Sponsorship Prospectus 2015 Victoria

Transcription

1 Sponsorship Prospectus 2015 Victoria 1

2 Representing approximately 4,800 professional members across Australia. About PIA THE PLANNING INSTITUTE OF AUSTRALIA The Planning Institute of Australia (PIA) is the peak national body representing the urban and regional planning profession. PIA s mission is to lead effective planning for people and places to ultimately deliver good planning outcomes for our communities. We do this by advocating for better planning, developing high quality planners, and supporting the profession. Founded in 1951, PIA remains at the forefront of promoting excellence in local, regional, state and national planning within the public and private sectors. PIA today represents approximately 4,800 professional members across Australia. PIA supports planners by advocating for better planning. We do this by collaboration with government, academia and the public and private sectors to improve the delivery of planning services to the community. PIA recognises and celebrates planning through our annual Awards for Planning Excellence program. We hold other events throughout the year and across jurisdictions to inform and enhance planning skills and to build awareness of the importance of good planning within the wider community. OUR OBJECTIVE Our objective Is to focus on policy and advocacy, strengthening our position as a commentator and source of policy advice on planning issues. We work with all levels of government; the property development industry and the community to create better planning systems focused on quality outcomes. ABOUT PLANNING + + Planning is about the management of growth and change in order to achieve liveable spaces and places that are socially, economically and environmentally sustainable. Often referred to as urban planning or town planning, planning is specifically concerned with shaping cities, towns and regions by managing development, infrastructure and services. + + Planning strengthens communities, facilitates economic development and improves the choices available for where and how people live and work. Planning helps identify hazards and reduce risks to create more resilient communities. It also identifies and protects environmental, social, cultural and heritage values. Good planning creates suburbs, towns and cities that facilitate healthier and more active lifestyles. + + Currently Australia is facing significant and complex demands that will impact on our society, our environment and our economy. These challenges include population growth, demographic change, infrastructure and transport provision, climate change, resource scarcity, food security and a changing economy. Planning is an important tool to address these often competing demands to create the best outcomes for our communities. + + Planning is highly topical and features heavily in public debate. Planners are multi- disciplinary professionals who facilitate decision-making and help to balance private, government and community interests to create net future benefit. They engage with communities to develop visions for the future and the change needed over time to achieve the desired future for their city, town or neighbourhood. 2

3 Planning is highly topical and features heavily in public debate. Planners are multi-disciplinary professionals who facilitate decision-making to balance private, government and community interests for a net future benefit. They engage with communities to develop shared visions for the future and the change needed over time to achieve the desired future for their city, town or neighbourhood. 3

4 National Partnerships PARTNERING AND SPONSORING Partnering with PIA provides access to the largest network of planners and allied professionals in Australia. It presents an opportunity to raise your profile with key decision makers and influencers across industry and government. Becoming a Partner or Sponsor benefits your organisation by: + + Opening new avenues to raise your profile and position your organisation with key decision makers in planning and urban development + + Unlocking access to specific target markets, including our 5,000 members and those outside PIA who attend our many events, including those working across all spheres of government, and in a broad range of multi-disciplinary consulting firms. There are more than 10,000 attendances to PIA events annually + + Showcasing your products or services to relevant audiences through high quality events and other opportunities + + Positioning your organisation as one that supports good planning and continuous learning in the planning profession + + Linking you with planning industry professionals and corporate and government influencers through targeted networking opportunities + + Demonstrating your commitment to the planning industry NATIONAL PARTNERSHIP OPPORTUNITIES National Partner As a truly national organisation operating in each state and territory, PIA holds a unique position to create tailored multi-market partnership opportunities for your business. This can give you an edge by exposing your products, services, capabilities and expertise across the planning and allied professions, directly to the right decision makers. We are committed to building long-term mutually beneficial partnerships that support the Australian planning community. Planning Congress 2015: Melbourne PIA s 48th Annual Planning Congress will be held in Melbourne during May 2015 and incorporates the 11th Annual National Young Planner s conference, YPConnect. Congress is the premier annual event for the Australian planning community. It promotes leadership in planning thinking, brings together the nation s and the world s best and brightest planners, demonstrates global thinking and showcases Australian planning talent, ideas and ingenuity to the global planning community. Congress 2015 will attract approximately 600 leading Australian and international planning professionals. Partnership opportunities at this significant national event are many and diverse - ranging from the opportunity to sponsor a Congress luncheon or plenary session, to Silver, Gold or even Principal Partnership. NATIONAL AWARDS FOR PLANNING EXCELLENCE PIA s National Awards for Planning Excellence recognise innovation and excellence in the built environment. The Awards have grown over the past three decades to become the pre-eminent forum for planning projects in Australia s cities, towns, regions and places. The Awards showcase leading practice across all planning disciplines and provide the opportunity to celebrate and reward outstanding planners and planning outcomes. We believe that showcasing planning excellence is the best way to demonstrate how the planning profession makes a difference. Sponsorship opportunities exist for each of the Award categories as well as at Silver and Gold Partner level. To discuss National partnership or sponsorship opportunities please contact Sponsorship Manager Michelle Thatcher on or michelle@tribecamarketing.com.au 4

5 NATIONAL ADVERTISING OPPORTUNITIES + + Advertising with PIA is an easy way to share your message with the planning and allied communities. + + Whether you are promoting a new product or campaigning to lift the profile of your business, PIA s print and digital advertising opportunities provide genuinely cost-effective marketing options. + + PIA has substantial reach through our magazines, our national enews bulletin and rapidly expanding social media channels; we will work with you to customise specific segment communications to achieve maximumtargeted impact. Job Advertisements PIA provides an online Employment Directory and specialised Jobs Bulletin to find you the perfect employee with the right mix of talent, skills and qualifications. Promoted through our communication and media channels, a listing in our Directory provides easy online access for your prospective customers to find you! To discuss advertising pricing and organise your advertisement please contact: E: webdesign@planning.org.au 5

6 Partnering with PIA in Victoria Partnering with PIA Victoria will align your organisation with: A SOUGHT AFTER CONTRIBUTOR TO PLANNING POLICY We are active in the formation of planning policy and the planning debate generally recently we provided direct input to policy development about developer contributions, PLAN Melbourne new Zones and the State Planning Policy Review. EXCELLENT GOVERNMENT RELATIONS We have built strong relationships with a range of key decision makers in government departments, academic circles and peak organisations such as the Municipal Association of Victoria and the State Government, Victorian Civil and Administration Tribunal (VCAT) and Planning Panels Victoria. The PIA Victoria Executive regularly meets with: + + The Minister for Planning and other Ministerial portfolios + + Senior Departmental Officials + + Peak bodies for local government and industry INTUITIVE STAKEHOLDER RELATIONS Our executive team represent PIA members nationally on issues of planning importance. PIA is proud of their relationships with: + + Major Cities and Infrastructure Australia staff + + Australian Government including the Attorney General s Department, AusTrade and DFAT + + Allied industry bodies such as the GBCA, ASBEC and ALGA THE VOICE OF THE PLANNING SECTOR Our Melbourne office provides secretariat functions for the Victorian and Tasmanian PIA Division committees, the Young Planners Network and the National Women s Planning Network. THE LEADER IN SECTOR CAPACITY BUILDING We deliver the previous State Government s PLANET program and our own professional development events including a monthly seminar series and forums on key planning issues support our members to continually improve. We celebrate their success through our annual Awards for Planning Excellence and events such as the Local Government Planners dinner nationally PIAs most attended event nationally. Partnering with PIA in Victoria will assist your organisation to: + + Increase access to decision makers in local, state and federal government, consulting and legal firms involved in the planning and development process + + Reinforce your position as a key planning sector player and preferred supplier of products and services to the planning profession + + Raise your profile among our members and stakeholders via our events, seminars, symposiums, workshops and conferences, demonstrating your commitment to supporting professionalism and continuous learning in the planning sector. OUR TAILORED APPROACH TO PARTNERSHIPS As our partners come from a broad range of sectors across the natural and built environment, each with their own specific service or product offering, we work with your individual objectives, ideas and style to tailor a package to align with your marketing strategy and brand. Partners are critical to the success of our events across the country. We will work alongside you to ensure our PIA Victoria events, seminars, symposiums, workshops and conferences exceed your expectations. Because we work with you to develop your partnership package, the opportunities open to you are many and varied. Our approach is to invite you to suggest to us how you d like to partner with us. Here are some options to consider: + + Exclusive naming rights to events and conferences + + Introductions to key PIA members, dignitaries, guest speakers and decision makers + + Branding on corporate or events websites; promotional material or publications 6

7 ++ Premium seating at events and representation at the head table ++ Speaking opportunities and complimentary event tickets ++ Display of corporate material, promotional items, products and banners ++ Advertising in our monthly journal, weekly bulletins and consultant directories. OUR COMMUNICATIONS APPROACH For each PIA Victoria initiative we conduct a communications campaign to ensure exposure for your organisation s brand and services. Each campaign is tailored to achieve maximum numbers and participation in our initiatives. Here s how we do it: ++ Inclusion of your organisation s logo in weekly bulletins promoting the initiative ++ Inclusion of your company in printed publications promoting the initiative ++ Inclusion in traditional media releases and via social media (Facebook, Twitter, Linked-in) ++ Inclusion in print at all other PIA events, seminars, symposiums, workshops and conferences in the lead up to the specific initiative. PIA Victoria supports planners through our advocacy and collaboration with government, academia and the public and private sectors. We increase the knowledge of members through education, training and research, and promote the wide exchange of information and views in the community relating to planning issues and the sustainable use of land. We recognise and celebrate planning through our annual Awards for Planning Excellence program and other flagship events and publications. CONTACT US Contact the PIA Victoria Sponsorship Manager to discuss your partnership package and advertising needs michelle@tribecamarketing.com.au or

8 Opportunities with PIA in Victoria Events and Initiatives Rate Card PIA Victoria delivers a large and varied calendar of activity each year and a different business demographic attends for each activity. This table is a guide to the events partnership options available for 2015 along with indicative demographics and price range. Initiative Delegate numbers Business Demographic Partnership Rate Card (incl. GST) Young Planners Mentoring Program (ongoing) 40 Graduate planners seeking mentoring to assist them with their career development and progression are paired with leading industry Planners $1000 June event $1000 September event Young Planners Presents Program (ongoing) 40 Leading industry Planners present at these events. Presentations may include industry insights, cutting edge projects and new industry initiatives $2,000 Kemsley Oration (Jul / Aug) All sectors of the industry covering local government, legal and design along with planning students and academics, urban designers, architects and developers Urban Design Forum and Awards Presentation (September) Awards for Planning Excellence (November) Forward-thinking planners, architects, urban designers and allied professionals attend the Australia Awards for Urban Design. This year there is a full-day urban design forum with the working title Future solutions great urban design. Topics include: climate change; spatial layouts and forms of cities, population growth, social and environmental issues including community engagement, health and safety. Australian and global case studies will also be presented Planners from local government, state government, planning students and Urban Designers, Architects and Developers Principal $3,000 Major $1,500 Associate $500 Principal $10,000 Major $7,500 Partner $4,000 Supporter $2,500 Principal $6,500 Major $3,500 Awards Category $2,500 PIA President s Lunch and PIA Fellows Lunch (2 throughout the year) All sectors of the industry covering local government, legal and design Major $2,500 Partner $1,500 Supporter $500 International Women s Day and FAY (Female of the Year) Award (March 2016) 120 Planners from local government, state government, planning students and academics Kemsley Oration (Jul / Aug) All sectors of the industry covering local government, legal and design along with planning students and academics, urban designers, architects and developers PIA Local Government Planners Dinner (June/July 2016) PLEASE NOTE that the range and delegate numbers are indicative only Planners from local government, state government, planning students and academics Major $1,500 Principal $3,000 Principal $10,000 Major $7,500 Partner $4,000 Supporter $2,500 8

9 Events and Initiatives Benefits This table is a guide to the inclusions within each partnership package for 2015 Partnership benefit per event Principal Major Partner Supporter/ Awards Category Maximum number of opportunities available 1 3 to 5 5 to 7 7+ Exclusive naming rights of event - - Access to event delegate list - names and addresses - Verbal acknowledgement at opening and closing event, recognising level of sponsorship - - Logo placement on all marketing and communications materials advertising the event Large Medium Small Small Logo placement at event on presentation holding slide Large Medium Small Small Display at event - banner and materials Organisation profile in the PIA Victoria bulletin 2 months 1 month 2 weeks 1 week Acknowledgement in media releases - if issued for event Complimentary tickets to the event PLEASE NOTE that we are able to add to packages to include guest speaker slots, professional development and more based on the strategic marketing objectives of your business. All prices quoted are reduced by 10% FOR MEMBERS 9

10 Opportunities with PIA in Victoria Events and Initiatives Packages In order to align to the strategic marketing objectives of your business, our preferred approach is to develop long-standing and mutually beneficial relationships with our partners. We ve developed a series of packages for organisations wishing to embed their business in the hearts and minds of those in the planning and allied professions. Package Timeframe Inclusions Reach Preferred Partnership Rate Card (incl. GST) Preferred Events Partner 3 major events across 3 years 3 years Jan Dec 2017 (inclusive) Exclusive naming rights for the Local Government Planners Dinner and the Kemsley Oration and Principal Sponsorship of the Awards for Planning Excellence. Value add: Principal Sponsorship of the PIA Tasmania Awards for Planning Excellence in ,850 delegates across the three initiatives 80 delegates $17,500 pa (Includes all marketing, promotion and publicity components in PIA Victoria s Planning News and weekly e-bulletin) PLANET Professional Development Partners Quarterly seminars across two years 2 year Jan Dec 2016 (inclusive) The preferred content provider (e.g. legal, design) has the option to host up to two seminars/ workshops for the PIA Victoria membership over a two-year period. Over 1,200 delegates (assuming two PD initiatives per month) per year $12,500 pa (Includes all marketing, promotion and publicity components in PIA Victoria s Planning News and weekly e-bulletin) The current and relevant content will be prepared alongside the PIA Victoria executive team. Preferred Communications Partner 1 year Jan Dec 2016 (inclusive) Logo placement with link on RHS of PIA Victoria s fortnightly bulletin and quarterpage full colour print ad in PIA Victoria s monthly Planning News publication. Value add: Naming rights for the PIA Victoria AFL Football Tipping Competition 15,000 recipients * $11,150 pa (saving of $2,000 on rate card) Note This package does not include design and artwork preparation. Placement of logo and ads will be allocated on a first come first served basis. * Estimate of annual readership. 10

11 Opportunities with PIA in Victoria Advertising Opportunities and Rates 2015 PIA VICTORIA BULLETIN ISSUED FORTNIGHTLY Sent directly to 1,500 plus addresses weekly and forwarded on to countless others. The business demographic of our subscribers is planners from local government, state government, planning students and academics, urban designers, architects, developers and the legal profession. This table is a guide to the bulletin advertising options available for 2015 along with an indicative price range: Item Size Inclusions Advertising Rate Card (incl. GST) Logo/button placement - right hand side 120 x 120 pixels Logo/ button placement includes a live link through to your organisation Annual (Jan Dec 2015) $5,200 Six months (ending Dec 2015) $2,600 Monthly (ending Dec 2015) $450 Event promotion within bulletin content 100 words Content includes a live link to the event booking site or your organisation 1 X month $550 2 X month (ending Dec 2015) $1,100 Weekly $280 Job advertisement placement within bulletin content 100 words Content includes a live link to the job site or your organisation per bulletin $280 PIA VICTORIA PLANNING NEWS MAGAZINE ISSUED MONTHLY Sent directly to 1,300 subscribers monthly throughout Victoria. Readership via organisation circulation is estimated to double this. The business demographic of our subscribers is planners from local government, state government, planning students and academics, urban designers, architects, developers and the legal profession. This table is a guide to the advertising rates for 2015 along with the price range: Size Black & White (incl. GST) Full Colour (incl GST) Business Card - portrait $85 $195 Quarter page - vertical/horizontal $475 $795 Half page - vertical/horizontal $795 $1,595 Full page $1595 $2,250 Quarter page - horizontal (inside front cover, back page and diary dates page) - $795 Inside front cover, inside back page, back cover By negotiation By negotiation A4 insert printed by PIA $1,560 $1,815 A4 insert supplied by client (1,250 copies) $1,300 $1,300 PLEASE NOTE that we provide discounted rates for advertisements booked to run for a year (6%), six months (3%) and three months (1.5%) when paid for in advance of the first placement. The rates above are our FOR MEMBER rates. Other advertisers should add 10% to these rates. 11

12 Opportunities with PIA in Victoria Little Black Book - Victoria s Planners Directory With a print run of 1,200, the Little Black Book is the go to guide for planners and allied professions in Victoria. In addition, bundles of the Little Black Book are sent to all 79 councils in Victoria. All PIA members are entitled to a line list in the guide with the option to include a range of other added elements to stand out from the crowd. PIA members are entitled to a three line listing in the guide with the option to include a range of other added elements to stand out from the crowd. The following table is a guide to the Little Black Book options available for 2015 along with an indicative price range. Size Full Colour (incl GST) Member s Free listing (three lines: organisation, name, postal address OR address, phone number) Quarter page (90mm x 46mm) FREE $220 member/ $270 non-member Half page (90mm x93mm) $400 member / $450 non-member Full page (90mm x 186mm) $725 member / Extras - each additional line (for , post or website), planning discipline icons (economic, legal, social, transport, urban) $850 non-member $22 each 12

13 Sponsorship Confirmation Form Please forward confirmation form to: Sponsorship Manager Michelle Thatcher E michelle@tribecamarketing.com.au M Contact Name Company Name Company Name for Signage Mailing Address Telephone Fax Appointed representative for all ongoing communication regarding sponsorship Name Position Mailing Address Telephone Sponsorship Agreement Initiative/Package Amount (incl. GST) Sponsorship Benefits Confirmation of Sponsorship is conditional upon availability of the package, this form being completed and all payment received. A Tax Invoice will be sent upon receipt of this form. Signature: Date: / /