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1 ROLE DESCRIPTION Job Title Grade Department Direct Report Employment Nations & Regions Media Volunteer Placements - Manchester/Glasgow/Cardiff Volunteer Media and Public Affairs Nations & Regions Media Officer 3 months (October to January) PURPOSE OF ROLE Help us take Sport Relief to the regions! The Nations and Regions Media Interns will work closely with the Nations and Regions Media Officer and Assistant to deliver excellent media campaigns across England, Scotland, Wales and Northern Ireland. The successful candidates will be well-organised, have an interest in working in a PR / media role, and be up for the challenge of working on a busy and exciting campaign. You will be liaising with regional teams around the country, so good communication skills are essential. You will also work closely with the Nations and Regions Media Assistant to deliver excellent record keeping and administrative tasks throughout the campaign. Candidates must be willing to travel. You will receive full training and support, and experience of working on a busy campaign for a national charity brand. You will be a highly motivated individual, possibly a recent graduate, looking for useful practical experience working in a PR team. SPECIFIC ACCOUNTABILITIES 1 P a g e Date updated\

2 Media Marketing General Under the guidance of the regional media officer, research and help implement media plans for each of your team s allocated regions that will drive awareness and support for Sport Relief, and deliver the overall media objectives for Sport Relief 2012 at a local level. Help to identify key media contacts (across regional BBC TV and radio, local commercial radio and TV, local press and online) in each of your regions, and work with the regional media assistant to build and maintain accurate contact logs. Support the regional media team to develop supporting materials, engage media and secure high quality coverage for celebrity activities, stunts, photocalls and special Sport Relief activities happening in your regions. Under the guidance of the regional media officer, develop and use clear, accurate copy that communicates key campaign messages in an appealing format for media, within the appropriate style and tone of Comic Relief. Work with the regional media assistant and nations and regions media coordinator to research, identify and optimise marketing activities at a local level in your team s regions. Help to maintain excellent records of all marketing opportunities explored and utilised. Work with the regional media assistant to monitor stock levels of printed collateral and ensure all stock is used to maximum impact. Under the guidance of the regional media officer, work with local contacts to identify and blag marketing opportunities that utilise their assets (e.g. online advertising, space in internal newsletters, use of outdoor advertising spots). Work with regional media assistant and the nations and regions media coordinator to ensure media coverage is accurately monitored and logged throughout the campaign. Help to maintain excellent records throughout that will help your regional media officer to provide a full evaluation of successes and challenges at the end of the campaign, and make recommendations for future campaigns in a detailed debrief. Maintain close communication with national media relations colleagues to ensure we take advantage of regional opportunities created by national activity, and minimise the potential for any conflicting activities. Help to provide excellent files, paperwork and data for any future work and a full debrief file. Actively promote diversity across all aspects of the campaign. Undertake any appropriate work delegated by Nations & Regions Media Officer or Manager. Look for and use any opportunity to support the organisation's drive for sponsorship both for cash donations and gifts in kind. Share in Comic Relief's philosophy, participate as a full member of the Comic Relief team and support initiatives across the whole organisation as appropriate. 2 P a g e Date updated\

3 Additional information Follow systems and procedures of the media team to ensure smooth delivery of the campaign, including logging, approvals etc. All reasonable lunch and travel expenses will be reimbursed. Placement for 3 months, October to January. There are 3 placements within the Media and Public Affairs team on offer. Full organisation induction and mentoring support will be provided. Opportunities for additional Microsoft office training available. 3 P a g e Date updated\

4 PERSON SPECIFICATION FOR : GRADE: EXPERIENCE WHY IMP. App Int Test Test Experience of media or PR campaigns for a regional To support the media team in the implementation of Des audience Copy writing Some experience of media campaigns the Sport Relief media campaign. To produce creative, accurate, on-message material for media or marketing purposes, that helps deliver coverage or exposure in support of campaign objectives. Under close guidance from Media Officers, will need to help deliver campaign activities. Des Des. SKILLS WHY IMP. App Int Test Test IT literacy (MS Windows and MS Office) Must be able to create and edit documents using word processing or spreadsheet software, and to store and retrieve them on the network. Must be able to use , an electronic calendar and the Internet effectively. Good numeracy and written presentation skills. To be able to co-ordinate, check and present information Ess accurately. Must be able to write clear s or letters with accurate spelling and grammar. Good interpersonal and communication skills To be able to deal with enquiries from media and other stakeholders under the guidance of the Media Officers. Must speak clearly, confidently and politely on the telephone or at meetings. Time management Must be relied upon to turn up for work on time, able to Ess prioritise work in order to get important tasks completed by the appropriate deadline, allow sufficient time to prepare for important events or meetings and seek support when demands outweigh the available time. Attention to detail Must be able to produce work which is consistently 4 P a g e Date updated\

5 accurate, which makes sense and which fits the purpose for which it was intended. Communication skills, and Research Must be able to understand the objectives of a research brief, identify and access appropriate information sources, and collate an appropriate amount of information within a given time frame. KNOWLEDGE WHY IMP. App Int Test Test An understanding of basic media and marketing principles Demonstrates interest and desire to develop skills in this area. Aims and objectives of Comic Relief Shows commitment and interest in CR. An understanding of diversity In order to promote a diversity throughout the organisation and externally. OTHER REQUIREMENTS WHY IMP. App Int Test Willingness to commit to an unpaid role for an agreed period of time To ensure position is secure for agreed duration of internship. 5 P a g e Date updated\