Community Immigrant Retention in Rural Ontario (CIRRO) program and the New Community Attractiveness Indicators for Newcomers tool

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1 Community Immigrant Retention in Rural Ontario (CIRRO) program and the New Community Attractiveness Indicators for Newcomers tool AMO Economic Development Taskforce August 2012

2 Overview: Policy issues: Human Capital, Demographics and the Economy Rural and Small Economics Responding to the issue: the CIRRO Program Guidebook Training Community Attractiveness Indicators Tool CIRRO Program Outreach Next Steps 2

3 Human Capital and Economy The chief attraction is the ability to provide a stimulating, secure and diversified lifestyle. The resulting concentration of talented people will generate economic opportunities, attract investment and create jobs. The best local economic development strategy is to work on attracting smart, entrepreneurial peopleand then, more or less, get out of their way. But attracting smart people is never easy. Richard Florida The Rise of the Creative Class Basic Books, 2003 Edward Glaeser The New York Times Saturday, Feb 15,

4 Population growth in Ontario, Legend Less than -10 % to -5 percent to 0 up to 5 percent to 10 percent over 10 percent Percent Change in Population 2006 to 2011 Census Subdivisions 4

5 Population Change Legend Up to -10 Percent Chg -10 to- 5-5 to 0 0 to + 5 over 5 Percent Change in Population 2006 to 2011 Census Subdivisions 5

6 Human Capital in Small Cities and Rural Areas Traditional industries farming, forestry, mining, construction have become much more knowledge intensive. The demand for a broad and skilled workforce is raising. Many small cities and rural communities have challenges to keep/generate educated people. Many communities are not growing enough to replace the boomers cohort. Fertility rates are below replacement levels. With aging population, an increase in the dependency ratio will put additional stress on rural communities. These shortages in human capital could hamper the economic growth or even the viability of some communities. There may not be the people and the know-how to retain and grow existing businesses, especially small and medium-sized businesses that have a limited staff. 6

7 The initiative supports rural communities to attract and retain newcomers and business investors by building community capacity and sharing best practices and with other communities. The CIRRO Program: Case studies of three communities were conducted to build knowledge on how to address human capital challenges. A key product of the initiative is a Guidebook with ideas for actions other communities might take. 7

8 CIRRO Background and Highlights: The CIRRO initiative was approved and started in September 2008 with the objective for producing a Guidebook for EDOs and municipal planners. (achieved in 2010) Based on clients feedback a comprehensive training manual and one-day training session were designed, piloted and now being delivered in collaboration with municipalities (delivery started in 2011) A benchmarking tool project was approved to support establishing indicators and performance measures for communities that are interested in attraction and retention initiatives (released in 2012) 8

9 The CIRRO Guidebook Raises awareness about changing demographics and its effect on local economy Offers strategies and methodology on newcomer attraction and retention Presents an integrated approach to newcomer attraction and retention Provides examples and illustrates recommended practices for newcomer attraction and retention for small communities CIRRO Guidebook can be requested online 9

10 How to one day interactive training for: Economic Development Officers Municipal Officers Community Planners Others in community economic development The CIRRO Training: Communities which are: Looking to revitalize the local labour force Looking to revitalize, diversify and/or expand their local economies At risk of experiencing population change that challenges their economy CIRRO Training in Guelph, November

11 Project Origin Conference Board of Canada City Magnets: Benchmarking the Attractiveness of Canada s Cities CIRRO looked at the application of attractiveness measures in a rural context Partnership developed that had support from MEDI, MTCU, Rural Ontario Municipal Association, Workforce Planning Ontario, the Conference Board of Canada and the Rural Ontario Institute 11

12 7 Theme Areas and 44 Indicators Economy Employment income per capita Economic diversity Proportion of creative class workers Employment growth Participation rate Unemployment rate Proportion of workforce travelling outside the city for work Education Proportion of population with college education Proportion of population with bachelors degree Proportion of population with advanced degree Number of elementary and secondary school teachers for school age population University professors and college instructors per 1,000 adult population Growth of educated population Travel time to post-secondary institution Travel time to vocational school Amenities Proportion of workforce employed in cultural industries Proportion of workforce employed in tourism industries Number of seasonal dwellings per 1,000 people Travel time to libraries Travel time to museums Average distance to airport Average distance to bus station Access to Healthcare Number of specialist physicians per 100,000 population Number of general practitioners per 100,000 population Number of dentists per 100,00 population Proportion of population employed in health care services occupations Housing Proportion of income spent on mortgage Proportion of income spent on rent Proportion of homes in need of major repair Housing affordability Society Proportion of population aged Proportion of population foreign born Success of foreign born population Diversity of population Proportion of population below low income cut-off (LICO) Gender income equality Innovation Productivity Productivity growth Proportion of population employed in natural and applied science occupations Proportion of population employed in computer and information systems occupations Proportion of creative class workers (by place of work) Graduates in Engineering, Math and Science per 1,000 population Proportion of businesses with 1-4 employees Proportion of businesses classified as indeterminate 12

13 CSDsby Population size and Metro Influence Zones (MIZ) - 18 different groups All Census Subdivisions (CSD) All Census Divisions (CD) Comparison Groupings 13

14 Definitions for each indicator are included in the tool to assist with interpretation. 14

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16 Resources 16

17 Case Study Communities and Beyond: Chatham-Kent Cornwall Huron County Ignace Leeds & Grenville County Madawaska Valley Minto Norfolk County North Bay Orillia Parry Sound Peterborough County South Huron CIRRO Case Study Projects (3) Municipalities Supported: 15 Businesses within Municipalities: 12,000 Benchmarking Test Community (13) (Ignace) Training Location (7) (Timmins, Sault Ste Marie) 17

18 Update the Tool with the new census data Next Steps: Continue with training Economic Development officers Provide guidance for data analysis as part of advisory services Continue delivering the CIRRO as an integrated package to support communities make well informed decision based on a strategic approach, an economic development lens and data driven. 18

19 Questions & More Information: Stephen Morris M.A.E.S, Ec.D. Economic Development Specialist Regional Economic Development Branch Ontario Ministry of Agriculture, Food and Rural Affairs 1Stone Rd. West, 3rd SW Guelph, ON N1G 4Y2 Phone: (519) Fax: (519)