SPEAK UP, BE HEARD Success is led by the power of the communication. IoIC SCOTLAND AWARDS 2018

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1 SPEAK UP, BE HEARD Success is led by the power of the communication IoIC SCOTLAND AWARDS 2018

2 HELLO Every year communicators all around Scotland are reaching out to their audiences to inspire, to motivate, and to make a difference to the way organisations are understood and perceived. The IoIC Scotland Awards recognise this drive and passion, by rewarding the very best communication, and by celebrating the achievements of professionals working in the sector across Scotland. We hope you ll take a look at our listed categories, and put forward the work that you re proud of to be judged by experts and gain recognition in this prestigious competition. The IoIC Scotland Awards are Scotland s only awards for championing excellence in internal and stakeholder communication. Alastair Scott IoIC Regional Director, Scotland

3 WHO CAN ENTER? Entries are welcome from anyone involved in communicating to employees and/or stakeholders. The competition is open to both members and non-members of the Institute of Internal Communication (IoIC). Any organisation or individual based in Scotland or communicating to audiences in Scotland may enter. WHAT CAN BE ENTERED? This year the competition is open for work produced and completed during 2017/18. In addition, you may opt to pay for an extended critique. Closing date for entries is midday on Friday 3rd August MEMBERSHIP SAVINGS! Join now and save on the cost of entries, tickets for the awards and for training delivered through the IoIC. Membership costs from VAT per year with a one-off joining fee of VAT. (more details at or call Tim Beynon on ) HOW MUCH DOES IT COST? The more categories you enter, the less you pay per entry. Costs per entry are as follows, plus VAT: 1-3 ENTRIES 95 IoIC members 110 PPA member 120 non-members 4-6 ENTRIES 85 IoIC members 95 PPA member 110 non-members 7-9 ENTRIES 75 IoIC members 85 PPA member 100 non-members 10+ ENTRIES 65 IoIC members 75 PPA member 90 non-members Extended critiques cost VAT. For details on further membership benefits and to join online, please visit the IoIC website at or contact membership manager Tim Beynon at tim@ioic.org.uk or on SPONSORSHIP Sponsorship opportunities for IoIC Scotland and the Awards dinner are available, please contact brenda@ioic.org.uk for further information. JUDGING The deadline for the receipt of entries is midday on Friday 3rd August Entries will be judged by an independent panel of experts and shortlisted by category. They will then select category winners from the shortlisted entries*. Entrants will be informed on Friday 10th August 2018 if they have been shortlisted for an award, with the full shortlist being available online. Winners will be announced at the IoIC Scotland Awards on Friday 7th September 2018 which will be held at The Balmoral Hotel in Edinburgh. Tickets for the awards will be available once the shortlisting is announced please contact Brenda Scott for more details via brenda@ioic.org.uk The judges decision is final. * Please note that the judges may decide not to select a winner in a category if the entries do not meet the exacting standards.

4 GUIDANCE The key criteria to demonstrate for all entries are how effectively the communication meets the needs of the audience, the balance between style and content, the quality of writing, imagery and design as appropriate. Where applicable, higher weighting will be given to entries that can demonstrate measurement of results. All entries should be accompanied by a written document which encompasses the following: Target audience Aims and objectives How the aims and objectives were achieved Any feedback received and how impact was measured. In addition to anecdotal evidence, you may include charts and/or graphs (which do not count towards the word total) For all categories, please provide details of the budget available for the project in the following ranges. Please note, this information will be treated in the strictest confidence but is necessary to enable the judges to engage in an informed comparison: A) 0-5,000 B) 5,001-10,000 C) 10,001-25,000 D) 25,001-50,000 E) 50,001-75,000 F) 75,000+ HOW DO WE DEFINE EMPLOYEE COMMUNICATION? Employee communication is any communication designed to build a shared understanding and foster a sense of community amongst employees. The important distinction is from any form of marketing or external communication. HOW DO WE DEFINE STAKEHOLDER COMMUNICATION? Stakeholder communication is any communication designed to build a shared understanding and foster a sense of community within a clearly identified, discrete group that is not covered by employee communication. Again, the important distinction is from any form of marketing or external communication. SUBMITTING YOUR ENTRY Entries can be completed via our online submission and eventbooking portal, which is powered by DelegateManager. Online submissions can be uploaded as of Wednesday 20th June; more details will follow regarding the online entry process with helpful links and uploading processes via . If you have queries regarding the online process, please contact brenda@ioic.org.uk FIND US Institute of Internal Communication ioic_uk

5 CATEGORIES 1. Best printed publication 2. Best annual report 3. Best audio/ visual employee communication 4. Best use of interactive media 5. Best use of social media 6. Best online site 7. Best rebrand 8. Best use of copywriting and storytelling 9. Best use of design and imagery 10. Best communications event 11. Best communication strategy or campaign 12. Printer of the year 13. Communications team of the year 14. Young communicator of the year 15. Most innovative communication 16. Most inclusive campaign 17. Outstanding contribution to the communication industry 18. IoIC Scotland Gold Award

6 1. BEST PRINTED PUBLICATION Entries to this category could be, for example, an annual review or a corporate social responsibility report, employee welcome pack or a special edition of an employee or stakeholder publication. To be shortlisted in this category, the publication will need to demonstrate strong and engaging design and content, be appropriate to the target audience, and clearly fulfil its aims and objectives. 2. BEST ANNUAL REPORT Entries to this category must be aimed at employees and/or stakeholders/shareholders. The publication should report on financial, operational and strategic progress during the year. To be shortlisted in this category, the publication will need to convey complex information in a clear and informative manner, as well as demonstrate strong, engaging design and content, being appropriate to the target audience and clearly fulfiling its aims and objectives. 3. BEST AUDIO/VISUAL EMPLOYEE/ STAKEHOLDER COMMUNICATION Entries to this category include communication via video, business TV, podcast/webcast or radio. To be shortlisted in this category, the entry will be judged on content and execution. It must be appropriate to the target audience and clearly fulfil its aims and objectives. 4. BEST USE OF INTERACTIVE MEDIA Entries to this category must be aimed at employees and/or stakeholders. It can be for communication or learning purposes.this category includes, for example, interaction, touchscreen, online applications, webcasts, self service or apps. To be shortlisted in this category, the entry will be judged on content and execution, evidence of feedback and/or interaction. It must be appropriate to the target audience and clearly fulfil its aims and objectives. 5. BEST USE OF SOCIAL MEDIA Entries to this category must be aimed at employees and/or stakeholders and could include blogs, Facebook, Twitter, Flikr, Sharepoint, Yammer, Connections or similar. To be shortlisted in this category, the entry will be judged on content, execution and approach to your specific strategic objectives. Include evidence of feedback and interaction. It must be appropriate to the target audience and clearly fulfil its aims and objectives. Please show examples of social media engagement not just links to twitter feeds etc. 6. BEST ONLINE SITE Entries to this category include websites, microsites (including online annual reports) and intranets/portals aimed at employees and/or stakeholders. To be shortlisted in this category, the entry will need to demonstrate strong and engaging design, good content and clear navigation. It must be appropriate to the target audience and clearly fulfil its aims and objectives. Please supply screen grabs and evidence of feedback and/or usage statistics.

7 7. BEST REBRAND Entries to this category can include any rebrand and must be aimed at employees and/or stakeholders. It can be a complete rebrand of a company, a publication or product. To be shortlisted in this category, judges will be looking for evidence of how and why the rebrand took place and how employees and/ or stakeholders were considered. It must be appropriate to the target audience and clearly fulfil its aims and objectives. 8. BEST USE OF COPYWRITING & STORY TELLING This award is to demonstrate a company or a team s ability to produce great writing across a spread of work/publications. These could be aimed at employees and/or stakeholders. To be shortlisted in this category, the entries must display creativity and show how the writing makes a clear difference to the communication. It must be appropriate to the target audience, and clearly fulfil its aims and objectives. Please provide a maximum of three examples of work. 9. BEST USE OF DESIGN & IMAGERY This award is to demonstrate a company or a team s ability to produce or make use of great design and imagery across a spread of work/publications. These could be aimed at employees and/or stakeholders. The award is based on the the appropriateness of the design and/or imagery and its contribution to the communication. Entries could be a single publication or a series, such as a poster campaign, or used online. To be shortlisted in this category the entries must display creativity and show how the design is appropriate for the medium and the brief. It must also be appropriate to the target audience, and clearly fulfil its aims and objectives. Please provide a maximum of three examples of work. 10. BEST COMMUNICATIONS EVENT This award is for any communications event aimed at employees and/or stakeholders. Entries to this category may be supported by photographs, video footage and any written/ printed material provided before, during or after the event. To be shortlisted in this category, the entry must show why the event was appropriate for the audience and how it met the brief. It must also be appropriate to the target audience, and clearly fulfil its aims and objectives. Audience feedback should be included. 11. BEST COMMUNICATION STRATEGY OR CAMPAIGN Entries to this category must be aimed at employees and/or stakeholders. A major part of implementation must have taken place since April To be shortlisted in this category, the entry must provide evidence of the planning, implementation and measurement of the communication strategy. It must also be appropriate to the target audience and clearly fulfil its aims and objectives.

8 12. PRINTER OF THE YEAR Entries to this category should include three different publications ideally (but not mandatorily) for different clients, explain the print specification for each and any special consideration that had to be given to each project. A client testimonial for each project must also be provided. Examples provided must fall into the categories covered in the printed publications section. To be shortlisted in this category, work produced must be of a consistently high quality and have met and/or exceeded client expectations. 13. COMMUNICATIONS TEAM OF THE YEAR Entries to this category can include both in-house teams and agencies and must relate to employee and/or stakeholder communications. To be shortlisted in this category, teams should demonstrate the effective strategic impact they have had on an organisation s employee and/or stakeholder communications. A description of the team and its structure, what makes the team special, its personality and evidence of results must also be evidenced. Evidence of how the team has pushed for and implemented best practice must be provided. 14. YOUNG COMMUNICATOR OF THE YEAR Entrants to this category must be 30 or under as of 7th September 2018 and can either work in-house or for an agency. To be shortlisted in this category, entrants should demonstrate the effective strategic impact they have had on an organisation s employee and/or stakeholder communications. Demonstrate their potential, flair and creativity. Evidence of how they have pushed for and implemented best practice must be provided. Evidence of results must also be given.

9 15. MOST INNOVATIVE COMMUNICATION Entries to this category must be aimed at employees and/or stakeholders and must demonstrate an innovative approach to a communication challenge/issue. It can be a communication that is delivered via print, social or digital media, face-to-face or by design creativity. To be shortlisted in this category, the entry must show how the communication was strategically tailored for the audience and how it met the brief. It should explain why a different approach was taken as opposed to a more traditional communication. It must also be appropriate to the target audience and clearly fulfil its aims and objectives. 16. MOST INCLUSIVE CAMPAIGN 17. OUTSTANDING CONTRIBUTION TO THE COMMUNICATIONS INDUSTRY This category cannot be entered but will be handpicked by the IoIC Scotland committee from a selection of candidates nominated by members. The award will be in recognition of a person that has made a particularly outstanding contribution to raising the quality of employee and/or stakeholder communications in Scotland. 18. IoIC SCOTLAND GOLD AWARD The overall Gold Award is the ultimate accolade of the IoIC Scotland Awards. This cannot be entered but will be handpicked by the judging panel from one of the individual category winners. Entries to this award should demonstrate a particular piece of work that has added to a strong inclusive culture within an organisation. Your entry should provide evidence and feedback showing a clear and positive change in culture. The judges will also be looking for innovative approaches and new ways of working.

10 RULES 1. Projects entered should be completed within the period 1st April th June Projects may be entered into more than one category 3. Responsibility for entering the correct category lies solely with the entrant 4. Entries must not have been entered into previous IoIC Scotland Awards 5. All documentation/films/audio (where applicable) must be included with submission 6. Websites and online entries will require a full URL address and any necessary usernames and passwords 7. Responsibility for the technical quality of the film and/or any supporting materials lies with the entrant 8. Defective entries will automatically be disqualified 9. The judges will disqualify an entry if insufficient or incorrect information is given on the form 10. All projects must have been cleared for copyright. The IoIC assumes this has been undertaken 11. The IoIC has the right to refuse late entries 12. If payment is not completed by the time of shortlisting the entry will be disqualified 13. Judging is a two stage process. Firstly to select the shortlist and secondly to select the final winner 14. Second round judges may choose not to award a winner if the quality of work submitted for a category is not of a high enough standard 15. If a category has no outright winner the shortlisted entries will be informed in advance of the awards ceremony 16. Entries can be from any organisation/ individual based in Scotland or communicating to audiences in Scotland

11 The Institute of Internal Communication (IoIC) is the UK s leading professional body for in-house, freelance and agency staff involved in internal communications. Whatever your responsibility strategy planning and delivery, writing, design, online, print, measurement, brand management and whether you work in-house, freelance or for an agency, the IoIC exists to support you. Membership gives discounts on training and events, access to the dedicated member area on the website, support and guidance in communications, as well as access to the strong network of other IoIC members. Please contact for information on how to join the Institute of Internal Communication: TIM BEYNON Membership Manager tim@ioic.org.uk (01908) Designed by