Building Your Brand Through Team Culture
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- Aron Evans
- 5 years ago
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Transcription
1 Building Your Brand Through Team Culture IDEAS Joe Cirulli President/CEO
2 What is a Brand? A brand is not just a logo, an advertising slogan, a product, a service, a building, great leadership, or profitability. A brand is all of these. It is the fabric of the organization woven together purposefully over a period of time.
3 "Branding is about taking something common and improving upon it in ways that make it more valuable and meaningful."
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5 Secrets of the World s Best Companies What really works! Harvard Review
6 18 Elements of Strategic Success 1. Being one of the largest enterprises 2. Well-defined, clearly communicated strategy 3. Being one of the lowest cost enterprises 4. Embracing and implementing new technologies 5. Superior operational execution 6. Achieving financial expertise 7. Achieving the most stringent quality levels 8.Quality balance sheet 9.Adopting a balanced scorecard
7 18 Elements of Strategic Success 10. Delighting customer 11. Superior talent at all levels 12. Simplified structure working in & with the organization 13. Having competent leaders 14. Innovation 15. Own a great brand 16. Strong mergers & partnerships capability 17. Being a truly global enterprise 18. High-performance, high-values culture
8 18 Elements of Strategic Success 1. Being one of the largest enterprises 2. Well-defined, clearly communicated strategy 3. Being one of the lowest cost enterprises 4. Embracing and implementing new technologies 5. Superior operational execution 6. Achieving financial expertise 7. Achieving the most stringent quality levels 8. Quality balance sheet 9. Adopting a balanced scorecard
9 10. Delighting customer 11. Superior talent at all levels 12. Simplified structure working in and with the organization 13. Having competent leaders 14. Innovation 18 Elements of Strategic Success 15. Own a great brand 16. Strong mergers & partnerships capability 17. Being a truly global enterprise 18. High-performance, high-values culture
10 The 4 plus 2 formula for Sustained Business Success
11 The Four Primary Management Practices 1. Strategy 2. Structure 3. Execution 4. Culture
12 Clearly Stated, Focused Strategy WHAT MAKES YOU DIFFERENT? Understood by all employees Clear to customers Clear to marketplace Frequent customer input Growth is focused on the core business
13 Fast, Flexible, &Flat Organizational Structure Do You Keep it Simple? Minimal systems and procedures No redundant layers Fast decision making No silos Best people are closest to the action
14 Flawless Operational Execution Are all Employees Engaged? Front line trained and empowered Constant striving to improve Consistently meet customer expectations Aggressive elimination of all excess
15 Performance Oriented Culture Is The Staff Inspired To Do Their Best Individually and in Teams? Everyone takes responsibility for the company s success Achievement produces meaningful praise and rewards Work is challenging and satisfying to all Integrity and honesty permeate our behavior People trust the leaders
16 The Four Secondary Management Practices Talent Leadership Innovation Mergers and Partnerships
17 How Do We Do It Strategy Execution Culture Structure Talent Leadership Innovation Mergers
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19 ALWAYS A CHALLENGE Staff Facility Financial Government New Competition Demanding Customers
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24 What Shapes Our ATTITUDE? ADVERSITY HOPE
25 The Adversity Quotient Climbers Campers Quitters
26 The Adversity Quotient H op e Quitters Adversity
27 Adversity The Adversity Quotient H op e Campers
28 Adversity H op The Adversity Quotient e Climbers
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30 Circumstance doesn t make the man, it reveals him to himself Earl Nightengale
31 The Focus Has To Be On The Solution: Moving toward what we want to accomplish... Not away from what we don t want to happen
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35 If you help enough people get what they want out of life, you ll get everything you want out of life. -Laws of Success, Napoleon Hill
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37 Building Your Company s Vision Jim Collins
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39 Vision
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43 Core Values
44 Our Envisioned Future
45 Strategy
46 Tactics
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49 TEAM EFFORT
50 Visionary Questions What is the highest level performance we can imagine attaining? What is the value of our work to our community? How hard will it be to accomplish the vision? Filling the Gap
51 To Be Visionary DREAM CONFIDENCE CONSISTENT PERSISTENT FOCUS
52 EMOTIONAL COMMITMENT TO WHY
53 Mission What do we need to do to get there
54 Culture Uncover it
55 Uncover Your Culture Key Group Describe it Capture Ideas Make list Discuss 54
56 CULTURE VS CORE VALUES
57 Core Values 22
58 What if we ceased to exist?
59 Why do we exist? Purpose x 5 = Core
60 What s Your Story
61 Our Commitment To the World To our Community To our Members To our Staff
62 GHF Vision To become known as one of the best companies for the world!
63 GHF Mission To make Gainesville the healthiest community in America.
64 GHF Mission To keep Gainesville the healthiest community in America, one person, one business at a time
65 GHF Mission To keep Gainesville the healthiest community in America.
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68 CONVERSATIONS ABOUT WHY
69 1984 I want to put a ding in the Universe - Steve Jobs
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71 inspired A LOOK INTO THE VISION BEHIND GAINESVILLE HEALTH & FITNESS The Gainesville Health & Fitness Journey! Turning a dream into a reality, on a wing and a prayer JOE CIRULLI THINK RICH AND NEVER GIVE UP Believing we can make a difference! pg. 14 GHFC.COM/ inspired
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73 GHF Mission To inspire an entire community
74 What is the True Value of a Vision and Mission Statement? It Becomes a Way of Behaving
75 CULTURE A Learning and Challenging Environment that Develops Leaders Teamwork Appreciation and Reward Continuous Improvement Sharing Knowledge Uncommon Level of Commitment to our Physical Environment Creativity and Innovation
76 A Learning and Challenging Environment that Develops Leaders Responsible Professional Dedicated Energetic Passionate Fearless Knowledgeable
77 A Learning and Challenging Environment that Develops Leaders 1. Responsible: Always accepting responsibility for your behavior, taking ownership of problems (to solve them), and following through with all tasks. 2. Professional: Appropriate communication, manners, physical appearance/attire. 3. Dedicated: Always going the extra mile. 4. Energetic: Boundless energy, full of life, enthusiastic; positive attitude; always demonstrating these characteristics, even when you are having a bad day. 5. Passionate: Strong, unwavering belief in our cause. 6. Fearless: Willing to try something new; making aggressive mistakes taking risks through well planned and executed decisions
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79 REWARD EXCEPTIONAL PERFORMANCE
80 CONTINUOUS IMPROVEMENT
81 Sharing Knowledge
82 Uncommon Commitment to our Physical Environment
83 Core Values Integrity Hard working Creators our own future Extraordinary commitment to helping people
84 Integrity Do the right thing even when no one is looking. When in doubt, tell the truth -Mark Twain
85 Hardworking
86 EXTRAORDINARY COMMITMENT to Helping Others
87 Creators of Our Own Future History will be kind for I intend to write it. Winston Churchill
88 GHF Core Purpose To create an experience that helps people get the most out of life, and inspires them to become their best.
89 Does any of this really matter? or Is it just words? YES
90 We have a core purpose I feel like I m actually making a difference We actually care about the well-being of our members and emotionally invest in their lives We re not a fitness center serving people, we re a people center serving fitness -Front line staff
91 Our Envisioned Future 10 years out
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93 Our Envisioned Future We will be recognized worldwide as a model company for improving the health of an entire community by making Gainesville the healthiest city in America We will be recognized as the industry leader in customer service. We will gain a reputation for developing leaders. People from all over the world will visit us to learn about best practices. We will also be featured on FOX News, CNN, syndicated shows, and many other national media outlets for our health and business expertise. We will be on the cover of a leading business magazine as one of the best companies in the world and will be featured in USA Today, Wall Street Journal, Medicine and Science in Sports and Exercise, Physician and Sports Medicine, Forbes, Fortune, Inc. and Entrepreneur magazines. We will develop a center for professional management training where businesses and universities from all over the world send their staff to learn about our systems. We will form strategic alliances with local and national organizations. A best selling book will be written about our business. We will win local and national business awards.
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95 Create a Document that tells your entire story Our Constitution
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101 14 Books
102 Strategy- know who you are and what separates you from the competition. Make sure everyone knows. Execution- once you know your plan, systems have to be put in place to give your current and future customers what they expect. Culture-create a culture that inspires people, and makes them want to achieve. Structure- get rid of all silos and put everyone on the same team.
103 The Four Primary Management Practices Strategy Execution Culture Structure
104 The Foundation for Great Customer Service
105 Sydney&Shackleton
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107 Notice: Men Wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honor and recognition in case of success.
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109 HIRING TEAM
110 RECRUITING Friends of Superstar Staff University Relationships Internships Job Fairs Promote from within
111 5 Step Interview Based on Core Values Application- Core Values Group Interview One on One interview Workout Interview Selection
112 Application
113 Evaluating First Impressions Train Your Front Desk Staff to Evaluate First Impressions Create a list of items you want your receptionists to evaluate when someone is turning in an application.
114 Group Interview
115 Group Interview
116 Moments of Truth
117 Tell us about Yourself
118 CORE VALUE TEST The Chair Integrity/Helping others/hard work The Introduction Helping others The Shadow Creating your own Future Paper on the Floor Integrity Falling door sign Integrity/Helping others Come up with your own
119 Core Values Creating Your Own Future What have you changed about yourself as a result of criticism? What have you been criticized for that you have heard from more than one source? What have you done to improve that area? How will this job help you to reach your longterm goals?
120 Core Values Creating Your Own Future How do you plan a typical day? Week? When was the last time you had to rearrange your schedule for something unexpected? Explain a recent challenge or obstacle that you faced and how did you deal with it? Have you ever worked toward a goal and not achieved it? How did this affect you?