Level 4 Level 5 Level 6 X Level 7 Level 8 Mark the box to the right of the appropriate level with an X

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1 MODULE SPECIFICATION MODULE DETAILS Module title E-Commerce and Online Behaviour Module code IT384 Credit value 20 Level Level 4 Level 5 Level 6 X Level 7 Level 8 Mark the box to the right of the appropriate level with an X Level 0 (for modules at foundation level) Entry criteria for registration on this module Pre-requisites Specify in terms of module codes or equivalent Co-requisite modules Specify in terms of module codes or equivalent Module delivery None None Mode of delivery Taught Distance Placement Online X Other Pattern of delivery Weekly X Block Other When module is delivered Semester 1 Semester 2 Throughout year X Other Brief description of module This module enables students to analyse and evaluate electronic commerce content and/ or aims Overview (max 80 words) systems and constructs. We explore the role and impact of e-commerce technologies and also focus on some of the main concepts used in understanding online behaviour in the marketplace. It considers how individuals behave as consumers in online settings. A knowledge and understanding of these processes is useful in all business disciplines that need to design strategies to take account of online behaviour. This module is taught through blended learning Module team/ author/ Susan Holland (author) coordinator(s) School Brighton Business School Site/ campus where This module will normally be delivered on the Moulescoomb campus delivered Course(s) for which module is appropriate and status on that course Course Course titles pre September 2018 entry BSc(Hons) Business BSc(Hons) Business Management BSc(Hons) Business with Marketing BSc(Hons) Business with Finance BSc(Hons) Business with Economics BSc(Hons) Business with HRM BSc(Hons) Business Management with Marketing Status (mandatory/ compulsory/ optional)

2 BSc(Hons) Business Management with Finance BSc(Hons) Business Management with Economics BSc(Hons) Business Management with HRM BSc (Hons) International Business BSc (Hons) Business (Top-up) BSc(Hons) Marketing BSc(Hons) Marketing Management Course titles post September 2018 entry BSc(Hons) Business Management BSc(Hons) Business Management with Placement Year BSc(Hons) Business Management with Marketing BSc(Hons) Business Management with Finance BSc(Hons) Business Management with Economics BSc(Hons) Business Management with HRM BSc(Hons) Business Management with Marketing and Placement Year BSc(Hons) Business Management with Finance and Placement Year BSc(Hons) Business Management with Economics and Placement Year BSc(Hons) Business Management with HRM and Placement Year BSc (Hons) International Business Management BSc (Hons) Business Management (Top-up) BSc(Hons) Marketing Management BSc(Hons) Marketing Management with Placement Year MODULE AIMS, ASSESSMENT AND SUPPORT Aims Learning outcomes This module aims to: To equip students with the capabilities they will need to contribute effectively to e-commerce and s-commerce projects. To provide the knowledge and understanding of consumer psychology needed to enable students to undertake a meaningful analysis of psychological factors underlying consumer choice and consumer behaviour in the online environment. To develop transferrable skills that will enable students to continue to stay up-to-date with emerging information technologies. On successful completion of this module the student will be able to: LO1 - Research and evaluate emerging technologies for e-commerce. LO2 - Apply research and theoretical models to identify and analyse e- commerce and online consumer behaviour. LO3 - Demonstrate an ability to apply and evaluate the psychological structures and processes involved in online consumer behaviour. LO4 - Develop an s-commerce (social commerce) strategy solution for a specific organisation. LO5 Research and evaluate developments in contemporary digital culture Content E-Commerce systems the systems landscape

3 Emerging technologies for e-commerce identification and evaluation of new and emerging technologies and related business opportunities E-Commerce benefits evaluation frameworks for the analysis of business benefits E-Commerce fraud and security precautions and strategies for managing legal issues and risk. Consumer decision making online online v offline behaviours; factors influencing online behaviour Group influence in the online environment the role of collaborative communities as online influencers Social Commerce models- integrating e-commerce and social media networks Online consumer needs and attitudes factors affecting attitude creation in an online environment New economic models collaborative consumption, the sharing economy, online collaboration Contemporary issues in Digital Culture online abuse, the digital human Learning support Indicative Reading - Latest editions of: Chaffey D. E-Business and E-Commerce Management, Prentice Hall. Close AG (Ed), Online consumer behaviour; theory and research in social media, advertising and e-tail, Routledge. Haughtveldt, CP, Machleit.KA,& Yalch R, Online Consumer Psychology, Psychology Press. Jelassi & Enders Strategies for e-business, Prentice Hall. Laudon KC & Traver CG. E-Commerce: Business, technology, society, Pearson. Mooji, M, Consumer Behaviour and Culture, Sage. OUP, The Oxford Handbook of Internet Psychology, Oxford University Press. Turban E et al, Electronic Commerce: A managerial perspective, Prentice Hall. Wood, NT & Solomon, MR, (Eds), Virtual Social Identity and Consumer Behaviour, Society for Consumer Psychology. Journals Advances in Consumer Research Electronic Commerce Research and Applications Electronic Journal for Information Systems Evaluation European Journal of Information Systems Journal of Consumer Affairs Journal of Consumer Culture Journal of Consumer Psychology Journal of Consumer Research ICFAI Journal of Consumer Behaviour Industrial Management and Data Systems Information Systems Journal Information Systems Management Information Systems Research

4 Information Technology and People International Journal of Consumer Studies International Journal of Electronic Commerce International Journal of Information Management International Journal of Information Technology Journal of Consumer Behaviour Journal of Information Technology Journal of Strategic Information Systems Campaign Marketing Week Marketing Chartered Institute of Marketing Web Sites Teaching and learning activities Details of teaching and learning activities This module runs in a blended learning format and is structured around a series of online, self-study activities. These activities are grouped together into themes together with a final individual assignment. There are workshops offered throughout the year to support students learning, to provide formative feedback for student and to support the final assignment. Students can choose from a selection of themed learning activities that are submitted online thus tailoring their study to areas of personal interest. The final project is compulsory for all students and requires them to develop a strategy for a company of their choice. Formative:- A short proposal outlining choice of themes for the year produced during independent study time for discussion with course tutors during workshops. Face to face feedback will be given during the workshops. Allocation of study hours (indicative) Where 10 credits = 100 learning hours SCHEDULED This is an indication of the number of hours students can expect to spend in scheduled teaching activities including lectures, seminars, tutorials, project supervision, demonstrations, practical classes and workshops, supervised time in workshops/ studios, fieldwork, and external visits. Study hours 44 GUIDED INDEPENDENT STUDY All students are expected to undertake guided independent study which includes wider reading/ practice, follow-up work, the completion of assessment tasks, and revisions. 156 PLACEMENT The placement is a specific type of learning away from the University. It includes work-based learning and study that occurs overseas.

5 TOTAL STUDY HOURS 200 Assessment tasks Details of assessment on this module Task 1: An individual portfolio of 5 selected online learning activities from the course, 2,250 words - 60% of mark LOs 1,2,3,5 Task 2: An individual proposal for the introduction of an e-commerce system for a chosen organisation, 1,250 words - 40% of mark LO 4 Types of assessment task 1 Indicative list of summative assessment tasks which lead to the award of credit or which are required for progression. WRITTEN Written exam % weighting (or indicate if component is pass/fail) COURSEWORK PRACTICAL Written assignment/ essay, report, dissertation, portfolio, project output, set exercise Oral assessment and presentation, practical skills assessment, set exercise 100% EXAMINATION INFORMATION Area examination board Refer to University for guidance in completing the following sections External examiners Name Position and institution Date appointed Date tenure ends Dr Gareth White Senior Lecturer, University of South Wales 01/10/ /09/2019 QUALITY ASSURANCE Date of first approval Only complete where this is not the first version Date of last revision Only complete where this is not the first version Date of approval for this version June 2013, Q&S published April 2016 January 2017 editorial CDI April Set exercises, which assess the application of knowledge or analytical, problem-solving or evaluative skills, are included under the type of assessment most appropriate to the particular task.

6 Version number 2 Modules replaced Specify codes of modules for which this is a replacement Available as free-standing module? Yes No X