National Mentoring Month: How to Engage & Recruit. Hosted by MENTOR: The National Mentoring Partnership 12/5/18

Transcription

1 National Mentoring Month: How to Engage & Recruit Hosted by MENTOR: The National Mentoring Partnership 12/5/18

2 Table of Contents I. Intro & Panelists II. About NMM, Campaign Dates, Key Messaging III. Online Engagement & Digital Assets IV. Storytelling Repository & Media Outreach V. Public Official Outreach & Advocacy VI. Corporate Engagement & Partnership Building VII. Affiliate NMM Activities: Nicki Patnaude from MENTOR Minnesota VIII. Affiliate NMM Activities: Christopher Margadonna from MENTOR Rhode Island IX. Questions 2

3 Welcome! This webinar will introduce you to National Mentoring Month, the NMM Toolkit, and how to leverage NMM to lend your voice to the mentoring movement. If you haven t already, download the Toolkit at 3

4 Participate in Today s Webinar All attendees are muted for best sound Type questions and comments in the question box we ll have time at the end to answer all questions After the webinar, all attendees will receive a PDF of presentation slides and webinar recording. 4

5 MENTOR Panelists Heather Coyne Marketing & Communications Manager Erin Souza-Rezendes Director of Communications Adriane Alicea Director of Government Relations Bridget Donovan Corporate Engagement Project Manager 5

6 Affiliate Panelists Nicki Patnaude Manager of Community Partnerships MENTOR Minnesota Christopher Margadonna Director of Partner Engagement MENTOR Rhode Island 6

7 Key Messaging & Online Engagement Heather Coyne Marketing & Communications Manager

8 National Mentoring Month National Mentoring Month (NMM) is the largest-scale mentoring campaign nationwide, culminating each year with the National Mentoring Summit. NMM will reflect on the incredible growth of the mentoring movement, recognize the real life mentoring relationships that are formed and thriving each day, and offer an opportunity to thank the mentors who have inspired us. Download the NMM Toolkit to explore ways to get involved! Download the NMM Toolkit 8

9 National Mentoring Month Calendar January 4, 2019 I Am a Mentor Day January 17, 2019 International Mentoring Day January 21, 2019 Dr. Martin Luther King, Jr. Day of Service January 30 - February 1, 2019 National Mentoring Summit January 31, 2019 #ThankYourMentor Day 9

10 Key Messaging The NMM Toolkit contains key messages such as: At a time when much of the focus is on what divides us, MENTOR research shows that there is something the majority of Americans agree on: mentoring relationships are powerful tools for connection and are critical to our country s future. Americans are overwhelmingly crossing racial, economic, and other bridges to mentor young people outside their families. Power of Relationships 10

11 Online Engagement: Digital Assets National Mentoring Month Logos and Graphics Power of Relationships Graphics National Mentoring Month Videos In Real Life videos 11

12 Social Media Engagement Help unite the mentoring narrative by posting on your social media platforms to add your voice to the mentoring movement. Share your favorite memories, videos, and graphics with your friends and followers to spread the power of mentoring and inspire new volunteers to become mentors in real life! Follow MENTOR on social media to share and repost during NMM 12

13 #ThankYourMentor Day: January 31 #ThankYourMentor Day 2018: Reach: 9.4 M Impressions: 18.5 M Almost 4,000 unique posts Make sure to post using #ThankYourMentor and #MentoringMonth on January 31 13

14 Storytelling Repository & Media Outreach Erin Souza-Rezendes Director of Communications

15 Storytelling Repository Personal stories provide points of connection and remind us of the power of relationships to break down otherness, find common ground, and elevate shared humanity. MENTOR created the Storytelling Repository to collect mentoring stories that will be used to help inspire others to become mentors. 15

16 Storytelling Repository Sharing your story is as easy as 1-2-3: 1. Visit 2. Fill out the informational and story fields you can upload your story or type it out in the text box 3. Make sure to include a photo or video to make your story come to life Hit submit and your story is one step closer to inspiring others! 16

17 Updates to the Storytelling Repository New updates will make it even easier to share your story We ve streamlined the submission process Updates will be live later this week Be sure to promote the Storytelling Repository throughout NMM 17

18 Media Outreach Prep Track media outlets that cover mentoring stories and feature articles in support of youth success Send a social media message to reporters who are interested in writing about mentoring and youth. Ask your local/regional outlet for donated airtime or print-ad space for use during National Mentoring Month. Invite media contacts to any special events or activations you are doing in the local community. 18

19 Media Outreach Tips Make it easy for the media outlet Provide the local angle Be the expert voice Include personal stories from the community Write an op-ed/press release on mentoring and submit to several local/regional outlets Ask them to make the call to action! 19

20 Public Official Outreach & Advocacy Adriane Alicea Director of Government Relations

21 Why Elected Officials? Getting to know elected officials in your community can result in building relationships that can support mentoring policy and advocacy. Public platform help provide them talking points to elevate mentoring. Policy change relationships help build policy changes. 21

22 Proclamation Requests Proclamations are how governors and mayors recognize events, people and campaigns in their states and cities. 22

23 Invite Elected Officials to Events and Site Visit Invite your members of Congress, state officials, and local elected leaders to visit mentoring programs or to present awards to outstanding volunteers for their contributions to youth. Ask elected officials to use their platform to engage in mentor recruitment and partner with them after the event or site visit. Use MENTOR s guide to inviting elected officials to events and reach out to us if you need support on creating resources. 23

24 Request Meetings with Elected Officials Bring together your colleagues in the mentoring field in your city or state and meet with your mayor, governor, state official or member of Congress. Collaborate and think about some of the barriers your programs face in addition to their successes and discuss them with elected officials. 24

25 Nominate a Mayor for Mentoring Mayors for Mentoring recognizes the powerful contributions of mayors in supporting the mentoring field. Mayors across the country are scaling quality mentoring initiatives, mobilizing their communities and better equipping young people to succeed. Has your mayor shown incredible leadership in their efforts to expand quality youth mentoring in the community? Nominate them! 25

26 Resources Invite Elected Officials on a Site Visit Schedule an In-District Meeting with your Member of Congress Proclamation Declaration Letter Template Proclamation Template Proclamation Press Release Template Aalicea@mentoring.org with questions 26

27 Corporate Engagement & Partnership Opportunities Bridget Donovan Corporate Engagement Project Manager

28 Reasons for Companies to Engage Gain visibility Build staff morale Recognize employee volunteers Inspire other companies to get involved in the mentoring movement 28

29 Share Your Stories Feature employee mentor/mentee stories on social media, company intranet sites, employee newsletter or website Write a blog or co-author an op-ed with a mentoring program about why mentoring is a priority and showcase successes Share social media plans with nonprofit partners and MENTOR and invite them to retweet/share to help elevate your posts 29

30 Support Mentoring Program Efforts Reach out to current partners or new nonprofit programs and ask how you can partner and support their initiatives and events throughout the month. Be sure to share the National Mentoring Month guide with them. 30

31 Help Recruit Mentors Host a mentor fair or brown bag lunch at office showcasing local mentoring programs to employees. employees and/or clients sharing why the company supports mentoring initiatives. Consider announcing a challenge to recruit a specific number of mentors during National Mentoring Month consider leveraging the Mentoring Connector. 31

32 Recognize Employee Mentors Host an event for employees who mentor. Invite your mentoring program partner(s) to share a few words about their work and your partnership. Recognize a few employees who have gone above and beyond as mentors. Be sure to engage mentees where possible! Send a thank you from the CEO or President to employee mentors. Share why mentoring is important to the company and how their service is making a difference both in the workplace and in the community. 32

33 Affiliate Perspective: MENTOR Minnesota Nicki Patnaude Manager of Community Partnerships MENTOR Minnesota

34 Pre-Plan Social Media in Advance 34

35 Schedule Social Media in Advance 35

36 Mentor Night at the Timberwolves 36

37 Highlights from 2018 NMM 37

38 Affiliate Perspective: MENTOR Rhode Island Christopher Margadonna Director of Partner Engagement MENTOR Rhode Island

39 Recruitment Events Call 10 (Call Care Center) Amgen(MWM) 2017 Ribbon Cutting 2018 New Business Development Leverage NMM Drag Bingo 1200 people Chamber Events LEADS Luncheon Business After Hours 39

40 Awareness Frozen Clam and Obstaplunge Kickoff to National Mentoring Month Media Coverage (Newspaper, TV, Radio) Mentor Mingles Four different communities Annual Campaign Kick-off Big Blue Bug 40

41 Questions? 41