Harvey Nash Styleguide

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2 Contents 1 Logo 1.1 Master logo 1.2 Master logo variants 1.3 Master logo - clear space and minimum size 1.4 Master logo - what not to do 2 Colour Colour palette 3 Typefaces Examples of fonts 4 Collateral examples 4.1 Powerpoint pager 4.3 Pull-up banner 4.4 Business cards 5 Images The Brand The Harvey Nash brand is unique. It is created by using a number of key identity tools which, together, create a distinctive message about our organisation. Controlling the use of verbal and visual communications reinforces what we stand for. We build powerful associations with our brand, strengthening awareness of who we are and what we have to offer. This identity tool kit has been developed to help you understand and work with the Harvey Nash visual identity. By following the simple principles outlined in this document, you will play an integral part of promoting us as a world-class brand.

3 1.1. Master logo 3 The Harvey Nash master logo is a seal of quality. The shape and the colour of the logo have been specifically chosen to achieve maximum stand-out in our market. The logo symbolises: Professionalism Added-value consultancy Practical Fast-moving Logo Logo strap line

4 1.2. Master logo variants 4 Our logo is available in four different colour variants. They have been designed for optimum reproduction on specific applications. The colour logo should be used whenever possible. The colour logo is available in two print formats: spot colour and four-colour process (CMYK). There is a black logo for use when colour is not available and a reversed logo for use on third-party materials. Harvey Nash CMYK Harvey Nash spot Harvey Nash on background Harvey Nash white out

5 1.3. Master logo clear space and minimum 5 For maximum impact our logo should always be prominent and legible. Do not crowd it with text or other graphics. The defined area around the logo, known as the clear space, must be kept free of all other elements. H H Never alter the space. For maximum legibility and visibility, a minimum size of 20mm has been defined for the Harvey Nash master logo with strapline. Versions smaller than this should not be used and instead the logo should be used without the strapline - but only use versions without strapline only when there is no alternative. H H The clear space is defined by the height of the letter H Master logo - with strapline Logo without strapline (only to be used when strapline illegible) Web address bar icon (only to be used in the circumstances stated below) minimum size for print: minimum size for web: 20mm 250 pixels minimum size for print: minimum size for web: 15mm 200 pixels On the web it may be necessary to have the logo less than 200 pixels (such as in the address bar of a browser). In this case the above icon should be used, but the name 'Harvey Nash' should be within close proximity

6 1.4. Master logo what not to do... 6 A strong and consistent visual identity is an important element of Harvey Nash's image to it's customers. Please ensure that the logo is not changed in any way or added too - as this reflects badly on the company's image. Do not alter the width and height independently to alter the scale Do not add any effects to the logo, such as drop shadows, gradients etc. Do not have place the logo on a background that renders the strapline illegible. Use a version of the logo with the strapline in white instead Do not have place the logo on a background that is too similar to the red of the logo. Do not break up the elements of the logo, or remove the strapline.

7 2. Colour palette 7 HN Red HN Red core colours (+20% black) blue muted red (for powerpoint) yellow navy muted red (for powerpoint) blue yellow navy

8 3. Typography 8 Our font : Gotham Gotham light Gotham light italic Gotham book Gotham book italic Gotham bold Gotham bold italic If Gotham isn t available, Century Gothic can be used as an alternative

9 4. Collateral examples 9 In the follwing pages are a selection of collateral examples. Harvey Nash Group We deliver remarkable global talent to our clients. In every possible way. Albert Ellis, CEO, Harvey Nash Group H arvey Nash is a global recruitment business. Through our unique portfolio of services, from executive search and professional recruitment to outsourcing solutions, we have helped over half the world's leading organisations recruit, source and manage the diverse, highly skilled talent they need to succeed in an increasingly competitive and technology driven world. With 8,000 professionals in 40 offices across the USA, Europe, Asia and Australasia, the Group has the reach and resources of a global organisation, while fostering a culture of innovation and autonomy that empowers its employees and associates to help their clients solve problems in unique ways. Please contact Phil Shakespeare, Group Marketing, at the below address if you would like to tailor any of these to your local market needs. philip.shakespeare@harveynash.com Executive Search & Leadership Services - Our Executive Search division is a trusted advisor to some of the world s leading organisations and for over two decades we have helped them appoint the very best executive and non-executive talent. Furthermore, we provide assessment and development services for boards and executives, helping our clients create the strongest leadership team. Professional Recruitment - We help organisations across more than 30 countries recruit highly experienced experts on a permanent and contract basis, with a particular focus on digital transformation and technology. In addition, our Recruitment Solutions business provides tailored services that help companies recruit and manage their workforce more effectively, from payroll services to recruitment process outsourcing. Outsourcing Solutions - NashTech, our global technology, outsourcing and consulting company, has been developing flexible digital technology, cloud solutions and business tools to help organisations across industry sectors to transform, grow and reach new markets using our development centres in Vietnam. Find Out More info@harveynash.com +44 (0) Global Head Office Harvey Nash Group plc 110 Bishopsgate London EC2N 4AY www. harveynash.com twitter.com/harveynashgroup linkedin.com/company/harvey-nash facebook.com/harveynashgroup Harvey Nash plc Heron Tower, 110 Bishopsgate, London, EC2N 4AY John Smith Senior Consultant T +44 (0) D +44 (0) M +44 (0) E john.smith@harveynash.com Harvey Nash plc Heron Tower, 110 Bishopsgate, London, EC2N 4AY Jane Smith Senior Consultant T +44 (0) D +44 (0) M +44 (0) E john.smith@harveynash.com

10 4.1. Collateral examples - Powerpoint 10 Our Group powerpoint template (along with other templates, logos etc) is available to download at the Harvey Nash Marketing Store:

11 4.2. Collateral examples - 1 pager 11 Our Group 1 pager can be adapted to specific practices and countries. Harvey Nash Group We deliver remarkable global talent to our clients. In every possible way. Albert Ellis, CEO, Harvey Nash Group H arvey Nash is a global recruitment business. Through our unique portfolio of services, from executive search and professional recruitment to outsourcing solutions, we have helped over half the world's leading organisations recruit, source and manage the diverse, highly skilled talent they need to succeed in an increasingly competitive and technology driven world. With 8,000 professionals in 40 offices across the USA, Europe, Asia and Australasia, the Group has the reach and resources of a global organisation, while fostering a culture of innovation and autonomy that empowers its employees and associates to help their clients solve problems in unique ways. Executive Search & Leadership Services - Our Executive Search division is a trusted advisor to some of the world s leading organisations and for over two decades we have helped them appoint the very best executive and non-executive talent. Furthermore, we provide assessment and development services for boards and executives, helping our clients create the strongest leadership team. Professional Recruitment - We help organisations across more than 30 countries recruit highly experienced experts on a permanent and contract basis, with a particular focus on digital transformation and technology. In addition, our Recruitment Solutions business provides tailored services that help companies recruit and manage their workforce more effectively, from payroll services to recruitment process outsourcing. Outsourcing Solutions - NashTech, our global technology, outsourcing and consulting company, has been developing flexible digital technology, cloud solutions and business tools to help organisations across industry sectors to transform, grow and reach new markets using our development centres in Vietnam. Find Out More info@harveynash.com +44 (0) Global Head Office Harvey Nash Group plc 110 Bishopsgate London EC2N 4AY www. harveynash.com twitter.com/harveynashgroup linkedin.com/company/harvey-nash facebook.com/harveynashgroup

12 4.3. Collateral examples - pull-up banners 12 Our Group pull-up banners can be adapted to specific practices and countries.

13 4.4. Business Cards 13 Our Group and practice-specific business cards have templates which can be supplied to give to your local print supplier. Harvey Nash plc Heron Tower, 110 Bishopsgate, London, EC2N 4AY John Smith Senior Consultant T +44 (0) D +44 (0) M +44 (0) E john.smith@harveynash.com Harvey Nash plc Heron Tower, 110 Bishopsgate, London, EC2N 4AY Jane Smith Senior Consultant T +44 (0) D +44 (0) M +44 (0) E john.smith@harveynash.com

14 5. Images 14 Image treatment: blurred, colour photograph when showing people colour palette that compliments the brand palette Image content: modern setting there are 5 themes the image bank will portray people in action in a business context used for generic imagery global used to show our size and reach digital / innovation used to emphasise our digital innovation credentials inclusive used to show diversity advising / leading used to emphasise our advisory / consulting nature or show leadership images shown for indicative purposes only