature - Job Nature and Meaningfulness - Job Variety - Corporate Culture Advancement - Professional Development - Career Advancement Opportunities Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 3

5 Job Seeking Rate for Employees A job market leading indicator 26% 20% 21% 17% 18% 22% % of Job-seeker C&SD unemployment rate 3.3% 3.3% 3.6% 3.8% 5.5% 5.2% (Apr-Jun 09) (Provisional figures for Aug-Oct 09) 08Q1 08Q2 08Q3 08Q4 09H1 09H2 Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 4

6 Job Satisfaction Level for Employees 54% 49% 54% 55% 58% 56% Satisfied Dissatisfied 9% 9% 11% 12% 10% 14% 08Q1 08Q2 08Q3 08Q4 09H1 09H2 Satisfied refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work. Dissatisfied refers to the percentage of respondents who were not quite satisfied or not satisfied at all with their current post of work. Base: Employees of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 5

7 Job Satisfaction Levels Compared 54% 49% 54% 55% 58% 56% Employees Job Seekers (Employees) HeadlineJobs Visitors 22% 20% 25% 24% 27% 18% 22% 22% 22% 21% 08Q1 08Q2 08Q3 08Q4 09H1 09H2 % Satisfied refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work. Source1: HeadlineJobs visitors, HeadlineJobs Online Quality Workplace Index Source2: Employees of age 18 or above, HKUPOP, HeadlineJobs Quality Workplace Index Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 6

8 Job Satisfaction of Your Employees 80% 82% 71% 70% 63% 68% 54% 49% 54% 55% 58% 56% Employees' Perspective Employers' Perspective 08Q1 08Q2 08Q3 08Q4 09H1 09H2 % Satisfied refers to the percentage of respondents who were very satisfied or quite satisfied with their current post of work. Target: Employers and employees of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 7

9 Factors of Job Satisfaction vs. 09H1 Importance 1 Safe working environment 4 Relationship with co-worker 74% 2 Job security 66% Contribution to the organization 11 Job nature & its meaningfulness 6 Relationship with supervisor 61% Work flexibility 59% 12 Networking 57% 9 Full play to potentials & autonomy 15 Job variety Professional development Salary Benefits Management recognition Corporate culture Career advancement opportunities 52% 49% 47% 45% 42% 38% % 53% 61% 64% 78% Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 8

10 Job Satisfaction: 5 Main Drivers and 16 Factors (recap) Compensation - Safe Working Environment - Job Security - Salary - Benefit - Work Flexibility Recognition - Relationship with Supervisor/Management - Management Recognition - Full play to Potentials and Autonomy Relationship - Relationship with Co-workers - Networking - Contribution to the Organization Job Nature - Job Nature and Meaningfulness - Job Variety - Corporate Culture Advancement - Professional Development - Career Advancement Opportunities Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 9

11 Factors of Job Satisfaction vs. 09H1 Importance 1 4 Safe working environment Relationship with co-worker 78% 74% 2 Job security 66% Contribution to the organization 11 Job nature & its meaningfulness 6 Relationship with supervisor 61% Work flexibility 59% 12 Networking 57% 9 Full play to potentials & autonomy Job variety Professional development Salary Benefits Management recognition Corporate culture Career advancement opportunities 53% 52% 49% 47% 45% 42% 38% % 61% 64% Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 10

12 Factors of Job Satisfaction (recap) vs. 09H1 Importance 1 Safe working environment 4 Relationship with co-worker 74% 2 Job security 66% Contribution to the organization 11 Job nature & its meaningfulness 6 Relationship with supervisor 61% Work flexibility 59% 12 Networking 57% 9 Full play to potentials & autonomy 15 Job variety Professional development Salary Benefits Management recognition Corporate culture Career advancement opportunities 52% 49% 47% 45% 42% 38% % 53% 61% 64% 78% Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 11

13 Job Satisfaction and Staff Retention 61% Job change in next 3 months 29% 8% Satisfied Half-half Dissatisfied Job satisfaction Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 12

14 A Job Retention Model Job satisfaction Job retention Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 13

15 A Job Retention Model Job satisfaction Staff retention Employee engagement Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 14

16 Employee Engagement: 4 Main Factors Morale Overall speaking, are your associates committed to doing quality work? Ethos Does the mission/purpose of your company make you feel your job important? Respect At work, do your opinions usually seem to count? Recognition In the last month, have you received recognition or praise from your supervisor for doing good work? Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 15

17 Morale Q: Overall speaking, are your associates committed to doing quality work? Yes 57% No 15% Half-half 27% Base: Employees of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 16

18 Job Satisfaction: Morale-related factor 1 Safe working environment 78% 4 Relationship with co-worker 74% 2 Job security 66% 10 Contribution to the organization 64% 11 Job nature & its meaningfulness 61% 6 Relationship with supervisor 61% 16 Work flexibility 59% Importance Networking Full play to potentials & autonomy Job variety 57% 55% 53% 8 Professional development 52% 3 Salary 49% 7 Benefits 47% 5 Management recognition 45% 13 Corporate culture 42% 14 Career advancement opportunities 38% Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 17

19 Ethos Q: Does the mission/purpose of your company make you feel your job important? Important? No idea* ( 8% ) Important ( 60% ) Not Important ( 33% ) * No idea includes Don t know/hard to say, No missions and No idea with the company mission. Base: Employees of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 18

20 Job Satisfaction: Ethos-related factor 1 Safe working environment 78% 4 Relationship with co-worker 74% 2 Job security 66% 10 Contribution to the organization 64% 11 Job nature & its meaningfulness 61% 6 Relationship with supervisor 61% 16 Work flexibility 59% Importance Networking Full play to potentials & autonomy Job variety 57% 55% 53% 8 Professional development 52% 3 Salary 49% 7 Benefits 47% 5 Management recognition 45% 13 Corporate culture 42% 14 Career advancement opportunities 38% Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 19

21 Respect Q: At work, do your opinions usually seem to count? Definitely 4% Often 32% Sometimes 52% Seldom 9% Never 4% Base: Employees of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 20

22 Job Satisfaction: Respect-related factor 1 Safe working environment 78% 4 Relationship with co-worker 74% 2 Job security 66% 10 Contribution to the organization 64% 11 Job nature & its meaningfulness 61% 6 Relationship with supervisor 61% 16 Work flexibility 59% Importance Networking Full play to potentials & autonomy Job variety 57% 55% 53% 8 Professional development 52% 3 Salary 49% 7 Benefits 47% 5 Management recognition 45% 13 Corporate culture 42% 14 Career advancement opportunities 38% Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 21

23 Recognition Q: In the last month, have you received recognition or praise from your supervisor for doing good work? 42% 58% Base: Employees of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 22

24 Job Satisfaction: Recognition-related factor 1 Safe working environment 78% 4 Relationship with co-worker 74% 2 Job security 66% 10 Contribution to the organization 64% 11 Job nature & its meaningfulness 61% 6 Relationship with supervisor 61% 16 Work flexibility 59% Importance Networking Full play to potentials & autonomy Job variety 57% 55% 53% 8 Professional development 52% 3 Salary 49% 7 Benefits 47% 5 Management recognition 45% 13 Corporate culture 42% 14 Career advancement opportunities 38% Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 23

25 Recognition at different levels Q: In the last month, have you received recognition or praise from your supervisor for doing good work? Senior Management* Professional/Associate Professional Manager/Department Head Supervisor/Executive/Clerk Technician / Servicing Staff Non-skilled Worker * Small sample size (<30) Base: Employees of age 18 or above 30% 54% 50% 38% 36% 32% Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 24

26 Job Satisfaction and Staff Retention (recap) 61% Job change in next 3 months 29% 8% Satisfied Half-half Dissatisfied Job satisfaction Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 25

27 Morale, Satisfaction and Retention Overall Job Satisfaction 66% 84% 49% 76% 33% 62% Job Retention Yes half-half No Associates committed to doing quality work? Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 26

28 Ethos, Satisfaction and Retention Overall Job Satisfaction 66% 84% 68% Job Retention 40% Yes No Does company mission make you feel your job important? Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 27

29 Respect, Satisfaction and Retention Overall Job Satisfaction 74% 85% 79% Job Retention 53% 58% Base: HK working population of age 18 or above 20% Yes Half-half No do your opinions count? Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 28

30 Recognition, Satisfaction and Retention Overall Job Satisfaction 83% 76% Job Retention 68% 48% Yes No Praise in last month? Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 29

31 Employee Engagement and Staff Retention Result of discriminant analysis: 1. Respect opinion treasured 2. Recognition praise from supervisors 3. Morale commitment to quality work 4. Ethos company mission Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 30

32 A Job Retention Model (recap) Job satisfaction Staff retention Employee engagement Base: HK working population of age 18 or above Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 31

33 Job Satisfaction: 5 Main Drivers and 16 Factors (recap) Compensation - Safe Working Environment - Job Security - Salary - Benefit - Work Flexibility Recognition - Relationship with Supervisor/Management - Management Recognition - Full play to Potentials and Autonomy Relationship - Relationship with Co-workers - Networking - Contribution to the Organization Job Nature - Job Nature and Meaningfulness - Job Variety - Corporate Culture Advancement - Professional Development - Career Advancement Opportunities Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 32

34 Job Engagement: 4 Main Factors (recap) Morale Overall speaking, are your associates committed to doing quality work? Ethos Does the mission/purpose of your company make you feel your job important? Respect At work, do your opinions usually seem to count? Recognition In the last month, have you received recognition or praise from your supervisor for doing good work? Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 33

35 Satisfaction, Engagement, Retention (aggregated) Recognition - Full play to Potentials and Autonomy - Relationship with Supervisor/Management - Management Recognition Respect and Recognition Relationship - Relationship with Co-workers - Networking - Contribution to the Organization Morale Job Nature - Job Nature and Meaningfulness - Job Variety - Corporate Culture Ethos Compensation - Safe Working Environment - Job Security - Salary - Benefit - Work Flexibility Advancement - Professional Development - Career Advancement Opportunities Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 34

36 Final Remarks Quality Workplace Index surveys have repeatedly shown that job satisfaction and staff retention are closely related, amidst economic downturn or recovery. Our latest survey introduces employee engagement as a variable of job satisfaction and staff retention, yielding very useful results. Looking ahead, when sufficient data is collected over time, more sophisticated analyses on different job and industrial sectors could be performed, on the relationships among job satisfaction, employee engagement and staff retention. Customized tests can also be developed to suit the need of individual firms to facilitate the retention of talents. Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 35

37 Thank You! Quality Workplace Index 2009H2 Prepared by Sing Tao Research and Development Dept (Nov 09) 36