Universum Talent Research Partner Report Lebanese American University Lebanese Edition All main fields of study

Transcription

1 Universum Talent Research Partner Report Lebanese American University Lebanese Edition All main fields of study

2 Who We Are Present in 60 countries with regional offices in New York City, Paris, Shanghai, Singapore and Stockholm. Helping the world s leading organizations strengthen their Employer Brands for over 25 years. Surveying more than 1.3 million career-seekers, partnering with thousands of universities and organizations. Thought leaders in Employer Branding, publishing content on C-suite level subjects. Serving more than clients globally, including Fortune 100 companies. Full service Employer Branding partner, taking clients from identifying challenges, engaging talent to measuring success. Our Employer Branding content is published yearly in renowned media, e.g. WSJ, CNN, Le Monde, BusinessWeek.

3 Sample client list Some of the world s most attractive employers 3

4 Universum in the Media Universum Rankings and Thought leadership Publishers 4

5 We help higher educational institutions Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles. Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to: UNDERSTAND ATTRACT The career preferences and expectations of students and alumni IDENTIFY Relevant employers to visit campus MANAGE The readiness for professional life of your students and alumni The brand perception and attractiveness of your college/university 5

6 What we cover in the report 1 EXECUTIVE SUMMARY 2 TALENT PROFILE 3 UNIVERSITY BRAND PERCEPTION 4 CAREER & EMPLOYER PREFERENCES 6

7 About the Universum Talent Research and the target groups THE QUESTIONNAIRE Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals. Global perspective - local insight. Conducted via an online survey. The online link was distributed via university and alumninetworks, communities, the Universum Panel and different local and global partners. RESPONDENTS Students at higher educational institutions. Professionals with an academic degree Non-academics THIS REPORT GROUP 1 Your students GROUP 2 All students Number of respondents FIELD PERIOD November 2016 to July Total number of respondents in the survey

8 Agenda 1 EXECUTIVE SUMMARY Find a summary of your university brand perception. See the profile, career and employer preferences of your students and the comparison groups. 8

9 Summary of your University Brand Perception (1/2) ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS REPUTATION & IMAGE 1. Highly ranked within its field 2. Availability of financial aid and scholarships 3. Internationally acclaimed CULTURE & STUDENT LIFE 1. Friendly and open environment 2. Secure campus environment 3. Social and recreational activities EMPLOYABILITY & FUTURE OPPORTUNITIES 1. Good reference for future career and/or education 2. High employment among graduates 3. Focus on professional development EDUCATIONAL OFFERING 1. Strong student support (e.g. tutors, advisors, etc.) 2. Quality and variety of courses 3. Exceptional professors/lecturers TOP OF MIND ASSOCIATIONS 9

10 Summary of your University Brand Perception (2/2) CONTINUE COMMUNICATING REPUTATION & IMAGE Availability of financial aid and scholarships Highly ranked within its field Internationally acclaimed Prestige Successful alumni CULTURE & STUDENT LIFE Commitment to diversity and inclusion Creative and dynamic atmosphere Friendly and open environment Secure campus environment Social and recreational activities EMPLOYABILITY & FUTURE OPPORTUNITIES Focus on professional development Good reference for future career and/or education High employment among graduates Opportunities to network with employers Teaches transferable and practical skills employers are looking for EDUCATIONAL OFFERING Attractive/exciting programs and fields of study Exceptional professors/lecturers Quality and variety of courses Strong student support (e.g. tutors, advisors, etc.) AVERAGE SATISFACTION Percentage of students who would choose to study at their current university if they were to make the choice again: Your students All students Your students All students 8,1 7,5 52% 49% 10

11 General profile and summary of career preferences 41 % AVERAGE AGE (years) AVERAGE REPORTED ACADEMIC PERFORMANCE AVERAGE EXPECTED MONTHLY SALARY 59 % 20,7 7,7 out of LBP Your students TOP CAREER GOALS 1. To be entrepreneurial or creative/innovative 1. To have work/life balance 3. To be a leader or manager of people STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Future-Oriented 2. Solution-focused 3. Taking time to think TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES ure e 1. High future earnings ing 2. Professional training and development p op 3. Leadership opportunities ova 4. Innovation rnat 5. Opportunities for international travel/relocation TOP 3 MOST PREFERRED INDUSTRIES 1. Management and Strategy Consulting 2. Health Care Services 3. Media and Advertising YEAR OF GRADUATION DISTRIBUTION: 0% 22% 24% 25% 16% 8% 5% or later 11

12 General profile and summary of career preferences 38 % 62 % AVERAGE AGE (years) 21,3 AVERAGE REPORTED ACADEMIC PERFORMANCE 7,5 out of 10 AVERAGE EXPECTED MONTHLY SALARY LBP TOP CAREER GOALS 1. To have work/life balance 2. To be entrepreneurial or creative/innovative 3. To be secure or stable in my job TOP 3 MOST PREFERRED INDUSTRIES 1. Management and Strategy Consulting All students STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Future-Oriented 2. Solution-focused 3. Continuous renewal of yourself 2. Media and Advertising 3. Banks YEAR OF GRADUATION DISTRIBUTION: TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES ure e 1. High future earnings ing 2. Professional training and development orma 3. Recognising performance (meritocracy) for i 4. Respect for its people ova 5. Innovation 0% 25% 28% 22% 14% 8% 4% or later 12

13 Agenda 1 2 EXECUTIVE SUMMARY TALENT PROFILE Find out, what kind of skills and mindset your students have and what separate them from the overall target group. These insights will help you improve the employability of your students and alumni by being able to communicate their unique value to employers. 13

14 The Universum Career Profiles Distribution per target group Your students All students 14

15 The Universum Career Profiles CAREERISTS are future-oriented individuals who ultimately want to be managers and leaders of groups of people in a business environment. They have no problem starting from the bottom and learning what each rung on the ladder is like. In fact, many Careerists consider this process imperative to being a well-rounded leader later on in their careers. Careerists tend to be ambitious, but are also team-oriented, so they often bring others up along with them (riding their coattails so to speak). Careerists are also adaptable, meaning they are not set on any one way of achieving success and will instead do whatever they need to in order to adjust to a given situation. ENTREPRENEURS are curious and creative individuals who are primarily focused on challenging and innovative work. When searching for job opportunities, entrepreneurs look for fast-growing companies that share their entrepreneurial spirit. Entrepreneurs tend to be solution-focused, which means they are most effective when there is an active problem to solve. They lean towards leadership roles and are focused on team dynamics. Entrepreneurs can bore quickly if they feel stagnant, which means they are always looking to lead their team to new challenges. IDEALISTS want to work in organizations that value and respect their employees, while taking an ethical stand on issues of corporate responsibility. As might be expected, an idealist values environmental sustainability and wants to align with companies that share the same values. Although idealists are dedicated to causes for the greater good, they are not merely dreamers and can offer viable solutions that often include creative experimentation. Idealists are fully capable of envisioning a higher state while implementing and leading teams in taskfocused efforts. INTERNATIONALISTS tend to be big-picture individuals who focus primarily on the future instead of day-to-day or historical situations. They usually (but not always) know relatively early on in their lives that they want to have an international career and are usually interested in building international connections. Companies that are global in scope, or at the very least companies that have offices and/or operations in multiple parts of the world, will be most appealing to Internationalists. They are curious, open-minded and they value social interaction. HARMONISERS are responsible and loyal individuals who are happy to take on responsibilities for the good of the team. Their friendliness and comfort around others makes them natural leaders, and their desire for harmony makes them excellent in team-oriented settings. They are also very successful when taking internships, as they find it easy to get along with whomever they are working for. Their driver is happiness. They would like to have a stable job where they are among nice colleagues. HUNTERS are eager to search for new business opportunities and expect a competitive compensation as well as career advancement and high future earnings. A hunter is wired to be solution-focused, which enables him or her to provide answers for customer problems, which is an important facet for salespeople. Hunter personalities experience a continuous personal renewal. They are able to show growth and project how their skill sets will most benefit an organisation. This adaptive quality is a highly valued trait in dynamic organisations. LEADERS are able to see the big picture in any situation, which helps them inspire both their teams and themselves. They prefer the numerous benefits of working with others in a team environment, rather than being a lone-wolf. Leaders aren t afraid of being responsible for situations. They see responsibility as something to be desired and sought after. Because they understand that, their success or failure is ultimately in their own hands. Leaders are also quite introspective; they can look inward and assess themselves honestly and, when necessary, harshly. Before starting their careers, leaders are often involved in various types of organisations, and are often responsible for the founding and growth of projects. 15

16 How we operationalise Employability in the Universum Talent Survey C O M P E T E N C E S S K I L L S K N O W L E D G E AT T I T U D E S EMPLOYABILITY E X P E R I E N C E S S E L F E S T E E M R E F L E C T I O N 16

17 15% of your students have an International Mindset Internationalists Your students All students Share of talent with an international mindset within the target group: 15% 9% Being an Internationalist is not only an experience on a CV, but: Comprises a global skill and mind-set which enables career success. Allows individuals to recognise market & growth opportunities. Enables individuals to handle complex situations and to successfully influence those who are different from oneself. 17

18 10% of your students are particularly interested in Leadership Leaders Your students All students Share of talent with Leadership Potential within the target group: 10% 4% Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine: An ability to see the big picture in any situation, which helps them inspire both their teams and themselves. They prefer the benefits of working with others in a team environment, rather than being a lonewolf. They understand responsibility as something to be desired and sought after. 18

19 How talent s mindset differs between the target groups Your students All students No, not at all Yes, always Do you associate yourself with below statements 19

20 70% of your students are confident in their personality skills Skill confidence Your students All students Share of talent showing a high level of skill confidence: 70% 73% Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide. 20

21 Which personality skills describe each target group Your students All students Definitely not Definitely Do these personality skills describe who you are 21

22 23% of your students have gained significant practical experience Practical Experience Your students All students Share of talent having gained significant practical experience: 23% 15% Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will: Provide talent with an insight into the workplace. Help to develop key skills. Provide opportunities to put one s knowledge into practice. 22

23 What kind of practical experiences do students have I have travelled abroad 28% 58% I have been a tutor (e.g. in math or languages) 41% 45% I have been a group leader in student events 23% 40% I have had a summer job in my home country 39% 34% I have had part-time jobs outside my area of study 34% 32% I have had a leading role in student organizations 22% 29% I have done internships/apprenticeships in my home country 17% 26% I have had part-time jobs within my area of study 26% 25% I have been a team leader in a sport club 17% 13% I have studied abroad 8% 13% Your students All students Which of the following experiences do you have Please select as many as applicable. 23

24 Agenda EXECUTIVE SUMMARY TALENT PROFILE UNIVERSITY BRAND PERCEPTION This chapter evaluates your university brand perception with regards to four different aspects: Reputation & Image, Educational Offering, Culture & Student Life and Employability & Future Opportunities. 24

25 Top of mind associations with Lebanese American University What is the first word that comes to mind when you think of your college or university These are answers written in by your students. Spelling mistakes might occur. 25

26 HARD SOFT The Universum Drivers of University Attractiveness REPUTATION & IMAGE Refers to the university as a whole Availability of financial aid and scholarships Costs (e.g. accommodation, tuition, living expenses, etc.) Highly ranked within its field Internationally acclaimed Prestige Recommended by friends / family State of the art facilities Successful alumni Tradition of academic excellence CULTURE & STUDENT LIFE Refers to the social environment on- and off-campus Acceptance towards minorities Attractive geographic location Creative and dynamic atmosphere Friendly and open environment Heritage and tradition International student body Secure campus environment Social and recreational activities Support for gender equality EXTRINSIC EMPLOYABILITY & FUTURE OPPORTUNITIES Refers to the long-term opportunities the university provides for students Focus on professional development Good reference for future career and/or education High employment among graduates Launching pad for international career Opportunities to network with employers Strong ties with industry Supports and develops entrepreneurialism Target school for employers in my field Teaches transferable and practical skills employers are looking for INTRINSIC EDUCATIONAL OFFERING Refers to various aspects of the education provided by the university Attractive/exciting programs and fields of study Challenging curriculum Exceptional professors/lecturers International focus Practical aspects within the curriculum Quality and variety of courses Strong student support (e.g. Tutors, advisors, etc.) Study abroad program Unique or particular programs This framework has been developed by Universum in cooperation with universities. 26

27 Most attractive attributes Your students All students REPUTATION & IMAGE 1. Highly ranked within its field 2. Internationally acclaimed 3. Availability of financial aid and scholarships REPUTATION & IMAGE 1. Highly ranked within its field 2. Successful alumni 3. Availability of financial aid and scholarships CULTURE & STUDENT LIFE 1. Friendly and open environment 2. Creative and dynamic atmosphere 3. Secure campus environment CULTURE & STUDENT LIFE 1. Secure campus environment 2. Friendly and open environment 3. Creative and dynamic atmosphere EMPLOYABILITY & FUTURE OPPORTUNITIES 1. High employment among graduates 2. Good reference for future career and/or education 3. Focus on professional development EMPLOYABILITY & FUTURE OPPORTUNITIES 1. Good reference for future career and/or education 2. High employment among graduates 3. Opportunities to network with employers EDUCATIONAL OFFERING 1. Exceptional professors/lecturers 2. Strong student support (e.g. tutors, advisors, etc.) 3. Attractive/exciting programs and fields of study EDUCATIONAL OFFERING 1. Strong student support (e.g. tutors, advisors, etc.) 2. Exceptional professors/lecturers 3. Attractive/exciting programs and fields of study 27

28 Attractiveness of the attributes Attractiveness vs. Associations Average association for your university Important areas where your university rates low consider whether to adapt communication Less important areas where your university rates low monitor / no action Important areas where your university rates highly continue communicating Less important areas where your university rates highly keep as is Average attractiveness of the attributes within the driver Attributes that your students associate with your university 28

29 Reputation & Image Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 29

30 Reputation & Image Most frequent associations Highly ranked within its field 60% 73% Availability of financial aid and scholarships 47% 67% Internationally acclaimed 43% 63% Successful alumni 61% 59% Prestige 47% 58% State of the art facilities 27% 50% Tradition of academic excellence 32% 47% Recommended by friends / family 31% 42% Costs (e.g. accommodation, tuition, living expenses, etc.) 25% 26% Your students All students Which of the following attributes do you associate with your college or university Select as many as applicable. 30

31 Culture & Student Life Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 31

32 Culture & Student Life Most frequent associations Friendly and open environment 56% 75% Secure campus environment 63% 72% Social and recreational activities 46% 62% Commitment to diversity and inclusion 46% 57% Creative and dynamic atmosphere 38% 57% Support for gender equality 43% 54% Attractive geographic location 40% 47% International student body 23% 34% Heritage and tradition 19% 25% Your students All students Which of the following attributes do you associate with your college or university Select as many as applicable. 32

33 Employability & Future Opportunities Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 33

34 Employability & Future Opportunities Most frequent associations Good reference for future career and/or education 55% 67% High employment among graduates 37% 54% Focus on professional development 41% 50% Opportunities to network with employers 41% 47% Teaches transferable and practical skills employers are looking for 40% 47% Launching pad for international career 27% 42% Supports and develops entrepreneurialism 37% 41% Strong ties with industry 19% 33% Target school for employers in my field 17% 30% Your students All students Which of the following attributes do you associate with your college or university Select as many as applicable. 34

35 Educational Offering Attractiveness vs. Associations with Lebanese American University Which of the following attributes do you associate with your college or university Select as many as applicable. Which of these are most important to you (Max. 3) 35

36 Educational Offering Most frequent associations Strong student support (e.g. tutors, advisors, etc.) 50% 59% Quality and variety of courses 38% 56% Exceptional professors/lecturers 48% 53% Attractive/exciting programs and fields of study 35% 53% Study abroad program 25% 49% International focus 26% 48% Practical aspects within the curriculum 38% 44% Unique or particular programs 21% 36% Challenging curriculum 35% 37% Your students All students Which of the following attributes do you associate with your college or university Select as many as applicable. 36

37 Who influenced your students the most when choosing your university University rankings 44% 59% Parents 25% 27% Friends 20% 20% Alumni of the university 19% 23% Teachers or career guidance counselors at the school I attended 14% 19% Students of the university 13% 17% Career & university fairs 7% 13% University's website 11% 24% Your students University directories/guides 11% 11% All students Information event at the school I was attending 6% 10% Which of the following influenced you the most to choose your college or university Please select a maximum of 3 alternatives. The chart shows the top 10 sources of influence. 37

38 How satisfied are your students with you 29% 24% 21% 21% 20% 17% 15% 17% 7% 9% 9% 0% 1% 1% 1% 0% 1% 0% 0% 2% 2% 2% Not at all satisfied Extremely satisfied Average rate: 8,1 Your students Average rate: 7,5 All students How satisfied are you with your college or university 38

39 Would your students recommend Lebanese American University to a friend or family member 33% 25% 24% 22% 19% 16% 12% 13% 8% 9% 2% 1% 1% 1% 1% 0% 2% 2% 1% 1% 4% 4% Not at all Extremely likely Average rate: 8,3 Your students Average rate: 7,5 All students How likely is it that you would recommend your educational institution to friends or family 39

40 If your students could begin their studies again, would they choose Lebanese American University Your students All students 11% 13% 38% 52% 38% 49% Yes, definitely Maybe No, not at all Yes, definitely Maybe No, not at all If you were to restart your studies at any college or university, would you choose yours again 40

41 If your students could begin their studies again, they would choose Current college or university 52% 49% Another college or university 36% 45% Foreign college or university 12% Your students All students 5% Which other college or university would you consider instead 41

42 If your students could begin their studies again, they would choose University Rank Percent American University of Beirut 1 49% Foreign college or university 2 25% Lebanese University 3 3% Beirut Arab University 4 1% Lebanese International University (LIU) 4 1% Saint Joseph University 4 1% Ecole Superieure des Affaires (ESA) 7 1% 48% of your students would choose another university if they were to restart their studies at any college or university. The most preferred are presented in the table. Which other college or university would you consider instead 42

43 Which are the most important career services to your students Help with my career planning Career / job / internship fairs 34% 41% 40% 40% Career preparation workshops (e.g. resume/cv writing, interviewing) General help with job/internship search and CV/interview preparation Personality or skills testing to better understand my career preferences and options Employer presentations 28% 27% 25% 21% 23% 36% 35% 34% Virtual career fairs/meet-ups with employers 17% 22% Online career advice 12% 10% Company database with job and internship postings 10% 12% Other None of the above 3% 3% 8% 10% Your students All students Which of these are most important to you (Max. 3) 43

44 To what extent are students using the career services you offer Your students Personality or skills testing to better understand my career preferences and options Career / job / internship fairs 42% 41% 21% Career preparation workshops (e.g. resume/cv writing, interviewing) Help with my career planning 39% 39% General help with job/internship search and CV/interview preparation 35% 79% Employer presentations 28% Online career advice 25% Virtual career fairs/meet-ups with employers 25% Share of students using one or more career services at their university Share of students not using any career service at their university Company database with job and internship postings Other None of the above 8% 21% 21% Which of these career services have you used at your college or university Select as many as applicable. 44

45 General usage of career services All students Help with my career planning 32% Career / job / internship fairs 31% 25% Career preparation workshops (e.g. resume/cv writing, interviewing) Personality or skills testing to better understand my career preferences and options General help with job/internship search and CV/interview preparation 26% 26% 29% 75% Virtual career fairs/meet-ups with employers 23% Employer presentations 22% Online career advice 19% Share of students using one or more career services at their university Share of students not using any career service at their university Company database with job and internship postings Other None of the above 7% 13% 25% Which of these career services have you used at your college or university Select as many as applicable. 45

46 How satisfied are your students with the career services you offer AVERAGE SATISFACTION: 21% 23% 20% 20% 21% 13% 14% 14% 7,7 11% 9% 10% 6% 5% 3% 3% 2% 0% 0% 1% 2% 2% ,9 Poor Excellent Your students All students How would you rate the career services offered at your college or university 1 Poor, 10 Excellent 46

47 Agenda EXECUTIVE SUMMARY TALENT PROFILE UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES Find out which are students most preferred employers and get insight into the career preferences and expectations of your students in comparison to the overall population. Also, understand how your institution has shaped the career path of your students and alumni. 47

48 Students most preferred industries Management and Strategy Consulting 16% 19% Health Care Services 14% 12% Media and Advertising 12% 14% Fashion, Accessories and Luxury Goods Construction and Civil Engineering Arts, Entertainment and Recreation Software, Computer Services, Multimedia Development, Digital Entertainment Technology Hardware & Equipment 11% 13% 11% 10% 11% 10% 11% 9% 11% 11% Banks Tourism, Hospitality and Leisure Activities 10% 10% 10% 13% Your students All students In which industries would you like to work most after graduating You can choose up to 3 industries 48

49 For what size of employer would you prefer to work when choosing your first employment Micro employer (Less than 10 employees) 9% 15% Small employer (10-99 employees) 22% 26% Medium-sized employer ( employees) 30% 30% Large employer ( employees) 14% 18% Macro employer (More than 1000 employees) 16% 20% Your students All students What employer size would you prefer when choosing your first employment 49

50 Students expected monthly salary Your students All students LBP LBP All students - Female All students - Male LBP LBP What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation 50

51 To be entrepreneurial or creative/innovative is the most important long term career goal To be entrepreneurial or creative/innovative To have work/life balance To be a leader or manager of people To be secure or stable in my job 29% 43% 42% 43% 43% 39% 34% 39% To be dedicated to a cause or to feel that I am serving a greater good To be autonomous or independent To have an international career To be competitively or intellectually challenged To be a technical or functional expert 33% 29% 29% 33% 29% 25% 18% 18% 16% 22% Your students All students Which of these career goals are most important to you Please select a maximum of 3 alternatives. 51

52 Career goals over time All students To have work/life balance To be entrepreneurial or creative/innovative To be secure or stable in my job To be autonomous or independent To be a leader or manager of people To be dedicated to a cause or to feel that I am serving a greater good To have an international career To be a technical or functional expert To be competitively or intellectually challenged Which of these career goals are most important to you Please select a maximum of 3 alternatives. The alternatives in the legend are sorted according to importance in. Thus, the most important career goal in is at the top of the legend. 52

53 HARD SOFT The Universum Drivers of Employer Attractiveness EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation Attractive/exciting products and services Corporate Social Responsibility Corporate transparency Ethical standards Fast-growing/entrepreneurial Innovation Inspiring leadership Inspiring purpose Market success Prestige PEOPLE & CULTURE The social environment and attributes of the workplace A creative and dynamic work environment A friendly work environment Commitment to diversity and inclusion Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognising performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality EXTRINSIC REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education INTRINSIC JOB CHARACTERISTICS The contents and demands of the job, including the learning opportunities provided by the job Challenging work Customer focus Flexible working conditions High level of responsibility High performance focus Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students and professionals. 53

54 What is attractive Your students EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE 1. Innovation 2. Market success 3. Ethical standards 1. Recognising performance (meritocracy) 2. A creative and dynamic work environment 3. Respect for its people REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS 1. High future earnings 2. Leadership opportunities 3. Good reference for future career 1. Professional training and development 2. Opportunities for international travel/relocation 3. Challenging work Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 54

55 High future earnings is the overall most important attribute to your students Your students All students uture ea 1. High future earnings ining a hip opp 2. Professional training and development 3. Leadership opportunities novatio 4. Innovation ernatio forman t for its ket suc nce for 5. Opportunities for international travel/relocation 6. Recognising performance (meritocracy) 7. Respect for its people 8. Market success 9. Good reference for future career namic 10. A creative and dynamic work environment uture ea 1. High future earnings ining a forman t for its 2. Professional training and development 3. Recognising performance (meritocracy) 4. Respect for its people novatio 5. Innovation e emplo 6. Secure employment ket suc al stan ernatio 7. Market success 8. Ethical standards 9. Opportunities for international travel/relocation hip opp 10. Leadership opportunities Employer Reputation & Image Remuneration & Advancement Opportunities People & Culture Job Characteristics How important to you is each of the below aspects (Scale 1-5, 1=Not important at all, 5=Very important) Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness. 55

56 The Universum Rankings FULL COMPANY LIST (121 employers within each main field of study) CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANTS RANKING (Yes, I have / Yes, I will) Below is a list of companies and organisations. For which of these employers would you consider working Now choose the five (5) employers you most want to work for, your five Ideal Employers. Have you applied or will you apply to these employers For layout reasons, the employer s name can be shortened in this report. 56

57 The Universum Recruitment Funnel UNIVERSUM MEASUREMENT AWARENESS Do talent know who the employer is Awareness Percentage CONSIDERATION Would they consider working for that employer Considered Ranking DESIRE Do they want to work for them Ideal Employer Ranking APPLICATION Would they apply to work for them Potential Applicants Ranking 57

58 Considered Employer Ranking Top 20 Your students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Apple 1 46,06% 0 Emirates (Airline) 11 20,08% 10 Google 2 42,13% 0 EY (Ernst & Young) 11 20,08% 5 Microsoft 3 30,71% 2 MBC 11 20,08% 1 Procter & Gamble (P&G) 3 30,71% 3 Azadea Group 14 18,90% 2 PepsiCo 5 26,77% 2 The Boston Consulting Group (BCG) 15 18,50% 10 The Coca-Cola Company 5 26,77% 3 General Motors 16 17,72% -2 Nestlé 7 25,59% -4 IKEA 16 17,72% -1 L'Oréal Group 8 24,80% -4 J.P. Morgan 16 17,72% 6 Bank Audi 9 24,41% 0 Johnson & Johnson 19 17,32% -8 Samsung 10 23,23% 0 Sony 20 16,93% -7 Below is a list of companies and organisations. For which of these employers would you consider working 58

59 Considered Employer Ranking Top 20 Your students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Apple 1 36,86% 1 Emirates (Airline) 11 18,09% 25 Dar Al-Handasah (Home of Engineering) 2 35,84% -1 LG Electronics 11 18,09% -4 Google 3 33,79% 0 Intel 13 14,33% -2 Microsoft 4 26,62% 0 Consolidated Contractors Company (CCC) 14 13,99% -6 Samsung 5 23,55% 0 Etihad Airways 15 13,65% 3 Oracle 6 19,80% 2 IKEA 15 13,65% 2 General Motors 7 19,45% 6 Qatar Airways 15 13,65% 0 Sony 7 19,45% -1 Total 15 13,65% 16 Ford Motor Company 9 19,11% 1 Cisco Systems 19 13,31% 5 IBM 10 18,77% 2 Emaar 19 13,31% -1 Below is a list of companies and organisations. For which of these employers would you consider working 59

60 Considered Employer Ranking Top 20 Your students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 61,54% 0 Microsoft 9 9,23% -1 Nestlé 2 24,62% 0 Etihad Airways 12 7,69% 33 Sidra Medical and Research Center 3 20,00% 1 Anghami 13 6,15% 32 Google 4 13,85% 1 Azadea Group 13 6,15% 22 L'Oréal Group 4 13,85% -1 Dar Al-Handasah (Home of Engineering) 13 6,15% 32 Apple 6 12,31% -1 Henkel 13 6,15% 22 International Rescue Committee (IRC) 6 12,31% NEW - Intel 13 6,15% 1 PepsiCo 8 10,77% -3 Kraft Heinz 13 6,15% NEW - Emirates (Airline) 9 9,23% 26 Mars 13 6,15% 16 Johnson & Johnson 9 9,23% -1 Samsung 13 6,15% -3 Below is a list of companies and organisations. For which of these employers would you consider working 60

61 Ideal Employer Ranking Top 20 Your students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Google 1 28,92% 1 The Coca-Cola Company 10 8,43% 0 Apple 2 26,51% -1 MBC 12 8,03% -1 Procter & Gamble (P&G) 3 19,68% 2 PwC (PricewaterhouseCoopers) 12 8,03% 2 Microsoft 4 16,06% 2 Samsung 14 7,63% 12 L'Oréal Group 5 12,05% -1 The Boston Consulting Group (BCG) 14 7,63% 2 Nestlé 6 10,84% -3 J.P. Morgan 16 6,83% -4 EY (Ernst & Young) 7 10,04% 0 Philip Morris International 16 6,83% 5 Emirates (Airline) 8 9,24% 21 PepsiCo 18 5,62% -6 Bank Audi 9 8,84% -1 Azadea Group 19 5,22% -4 Deloitte 10 8,43% -1 Qatar Airways 19 5,22% 3 Now choose the five (5) employers you most want to work for, your five Ideal Employers 61

62 Ideal Employer Ranking Top 20 Your students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Apple 1 25,17% 1 Consolidated Contractors Company (CCC) 11 7,34% -6 Google 2 24,13% -1 Emaar 12 6,99% 0 Dar Al-Handasah (Home of Engineering) 3 20,28% 0 IBM 12 6,99% 9 Microsoft 4 14,69% 0 Daimler/Mercedes-Benz 14 6,29% -4 Emirates (Airline) 5 10,84% 49 IKEA 14 6,29% 0 Samsung 6 10,14% 0 Cisco Systems 16 5,59% 2 Ford Motor Company 7 8,39% 0 Sony 16 5,59% -3 General Motors 7 8,39% 3 The Boston Consulting Group (BCG) 18 4,55% -4 Intel 7 8,39% 0 Total 18 4,55% 8 Oracle 7 8,39% 0 Etihad Airways 20 4,20% 1 Now choose the five (5) employers you most want to work for, your five Ideal Employers 62

63 Ideal Employer Ranking Top 20 Your students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 57,38% 0 Johnson & Johnson 8 3,28% -2 Nestlé 2 14,75% 0 PepsiCo 8 3,28% 0 Sidra Medical and Research Center 3 13,11% 1 Anghami 13 1,64% 15 Google 4 11,48% 0 Azadea Group 13 1,64% -1 L'Oréal Group 4 11,48% -1 Bain & Company 13 1,64% NEW - Apple 6 8,20% 0 Bank Audi 13 1,64% 2 International Rescue Committee (IRC) 7 6,56% NEW - Bayer 13 1,64% 2 Emirates (Airline) 8 3,28% NEW - Cisco Systems 13 1,64% NEW - Etihad Airways 8 3,28% NEW - Dar Al-Handasah (Home of Engineering) 13 1,64% NEW - GSK - GlaxoSmithKline 8 3,28% 4 Debbané Group 13 1,64% NEW - Now choose the five (5) employers you most want to work for, your five Ideal Employers 63

64 Potential Applicants Ranking Top 20 Your students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Procter & Gamble (P&G) 1 7,04% 1 The Coca-Cola Company 8 3,23% 7 Google 2 5,28% 4 PwC (PricewaterhouseCoopers) 12 2,93% -4 Apple 3 4,11% 6 Azadea Group 13 2,35% 3 Deloitte 3 4,11% 1 J.P. Morgan 13 2,35% -2 Microsoft 3 4,11% 8 The Boston Consulting Group (BCG) 13 2,35% 0 EY (Ernst & Young) 6 3,81% -4 Emirates (Airline) 16 2,05% 25 Nestlé 6 3,81% -5 Kraft Heinz 16 2,05% NEW - Bank Audi 8 3,23% -2 MBC 16 2,05% 2 L'Oréal Group 8 3,23% -3 PepsiCo 16 2,05% -6 Philip Morris International 8 3,23% 10 BLOM Bank 20 1,47% -7 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 64

65 Potential Applicants Ranking Top 20 Your students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 9,70% 0 BP 11 2,34% 36 Google 2 5,69% 1 Consolidated Contractors Company (CCC) 11 2,34% -6 Apple 3 5,35% 1 Ford Motor Company 11 2,34% 15 Microsoft 4 3,34% -2 General Motors 11 2,34% 8 Total 4 3,34% 35 The Boston Consulting Group (BCG) 11 2,34% -3 Emirates (Airline) 6 3,01% NEW - Cisco Systems 16 2,01% 14 Samsung 6 3,01% 10 IBM 16 2,01% -2 Emaar 8 2,68% 1 Intel 16 2,01% 3 Oracle 8 2,68% 6 Qatar Airways 16 2,01% 14 Shell 8 2,68% 2 Daimler/Mercedes-Benz 20 1,67% -10 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 65

66 Potential Applicants Ranking Top 20 Your students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 78,57% 0 L'Oréal Group 2 7,14% 1 Kraft Heinz 2 7,14% NEW - Nestlé 2 7,14% 0 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 66

67 The Universum Communication Channel Framework P R I N T Brochures presenting career possibilities at a company/organisation Career magazines/guides/books Direct mailings per post Employer advertisements in business magazines Employer advertisements in lifestyle magazines & other periodicals Employer advertisements in newspapers University press & student organisation publications D I G I T A L Blogs Career and job related apps Career guidance websites Employer advertisements on news/businessrelated websites Employer sponsored posts in social media Employer websites Job boards Live online events with employers Social media Targeted s IN- P E R S O N Career fairs Conferences arranged and hosted by employers Employer office/site visits Employer presentations on campus Informational interviews with employers Lectures/case studies as part of curriculum Skills training sessions organised by employers O T H E R C H A N N E L S Employer advertisements on the radio Employer advertisements on TV Outdoor/billboard advertising 67

68 Social media measurement has become more sophisticated Content is king Likes were king Liking your content put more of it in talent s newsfeed more often. Get all talent on your page When social platforms allowed companies to advertise, employers bought likes and fans in the hope of connecting to them more often. Likes don t matter anymore Struggling with too much content for users to consume, major platforms put more emphasis on comments, favorites and shares as these activities require more active investment by users. Engagement As newsfeeds have become incredibly busy, social platforms have focused on sophisticated algorithms that measure the time spent reading each post. Great content gets rewarded with more reach Content + Reach Big Fan Pages Likes 68

69 Which communication channels do your students use the most Social media 49% 59% Employer websites 37% 35% Career fairs 19% 27% Lectures/case studies as part of curriculum Outdoor/billboard advertising Employer advertisements on TV Employer presentations on campus Live online events with employers (webinars, chats, meet ups etc.) University press & student organisation publications Employer sponsored posts in social media 25% 19% 25% 20% 24% 24% 21% 20% 21% 19% 21% 15% 19% 23% Your students All students Which channels do you use in general to learn about potential employers 69

70 APPENDIX About the Universum Talent Research Highest qualification Main field of study Educational institutions Area of study Employer rankings among All main fields of study Importance of attributes for all four drivers of employer attractiveness The Universum Career Profiles 70

71 About the Universum Talent Research THE QUESTIONNAIRE Created based on over 25 years of experience, extensive research within HR, focus groups and communication with both our clients and talent. Global perspective - local insight. DATA COLLECTION Conducted via an online survey. The online link was distributed via university and alumninetworks, communities, the Universum Panel and different local and global partners. WEIGHTING In order to provide our clients with reliable data we set targets per main field of study and educational institution/industry to reflect the actual distribution of students and professionals. Weighting is used to compensate for discrepancies from the targets. Note that only data based on all respondents or on all respondents within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted educational institutions WE HAVE CONDUCTED THE UNIVERSUM TALENT SURVEY FOR OVER 25 YEARS Total number of respondents in the survey :

72 Highest qualification Bachelor's 63% 80% Master's (non-mba) 12% 22% PhD 1% 2% Other 7% 13% Your students All students What qualification or degree are you currently pursuing (students) What is your highest qualification or degree (professionals) 72

73 Main field of study Engineering/IT 27% 33% Business/Commerce 21% 28% Humanities/Liberal Arts/Education/Law 16% 22% Health/Medicine 15% 19% Natural Sciences 8% 10% Your students All students What was your main field of study 73

74 Educational institutions (1/1) All students University All students University All students Lebanese International University (LIU) 28,5% Lebanese American University 10,4% Beirut Arab University 19,3% Saint Joseph University 6,9% Lebanese University 16,3% Ecole Superieure des Affaires (ESA) 0,1% American University of Beirut 14,2% Other 4,3% Which college or university do you attend (students) From which college or university did you graduate with your highest degree (professionals) 74

75 Areas of study All students Business (1/1) Area of study All students Area of study All students Accounting/Auditing/Taxation 24% Management Information Systems 5% Finance 18% Entrepreneurship 5% Marketing 17% International Trade 4% Management 16% Communication Studies 3% Economics 15% Logistics Management 2% Public Administration 8% Labour Economics and Industrial Relations 2% Tourism Management 6% Strategy 2% Human Resources Management 5% Econometry 2% International Business 5% Other Business 5% Please select your major(s)/main area(s) of study. 75

76 Areas of study All students Engineering (1/1) Area of study All students Area of study All students Civil/Construction Engineering 21% Mechatronics Engineering 1% Mechanical Engineering 19% Robotics 1% Architectural Engineering 15% Manufacturing Engineering 1% Electronic & Communication Engineering 14% Finance Engineering 0% Electrical Engineering 10% Physics Engineering 0% Computer Engineering/Computer Science 7% Geophysical Engineering 0% Software Engineering 3% Aeronautical / Aerospace Engineering. 0% Industrial Engineering 3% Metallurgical and Materials Engineering 0% Environmental Engineering 3% Mining Engineering 0% Agriculture/Food Engineering 3% Textile Engineering 0% Petroleum Engineering 3% Quality Engineering 0% Urban and Regional Planning 2% Geomatics Engineering 0% Chemical Engineering 2% Mathematics Engineering 0% Management Engineering 2% Naval Architecture 0% Control & Automation Engineering 2% Other Engineering 5% Biomedical Engineering 1% Please select your major(s)/main area(s) of study. 76

77 Areas of study All students IT (1/1) Area of study All students Area of study All students Software Engineering 47% Electronic Publishing 13% Computer Science / Engineering 42% e-business Systems 11% Information Management 25% Business Computing Systems 8% Information Systems 23% Business Systems Analysis and Design 7% Artificial Intelligence 15% Other IT 6% Please select your major(s)/main area(s) of study. 77

78 Areas of study All students Natural Sciences (1/1) Area of study All students Area of study All students Molecular Biology & Genetics 27% Geology/Earth Sciences 4% Mathematical Sciences 17% Human Sciences 4% Chemistry 16% Statistics 2% Biochemistry 12% Physical Science 2% Physics 11% Other Natural Sciences 15% Nutrition 6% Please select your major(s)/main area(s) of study. 78

79 Areas of study All students Humanities (1/1) Area of study All students Area of study All students Linguistics/Foreign Languages 16% Communication 6% Teaching/Education 16% International Relations 5% Design 15% Social Sciences 3% Creative Arts 13% Music 2% Psychology 12% History/Philosophy 2% Literature 11% Philosophy 2% Western Languages & Literature 7% Other Humanities 13% Political Science 7% Please select your major(s)/main area(s) of study. 79

80 Areas of study All students Law (1/1) Area of study All students Area of study All students International Law 41% Commercial Law 15% Criminal Litigation 38% International Commercial Law 13% Media Law 22% Other Law 21% Law and Property Valuation 18% Please select your major(s)/main area(s) of study. 80

81 Areas of study All students Health/Medicine (1/1) Area of study All students Area of study All students Medical Laboratory Sciences 23% Medical Diagnostic Imaging 3% Pharmacy 22% Environmental Health Sciences 2% Clinical Nutrition and Dietetics 14% Health Services Administration 1% Nursing 9% Other Health/Medicine 26% Physiotherapy 4% Please select your major(s)/main area(s) of study. 81

82 Considered Employer Ranking Top 30 All students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Apple 1 34,51% 1 Procter & Gamble (P&G) 16 16,34% -8 Bank Audi 2 34,02% 7 Qatar Airways 17 15,25% 12 Google 3 29,61% -2 IKEA 18 13,73% 1 BLOM Bank 4 24,36% 21 LG Electronics 19 13,68% 29 Microsoft 5 23,44% 0 Solidere 20 13,60% 11 Samsung 6 22,93% 9 The Boston Consulting Group (BCG) 21 13,60% -7 Emirates (Airline) 7 21,40% 23 Azadea Group 22 12,73% -10 Nestlé 8 20,35% -5 Etihad Airways 23 12,55% 12 MBC 9 19,73% 11 Sony 24 12,55% -2 Bank of Beirut 10 19,71% 22 Deloitte 25 12,09% -15 Byblos Bank 11 19,59% 30 Johnson & Johnson 26 11,99% -10 The Coca-Cola Company 12 18,81% -5 Daimler/Mercedes-Benz 27 11,80% 12 Ford Motor Company 13 17,63% 13 HSBC 28 11,75% -1 PepsiCo 14 17,55% -8 IBM 29 11,71% 8 L'Oréal Group 15 16,38% -11 MTC group 30 11,71% 14 Below is a list of companies and organisations. For which of these employers would you consider working 82

83 Considered Employer Ranking Top 30 All students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 39,38% 0 Emirates (Airline) 16 11,57% 35 Apple 2 26,44% 1 IBM 17 11,14% -2 Google 3 24,10% -1 Daimler/Mercedes-Benz 18 9,95% 2 Microsoft 4 21,20% 0 General Electric (GE) 19 9,73% -12 Samsung 5 17,54% 0 Qatar Airways 20 9,50% 2 Consolidated Contractors Company (CCC) 6 13,99% 6 Nokia 21 9,42% 26 LG Electronics 7 13,16% 7 Etisalat 22 9,20% 32 Ford Motor Company 8 12,86% 1 MBC 23 9,17% 33 Emaar 9 12,84% 23 Huawei 24 9,12% 35 Alfa 10 12,70% 30 Saudi Aramco 25 8,55% -1 Sony 11 12,33% -5 Ericsson 26 8,43% 9 Intel 12 12,32% -4 Total 27 8,18% -8 MTC group 13 12,09% 35 Etihad Airways 28 8,10% 10 General Motors 14 12,00% 2 Bank Audi 29 7,72% 24 Oracle 15 11,77% 16 Cisco Systems 30 7,53% -3 Below is a list of companies and organisations. For which of these employers would you consider working 83

84 Considered Employer Ranking Top 30 All students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 40,65% 0 Emirates (Airline) 16 5,49% 31 Sidra Medical and Research Center 2 18,86% 2 Sony 16 5,49% -2 Nestlé 3 17,65% -1 Arla Kallassi Foods 18 5,26% NEW - Google 4 14,67% -1 Mars 18 5,26% -1 Apple 5 11,67% 0 MTC group 20 5,03% 0 L'Oréal Group 6 11,31% 0 Bank of Beirut 21 4,51% 1 Microsoft 7 10,78% 3 Saudi Aramco 22 4,22% 20 PepsiCo 8 10,23% -1 Bank Audi 23 4,12% -5 The Coca-Cola Company 9 9,48% -1 Etihad Airways 23 4,12% 9 Samsung 10 7,78% 2 Qatar Airways 25 3,89% -12 MBC 11 7,55% 8 Byblos Bank 26 3,82% -6 Johnson & Johnson 12 7,32% -3 Huawei 27 3,66% 66 International Rescue Committee (IRC) 13 6,73% NEW - LG Electronics 27 3,66% -2 Dar Al-Handasah (Home of Engineering) 14 6,57% 17 General Electric (GE) 29 3,59% 15 Total 15 5,82% -4 Intel 29 3,59% -5 Below is a list of companies and organisations. For which of these employers would you consider working 84

85 Ideal Employer Ranking Top 30 All students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Apple 1 20,60% 1 PwC (PricewaterhouseCoopers) 16 5,88% -10 Google 2 19,11% -1 L'Oréal Group 17 5,83% -14 Bank Audi 3 18,65% 7 EY (Ernst & Young) 18 5,44% -9 Microsoft 4 10,82% 4 The Boston Consulting Group (BCG) 19 4,96% -8 BLOM Bank 5 10,81% 17 PepsiCo 20 4,61% -7 Emirates (Airline) 6 9,85% 28 Azadea Group 21 4,33% -5 Samsung 7 9,46% 20 Daimler/Mercedes-Benz 22 4,27% 6 Procter & Gamble (P&G) 8 9,03% -3 The Coca-Cola Company 23 4,10% -11 Bank of Beirut 9 8,28% 22 Solidere 24 3,93% 11 Byblos Bank 10 7,93% 41 MTC group 25 3,70% 24 MBC 11 7,68% 4 IKEA 26 3,57% -6 Nestlé 12 6,84% -8 General Motors 27 3,50% 10 Deloitte 13 6,37% -6 HSBC 28 3,36% -4 Qatar Airways 14 6,23% 9 American University of Beirut Medical Center (AUBMC) 29 3,08% 1 Ford Motor Company 15 5,97% 27 J.P. Morgan 30 3,06% -16 Now choose the five (5) employers you most want to work for, your five Ideal Employers 85

86 Ideal Employer Ranking Top 30 All students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 25,75% 1 MBC 16 4,01% 31 Apple 2 17,67% 1 Oracle 17 3,99% 8 Google 3 15,95% -2 General Electric (GE) 18 3,34% -5 Microsoft 4 13,11% 0 Sony 19 3,24% 1 Samsung 5 8,64% 0 Petrofac 20 3,22% -9 Consolidated Contractors Company (CCC) 6 7,64% 1 American University of Beirut Medical Center (AUBMC) 21 3,13% 0 Ford Motor Company 7 6,07% 3 Bank Audi 22 3,09% 26 Emaar 8 5,75% 7 The Boston Consulting Group (BCG) 23 3,05% -17 Emirates (Airline) 9 5,36% 40 Qatar Airways 24 3,03% -2 IBM 10 4,93% 9 Total 25 2,94% 14 Intel 11 4,80% -2 Solidere 26 2,82% 9 Daimler/Mercedes-Benz 12 4,73% -4 Saudi Aramco 27 2,71% -10 General Motors 13 4,61% 1 Cisco Systems 28 2,70% -4 Alfa 14 4,40% 29 Etihad Airways 29 2,63% 7 MTC group 15 4,05% 26 Shell 30 2,60% -12 Now choose the five (5) employers you most want to work for, your five Ideal Employers 86

87 Ideal Employer Ranking Top 30 All students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 38,21% 0 Etihad Airways 16 2,68% 20 Sidra Medical and Research Center 2 11,81% 1 Ford Motor Company 17 2,19% 19 Nestlé 3 10,34% -1 GSK - GlaxoSmithKline 17 2,19% -6 Google 4 9,13% 0 Mars 17 2,19% 1 Apple 5 7,56% 1 The Coca-Cola Company 17 2,19% -5 L'Oréal Group 5 7,56% 0 Bank of Beirut 21 2,12% 10 Microsoft 7 6,20% 2 Petrofac 22 2,05% 19 MBC 8 4,39% 15 Bank Audi 23 1,95% 5 Dar Al-Handasah (Home of Engineering) 9 4,32% 18 Emirates (Airline) 23 1,95% 49 International Rescue Committee (IRC) 10 4,25% NEW - Procter & Gamble (P&G) 25 1,95% -11 PepsiCo 11 3,66% -1 Saudi Aramco 26 1,81% 4 Samsung 11 3,66% 8 Bayer 27 1,64% -5 Johnson & Johnson 13 3,17% -5 Shell 27 1,64% -7 MTC group 13 3,17% 31 Arla Kallassi Foods 29 1,46% NEW - Total 15 3,10% -8 BLOM Bank 29 1,46% -6 Now choose the five (5) employers you most want to work for, your five Ideal Employers 87

88 Potential Applicants Ranking Top 30 All students Business/Commerce Employer Rank Percent Trend Employer Rank Percent Trend Bank Audi 1 8,50% 5 Daimler/Mercedes-Benz 16 1,88% 12 Apple 2 4,93% 7 The Boston Consulting Group (BCG) 17 1,81% -6 Google 3 4,36% 1 HSBC 18 1,75% 3 BLOM Bank 4 4,00% 19 Qatar Airways 19 1,75% 8 Procter & Gamble (P&G) 5 3,65% 2 Azadea Group 20 1,61% -10 PwC (PricewaterhouseCoopers) 6 3,63% -5 Strategy& (former Booz & Company) 21 1,57% -6 Byblos Bank 7 3,51% 25 MBC 22 1,54% 3 Bank of Beirut 8 3,32% 21 The Coca-Cola Company 23 1,54% 1 Emirates (Airline) 9 3,24% 27 PepsiCo 24 1,49% -11 Nestlé 10 3,12% -5 Philip Morris International 25 1,35% -8 Deloitte 11 2,99% -8 Al Futtaim Group 26 1,19% 45 Microsoft 12 2,86% 2 Mars 27 1,13% 19 EY (Ernst & Young) 13 2,80% -5 American University of Beirut Medical Center (AUBMC) 28 1,07% -6 L'Oréal Group 14 2,05% -12 MTC group 29 1,06% 28 Samsung 15 1,94% 30 J.P. Morgan 30 1,05% -14 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 88

89 Potential Applicants Ranking Top 30 All students Engineering/IT Employer Rank Percent Trend Employer Rank Percent Trend Dar Al-Handasah (Home of Engineering) 1 10,83% 0 Shell 16 1,52% -3 Google 2 6,14% 0 Oracle 17 1,52% 19 Apple 3 5,80% 2 Bank Audi 18 1,49% 41 Microsoft 4 5,52% -1 Emirates (Airline) 19 1,42% 21 Consolidated Contractors Company (CCC) 5 3,64% 1 American University of Beirut Medical Center (AUBMC) 20 1,41% 29 Alfa 6 3,01% 31 Total 21 1,40% 20 Samsung 7 2,86% 8 McKinsey & Company 22 1,38% -15 The Boston Consulting Group (BCG) 8 2,69% -4 Intel 23 1,33% -11 Ford Motor Company 9 2,59% 8 Petrofac 24 1,27% -16 MTC group 10 2,06% 23 MBC 25 1,21% 71 Daimler/Mercedes-Benz 11 1,99% 0 Cisco Systems 26 1,20% 1 General Electric (GE) 12 1,94% -3 Qatar Airways 27 1,14% 25 General Motors 13 1,78% 18 IBM 28 1,14% -3 PwC (PricewaterhouseCoopers) 14 1,62% 4 Etihad Airways 29 1,05% 18 Emaar 15 1,58% 4 Damac Properties 30 0,95% 36 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 89

90 Potential Applicants Ranking Top 30 All students Natural Sciences Employer Rank Percent Trend Employer Rank Percent Trend American University of Beirut Medical Center (AUBMC) 1 31,38% 0 Bayer 15 2,02% 0 L'Oréal Group 2 5,21% 2 General Electric (GE) 15 2,02% NEW - Google 3 4,25% 10 IBM 15 2,02% NEW - Petrofac 4 3,51% 19 Intel 15 2,02% 8 Nestlé 5 2,98% -3 Bank Audi 20 1,49% -5 Microsoft 6 2,77% 17 BLOM Bank 20 1,49% 3 Total 6 2,77% -3 Byblos Bank 20 1,49% NEW - Unilever 6 2,77% 17 Dar Al-Handasah (Home of Engineering) 20 1,49% 3 Etihad Airways 9 2,23% 6 Etisalat 20 1,49% NEW - International Rescue Committee (IRC) 9 2,23% NEW - Ford Motor Company 20 1,49% NEW - Johnson & Johnson 9 2,23% 1 MBC 20 1,49% NEW - Mars 9 2,23% 14 Alfa 27 0,74% NEW - Procter & Gamble (P&G) 9 2,23% -5 Apple 27 0,74% -20 Sidra Medical and Research Center 9 2,23% -5 averda 27 0,74% NEW - Batco Group 15 2,02% NEW - Bank of Beirut 27 0,74% -4 Have you applied or will you apply to these employers Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers Yes, definitely (Professionals) 90

91 Employer Reputation & Image Attractive attributes Innovation Market success Ethical standards 41% 40% 37% 34% 36% 48% Prestige 30% 35% Inspiring leadership Inspiring purpose Fast-growing/entrepreneurial 21% 29% 28% 25% 26% 25% Attractive/exciting products and services 18% 22% Corporate Social Responsibility Corporate transparency 9% 14% 16% 14% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 91

92 People & Culture Attractive attributes Recognising performance (meritocracy) A creative and dynamic work environment 36% 42% 46% 40% Respect for its people 39% 46% Leaders who will support my development A friendly work environment 26% 26% 30% 34% Interaction with international clients and colleagues Enabling me to integrate personal interests in my schedule Support for gender equality 20% 18% 16% 26% 25% 26% Commitment to diversity and inclusion Recruiting only the best talent 13% 13% 11% 10% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 92

93 Remuneration & Advancement Opportunities Attractive attributes High future earnings 49% 54% Leadership opportunities 35% 42% Good reference for future career 31% 35% Rapid promotion Performance-related bonus Sponsorship of future education 27% 26% 27% 23% 25% 31% Competitive base salary 19% 23% Overtime pay/compensation 19% 22% Clear path for advancement Competitive benefits 11% 12% 17% 16% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 93

94 Job Characteristics Attractive attributes Professional training and development Opportunities for international travel/relocation Challenging work High performance focus 37% 34% 31% 34% 34% 43% 47% 48% Secure employment 34% 41% High level of responsibility Flexible working conditions Team-oriented work 25% 28% 22% 21% 19% 16% Variety of assignments Customer focus 11% 7% 10% 9% Your students All students Which attributes do you perceive as the most attractive Please select a maximum of three alternatives. 94

95 THANK YOU! Are you INTERESTED in getting MORE insights about students, alumni or employers