Work-related road safety: Why & How

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1 Work-related road safety: Why & How Dr Will Murray, Interactive Driving Systems

2 Contents What is WRRS? Why important and how to improve it? WIPE model Data and evaluation

3 What is work-related road safety? Anyone driving for work All vehicle and driver types All organisation types People working by the road Commuting? Impact on local community?

4 Process: WIPE approach Why? Initial & on-going status review Pilot & implement changes Evaluate

5 Probably the most dangerous activity employees, family members and local people face is using the road

6 Societal reasons: Why is WRRS important? Work-related driving = 25-30% of road toll Vehicle incidents = 40-50% of worker fatalities Legal: OHS, transport and corporate regulations HSE/DfT Guidance on Driving at work (indg ) DG Employment WRVR project Business: Brand, CSR, reputation, loss of key workers, ISO Costs: Significant and increasing due to litigation culture and more expensive vehicles Return on investment, obvious and hidden costs

7 Business case & Status review: Cost Model Item of Cost Sample data Own damage costs $1,000 Third party vehicle damage costs $1,000 Third party injury costs $1,000 Reported cost of collisions $3,000 Total cost (including hidden 2 times reported costs) $6,000 Revenue required to fund collisions at 10% Return on Sales $60,000 Widget sales (at $2) required to fund fleet safety costs 30,000 Model has been successfully applied by organisations all around the world. 5 year what-if spreadsheet template available from willmurray@roadrisk.net

8 Process: WIPE approach Why? Initial & on-going status review Pilot & implement changes Evaluate

9 Initial and on-going status review Full costs * Safety audit/gap analysis/benchmarking * Systems compliance and policies/procedures review (HSG65, indg382 HSE Guidance, EC89/391, ISO39001) Cause data: airbag go-offs, telemetry, insurance claims, near-hits, wear and tear, fines, maintenance records, lease invoices, licence and tachograph infrindgments, fuel, wellbeing, complaints, etc Risk assess: drivers, vehicles, sites, culture, mobility Focus groups, surveys and observation

10 Free gap analysis audit & benchmarking Source:

11 Drivers risk assessment Asessment outcomes against crashes Crashes At risk Medium risk Low risk Assessment outcomes Crashes by attitude score Crashes by behavior score Crashes by knowledge score Crashes by hazard score Crashes by total score Crashes by exposure score

12 Licence check data

13 Claims data: incident type Claim type % of claim % of costs Client hit TP in rear Hit fixed/temporary object TP (unknown) hit Client whilst parked TP hit Client in rear Break-in/Theft Vehicle returned damaged by user Pulling out: Client into path of TP Pulling out: TP into path of Client Reversing: Client reversed into TP Client hit parked/stationary TP vehicle TP (known) hit Client whilst parked Glass Other

14 Data integration dashboard

15 Process: WIPE approach Why? Initial & on-going status review Pilot & implement changes Evaluate Copyright, Dr Will Murray Interactive Driving Systems. 15 All Rights Reserved

16 Haddon Matrix framework Pre- Crash or Pre- Drive At Scene Post- Crash Management Culture (30%) Leadership Business case Legal compliance Safety review Benchmarking Pilot studies Goals & policies Safety culture Committee Pledge Communications Contractors Emergency support to driver Report, record & investigate Change process Data linkages, evaluation & KPIs* Journey (10%) Travel policy Mode choice Journey planning Routing Risk assessment Emergency preparation Shifts/ working time Engage local investigators Debrief & review journeys Road/ Site Environment (10%) Risk assess* Observation Guidelines Site layouts Work permits C&D rules Road design Hot-spot mapping Engage local road agencies Manage scene Investigate and improve Review site/road elements of collision data People - Drivers and Managers (20%) Recruit Contract Induct Check qualified Handbook Risk assess Train Equip Communicate Engage Monitor Correct Process to manage scene Reporting and investigation Driver debrief Counselling, trauma support Reassess/train Vehicle (10%) Risk assess Select Specification Safety features Service Maintain Check Use policy Mobile comms ITS/telematics Wear & tear Grey fleet Crashworthy ITS data capture Strong openable doors Investigate ITS data Inspection & repair External/ Societal/ Community/ Brand (20%) Regulator/policy engagement CSR Benchmarking Communications Family members Community Road safety weeks/ days Awards Escalation process Manage reputation and community learning process Copyright: Interactive Driving Systems,

17 Long term sustained Virtuous Circle

18 Process: WIPE approach Why Initial & on-going status review Pilot & implement changes Evaluate Copyright, Dr Will Murray Interactive Driving Systems. 18 All Rights Reserved

19 Evaluation large fleet Year Claims Costs vehicles Claim/1kvehs Cost/claim /vehicle ,610 25,583,981 46, ,142 20,889,596 45, ,556 17,173,742 45, ,001 11,682,083 44, ,170 18,227,418 44, , ,017 19,261,503 43, , ,626 15,362,492 43, ,449 12,980,332 41, ,707 13,969,604 37, ,625 10,685,477 34,

20 Evaluation small fleet Year Average number of vehicles Total Insurance Claims Failed to Yield Damaged while Parked Hit Stationary Object Hit in Rear by Third Party Hit Third Party In Rear Reversing Various other Overall Claims Rate 37% 30% 35% 31% 27% 28% 28% 11% Days to Report

21 Conclusions Proactive approach to work-related road safety: WIPE model Data is key in developing robust, long term program Sustainable virtuous circle Societal, business, legal and cost benefits Contact: