Question Paper Code : J1101

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1 Reg. No. : Question Paper Code : J1101 M.B.A. DEGREE EXAMINATION, FEBRUARY/MARCH First Semester DBA 7101 MANAGEMENT CONCEPTS (Common to All Branches) (Regulations 2013) Time : Three hours Answer ALL questions. PART A (10 2 = 20 marks) Maximum : 100 marks 1. Define scientific management. 2. List few internal environments. 3. What is SWOT analysis? 4. Define limited decision making. 5. What is delegation? 6. List the difference between Line and Staff. 7. Give examples for off the job training. 8. Define motivation. 9. Define Management Control System. 10. What is JIT? PART B (5 13 = 65 marks) 11. (a) Enumerate the contributions of F.W. Taylor to the field of management. With illustrations explain the various functions of management.

2 12. (a) Enumerate the importance of planning. Also list the steps in planning process. Explain the process of decision making also highlight the role of decision models in decision making process. 13. (a) With a neat sketch explain the process type organization structure with their suitability. Enumerate the various factors affecting decentralization. 14. (a) Explain the strategies adopted by the MNC s to motivate their employees and also link the theories of motivation with the practices. Enumerate the importance of recruitment and explain the various steps in recruitment. 15. (a) Explain in detail the importance of effective controlling in the modern organizations. Bring out the significance of an effective Management Control Systems. Also list the control tools used in the financial management. PART C (1 15 = 15 marks) 16. (a) You have been appointed as the management consultant for the proposed start-up company going to launch varied new generation laptops. Present a summary of your considerations in the following arena : SWOT analysis Activities to be performed for the launch of the product in terms of planning, organizing and staffing functions. Dimensions of control including quality control. You have been assigned the responsibility of coordinating the OKKI cyclone relief measures in the district of Kanyakumari, Tamilnadu. How will you go about the relief measures? Bring out the varied planning, organizing, staffing and control functions you will decide on. 2 J1101

3 Reg. No. : Question Paper Code : BS2101 M.B.A. DEGREE EXAMINATION, AUGUST/SEPTEMBER First Semester DBA 7101 MANAGEMENT CONCEPTS (Common to All Branches) (Regulations 2013) Time : Three hours Maximum : 100 marks Answer ALL questions. PART A (10 2 = 20 marks) 1. Define scientific management. 2. List few external environments. 3. What is TOWS matrix? 4. Define rational decision making. 5. Define span of control. 6. What is matrix structure? 7. What is vestibule training? 8. Define motivation. 9. What is feed forward control? 10. What is Zero base budgeting? PART B (5 13 = 65 marks) 11. (a) Enumerate the contributions of Elton Mayo to the field of management. With illustrations explain in detail about the challenges faced by the multi national corporations while managing globally.

4 12. (a) Write about the different types of planning with their purpose. Explain the process of decision making also highlight the role of decision trees in decision making process. 13. (a) With a neat sketch explain the product type organization structure with their suitability. Enumerate the various factors affecting centralization. 14. (a) Explain the strategies adopted by the MNC s to minimize the hurdles in effective communication. Enumerate the importance of training and explain in detail about the on the job training. 15. (a) Explain in detail the various types of controlling tools used in the modern organizations. List the characteristics of an effective Management Control Systems. PART C (1 15 = 15 marks) 16. You have been appointed as the consultant for the new start-up company going to launch varied new generation mobile based games and applications. Present a summary of your considerations in the following arena : (a) Prepare environmental analysis report. Explain the activities to be carried out for the launch of the product in terms of planning and organizing functions. 2 BS2101

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