Introduction to Mobility as a Service

Transcription

1 Introduction to Mobility as a Service Göran Smith Nordic Road Association - Digitalization Committee meeting Gothenburg

2 100% 80% 60% 40% 20% Normalized search interest [percent]

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4 It is the offer of an integrated combination of sustainable urban mobility services that most a challenges the flexibility and convenience of the private car. - UITP 2016 MaaS offers the potential to address many of the transport new business challenges facing society by engaging models & technology. - Catapult 2016 Like other aspects of the digital revolution, it uses the latest technology to empower consumers in making their own choices. - KPMG 2017 Possible benefits include new businesses and following export, increased efficiency of the operations and thus decrease in the governmental and municipal expenses of transportation. - Heikkilä 2014

5 Mobility as a Service

6 Level 4 Policy Level 3 Packages Level 2 Payment Level 1 Information

7 An integrative concept that bundles different transport modalities into joint, seamless service offerings, as a means to provide tailored mobility solutions that cater for end-users travel needs. - Mukhtar-Landgren et al. 2016

8 Citizens Public transport Citybikes Taxi Rental car

9 Citizens MaaS provider MaaS integrator Public transport Citybikes Taxi Rental car * New roles - not necessarily new actors

10 The development in West Sweden

11 Public transport trips in Västra Götaland [million]

12 Public spending per public transport trip in Västra Götaland [kr]

13 R&D Project: Go:Smart (A) Decision: Västtrafik pre-study Decision: Initiation of innovation procurement Long-term strategy: MaaS through thrid-party resale Strategy: PT plan I for West Sweden Strategy: PT plan II for West Sweden Roadmap: VGR participates in the development of KOMPIS R&D Project Den flexible trafikanten Pilot: UbiGo Procurement: Request for information Pilots: Market pilots Regional goal: Doubling PT in West Sweden Organization: New PT law Analyses: Cost development & financing of PT Launch: UbiGo AB Partnership: Västtrafik joins Swedish Mobility Program (SMP) Pilots: Technical pilot

14 Concluding remarks

15 MaaS related demonstrations, e.g. Tuup, Sonera & Sito Oy 2. The reform of the transport sector, the Transport Code 3. MaaS Globals marketing & demonstrations

16 Citizens MaaS provider MaaS integrator Public transport Citybikes Taxi Rental car Public control * New roles - not necessarily new actors

17 Citizens MaaS provider MaaS integrator Public transport Citybikes Taxi Rental car Public control * New roles - not necessarily new actors

18 Findings Motives and contexts differ This impacts actor involvement and actions Top-level support, cross-sectorial collaboration and inter-organizational trust seem essential

19 Recommendations Engage strategic & operational actors in MaaS networks Create a strong & shared vision for MaaS Foster a positive and open innovation climate around MaaS Support MaaS pilots & implementations Experiment with institutional arrangements that affect MaaS Focus on learning about MaaS & its effects

20 Thank you! Göran Smith Regional Developer & Industrial PhD Student Västra Götalandsregionen, Chalmers University of Technology & K2 - The Swedish Knowledge Centre for Public Transport goran.smith@vgregion.se +46 (0)