Centre for Management Studies. NBA - Course Outcomes. Subjects I semester. Economics for Managers

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1 Centre for Management Studies NBA - Course Outcomes Subjects I semester Economics for Managers 1. Summarize major concepts frequently used by the manager 2. Compare various optimizing theories with behavioural theories for the purpose of decision making 3. Use Demand and supply analysis for the purpose of understanding and predicting a market economy. 4. Illustrate the behaviour of the consumer in response to changes in price, income and other related factors which determine demand. 5. Derive production function relationships in the short run as well as in the long run. 6. Examine various cost concepts and its importance in the production processes. 7. Estimate pricing policies of various markets in the Economy. 8. Evaluate the role of various factors in determining output under various market conditions 9. Identify the factors that determine factor prices in the economy (Wages, Interest Rate, Rent, Profit) 10. Estimate various methods of measuring national income and its importance. 11. Evaluate the impact of macroeconomic factors on businesses. Organizational Behaviour 1. Students can explain concepts of OB and benefits of its study. 2. Students are able to demonstrate understanding of significance of factors in perception on decision making 3. Students are able to apply theory of motivation to design incentives 4. Students can identify cultural differences and their effect on group work 5. Students are able to discuss issues in contemporary Leadership

2 Accounting for Managers 1. Explain basic accounting concepts, accounting jargons and the elements of financial statements. 2. To justify rules, concepts and conventions applicable to various accounts while preparing financial statements. 3. To estimate and examine value of assets and liabilities in Balance Sheet. 4. To evaluate and estimate elements of cost with aim of controlling it. 5. To characterize the recent developments in accounting. Statistics for Management 1. Understanding, organizing, comparing and tabulating the data and hence interpreting it. 2. Examining and interpreting bivariate data. 3. Applying and interpreting probability theory. 4. Understanding of the facts of sampling theory. 5. Evaluate i.e. testing of the hypothesis. 6. Analysing the decision models and evaluating the alternatives. Marketing for Customer Value 1. To understand basic marketing concepts like segmentation, positioning, branding etc. 2. To understand and appreciate the role of marketing in an organization. 3. To understand and analyze the macro environment in which a marketer has to operate. 4. To understand and analyze the 4Ps of marketing. 5. To apply the concepts learned to evaluate marketing strategies (with respect to the 4Ps) adopted by companies in real life (and current) situations.

3 Business and Industry 1. To distinguish between the different types of economic systems & compare the significance of each economic sector towards development. 2. To explain the changes in productive systems& summarize the significance of application information & communication technologies in agriculture and industrial sectors. 3. To explain the phases of economic growth and changes in the economic scenario of India. To review the various industrial policies announced by the Government. 4. To evaluate the changes in the micro, small & medium enterprises though policy initiatives& explain the present status of business & industry in India. 5. To identify the types of crisis & prioritize potential crisis. To formulate strategies to avoid crisis and handle the same by being proactive. 6. To examine the role of third sector in India& identify CSR activities for different sections of the society. Communication Skills 1. To create an understanding about oral and written communication in an organizational context. To help identify knowledge and skills needed for good interpersonal communication. 2. To facilitate their ability to work collaboratively in teams by removing barriers in communication in a group setting and active listening. 3. To Train the student to create and deliver oral presentations with tools such as power point presentations for various audiences and handle audience questions effectively. 4. To demonstrate good team work and negotiation skills, by effectively managing conflict with emotional intelligence. 5. To demonstrate effective written communication skills by designing and writing a report.

4 Centre for Management Studies NBA - Course Outcomes Subjects II semester Technology for Management 1. Remembering and understanding the functionalities of the different components of computer system. 2. Creating MIS 3. To apply DSS, GDSS, and expert system and to justify its application to a context. 4. To understand MIWS; ERP; CRM; SCM; Transaction Processing; Artificial Intelligence technologies in business: neural networks, fuzzy logic, virtual reality; Executive information systems. 5. To analyse the functionalities of e-business. 6. To create DBMS. Management Research Methods 1. To understand basic concepts and research terminologies. 2. To enable students to develop statement of problem and frame research objectives and hypothesis. 3. To enable students to develop instruments (like questionnaires) and apply techniques (as scales of measurements) that can be employed in data collection. 4. To understand various sampling techniques so as to design appropriate sampling procedures in students research work 5. To understand and apply various data analysis techniques to research work. 6. To develop clear and concise research reports. Entrepreneurship and Ethics

5 1. To understand role of entrepreneurs in economic development of the country 2. To evaluate challenges of new venture start-ups India 3. To formulate a feasible Business Plan 4. To list out various legal forms of entrepreneurial organizations 5. To illustrate best social entrepreneurship practice in India 6. To examine need for business ethics among entrepreneurs in India Human Capital Management 1. To prepare the students to understand the changing business environment and its implication for managing the Human Capital 2. To list out various concepts and sub-functions required to perform HR activities effectively 3. To analyze international human resources challenges and opportunities 4. To illustrate employee welfare measures adopted by various MNCs 5. To develop global HR strategies for organizational development 6. To evaluate various performance management strategies of the companies for effective productivity of employees Financial Management 1. Illustrate the functional objectives of Financial Management like planning, sourcing and effective utilisation of financial resources of a business/company. 2. Estimate the future value and present value of cash flows in a business. 3. Compute the capital structure as a long term financing decision with an aim of optimising the returns to stake holders. 4. Decide the financial viability of a project/investment proposal. 5. Compute the working capital required for a business accurately. 6. Decide the appropriate dividend policy of a company. Quantitative Techniques and Operation Research

6 1. To formulate Linear programs along with graphical solution 2. To Formulate and solve Transportation models-initial basic feasible optimal solutions 3. To justify the time scheduling through Network models using CPM and PERT 4. To formulate Waiting Line models and arrive at best alternate solutions with minimum inconvenience to the clients. 5. To compute simulation activities using Monte Carlo simulation 6. To justify the values arrived at the Theory of games using Pure and Mixed types and Dominance theory. Innovation Management 1. To distinguish between the different types of innovations, identify the sources of innovations, examine the assumptions and barriers in innovations and discuss the macroeconomic view of innovations and its impact on the processes. 2. To compare the various techniques of managing innovations and discuss the sources of financing innovations. 3. To explain what innovation platforms are, compare the different forms of innovation and discuss the strategic considerations in innovation. 4. To identify the factors influencing economic effectiveness of innovation and investigate the impact of intellectual property rights and legal aspects on the effectiveness of innovation. 5. To examine different creative approaches for solving problems through application of lateral thinking concepts and evaluate the right approach.

7 Centre for Management Studies NBA - Course Outcomes Subjects III semester Strategic Management and Corporate Governance 1. To discuss the conceptual framework of strategic management and understand the use of the strategic management model. 2. To summarize the different ways in which a company can achieve sustainable competitive advantage through practical application of theoretical models. 3. To discuss corporate and business level strategies and examine the various theoretical models and their practical applications. 4. To illustrate the process of strategy implementation and evaluation, examine strategic control systems and evaluate the relation between strategy and structure. 5. To explain the salient differences between red ocean and blue ocean strategy, compare the strategies for SMEs, NGOs and review the strategies needed for Internet economy. 6. To discuss issues pertaining to corporate governance in the context of a firm s relationships with its various stakeholders and do a critical evaluation of governance issues in Indian businesses.

8 Projects and Operations Management 1. To compare the differences between project management, program management and discuss the ten sub systems of project management 2. To explain the concept of project life cycle and distinguish between PERT & CPM; to discuss the various aspects of planning and the importance of work break down structure 3. To compute earned value of projects, cost performance index and schedule performance index; To discuss risk management in projects and its quantification 4. To summarize the scope of operations management and the various components of operations. 5. To compare the different tools of quality management and learn about the contributions of quality gurus in operations management. 6. To describe the role of material management and the significance of inventory control; to identify selective methods of inventory control. Indian Financial System 1. Summarize the structure of Indian Financial System. 2. Compare Indian Financial System with Global financial system 3. Identify the role of development financial institutions on Economic Growth and Development. 4. Distinguish the characteristics of Money Market and Capital Market 5. Discuss the importance of NBFCs in the Indian financial System. 6. Examine the reasons for various restrictions imposed by RBI and SEBI on Day-to-day activities of NBFCs. 7. Evaluate the importance of various fund and fees based services provided by banks and NBFCs in India. 8. Numerically predict various options of investing in India. 9. Organise the structure of Financial Market in India

9 10. Investigate the importance of money market and capital market instruments in enhancing business environment in India. 11. Identify various regulations involved in participating stock trading in India 12. Examine the procedures involved in listing and trading securities in Indian Stock Exchange. Corporate Tax Planning and Management 1. Compute taxable income and tax liability of Indian Companies. 2. Examine tax planning in specific management decisions. 3. Design custom duty for importation and baggage. 4. Formulate GST 1 on various supplies of goods and services. 5. Discuss procedures involved in GST. Corporate Valuation and Restructuring 1. To compute the value of a business/company through various methods of valuation with major stress on Discounted Cash Flow method given the financial data. 2. To compute the value of various securities of a company and to arrive at enterprise value. 3. To have understood the nuances of valuing the intellectual capital of a company. 4. To explain the strategic aspects restructuring of a company through mergers and acquisitions. 5. To work out exchange ratios of shares based on the strategic aspects of possible costs of mergers/acquisition/takeover for both the parties.

10 Retailing Management and Services 1. To identify the various classification of services 2. To examine customer service gaps 3. To understand service blueprints and service recoveries 4. To illustrate various retail formats 5. To evaluate retail location points 6. To compose retail communication strategies Consumer Behaviour 1. Understand the basic concepts in consumer psychology. 2. Develop strategies to effectively manage the external environment by understanding external effects on consumer behavior. 3. Develop strategies to influence consumer decision making by understanding the complexities involved in decision making by consumers. 4. Develop strategies to retain existing customers by understanding post purchase behavior of consumers. 5. Effectively manage business markets by understanding the psychology behind business buying decisions. Rural and Agricultural Marketing 1. To understand the opportunities and challenges in rural marketing. 2. To evaluate different marketing strategies used in rural distribution and promotion. 3. To examine new qualitative research techniques used for rural research 4. To develop online agricultural marketing skills in management students 5. To identify export potential available for various farm products 6. To predict the future of rural marketing in India

11 Learning and Development 1. List training and development needs of the organisations 2. Formulate objectives for a training session 3. Evaluate the current training programs and identifies the gaps between the required program and the current program 4. Select appropriate instructional methods and training evaluation criteria. 5. Explain the importance of HRD and formulate plans for individual and organizational development 6. Design, deliver and evaluate a training program Industrial and Employee Relations 1. To understand the opportunities and challenges in rural marketing. 2. To evaluate different marketing strategies used in rural distribution and promotion. 3. To examine new qualitative research techniques used for rural research 4. To develop online agricultural marketing skills in management students 5. To identify export potential available for various farm products 6. To predict the future of rural marketing in India Performance Management System 1. To understand and remember the fundamentals of performance system. 2. To create appraisal programs using rating scales. 3. To evaluate individual and team appraisals. 4. Creating performance strategies. 5. Evaluating performance strategies with respect to quality parameters. 6. Analyse and evaluate pay for performance.

12 Centre for Management Studies NBA - Course Outcomes Subjects IV semester International Business Dynamics 1. To discuss the evolution of international business, trade & marketing & factors influencing international business. 2. To identify the factors influencing globalization from regional, cultural perspectives and discuss the issues in international organizational design. 3. To evaluate the process of India s development since 1991 & its association with WTO. To recognize the formation of international strategic alliances & analyze the relationships between international business and international institutions. 4. To discuss the theoretical implication on the growth of international trade & explain the significance of FDI in international business in today s context. 5. To discuss the codes of conduct for MNCs with examples. To explain the significance of E-commerce in India. 6. To explain how global firms manage inventory & physical distribution and to analyze product & pricing strategies Investment Analysis and Management 1. To assess various sources of risk associated with an investment and be able to measure the quantum of risk involved in that investment. 2. To illustrate the fundamental analysis and technical analysis as basic tools of estimating the future scenario of returns on investments in stock markets. 3. To work out the risk handling strategies of diversification and thereby maximise the returns. They will also be able to compute portfolio risk and returns based on the tools of Markowitz Portfolio Risk and Returns and Sharpe s Model of Single Index. 4. To apply the Capital Asset Pricing Model as a tool in computing the beta of securities, arbitrage pricing and arbitrage portfolio.

13 5. To evaluate the performance of an investment based on various models developed by Sharpe, Treynor and Jensen. International Financial Management 1. Summarize evolution of International Monetary System and compare fixed and flexible exchange regime. 2. Evaluate Balance of Payments and its components. 3. Design foreign exchange quotations. 4. Evaluate exchange rate determination. 5. Prioritize hedging strategies to minimize currency exchange risk. Risk Management and Derivatives 1. To be able to estimate the risk profile of the capital structure. 2. Explain basic types of financial derivates and distinguish between them. 3. To explain and critically evaluate the financial derivatives and develop headging strategy 4. To calculate fair price of various derivatives and draw hedging strategy using financial derivatives 5. To calculate fair price for commodity derivatives and draw hedging strategy using commodity derivatives Strategic Brand Management 1. To understand the product life cycle stages 2. To apply brand identity prism model 3. To analyze brand portfolio strategies 4. To list the types of positioning 5. To evaluate brand audits 6. To design online brands

14 International Marketing Strategy 1. To understand the environmental forces affecting international businesses 2. To analyze international marketing research opportunities 3. To illustrate global market entry strategies adopted by the various MNCs 4. To develop global advertising strategies 5. To evaluate various international pricing strategies of the companies 6. To list out various export documents required for international trade Digital Marketing 1. To explain Introduction to marketing in the digital environment and e commerce business model 2. To organize Audience profiling and segmentation, Internet usage patterns, Post Internet consumer behaviour and understanding buyer behaviour online 3. To evaluate Google Adwords, search and display on search engines, pricing models online, and Search Engine Optimization 4. To discuss social marketing using Facebook, Linked-in, twitter, YouTube including creating a channel on YouTube 5. To predict online reputation management and Importance of managing online reputation for a business 6. To organize Marketing using mobile networks and examine evolution of Indian banking industry journey from brick and mortar to mobile banking Strategic HRM 1. The main outcome of studying Strategic HRM is to recommend direction to the organization and the individual and collective needs of its workforce 2. To find out various solutions to issues of diversified workforce 3. To characterize HR manager s role in profit centre and cost centre 4. To solve global strategic challenges faced by various MNCs and TNCs

15 5. To compare various traditional and strategic HR functions of the public sector companies 6. The formulate by developing and implementing HR practices that are strategically aligned with organizational goals International HRM 1. Students can distinguish and compare differences between domestic and International HRM practices and processes 2. Students can compare different Recruitment and Selection Approaches to arrive at the optimal one in different scenarios 3. Students can recommend IHRM strategies to manage diversity in manpower operating in different countries 4. Students are able to formulate systems for Knowledge Transfer from expats to host country nationals 5. Students are able to compute expat Compensation Plans using different approaches of compensation management for Tax planning 6. Students can design Expatriation and Repatriation Plans taking all relevant factors into consideration Talent and Knowledge Management 1. To create an understanding about Talent and Knowledge management and its importance in the era of knowledge economies 2. To examine the Talent Planning and Succession management process, ROT (Return on Talent) and other theoretical concepts such as psychometrics for Talent Management. 3. To train students to acquire the skills of talent acquisition and become effective managers and leaders in today s increasingly cross-cultural globalized world. 4. To compare traditional and modern Talent acquisition systems such as social media and their uses today 5. To design and develop a Knowledge Management System for a specific organization that will be a source of core competency in the current knowledge economy environment.