MARKETING CAMPAIGN ANALYST (MATERNITY COVER) CANDIDATE INFORMATION

Transcription

1 MARKETING CAMPAIGN ANALYST (MATERNITY COVER) CANDIDATE INFORMATION Contents: Advert text Job description Person Specification Employee benefits How to apply Key dates

2 ADVERT TEXT MARKETING CAMPAIGN ANALYST FULL TIME, FIXED TERM MATERNITY COVER Based within our Marketing team and reporting directly to the CRM & Loyalty Manager, you will be responsible for: Working within the Marketing Planning and Analysis team, understanding our members and supporting decision making through providing marketing analysis and insight to the business Providing relevant member (customer) selections for marketing activities, and ascertain their success Providing, developing and streamline reporting to monitor performance and support decision making Delivering meaningful insight to the business and make recommended improvements to contact strategy and Member retention initiatives Candidates must have: Proven experience in marketing analysis or CRM A statistical or mathematical orientated degree or equivalent The ability to demonstrate numerical and analytical skills with excellent attention to detail Excellent Excel skills with the ability to manipulate data between worksheets and turn into meaningful diagrams The ability to analyse large datasets Positivity, self-motivation and be a team player

3 THE WINE SOCIETY JOB DESCRIPTION Job Title: Marketing Campaign Analyst Department: Marketing Planning and Analysis Team, Marketing Responsible to: CRM & Loyalty Manager, Marketing Job purpose: To work in the Marketing Planning and Analysis team to understand our members and support decision making through providing marketing analysis and insight to the business To provide relevant member (customer) selections for marketing activities, and ascertain their success To provide, develop and streamline reporting to monitor performance and support decision making To deliver meaningful insight to the business and make recommended improvements to contact strategy and Member retention initiatives Main Duties: Responsible for preparing the data for marketing communications (mailings and s). Plan the data strategy for mailing packs to maximise response from the members for the range of offers within the communication programme. Develop and document the selection criteria and extract data to agreed campaign timescales Analyse the success of offers and campaigns, proposing new tests and improvements for future campaigns. Own monthly and quarterly campaign review process, defining and refining the process whilst inputting strategic insight from end to end. Produce summary documentation for quarterly & annual campaign performance Produce and document ad hoc reporting relating to marketing activities and members as required by the business. Plan the ad hoc workload with the CRM & Loyalty Manager

4 Produce monthly reports that monitor and comment on performance and trends, and develop those reports in line with changing requirements Work with Marketing staff to develop regular reports and train staff to use them effectively Coordinate CRM activity. Own the day to day implementation of contact strategy, from welcome journey, through to active segments and lapse journey. Drive improvements through delivering on actionable insight in these areas. Act as support in the send process Manage day-to-day relationship with third party analytics and data platform provider. Champion best practice and innovations to the wider business, whilst owning and implementing improvements to The Wine Society contact selection and send process Health and Safety: All employees have a responsibility to carry out their work in a safe manner, reporting any incidents or problems to their Team Leader or Manager and taking all reasonable steps to minimise risk to both self and others. Variation: The Society reserves the right to make reasonable variations or amendments to the duties and responsibilities of the post holder at any time according to the needs of the business. Prepared by: Mike Kent Date: June 2017

5 PERSON SPECIFICATION Job Title Department Marketing Campaign Analyst Marketing Planning & Analysis Team Attribute Assessment Method: Essential or Desirable CV = Curriculum vitae T = Test I = Interview PP = Personality profile O = Other Experience E/D CV T I PP O 1. Proven marketing experience in marketing E X X analysis or CRM 2. Strong direct marketing knowledge and D X X awareness, preferably within mail order or member-based organisation 3. Proficient understanding of different CRM platforms and approaches for a medium sized business D X X Knowledge & Skills 4. Able to demonstrate numerical and analytical skills with excellent attention to detail E X X X 5. Excellent Excel skills able to manipulate data E X X between worksheets and turn into meaningful diagrams. 6. Experience of column-based systems, such as D X Alterian or Tableau would be an advantage. 7. Ability to communicate complex ideas and E X X analysis in a simple way to other parts of the business. 8. Ability to analyse large datasets E X X 9. Highly developed written & verbal skills D X X X 10. SQL experience D X X Qualifications 11. Fully qualified graduate or equivalent, with a statistical or mathematical oriented degree E X Personal Attributes (attitude) 12. Positive, self-motivated E X X 13. Team Player E X X Personal Qualities (physical) 14. Appreciation for wine D X

6 EMPLOYEE BENEFITS At The Wine Society we are proud of our benefits package; here are some of the benefits you could enjoy as an employee: Holiday Holiday entitlement varies according to length of continuous service starting at 23 days and rising to 30 days per annum. You are also entitled to paid leave for Bank and Public Holidays. Holiday Purchase Scheme Employees may purchase up to two additional weeks of annual leave each year. Pension Plan We operate a Pension Plan to which both the employee and The Society contribute. These contributions are invested by external investment managers to create a fund for retirement. Life Assurance Life assurance is effective from the start of employment at the rate of four times salary. Private Medical Insurance Scheme All our employees are offered the protection of a private health insurance scheme currently operated by BUPA. It is free to employees (although it is a taxable benefit) and you are able to include your partner and/or children at a discounted rate. Permanent Health Insurance This scheme is designed to provide the security of a continuing income if sickness or injury results in long-term absence. Staff Discount Employees are eligible to enjoy staff discount immediately upon joining. Simply Health (formerly HSA) Employees may contribute weekly or monthly to buy health benefits (e.g. optical, dental and maternity treatment). Company Sick Pay A comprehensive scheme; entitlements are linked to length of service. Staff Interest Free Loan Scheme The loan scheme is intended to allow staff to borrow money for expenditure that would not be classified as part of a regular household budget.

7 Sports & Social Club The Social Club is run on a voluntary basis by employees for employees. Childcare Scheme Childcare vouchers are available from a scheme operated in conjunction with Computershare Voucher Services. Car Parking Free on-site parking in Stevenage. Staff Restaurant Complete with TV and games area. Health Regular health checks and annual flu vaccinations are available to all employees. Further details on all of the above benefits can be obtained from Human Resources upon joining The Society.

8 How to Apply Candidates should be aware that is a full time position, fixed term covering a maternity contract. Please submit a comprehensive CV, detailing your most significant achievements, together with a covering letter that addresses the criteria in the candidate profile. You should also include details of your current salary package and notice period. Applications may either be ed to harknessa@thewinesociety.com or posted to the address below: Andrea Harkness Human Resources Adviser The Wine Society Gunnels Wood Road Stevenage Hertfordshire SG1 2BT Should you have any questions or wish to discuss any aspect of our recruitment process please contact Andrea Harkness, Human Resources, on Key Dates Closing date for applications will be 12 noon Wednesday 5 th July First stage interviews are scheduled to take place week commencing 10 th July Second stage interviews are scheduled to take place 20 th to 26 th July Please let us know in your application if you are unavailable on any of the above dates.