Application Standards Checklist

Transcription

1 2014 Spirit of North Carolina Campaigning for Excellence Company/Organization Name HanesBrands Inc. Application Form ( Address 1000 East Hanes Mill Road Name of Person Completing this Application Alana James Name of Sponsoring United Way of Forsyth County United Way United Way Contact for Questions Alana James Phone Phone same City/State Winston-Salem Zip Metro Size 3C same Does the company know a Spirit Application has been submitted on their behalf? Yes No STANDARDS OF EXCELLENCE Below is a checklist of the components of the application. Please complete each standard, in addition to the Organizational Overview, with as much detail as possible. Each Standard is worth up to five (5) points unless designated with an asterisk (*). Designated Standards are worth up to ten (10) points. ALL APPLICATIONS MUST BE SUBMITTED USING THIS FORM and COMPLETED AS IS! Please do not add borders, headings, color, or make any changes to this form. Application Standards Checklist Volunteer Culture Partnership with Community CEO/Senior Leadership Involvement and Giving Corporate or Foundation Contributions & Other Non-traditional and In-kind Gifts Employee Campaign Coordination, Incentive and Recognition Overall Per Capita Gift Participation Level Heads up: two new items! Please do not add pictures to the Standards Text Box. Instead, attach separate page with pictures labeling the corresponding Standard. (Attachment 1) You may also submit a DVD or attach a Video for viewing by the Selection Committee. The video should not exceed 3 minutes. Please send any DVDs to Anita Barker, 875 Walnut Street, Suite 150B, Cary, NC DVD s must arrive on or before January 20, 2015.

2 AWARD CATEGORIES Organization Employee Size Check the appropriate box for this application submission. Type of Organization Check the appropriate box for this application submission. Up to 50 employees employees employees employees employees employees employees employees employees Financial/Banking Institutions Manufacturing Business Campaign City/ County Municipality Higher Education School Campaigns Hospital/ Health System Retail Not-for-Profit Agency - 501(C)3 Professional Services (small business,partnerships,llc, accounting, architect, engineering firm, attorneys, etc.) To certify the contents of this application, the signature of the nominating United Way CEO or his/her direct designee must be obtained. An from the United Way may accompany the application submission stating that it has been reviewed and approved if electronic signature is not available. United Way CEO/Designee Name: Cindy Gordineer Cindy.Gordineer@uwforsyth.org

3 Organizational Overview This information will be used during the Awards Ceremony for winning companies. Describe the mission, vision and philanthropic culture of your organization: HanesBrands Inc. holds itself to a high standard, making business decisions that bring pride to its employees, customers and ultimate quality Hanes Playtex L eggs Barely There Champion Bali Just My Size Wonderbra Describe ONE unique and meaningful event, activity, or communication that ignited the success of your campaign: (This will be shared at the Awards Banquet if selected as a winner) HanesBrands has been United Way of Forsyth County s #1 campaign since the late 1990 s, raising more than $34 million for the community in the past 15 years. The 2014 Campaign met its goal of raising $2.2 million resulting from a variety of events including: A Tocqueville luncheon, where donors enjoyed a meal together while learning about the United Way of Forsyth s collaborative initiatives made possible by their investments. Company-sponsored Days of Caring with an estimated 200 volunteers An Eat and Educate themed food and school supplies drive, culminating in a food and school-related obstacle course. The event raised more than 23,00 pounds of, or enough food to provide 3 meals per day to 225 families of 4 for a week. See attached photo of event. List 3 bullet-points highlighting numeric campaign successes: (This will be shared at the Awards Banquet if selected as a winner) (i.e., dollars raised, % increase over previous year, # of leadership givers, etc.) Special events totaling more than $115, Leadership givers providing more than $815, Tocqueville givers providing more than $410,300

4 Standard 1 - Volunteer Culture Describe how volunteerism fits into the organization s philanthropic mission. Include specific volunteer activities (listing recipient organizations) and, if possible, provide number of employees, volunteer hours and dollar value of volunteer participation. (Estimated value of volunteer time for 2013 is $22.55 per hour) Include organizational incentives for participating in community volunteer activities. Up to 5 points The 2014 campaign included a wide range of activities over the course of two weeks, which makes it difficult to calculate the total volunteer hours, but below a few key special events are highlighted to demonstrate HanesBrands commitment to volunteerism. As part of the Annual Days of Caring, the company sent more than 200 employees to various agencies across Forsyth County to lend their services. 200 volunteers x 4 hours x $22.55 = $18,040 The Steering committee as well as other planning teams met weekly from June through September to plan the upcoming campaign and to visit the volunteer sites. The following does not include actual time at events. 20 volunteers x 18 weeks x 2hrs/week x $22.55 = $16,236

5 Standard 2 Partnership with community to raise awareness of needs and foster a spirit of giving Describe the organization s philanthropic relationship with the community. Document specific rallies, events, or programs which generate enthusiasm for community involvement and support. Unique partnership and awareness activities should be highlighted such as specialized meetings, tours, speakers and fairs. Activities which have positive results for year-round engagement should be cited as well. Up to 5 points This year, HanesBrands Vice President of Global Transaction Services, Russell D Souza, acted as 2014 campaign chair. HanesBrands employees serve on United Way s Board of Directors, as well as provide leadership during the Community Investment Process by serving on United Way s six Impact Councils. This involvement allows numerous employees to be involved in a variety of United Way activities from fundraising, to volunteering and community investment. Those active with United Way are then the best ambassadors for the rest of the company and the greater community because they are able to see the direct impact their dollars make in our community. HanesBrands utilizes their own intranet called The Zone, where United Way information is posted throughout the year. Information includes volunteer opportunities as well as on-going activities for affinity groups like Young Leaders United and the Women s Leadership Council. This year marked the third year that HBI utilized the e-pledge system. This allowed all Home Office employees to track campaign progress toward the 2014 goal in real time. New Hires and Contract Employees All new employees are given the opportunity to give to United Way when they begin at HBI. Employees receive personalized pledge cards and contract employees also participate in the campaign.

6 Standard 3 - CEO/Senior Leadership Involvement and Giving Given that Leadership participation is a Best Practice item: Describe how senior leadership (CEO/Direct reports) hosts, manages, organizes, participates in, and influences philanthropy, community support, and campaign activities. Describe how company leadership in general promotes a culture of giving. Specific events that are sponsored (and led) by the leadership team should be noted. Complete the leadership giving table below. Up to 10 points* A gift of $1,000 or more is considered a leadership gift. HBI s Leadership Giving continues to be remarkably strong. Additionally, there were 33 Tocqueville leaders who contributed a total of more than $410,314 to the 2014 campaign. HBI employees are not only generous with their financial donations, they are giving of their time as well; this has fostered a strong connection between employees and the organizations who benefit from their generosity. Among incentives like access to prime seats at local sporting events, senior leadership also provides employees who give at the leadership level the opportunity to volunteer with a United Way agency of their choice to see first-hand, their dollars at work. Year Total Number of Givers Number of Leadership Givers % of Leadership Givers Percent Change , % -2 % , % -0.5 % , % UW % of Leadership Givers number of leadership givers divided by the 2014 total number of givers UW Leadership Givers % Change number of leadership givers minus the 2013 number of leadership givers divided by 2013 number Use a plus or minus sign to show a positive or negative % change.

7 Standard 4 - Corporate or Foundation Contributions and Other Non-traditional and In-kind Gifts/Support State where management places the United Way Campaign within its prioritization of activities. List specific sponsorships, resources, materials, loaned executives, advertisements, videos (YouTube as an example). List specific social media activities/events/activities. Please complete the Corporate Gift table below. Up to 5 points. HanesBrands made a very generous corporate gift of $1,000,000 Campaign In-Kind Gifts Silent Auction included parking spaces, skip-out day (where an employee is able to leave work an hour early on a day of their choosing); gift cards and grand prizes like a Disney vacation cruise. Raffle for employees returning a pledge card during United Way week. Some two dozen tractor trailers of HanesBrands merchandise were donated for the public and employee product sales. Items ranged from socks, underwear, bras, athletic wear, jackets, t-shirts, hoodies and sweatshirts, all worth millions of dollars in the retail market. The Tocqueville luncheon centerpieces were made of journals and pens that were donated to Financial Pathways of the Piedmont, the featured agency at the luncheon. Clients of Financial Pathways received the items to assist them with budgeting and planning as part of their participation in the agency s programs. Year Corporate Gift Percent Change 2014 $1,000,000-17% 2013 $1,200, % 2012 $1,047,766 Percentage change example: 2014 minus 2013 divided by Use a plus or minus sign to show a positive or negative % change.

8 Standard 5 Employee campaign coordination, incentive and recognition Describe the work of the campaign coordinator and/or committee and list specific activities, decisions and events. Share specific incentives used in the campaign and how employees were recognized within the workforce for their contributions. Up to 5 points HanesBrands has an incentive program encouraging donors to give. Employees at all locations (home office and distribution centers) were eligible for the overall campaign incentives. The drawing was held at the end of the campaign. Employees who submitted their pledge form during the campaign week were eligible to win tickets to be entered into prize drawings. This was the third year that employees were able to use an electronic pledge system, which makes it easier to keep track of employees eligibility for drawings, affinity groups and overall progress toward the campaign giving goal. The campaign kick off event was focused on the issues of hunger and education in our community. All employees were divided into Academies and competed with their fellow employees to collect the most food for the food bank as well as school supplies for the Educator Warehouse. The Warehouse provides school supplies and other items for teachers to use in their classrooms. Ambassadors from each Academy competed in an obstacle course in front of the entire company and the winning group won a pizza party and most importantly, bragging rights.

9 Standard 6 - Overall Per Capita Gift Describe what employee, leadership, workplace, or community issues made a difference this year in per capita giving by employees. (Note: If campaign results increased (or decreased) by a measurable amount, it is expected that those changes were driven by some recognizable improvement or change. Example: Instituted specific goals by department for the first time equal to the corporate campaign objective which generated enthusiastic and competitive environment. Complete the employee giving and per capita giving table below. Up to 10 points* Employee giving increased this year, outpacing the growth of the previous year by a small margin. Per capita gift was also up, as the number of reported employees solicited through the campaign remained constant. Leadership giving was once again a driver of success in this area and the coordinated efforts of management with regard to departmental goals, and monitoring of results, contributed greatly. Inclusion of all employees is at the core of the Hanesbrands campaign philosophy. An example of this is the campaign kick-off, where color-coded teams of employees compete in a morale boosting /team building competition involving obstacle courses and prizes. Year Total Employee Giving Amount $1,215,,956 $1,199,015 $1,184,437 Percent Change Total No. of Full-time Employees Employee Per Capita Percent Change +1.5% 4,056 $ % +1.2% 4,056 $295-3 % 3,884 $304 Percentage change example: 2014 minus 2013 divided by Per Capita Gift: Total Employee giving Amount divided by the Total Number of Employees Use a plus or minus sign to show a positive or negative % change.

10 Standard 7 Participation Level It is important that each employee have an opportunity to support their community through participation in the United Way campaign. How does the company make an effort to ensure all employees have an opportunity to participate? (List specific items) Does the company provide a new hires program to provide employees an immediate opportunity to give? (List specific initiatives) Describe any outreach efforts for retirees to give back to the community through United Way participation. Complete the employee giving and participation table below. Up to 10 points* This was the third year that HBI utilized e-pledge at the corporate headquarters, which allowed employees to see in real-time the progress of the campaign. Employees were also able to print off their confirmation of their pledge in order to be eligible for drawings during the two-week campaign. Distribution Center employees also participated, via traditional paper forms, but these locations held their own special events, including raffles and drawing. Each new hire is provided a pledge form when they begin their employment with Hanesbrands, and they are educated about HBI s partnership with The United Way of Forsyth County. Furthermore, HBI continues to engage with retirees via events and solicitation by the Tocqueville council and directly by United Way Year Total Number of Employees Percent Change Total Number of Givers Percent Change Percent Participation ,056 0 % 1,923-1% 47% , % 1,970-9% 48.5% ,884 2,167 55% Employee % change number of employees minus 2013 number of employees divided by 2013 number Givers % Change 2014 number of givers minus 2013 number of givers divided by the 2013 number

11 Eat and Educate Kick-Off Event Members of each academy compete in a food and education themed campaign kick-off event.