HR 2.0: Using Social Media in HR

Transcription

1 HR 2.0: Using Social Media in HR Presented by: Michael D. Haberman, SPHR Omega HR Solutions, Inc. Sponsored By: Wednesday, June 26, :00 p.m. to 3:00 p.m. Eastern 1:00 p.m. to 2:00 p.m. Central 12:00 p.m. to 1:00 p.m. Mountain 11:00 a.m. to 12:00 p.m. Pacific or For CD and other purchasing information, contact customer service at: or BLR and HR Hero Business & Legal Resources and HR Hero. All rights reserved. These materials may not be reproduced in part or in whole by any process without written permission. This program has been approved for 1.00 credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI).The Program ID number will be ed to the registered participant at the completion of the conference. For more information about certification or recertification, please visit the HRCI website at

2 HR 2.0: Using Social Media in HR Presented by: Michael D. Haberman, SPHR Omega HR Solutions, Inc. June 26, 2013 Why Use Social Media in HR? Everyone else is doing it? It is the wave of the future?

3 Percent of Companies Using Social Media to Recruit % % % SHRM Survey Findings: Social Networking Websites and Recruiting/Selection Understand your business Understand your employee population now Understand your employee population in 5 years

4 Social Media Uses Think Marketing! Experience is everything. And businesses must create experiences that mean something. Brian Solis in What s the Future of Business

5 Connected Consumers/Employees It is not just Gen Ys that are connected. All generations are connected and are becoming more so everyday. Brian Solis in What s the Future of Business Two Characteristics of Connected Consumers They increasingly rely on recommendations from others. They share their opinions and seek out the opinions of others.

6 Primary Use of Social Media in HR VS Recruiting the passive candidate Company Use 94% 54% Professional/ Associations 39% 28% 8% 8% 4% 1%

7 70.00% 60.00% 50.00% Site Use by Gender 71% of women use social media 62% of men use social media 40.00% 30.00% 20.00% Online Users Women2 Men % 0.00% Reaching your target market Women Men

8 Gen Y will be THE target By 2025 they are of the workforce; They are currently more connected on with an average of 696 friends versus 140 friends for the rest of us; They trust strangers over family and friends using user-generated experiences for decisions; make purchases on mobile devices vs 27% for Gen X and 12% for Baby Boomers Challenges 1) Deciding who your target audience is 2) What are the best platforms to use 3) Crafting the proper user experience 4) Humanizing the company 5) Scaling across mobile/tablet/laptop In May of 2012 for the first time mobile users in the US spent more time on Facebook than those using desktops and laptops.

9 Beyond Recruiting Onboarding Epicor reports that 94% of best in class organizations have SOCIALIZATION as a formalized part of the onboarding process. Using Social Media in HR, an Epicor White Paper Social tools help build better relationships faster for new employees. Social media tools can also serve to build a stronger corporate culture by fostering more personal connections. Hope Koch, Baylor University

10 More Social More personal engagement More engagement with work BETTER BUSINESS RESULTS

11 among employees who use internal social media tools for work related purposes, 41% report improved productivity. Towers Watson & Co. The biggest thing about usage is that no one in this corporation has to use this platform to get their job done. It s not a system that people have to go to, but people still come back every single day. They come back because it makes their job easier, because they re getting value out of it. Ron Utterback, GE Encouraging employees to interact with one another in both a personal and professional manner can increase employee engagement, as evidenced by the fact that organizations that utilize blogs, wikis, and social networking tools achieved an average year over year improvement in employee engagement of 18%, compared to just 1% for organizations that do not. Aberdeen Research as reported by Epicor

12 Introducing new employees to social media use, either through private group use of public tools, such as Yammer or Chatter, or through internal tools like GE does with Colab, helps speed connections and engagement but it requires training in how to use the tools productively. We believe social media and online communities can be a great way for GE employees to share expertise and perspectives with their family, friends, colleagues, customers or potential employees around the globe or down the street. But it s important to know what should or should not be shared. We teach them the basics and how to use good judgment. Ron Utterback, GE

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14 Resistance from HR In a SHRM survey of HR managers 11% said they have NEVER used social media and have NO intent to do so in the future. Reason for NOT Using SM Reasons % Legal risks of using protected class info 52 Not enough HR time 48 Lack of knowledge in how to use 16 Questions on the truthfulness of info 26

15 Steps to Protect Yourself 1. Manage access 2. Have explicit policies for online violations 3. Have a plan before you dismiss someone with a heavy social presence 4. Monitor social media keywords 5. Manage your Glassdoor reputation -Alexandra Samuel When HR discussions become social media scandals Used with permission

16 The Future of Social Media Summary Know your company and culture Know your desired audience Create Experiences to connect Make sure those experiences are capable across platforms Continue the use to socialize new employees and to humanize the workplace Protect the company with good training, good policies and good training

17 Contact Information Michael D. Haberman, SPHR Omega HR Solutions, Inc x246 Disclaimers *This webcast is designed to provide accurate and authoritative information about the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. *This webcast provides general information only and does not constitute legal advice. No attorney-client relationship has been created. If legal advice or other expert assistance is required, the services of a competent professional should be sought. We recommend that you consult with qualified local counsel familiar with your specific situation before taking any action.

18 Speaker Biography Michael Haberman Michael Haberman, SPHR the co-founder and senior HR consultant of Omega HR Solutions, has more than 25 years of human resources experience, both a practitioner and as a consultant. Known as the HR Compliance Guy, Mr. Haberman teaches human resources management at the University of Georgia School for Professional Education and Emory University s School for Professional Education. Epicor Epicor Software is a global leader delivering business software solutions to the manufacturing, distribution, retail, hospitality and services industries. With 20,000 customers in over 150 countries, Epicor provides integrated enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), human capital management (HCM) and enterprise retail software solutions that enable companies to drive increased efficiency and improve profitability.