THE MILLENNIAL WORKFORCE IN WATER AND WASTEWATER UTILITIES

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1 COURSE THE MILLENNIAL WORKFORCE IN WATER AND WASTEWATER UTILITIES May 20 21, 2019 Hyatt Place Denver Tech Center Denver, CO TAG US #EUCI #EUCIEvents FOLLOW EUCI is authorized by IACET to offer 1.1 CEUs for the event. At the date of this posting, IACET is approved by the Society for Human Resources Management (SHRM) for continuing education.

2 OVERVIEW The water industry is transforming to a smarter, more automated industry through investment, new technologies, intelligent networks, system upgrades and changing water management. It s an exciting time within the industry that requires a new workforce to drive changes as Baby Boomers retire, taking their knowledge and experience with them. However, key findings show that skilled labor shortages are intensifying and broadly affecting industries across the board, and the water industry is not immune. * Presently, the industry is 95% male, the average employee is a 45 years old Gen X-er, white and earns an average annual salary of $48,700. ** This can deter top Millennial talent who desire workplace diversity, generous starting salaries to offset student loans, fast-tracked career advancement, mobility platforms for working digitally, and the prestige of working for a well-known brand. Like other infrastructure industries (Power and Energy), Millennials are unaware of the benefits of a career in the water industry, the exciting job opportunities available, or how the industry contributes to their core values Sustainability and Entrepreneurship. Join us in this hands-on, numbers-driven, how-to, walk-out-with-a-plan course for: Water and wastewater utility executives and operational managers Water industry product and service providers Public Works directors Engineers and project managers Public officials Human Resource professionals Municipal utility communications specialists * FMI s 2017 Talent Development Study: ** LEARNING OUTCOMES Identifying the breadth and depth of water / wastewater industry opportunities and challenges and how they impact attracting (or not attracting) the Millennial workforce Identifying the skills needed for intelligent water networks, mobile asset management, Big Data and Internet of Things (IoT) Discussing who the Millennial generation is, how they view careers, how they differ from Baby Boomers and Gen X employees and why your jobs are not on their radar Identifying how the war for Gen X and Millennial talent will skew operating costs, CAPEX projections and infrastructure investments (i.e. 3 key employees can cost you $1.5M to replace) What to Do Now: Learn 5 actions you must do in 2019 to attract and retain Millennials employees, including what other infrastructure industries are doing to attract and retain Millennials Knowing how to communicate Millennial workforce value, needs and costs to public entities, decision makers, senior executives and rate payers You will leave this course a thought leader, influencer and go-to source for guiding your utility or company through Millennial issues and decisions WHO SHOULD ATTEND? Human Resources Executives CIOs / CTOs Regulatory Organizational Development VPs Talent Acquisition Managers Training Managers Engineers Recruiters Digital Communications PAGE 2

3 AGENDA MONDAY, MAY 20, :00 8:30 am Registration and Continental Breakfast 8:30 8:45 am Welcome and Introductions of Instructor and Attendees 8:45 9:00 am Course Learning Objectives & Outcomes Outlined 9:00 am 12:00 pm Water & Millennials: An Industry Gap Analysis & Scorecard Aging water infrastructure, retiring employees, weather extremes, sustainable water management, smart technologies, rising customer expectations, rising costs and cybersecurity challenges require a multi-skilled workforce. 12:00 1:00 pm Group Luncheon To ensure Millennials will be the future leaders of the water industry, we start with a gap analysis that identifies where your company or utility is now, critical operating issues that impact system performance, a scorecard that captures key skills and expectations, where you want to be in 24 months and the Millennial workforce issues impacted. This baseline will be used for crafting game plans and communication strategies. When Millennials Take Over In 7 months, Millennials will comprise 50% of the U.S. workforce 75% by But many will not join the U.S. workforce, as they have income opportunities and alternatives no other generation has ever enjoyed via freelancing, mobile-preneurship, direct sales and social media businesses. At 86M, Millennials are 2 times the size of Gen X, are passionate about making the world better and don t see diversity lines. They are one team with a global, YOLO perspective. Learn who the Millennial generation is, what they want, what s important to them, the skills they have in spades (and what they lack), how they view careers, how they differ from Baby Boomers and Gen X employees and why the water industry is not on their radar. You have a new workforce that s coming, looking for ease of use and ease of access they don t want manuals and they don t want datasheets; they look it up on their phones or their ipads. - Greg Livelli, Senior VP and Head of Product Portfolio Management at ABB 1:00 5:00 pm The War for Water Talent Industry CFOs understand their infrastructure costs, CAPEX liabilities, investment needs and regulatory constraints. Water IT professionals understand their technology, enterprise and cybersecurity systems and needs. Engineering managers understand their water and waste water infrastructure and the skills needed to operate efficiently. What none have factored in is how the war for Gen X and Millennial talent will skew operating costs, CAPEX projections, infrastructure investments and cultural norms especially when coupled with the cost of 25-30% Baby Boomer attrition in You will leave with a deep understanding of the upcoming costs of Millennial talent and tools for sharing these insights with senior decision makers. The fact is, by sheer numbers, as the baby boomers retire there are not always enough operators. So the concern is not just inexperience coming in to replace the experienced, it s not having enough actual bodies to do the work that we traditionally relied on in the past. Brian LaBelle, Director of Business Development, Water Treatment & Energy, GF Piping Systems* PAGE 3

4 AGENDA MONDAY, MAY 20, 2019 (CONTINUED) Attracting & Retaining Millennials: The 5 Actions Game Plan Let s face it, our industry has done a pretty poor job over the last 10 or 15 years of bringing younger folks into this industry. David Barrasse, Sales Manager, Brentwood Industries* Attracting and retaining Millennial talent requires faster career paths, flex hours, quicker promotions, mobility-centric technology environments, upgraded physical work environments and replacing the Good Ole Boy Club with cultural engagement that reflects a more ethnically diverse generation. We explore the 5 actions your company or agency must do in 2019 to attract and retain Millennials, including: 1. Being Cool: How water industry values match Millennials values 2. The critical Employer Value Proposition (EVP) 3. The importance of an Employee Experience workplace 4. Retention: Matching employment benefits to Millennial drivers 5. Telling your story through social media, video and career channels like Glassdoor and LinkedIn. (PS the Millennials don t use Facebook. You re talking to your employees.) * Quotes - TUESDAY, MAY 21, :00 8:30 am Continental Breakfast 8:30 9:00 am Insights, Reactions & Questions from Day One 9:00 am 12:00 pm 5 Actions to Take Now Continued Continuation of 5 Actions game plan. Communicating What It Takes to Win Millennial Talent Knowing how to communicate Millennial workforce value, needs and costs to public entities, decision makers, senior executives and rate payers (all with differing expectations and agendas) is critical. Summarizing our gap analysis findings, Millennial insights, projected costs and actions needed to attract digital talent, we will craft a Communications plan for informing and educating diverse stakeholders that may be used in presentations, social media and reports. You will leave this course a thought leader, influencer and go-to source for guiding your utility or company through Millennial issues and decisions. All employers need to embrace the facts that the millennial generation is our future and start looking at this as a positive. They are the future leaders, innovators, and profit builders for our companies. Supervisor of Staffing. Major U.S. Utility PAGE 4

5 INSTRUCTOR Janet Kieffer INFLUENCE Janet Kieffer has a passion for infrastructure industries the result of more than 25 years of consulting experience with Power, Water and Wastewater utilities and solution providers that support these industries. She has an extensive background in industry research, strategic advising and gap analysis planning. She is an expert in multi-generational workforce issues especially the nuances of attracting and retaining Millennials. Janet has authored and led numerous Millennial courses for executives, engineers, Human Resources, IT managers and those responsible for managing the transition from Baby Boomers to Digital Talent. She is also a sought-after speaker at industry conferences and consultant to companies struggling with attracting and keeping highly-mobile Millennial employees. A published author, Janet holds a Masters in Marketing with a specialization in Growth Strategy from the University of California, Berkeley. Group conversation and discussion was very high in comparison to other seminars I ve attended. Provides valuable insight. HR Business Partner, Black & Veatch Janet was AWESOME. She was very professional and knowledgeable. I appreciate her insight. Senior Service Consultant, Major U.S. Utility Millennials are disrupting retail, hospitality, real estate, housing, transportation, entertainment and travel. They will soon radically change higher education, technology, energy and the workplace. Gallup PAGE 5

6 INSTRUCTIONAL METHODS Case studies, PowerPoint presentations and group discussion will be used in this event. REQUIREMENTS FOR SUCCESSFUL COMPLETION Participants must sign in/out each day and be in attendance for the entirety of the conference to be eligible for continuing education credit. IACET CREDITS EUCI has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, EUCI has demonstrated that it complies with the ANSI/ IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider status, EUCI is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard. EUCI is authorized by IACET to offer 1.1 CEUs for this event. At the date of this posting, IACET is approved by the Society for Human Resources Management (SHRM) for continuing education. EVENT LOCATION A room block has been reserved at the Hyatt Place Denver Tech Center, 8300 E Crescent Parkway Englewood, CO 80111, for the nights of May 19-20, Room rates are $149 plus applicable tax. Call for reservations and mention the EUCI event to get the group rate. The cutoff date to receive the group rate is April 29, 2019 but as there are a limited number of rooms available at this rate, the room block may close sooner. Please make your reservations early. REGISTER 3, SEND THE 4TH FREE Any organization wishing to send multiple attendees to this conference may send 1 FREE for every 3 delegates registered. Please note that all registrations must be made at the same time to qualify. PAGE 6

7 PLEASE SELECT Please make checks payable to "PMA" EVENT LOCATION A room block has been reserved at the Hyatt Place Denver Tech Center, 8300 E Crescent Parkway Englewood, CO 80111, for the nights of May 19-20, Room rates are $149 plus applicable tax. Call for reservations and mention the EUCI event to get the group rate. The cutoff date to receive the group rate is April 29, 2019 but as there are a limited number of rooms available at this rate, the room block may close sooner. Please make your reservations early. THE MILLENNIAL WORKFORCE IN WATER AND WASTEWATER UTILITIES COURSE MAY 20 21, 2019: US $1395 EARLY BIRD on or before MAY 3, 2019: US $1195 How did you hear about this event? (direct , colleague, speaker(s), etc.) Print Name Job Title Company What name do you prefer on your name badge? Address City State/Province Zip/Postal Code Country Phone List any dietary or accessibility needs here CREDIT CARD INFORMATION Name on Card Billing Address Account Number Billing City Billing State Exp. Date Security Code (last 3 digits on the back of Visa and MC or 4 digits on front of AmEx) Billing Zip Code/Postal Code OR Enclosed is a check for $ to cover registrations. Substitutions & Cancellations Your registration may be transferred to a member of your organization up to 24 hours in advance of the event. Cancellations must be received on or before April 19, 2019 in order to be refunded and will be subject to a US $ processing fee per registrant. No refunds will be made after this date. Cancellations received after this date will create a credit of the tuition (less processing fee) good toward any other EUCI event. This credit will be good for six months from the cancellation date. In the event of non-attendance, all registration fees will be forfeited. In case of conference cancellation, EUCI s liability is limited to refund of the event registration fee only. For more information regarding administrative policies, such as complaints and refunds, please contact our offices at (201) PAGE 7