BREASTSCREEN VICTORIA INC POSITION DESCRIPTION. Communications and Stakeholder Engagement Manager

Transcription

1 BREASTSCREEN VICTORIA INC POSITION DESCRIPTION POSITION TITLE: REPORTS TO: EMPLOYMENT BASIS: EMPLOYMENT STATUS: Communications Coordinator Communications and Stakeholder Engagement Manager FULL TIME FIXED TERM CONTRACT REMUNERATION: LEVEL 4 DATE REVIEWED: June Organisational Context BreastScreen Victoria is part of a national breast cancer screening program inviting women aged 50 and over free screening mammograms every two years. BreastScreen Victoria aims to reduce deaths from breast cancer through early detection of the disease. Jointly funded by the Victorian State Government and the Commonwealth Government, BreastScreen Victoria comprises a state-wide network of eight screening and assessment centres, 39 fixed screening locations and 30 mobile screening locations, conducting over 240,000 screening mammograms annually. BreastScreen Victoria is made up of two components: the BreastScreen Victoria Coordination Unit (BCU) and the Screening and Assessment Services. BCU is an independently incorporated association which administers funding for the Screening and Reading and Assessment Services, manages the centralised appointment registry, coordinates the Mobile Screening Service, manages client screening and assessment data, develops and reviews program policy, monitors service provision, coordinates special projects and supports statewide recruitment. BCU is managed by the Chief Executive Officer who is accountable to a ministerial-appointed Board of Management. 2. BSV Values Client focus - women s health is our primary focus Quality - we pursue excellence Partnerships - we work with our partners to achieve our mission Flexibility - we are innovative and creative Efficiency - we make best use of resources Transparency we are forthright and accountable.

2 3. BSV Key Result Areas ( Strategic Plan) Key Result Area Purpose KRA 1 Quality Provide a high quality service KRA 2 Business Sustainability Ensure a sustainable business model KRA 3 Workforce Development Provide clinical and non-clinical workforce to meet service delivery and coordination requirements KRA 4 Relationships Profile BSV as an authority on breast cancer screening KRA 5 Future Ready BSV on the forefront of changes in technology, government policy and research in breast cancer screening KRA 6 Client Centre Care Client needs are the driving business force KRA 7 Participation Compliance with NAS (70% of target age group attended screening) 70% of ATSI/CALD women in target age group attend screening 4. Team Overview The Communications and Client Recruitment Team is responsible for implementation of state wide integrated communications and marketing strategies to maximise breast screening participation and throughput across the state. Three focus areas within the team include: Corporate communications Digital media Publishing and content management Health promotion Consisting of the Communications and Stakeholder Engagement Manager, and the Communications Coordinator, the Communications team contributes to ensuring BSV s screening targets are met, specifically by developing, implementing and evaluating communications outputs throughout the organisation and its stakeholders. 2

3 5. Role Objective The SEMPHN Communications Coordinator will be responsible for developing and implementing communication strategies in accordance with approved BSV key messaging to increase participation of Victorian women within the SEMPHN region. The work of the Coordinator is critical to supporting the team towards: Facilitating women within the SEMPHN region to have a breast screen; Communicating the benefits of breast screening for women aged 50-74; Encouraging women to take stronger interest in their overall health and to prioritise their wellbeing; and Reaching the family and friends of women aged and encouraging them to support those women with their decisions. 6. Level of Supervision and Independence Reporting to the Communications and Stakeholder Engagement Manager, the Communications Coordinator has no direct reports. As a level 4 employee as per the BSV Enterprise Agreement, it is expected that the incumbent has the ability to apply structured planning processes to set goals, and develop plans and objectives having regard for both the current and future directions of the organisation. The position contributes to the establishment and achievement of the BreastScreen program objectives and requires the ability to problem solve with diversified but established policies and procedures and understand theoretical principles requires to solve problems or handle new situations. The employee must be able to work collaboratively with colleagues at all levels of the organisation, and where appropriate motivate others. The employee must also be able to work under limited direction both individually and in a team environment and have a degree of independence with regard to setting priorities. 7. Key Behaviours BreastScreen Victoria provides positive guidelines around key behaviours and values to ensure the work of all employees is effective, respectful and contributes to the positive culture of our organisation. Adherence to the BSV Performance Behaviours Dictionary, Code of Conduct and other relevant organisational policies and procedures is an ongoing requirement of the role. 3

4 8. Key Responsibilities - Include but not limited to: Key Responsibility KRA Success Measures 1 Content development including: 1. Media releases 2. Client communications 3. Internal comms 4. Promotional material Produce quality content promoting the SEMPHN project for a range of channels including Facebook, Instagram, LinkedIn, YouTube. Develop and distribute media releases as required. Develop and implement action plans for internal comms activities Draft relevant content for corporate communications 2 Digital communications: 1. Web content/development 2. Update web content as required 3. Develop responses to social media comments as required 3 Reporting: 1. Analytics on digital platforms 2. Assist in evaluation of promotional activities. 3. Continuously improve existing strategies based on evaluation outcomes Promote SEMPHN project on social media channels Provide input into web development and update content where required. Develop new content relevant to the SEMPHN project Produce monthly reports for SEMPHN communications. Contribute the quarterly analytic Board reports. 4 Events: 1. Assist with event preparation and promotion 2. Attendance as required 5 Publications and advertising: 1. Create and distribute relevant SEMPHN collateral as required 2. Develop content for paid advertising Assist with event preparation & promotion in relation to the SEMPHN project Attendance at other events as agreed by Comms Team Distribute collateral to local government, health professionals, community centres, libraries etc. Define media schedules and book media placements 4

5 6 Engagement: 1. Identify and develop stakeholder opportunities 7 Other duties as directed Identify new opportunities to promote the SEMPHN proposal and BSV Liaise with Communications and Stakeholder Engagement Manager on other projects as required. 9. Key Selection Criteria Academic Qualifications ESSENTIAL DESIRABLE Degree qualified in public relations, communications, health promotion, journalism, marketing or a related field Technical abilities & skills ESSENTIAL Strong writing skills Demonstrated expertise gained from experience in a marketing or communications role Flexibility to work across a range of tasks and levels of work Excellent communication skills Demonstrated computer skills and competence in using standard PC office software programs Event coordination experience DESIRABLE Knowledge of the political environment including Federal, State and Local Government Experience in coordinating events and assessing and coordinating sponsorship opportunities Experience using social media to support an organisation s communications or marketing program Experience in media relations 5

6 Personal Abilities & Behaviours ESSENTIAL DESIRABLE Proactivity and initiative Strong customer service ethic Good problem solving skills Very good communication skills Willingness to learn new skills Ability to work to deadlines and under demanding conditions Good analytical and troubleshooting skills Ability to work collaboratively and as part of a team 10. Relationships INTERNAL Communications and Stakeholder Engagement Manager Director, Communications & Recruitment Recruitment & Communications team Health Promotion Manager Manager Mobile Screening Service EXTERNAL Community groups Suppliers Partners Media contacts Employee Signature: Date: Employee Name: Manager Signature: Date: Manager Name: 6