UCAS DATA, CONSULTANCY AND INSIGHTS UCAS DATA PRODUCTS AND SERVICES

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1 UCAS DATA, CONSULTANCY AND INSIGHTS UCAS DATA PRODUCTS AND SERVICES 2019

2 CONTENTS Find out how UCAS insight can inform the next decision you make. Whether driving additional recruitment, understanding the performance of your current strategy, or planning longer-term initiatives, we have a data service to support you. > Attract the best talent optimise our unrivalled student data and insight, to drive your recruitment and marketing campaigns. > Refine your in-cycle strategy understand your performance with our range of products, driven by live, in-cycle data. > Report on operational success evaluate success with a series of reports that allow you to understand return on investment at a micro level. > Analyse your biggest opportunities access data and reporting to inform and shape your future business strategy. > Other services

3 ATTRACT THE BEST TALENT

4 1 ATTRACT THE BEST TALENT Data-driven targeted communications Use our media channels to talk directly to your target audience, such as students considering university, applicants who haven t received any offers, accepted applicants, or even graduates who would be a good fit for your company (using our Attract service). > What do you get? Highly targeted , SMS, direct mail, or digital placing of messaging. > When do you get it? At any point in the cycle that s relevant to you. Commercial Employers Digital ID service If your products or services are only available to verified applicants (e.g. student bank accounts), this service confirms their eligibility, by allowing you to match them to our application data. > What do you get? A hashed file of verified student data, allowing you to confirm the status of any students in data you hold. Commercial Please contact your UCAS Media client partner. Please contact your UCAS Media client partner. Find out more > Direct contact service (DCS) Recruit unplaced applicants in Clearing who ve been matched to your course vacancies, based on your historical acceptances. These applicants have consented to be contacted, providing an opportunity to proactively manage the vacancies you have. > What do you get? A file of eligible applicants, with their contact details and personal statements. > When do you get it? On a daily basis on, and after, A level results day. Please DCS@ucas.ac.uk.

5 REFINE YOUR IN-CYCLE STRATEGY

6 REFINE YOUR IN-CYCLE STRATEGY 3 Application and Decision Tracker FREE Provider-level deadline reporting Access the only source of unrounded, in-cycle applications and decisions data. Updated online, weekly, throughout the cycle, you can view comparable statistics for the previous two cycles, and your application volumes and decision states, as well as those of specific competitors, and the sector as a whole. Weekly updated reports can also be downloaded and used in your own data systems. > What do you get? Access to an online portal and weekly reports. > When do you get it? Available throughout the cycle. Understand your own current in-cycle situation with providerlevel application deadline reporting, enabling you to compare your own situation with the whole sector, at key points in the cycle, and adjust as needed. This service is provided as part of the UCAS capitation fee. > What do you get? Provider-level versions of the public reports, including CSV data files to support integration with your own data systems. > When do you get it? Following the October, January and June deadlines, and daily throughout Confirmation and Clearing. Please contact your UCAS relationship manager. FREE Published in-cycle statistics Understand the current cycle situation at a sector-level, with daily Clearing analysis, and application deadline reporting. Statistics are often accompanied by a short commentary report, summarising the main themes of the published data. This service is provided as part of the UCAS capitation fee. > What do you get? A statistical release on ucas.com. > When do you get it? Following the October, January and June deadlines, and daily throughout Confirmation and Clearing. Please contact your UCAS relationship manager. Postgraduate Application Insight Service (PG AIS) Our postgraduate application insight service, the first of our postgraduate data insight products, delivers an easy to use and entirely flexible monthly snapshot of applications putting you in control of recruitment performance. With it, you can analyse subject areas by mode of study, offer status, fee status, or type of study, and see how competitors compare. > What do you get? You ll receive access to a Tableau file using the two licences included in the price, which will refresh each month with application data. Please ucasmedia@ucas.ac.uk.

7 4 REFINE YOUR IN-CYCLE STRATEGY Find out more > FREE UCAS Teacher Training daily reporting Understand your current in-cycle situation, with all National College for Teaching and Leadership (NCTL) allocated training programmes enabling you to compare your own situation with the sector, at key points in the cycle. This service is provided as part of the UCAS capitation fee. > What do you get? A publication of daily in-cycle statistics for all NCTL allocated training programmes by subject, course type, and region, and a daily extract of registrants who have consented to be contacted. > When do you get it? On a daily basis throughout the application cycle. UCAS Teacher Training providers Please contact your UCAS Teacher Training relationship manager. View adviser products >

8 REPORT ON OPERATIONAL SUCCESS

9 6 REPORT ON OPERATIONAL SUCCESS Offer-making data pack Ensure consistency in your offer-making by benchmarking the number of applications, offers, unconditional offers, conditional offers, and rejects made at a national level, provider Tariff band, provider region, and individual named provider. > What do you get? A bundled package of EXACT CSV data files. FREE STROBE data matching Allows you to obtain aggregated statistics, relating to known individuals we can match to our data, on outcomes in higher education. STROBE is particularly relevant to providers of outreach activities, seeking to evaluate the outcomes achieved for their participants, and anyone wishing to evaluate the return on investment from hard-to-measure interventions or activities such as open days. This service is provided as part of the UCAS capitation fee where the focus is on widening participation. > What do you get? A report detailing the relevant statistics for your cohort of individuals. > When do you get it? Following order confirmation. and widening participation organisations Please strobe@ucas.ac.uk. Events reporting View adviser products > End-to-end conversion analysis for exhibitors, which enable you to understand the impact of your event attendance on subsequent applications. > What do you get? A report providing an analysis of applicant data captured through scanners at any HE conferences or exhibitions you ve exhibited at. > When do you get it? At the end of the season of events. Commercial Employers Please eventsales@ucas.ac.uk.

10 ANALYSE YOUR BIGGEST OPPORTUNITIES

11 8 ANALYSE YOUR BIGGEST OPPORTUNITIES FREE End of Cycle reports Schools data pack Access statistics and reports exploring trends in demand, offer-making, and application outcomes. This service is provided as part of the UCAS capitation fee. > What do you get? The ability to review our statistical breakdown of the previous cycle. > When do you get it? After the end of cycle data is published in January. Please contact your UCAS relationship manager. Understand where your applicants come from by Apply centre and explore where you re currently not getting applicants from, but could be use this to inform your schools liaison strategy, and understand qualification types you can draw upon. > What do you get? A bundled packaged of EXACT CSV data files. EXACT data A query-led data service, which allows you to understand your own, and your competitors, performance, identify trends, and inform strategic decision-making about future course or programme provision and demand. > What do you get? A bespoke data file matching your specific requirements. Employers Commercial Untapped geographies Explore where you could recruit additional applicants beyond your current geographical reach, allowing you to focus your investment in areas where current, and relevant students, may be unaware of you. > What do you get? A report which details the geographic spread of your existing applicants, and where you can find additional applicants.

12 9 ANALYSE YOUR BIGGEST OPPORTUNITIES International data pack Refine your international recruitment strategy with unparalleled insight into where international students come from, where they go, and how they behave. Understand key trends in the sector, and how your current reach into that market compares. We ll highlight your strengths and areas for potential recruitment growth. > What do you get? A set of CSV outputs, with a fully visualised slide deck that explains our findings, alongside an easy-to-action insight report. FREE Provider EXACT record supply (known as PERS) A set of self-serve datasets, supplied directly to you under special licence, which enables you to undertake analysis of your own performance throughout the application cycle. This service is provided as part of the UCAS capitation fee. > What do you get? A set of comprehensive data files covering your own provider data. > When do you get it? Reference points for the data are January deadline (available in late February), June deadline (available in early August), Day 28 (available in mid-october), and End of Cycle (available in mid- December). Please exact@ucas.ac.uk. Conversion analysis Understand, based on conversion statistics, who your competitors are, at each stage in the application cycle, and, crucially for competitor advantage, where you gain or lose applicants in the process. > What do you get? A PDF report and underlying data. FREE Analysis notes Short, free to access reports, covering a single topic of interest. They are published throughout the year on ucas.com. This service is provided as part of the UCAS capitation fee. > What do you get? Access to the latest analytical thinking on relevant topics. > When do you get it? Throughout the year when we publish new articles. Stakeholders Please contact your UCAS relationship manager.

13 10 ANALYSE YOUR BIGGEST OPPORTUNITIES FREE Reports by sex, area background, and ethnic group Explore trends in your provider s applications, offers, and placed applicants, by sex, area background, and ethnic group. This service is provided as part of the UCAS capitation fee. > What do you get? A report showing statistics, alongside measures that show them in context, and CSV data file for further analysis. > When do you get it? Equality reports are published on ucas.com at the end of January you have a four-week preview period of the reports ahead of the publication. Student decisions report Hear the student s voice find out which factors were the most important to applicants in deciding which offers to accept. Use this provider-level report to understand which areas you re strongest in, your priority areas for development, and how you re performing against your competitors. > What do you get? Detailed reports highlighting factors which have been important to students decision-making, including the free text they ve included. > When do you get it? At the end of the cycle once students have made their final choices July. Please contact your UCAS relationship manager. Marketscan Understand the market trends for a group of courses, to simplify decisions around course titling, course viability, mergers, removals, and additions. > What do you get? A report examining the specific courses you re interested in. Student banking reports Understand in detail the market in student bank accounts, and where your brand fits. Clarify the demographics where your market share is high, and those where there is room for growth. Learn about how students make decisions about choosing and opening student accounts. > What do you get? Two detailed reports covering decisionmaking and market share data, each comparing your brand against the competition. > When do you get it? Reports published annually, during the Autumn. Commercial banks View adviser products > Please contact your UCAS Media client partner.

14 OTHER SERVICES

15 12 EXPLORE, INFORM, AND UNDERSTAND Bespoke data consultancy Receive actionable recommendations for your specific challenges all delivered through close collaboration. Insight days Delve into one hot topic as we bring our insight to you. Data masterclasses Understand the sector and identify your position in a competitive market, across a series of key areas.

16 Applicants are at the heart of our business, putting us in the best position to provide you with insight to inform your business strategy whatever your challenge. Need more advice on how to achieve results? Our relationship managers and client partners are here to help. MD-4759 v2