About Us. Product Management Festival

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2 2 About Us Product Management Festival Product Management Festival (PMF) is an organization whose aim is to support product management (PM) as a profession. It contributes to the development of product managers and establishes their role in their organizations by offering them all the resources and tools to empower them to create products. Its mission is to amplify the impact of product management not only on the products themselves, but also on their organizations, to help product managers be more successful, and to make a real difference. PMF believes that supporting product managers in becoming masters in their craft will help ensure the creation of extraordinary products and even redefine the way we perceive these currently. It also hosts local events for the PM community and an annual 2-day conference that showcases the latest information and innovation in product management from leading experts from around the world. PMF is led by a steering board with representatives from organizations such as Google, Facebook, UBS, Zalando, BBC, IDEO, Blockchain, Pivotal Labs, Naspers, Yooture, and Oneview Healthcare.

3 3 The Board

4 Frame of Survey

5 5 680 Answers from around the World Countries (54 countries represented)

6 6 Frame of Survey Highest level of education Area of study The current crop of M.B.A. students has a new dream job: Product Manager (Wall Street Journal)

7 7 Frame of Survey Current job title Last role before starting in product management Previous role Top 5 Other Business Analyst, Consultant, Head of Product, Chief Product Officer, Senior Product Owner Top 5 Other Varying Roles of Management, Consultant, Designer, Business Manager, QA Engineering, Researcher Top 5 Other Product Manager, Consultant, QA Engineer, Product Specialist, Consultant

8 8 Frame of Survey Number of employees Number of Product Managers in the organization

9 9 Frame of Survey Business sectors Customer type Product area

10 Salaries and Experiences

11 11 Salaries across Roles and Countries Product Management salaries per year, before tax Average salary per role and country stated if at least 5 samples were available. Salaries have been asked in local currency. For comparison, salaries have been converted to USD.

12 12 Salaries by Country Roles per country only listed if at least five responses were available.

13 13 Experience Years of experience in current role Years of experience in product management Overall work experience

14 Place and Organization

15 15 Investment In Product Management Investment in Product Management (YOY) Areas of investment in Product Management For details see page 24.

16 16 Importance of Product Management Would you call your company a Product Management-led organization? Responses split by respondents company size. If not, why? 1. Technology Driven 2. Fragmented Org Structure 3. Short-Term and Sales Driven 4. Top Down Leadership 5. Finance Driven Only 17.5% percent of respondents who viewed their firm as chaotic, rated their Organisation as PM-Led. In contrast, 56% of respondents who viewed their firm as agile rated their Organisation as PM-led.

17 17 Type of Organizations How would you describe the organization you work for? Valued most in the organizations 34% of PMs perceived their organization to be bureaucratic vs. 11% of VP of products.

18 18 Product Management Structure Product Management structure in the organizations Product Management levels

19 19 Appreciation of Product Management How do you work with other roles around you? How important is Product Management for your organization?

20 20 Product Manager Role How well is the Product Manager role defined and lived in your organization? What are 3 of the main responsibilities of Product Managers in your organization? To whom do you report? Top 5 Other Business Unit Head, CTO, COO, CPO, VP

21 21 Relationships and Ratios The PM vs PO Relationship What is the relationship with the developers in your organization? Product Manager (PM) to engineers/tech ratio

22 22 Span of Control How many direct reports do you have? Do you have any direct reports? What roles do these direct reports have? Top 5 Other Designer, Product/Business Analysts, Head of Product, Researcher, Consultants

23 23 Finding And Recruiting Product Managers How easily do you find/recruit Product Managers? Where do you find/recruit Product Managers? Are you planning to hire Product Managers in the next 6 months?

24 24 Job Satisfaction How satisfied are you in your current job on a scale from 1 to 10? Are you open for another job? What would you be looking for in the new job? How do you feel in your job?

25 25 Career How is your career path? Organizations product manager would love to work for. What kind of events do you attend? Own Startup

26 26 Tools Employed tools in Product Management

27 Process

28 28 Process From where do your product processes originate? Do you have a Product Management process in your organization? Product Management maturity on a scale from 1 to 10

29 29 Frameworks and Methods What methods/processes are you using? How content are you with these methods/processes?

30 30 Product Responsibility Who defines the vision for the product? How many products are you managing? Who takes credit for the product success inside your organization? I ve found that an inclusive decision-making process creates a team of people that trust each other and overall enjoy working together, which then results in a productive environment where great products are made. (Nabil Naghdy, PM Google/PMF 2017 Speaker)

31 31 Product Management Practice How do you deal with unused/ unnecessary features in your product? What change in your product had the biggest impact? Are you building the right product for the market? Do you do product market fit/market validation? Most mentioned patterns: 1. Design Enhancements (focus on simplicity) 2. Usability 3. Enhancing the customer Feedback loop 4. Speed 5. Going live, getting customer feedback

32 32 Product Management Practice Product KPIs Is your personal performance measured by those metrics? Your impact on product's success

33 33 Collaboration and Decisions What is the best way to convince your stakeholders? Do you spend enough time in the problem space? How are product decisions taken? How do you set priorities?

34 34 Training How do you maintain and evolve the skills of Product Managers? What education and certifications in product management do you know/have? Do you find the available certifications and trainings valuable?

35 35 Job Content Can you make the necessary decisions? What percentage of your time is spent on the following activities? How do you make sure that the necessary decisions are taken as you want them to be?

36 36 End Slide