Manager, Marketing and Campaigns. Executive Manager, Engagement and Partnerships Western Australia 0.8FTE 6 Month Maternity Leave Contract

Transcription

1 JOB TITLE: INCUMBENT: REPORTING TO: LOCATION: SCOPE Manager, Marketing and Campaigns Executive Manager, Engagement and Partnerships Western Australia 0.8FTE 6 Month Maternity Leave Contract Executive Manager, Engagement and Partnerships Manager, Marketing and Campaigns Direct report 1 Direct report 2 POSITION OVERVIEW The Manager, Marketing and Campaigns is responsible for developing and overseeing delivery of Scitech s marketing and campaign strategy, including advertising, evaluation and ensuring its alignment to the New Scitech Strategy. This role will have a key focus on increasing customer numbers at the Science Centre, in State-Wide Programs and in the Professional Learning program. This role will also be responsible for leading the marketing effort to place Scitech s touring exhibitions for lease by other science centre s nationally and internationally. As part of the Engagement and Partnerships team, this role is critical in supporting delivery of the following Key Strategic Focus Areas: an Informed Public Voice for STEM and a Highly Connected STEM Community. OUR VISION Scitech s vision is to be a world leader in providing innovative and creative STEM programs that inspire, engage and develop citizens for Western Australia s social well-being, economic prosperity and sustainability. OUR MISSION To increase awareness, interest, capability and participation by all Western Australians in science, technology, engineering and mathematics. KEY RESPONSIBILITIES Below is a list of the key role tasks and responsibilities of this position, with a % of effort to indicate the amount of time/focus of each area. This does not include measurables such as KPIs or KRAs which are within the balanced scorecard section. You may be required to perform other duties as required depending on team and/or business priorities. Increasing customer numbers. 50% effort Development and implementation of marketing and promotion strategies for key campaign periods to drive visitation to the Science Centre, State-Wide Programs, in the Professional Learning program and in associated programs. Set annual media buying strategy and campaign media plans that integrate traditional and digital advertising opportunities. Owner HR. Version 1. Date effective: 10 August

2 Review and adjust media performance and planned bookings ahead of each campaign period. Ensure all advertising material is developed to the highest standards and provided to outlets in a timely manner. Adjust planned tactics to drive visitation during peak and off-peak periods. Ensure marketing and promotion materials for travelling exhibitions are updated with each new exhibition build or refurbishment to enable successful and timely placement of Scitech s travelling product. Develop and execute annual tactical marketing and promotions schedule. Assist with media and public relations activity as required. Contribute to market and audience research projects to gain strong insights into audience behaviour and adjust strategies accordingly. Supervise staff responsible for marketing and campaigns execution, website content and social media activity. Operational Program Management / Tracking 35% effort Manage and taking accountability for the marketing budget and expenditure. Monitor and evaluate and report on marketing campaigns and projects. Track, measure and report on effectiveness of all digital and social media programs and campaigns. Act as Scitech s brand custodian and manage approvals of Scitech s logo placement. Contribute to development of Engagement and Partnerships business area program, strategy and roadmap. Continuously innovate and develop new, contemporary marketing approaches to achieve desired outcomes. Team Management 15% Effort Manage, lead and develop a high performing team, setting team and individual objectives, effective performance reviews and continuous feedback. Cultivate a collaborative and capable workforce aligned and engaged with Scitech s business strategy, vision, culture and values Work collaboratively across Scitech to plan, share and provide team resources for projects and other initiatives. Act as role model for the team and demonstrate commitment to organisational WHS policies, procedures and protocols Lead and implement Scitech safety strategy within team. KEY RELATIONSHIPS All main internal and external relationships. Reporting to Executive Manager, Engagement and Partnerships Managing two direct reports Working closely with Science Centre staff to plan and execute marketing campaigns Manage key external relationships with media buying, creative and digital agencies, freelance creative suppliers (e.g. photographers) as required. Owner HR. Version 1. Date effective: 10 August

3 BALANCED SCORECARD AND RELATED KEY PERFORMANCE INDICATORS: BALANCED SCORECARD AND RELATED TASKS: BALANCED SCORECARD PEOPLE AND LEARNING MEASURES Develop workforce plans that identify, map and develop required technical skills, knowledge and behavioural competencies for team and individual roles. Prepare and communicate where appropriate, plans and schedules for resource allocation for projects and other initiatives. Work with HR and Executive Manager, Engagement and Partnerships on learning and development plans to build team and individual skills and capabilities. Performance outcomes and measures are developed, reviewed and communicated via one on ones and team meetings. Conduct performance and development reviews every 6 months Conduct 360% performance feedback surveys on all team members every 6 months. The workplace is maintained in a safe condition 100% of the time All team members are trained in all relevant Health and Safety processes relevant to their job role Safety improvement initiatives are identified and implemented Owner HR. Version 1. Date effective: 10 August

4 BALANCED SCORECARD MEASURES CUSTOMER EXPERIENCE AND ENGAGEMENT BUSINESS PROCESS AND EFFICIENCY All staff understand and work effectively within policies, procedures and systems BUSINESS GROWTH AND INNOVATION Support new and innovative projects by effectively planning and managing resources to deliver outcomes. FINANCIAL FRAMEWORK Manage team operational plans, budgets and costs. Give input to, review and work internally and externally to promote customer experience stories, highlighting areas of strong engagement; program effectiveness; and other measures to continually validate and measure engagement. The team are trained in, understand, and follow all Scitech systems, procedures and policies effectively Provide team resources as required to work in project teams, to deliver initiatives. Lend expertise where required to assist with (insert reference to collaborative working here) The annual budget for the department prepared and communicated as appropriate Monthly and annual figures are analysed and areas for improvements identified and actioned Resources are appropriately managed in accordance with Scitech s targets and standards Refer to Delegations of Authority instrument REQUIRED SKILLS AND EXPERIENCE SKILLS AND EXPERIENCE ESSENTIAL DESIRABLE Tertiary Qualification in Marketing or similar Minimum 5 years experience in a similar role Demonstrated ability to design strategic marketing initiatives in a competitive landscape Experience in ensure adherence to, and supporting a culture that meets WHS standards, procedures and compliance as required in a workshop and manufacturing environment. Ability to build and maintain effective stakeholder relationships Proven effective written, verbal, negotiation and presentation skills with internal and external stakeholders. Demonstrated sound financial literacy including proven experience in developing, managing and reporting to team budgets incorporating cost control and balance sheet management Proven effective planning and programming of a business area of an organisation to achieve agreed outcomes within cost and schedule constraints Sound experience and knowledge in MS Office products such as Excel, Word and Outlook Owner HR. Version 1. Date effective: 10 August

5 Demonstrated commitment to quality; ability to prioritise work and meet deadlines and self-motivation REQUIRED BEHAVIOURAL COMPETENCIES. Scitech s has developed a capability success profile that encompasses the leadership behaviours expected of our employees to support a high performing workplace. The success profile and behavioural competencies for a level 2 role form part of this position description and inform the performance and development framework. These are provided as a separate attachment. AUTHORISATIONS: AUTHORITY LEVELS Financial Operational Personnel Authority to expend Scitech funds in accordance with organisational policy and within authorised financial limits, as per the Scitech Delegations of Authority instrument. Authority covers team being managed, as per the Scitech Delegations of Authority instrument. Recruit, select and initiate removal from team being managed, as per the Scitech Delegations of Authority instrument. SIGNATURES: STATEMENT OF THE INCUMBENT: I accept the accountabilities of this position and agree to produce the results, perform the work, and meet the standards outlined in this Position Description. Date Name Signature STATEMENT OF THE INCUMBENT S MANAGER: I agree to provide a working environment, necessary resources and appropriate training to enable the accountabilities of this position (results, work and standards) to be accomplished. Date Name Signature Title Owner HR. Version 1. Date effective: 10 August