A CASE STUDY ON ENTERPRISE CULTURE HERITAGE MANAGEMENT OF CONSTRUCTION INDUSTRY BASED ON EMPLOYEE FEED BACK

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1 International Journal of Civil Engineering and Technology (IJCIET) Volume 9, Issue 13, December 2018, pp , Article ID: IJCIET_09_13_056 Available online at ISSN Print: and ISSN Online: IAEME Publication Scopus Indexed A CASE STUDY ON ENTERPRISE CULTURE HERITAGE MANAGEMENT OF CONSTRUCTION INDUSTRY BASED ON EMPLOYEE FEED BACK Shanmugasundaram M School of Mechanical and Building Sciences, Vellore Institute of Technology- Chennai campus, Chennai, Tamil Nadu, India. Karthiyaini S School of Mechanical and Building Sciences, Vellore Institute of Technology- Chennai campus, Chennai, Tamil Nadu, India. Ammar Arif Department of Civil and Architectural Engineering, Al Musanna College of Technology, Sultanate of Oman. ABSTRACT This paper deals with case study on enterprise culture heritage (ECH) management rendered by the construction industry. As the construction industry is the oldest and most prominent industry which provides large employability and huge transactions involved, it is important that how the companies involved in this industry carry on their ECH values. The data collected from the employees of target companies were studied and analyzed, and a considerable psychometric analysis was made. The two set of target companies are 40 years older in existence and companies with lesser than 20 years of existence. The results show that the employees in Group A companies feel that their companies have ECH management values than that of Group B companies. Key words: Enterprise, Culture, Heritage, Management, Technology, Construction management, ECH. Cite this Article: Shanmugasundaram M, Karthiyaini S and Ammar Arif, a Case Study on Enterprise Culture Heritage Management of Construction Industry Based On Employee Feed Back, International Journal of Civil Engineering and Technology, 9(13), 2018, pp editor@iaeme.com

2 Shanmugasundaram M, Karthiyaini S and Ammar Arif 1. INTRODUCTION The construction industry is the important and most notable developing industry which has an impact on national economy. The construction industry is the one industry which incorporates culture, heritage along with technological development. Even though much recent development in technology came across construction industry, it still relies on some tradition aspects too, like vasthu and cultural orientation. It is very important in understanding and integrating the enterprise value along with cultural and heritage values. Because development requires balanced coordination between its different aspects, there appear to be major defects in the newer companies that is the focus of this paper, namely the Cultural Heritage and Enterprise. There were many studies which suggest the relationship of cultural and heritage impact on urban development [1, 2]. The marketing and brand values are based on how well the culture and heritage in an area is taken care of [3]. The rehabilitation and sustainable development are the terms which are completely relevant and relied upon the ECH values [4]. The consumer and productions are based on the understandability of local cultural and heritage value [5]. There were works based on urban development related to culture and heritage [6], but not much work is made on construction industry. This study will initiate the importance of understanding the ECH values in company s perspective. 2. STUDY METHODOLOGY A total of 20 companies which were involved in residential projects in Tamilnadu, India were taken for the studies. The companies are grouped into two categories. Group A contains firms which has the existence in raising residential buildings for more than 40 years and Group B are companies which are fresh with less than 10 years of existence. The questionnaire in Table 1 was prepared and was surveyed from the employees of these firms. A sample of 100 from each group is drawn and surveyed. The data related to heritage and cultural impact/concentration of these firms was also collected through their official brochures, HR policies, Websites etc. A comparative case study analysis was made on the two specified groups of companies. Q.N o 1 Category Table 1: Questionnaire details Questions Based on your experience as an employee will you recommend this organization to your family or friends? 2 Is your Management gives team members a clear picture of the direction the [Company] is headed. 3 I am satisfied with the strategic direction of the company. 4 Enterprise Senior management is willing to invest in the development of new team members. 5 Senior management is willing to accept mistakes made in the process of trying new things. 6 Senior management understands the daily problems we face with our jobs. 7 Senior management treats me with respect. 8 Are you satisfied with the job being done by your immediate supervisor? 9 Is all your festivals provided with paid leaves 10 Is there any cultural differences addressed well during your service tenure Culture 11 Is management provide you with gifts / bonuses during festive seasons 12 Is the company arranges or takes part in your festivals. 13 Is your company brand visible among all generations 14 Heritage Is your company balancing technology and heritage values 15 Is your company gives space for stakeholders advise editor@iaeme.com

3 A Case Study on Enterprise Culture Heritage Management of Construction Industry Based On Employee Feed Back 3. RESPONSES TO THE QUESTIONNAIRE AND ITS DISCUSSION The responses was collected from the samples and was visualized and analyzed. The Figure 1 shows the responses from Group A, and it shows that the satisfaction level of employees is high in all the three categories. The overall satisfaction is more than 75 %. The figure 2 presents the category wise satisfaction through the responses, and from this it is observed that the employees are satisfied on heritage management and culture management of their firms with more than 80% of positive responses in these two categories. Even though the enterprise management category satisfaction is relatively less, it still holds a satisfaction of more than 72% which is a good sign for these firms in terms of its employee satisfaction Number of Responses Yes No Question Numbers Figure 1 Question wise responses (Group A) Group A Enterprise Culture Heritage Category Average Figure 2 Category wise satisfaction responses (Group A) editor@iaeme.com

4 Shanmugasundaram M, Karthiyaini S and Ammar Arif The figure 3 shows the responses for individual questions and it is observed that the category wise responses itself shows the employees are moderately satisfied. The average satisfaction is around only 62% for Group B and the responses show the employees were least satisfied on the enterprise model. The figure 4 shows the category wise satisfaction of employees, in which the culture management was 68% with maximum satisfaction level. Enterprise and heritage management satisfaction was almost similar with 56%. The Group B company overall satisfaction was not so good in comparison to Group A companies Number of Responses Yes No Question Numbers Figure 3 Question wise responses (Group B) Group B Enterprise Culture Heritage Category Average Figure 4 Category wise satisfaction responses (Group B) The overall results suggest that the young companies which in this study classifies as Group B does not have ECH management model. It was also noticed that Group B companies are falling apart in enterprise and heritage management when compared to Group A. These ECH will add an influencing factor for the brand building for the new age companies. Also it should editor@iaeme.com

5 A Case Study on Enterprise Culture Heritage Management of Construction Industry Based On Employee Feed Back be noted that the construction industry particularly in India has some traditional values, as owning a home is considered not only in aspect of revenue, also in terms of culture and heritage. Hence it should be noted that the companies should incorporate the ECH values in companies so that not only the employees get satisfied, also the customers will be happy and satisfied. 5. CONCLUSIONS Based on this case study it can be concluded that the companies with longer exsistense period balance well the cross cultural and cross heritage management system along with its enterprise value. It is to be noted that more than 75% of employees in these firms are satisfied with the ECH management model the management adopts. It is noted that the younger companies are more concentrating toward technology and other core aspects, leaving away the ECH aspect. It should be noted that lesser ECH management has more vulnerability. Hence it is proposed that the newly formed companies should concentrate more on this ECH management, and by doing so it can elevate its enterprise value and brand value among the employees and stake holders. REFERENCES [1] Nasser, N, The planning for urban heritage places: reconciling conservation, tourism, and sustainable development. Journal of Planning Literature 17(4), 2003, [2] Friberg, M and Hettne, B, The greening of the world: towards a nondeterministic model of global process. In Development as Social Transformation: Reflections on the Global Problematique, H Addo et al. (ed.), 1985, pp Hodder and Stoughton, Sevenoaks, for the United Nations University [3] Herbert, DT, Leisure trends and the heritage market. In Heritage Sites: Strategies for Marketing and Development, DT Herbert, RC Prentice and CJ Thomas (eds.), 1989, pp Avebury, Hants. [4] Sutton, K and Fahmi, W, The rehabilitation of Old Cairo. Habitat International 26, 2002, [5] Rees, William, E, Defining Sustainable Development. Center for Human Settlements Research Bulletin. Center for Human Settlements, University of British Columbia, Vancouver, Canada. Richards, G (1996) Production and consumption of European cultural tourism. Annals of Tourism Research 23(2), 1989, [6] Khalid S. Al-hagla, Sustainable urban development in historical areas using the tourist trail approach: A case study of the Cultural Heritage and Urban Development (CHUD) project in Saida, Lebanon, Cities, 27 (2010) editor@iaeme.com