Mott Community College Job Description

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1 Title: Executive Director - Enrollment Management Department: Student Success Services Reports To: Vice President - Student Success Services Date Prepared/Revised: November, 2018 Purpose, Scope & Dimension of Job: Managers at are accountable for eight key results as follows: 1. Planning and Execution: Managers are paid to get results through others. They are accountable for the production of others as well as self; they make the right things happen the right way. This includes ensuring that departmental operations are executed successfully and planned results are obtained; delegating appropriately; monitoring activities of subordinates; creating an environment so that subordinates can accomplish their assignments; responding to the needs of the department s clients/customers; conducting necessary planning and organizing efforts, and coordinating and integrating activities and efforts within and outside of their own department. 2. Improvement: Maximizing the performance of their own department. Making the College organization stronger (more efficient, more effective). Providing appropriate leadership to insure that departmental operations are improved; contributing to College-wide improvement efforts. Identifying the need for change (identify goals and objectives); taking initiative; fostering a climate where subordinates generate suggestions for change. 3. Strategic/College Perspective: Incorporating consideration of the broader organizational perspective into tasks and assignments (affirmative action, for example); integrating the interests of stakeholders into planning, decision making and action. Conducting self as a spokesperson for College and as a member of the management team. Work collaboratively with other managers across the organization, subordinating departmental interests to broader College interests when appropriate. 4. Develop Subordinates: Help them to maximize their contribution to the organization and to grow professionally. Take corrective action with subordinates when performance needs improvement. Foster effective teamwork. 5. Relationships and Communications: Build effective relationships both within and outside the department; seek input from and maintain effective ongoing communication with others. Manage conflict to ensure least disruption to organization. 6. Problem Solving/Decision Making: Analyze business problems; create effective solutions; exercise good judgment. 7. Safety: Create a safe work environment; manage risks; reduce exposure to liability. 8. Behavior: Be a role model for subordinates; set the example. Page 1 of 5

2 Purpose: This position has the following key responsibilities: 1. Provides vision and direction for admission consistent with the college s enrollment management goals and the governing policies and procedures. 2. Develops and executes creative and strategic recommendations based on current/prior performance, input from campus partners and other key constituents, and higher education best practices. 3. Identifies recruitment funnel issues, as well as registration needs, diagnoses problems and takes appropriate actions to correct them in a timely fashion. 4. Designs, implements and leads innovative enrollment and recruitment strategies built on best practices and approaches. 5. Ensures timely and effective communication among the enrollment management leaders to inform decisions, and provides reports, as needed, to college leadership to assist in meeting enrollment goals. Scope: The Executive Director serves as a member of the Vice President - Student Success Service s (VPSSS) team. Primary responsibilities include the formulation, implementation and assessment of an ongoing and dynamic Strategic Enrollment Management Plan that employs highly effective data analysis to inform decisions supporting recruitment, admissions and onboarding strategies, registration activities and call center communications. The Executive Director works in close collaboration with the offices of the VPSSS, Academic Deans and Departments, Marketing, Institutional Research, Information Technology Services and other campus partners to meet enrollment goals. Supervisory Responsibility: This position supervises three (3) departmental managers: Manager of Onboarding. Director of Admissions, Registrar, and Essential Duties/Major Accountabilities: 1. Directs the work of the Office of Enrollment Management. 2. Leads, in tandem with the Vice President - Student Success Services, the overall enrollment management effort for the campus community. 3. Promotes and ensures that the values of diversity, equity, inclusion and access are central to developing and implementing recruitment and on-boarding plans. 4. Establishes, builds and maintains institutional relationships with key college and university partners and external constituents. 5. Creates and maintains partnerships and programs with agencies and external institutions, such as Intermediate School Districts, K-12 schools and businesses that provide summer internship experiences. 6. Creates, assesses, updates and implements a Strategic Enrollment Management Plan that is data informed, defines enrollment management department objectives and ensures that they align with the mission and vision of Mott. Page 2 of 5

3 7. Routinely analyzes data to shape and refine the Strategic Enrollment Management Plan, integrating historical data with forecasts and trends, and regularly assesses the effectiveness of department activities to be proactive in responding to market forces and college needs. 8. In collaboration with the Enrollment Management team, designs, executes and assesses a comprehensive annual recruitment plan that includes outreach to conferences/exhibits/events, colleges and universities, diverse populations and cultural groups, as well as strategic partnerships and other appropriate initiatives. 9. Communicates regularly with the executive leadership, academic deans, program directors, academic advisors and the MCC community to broaden enrollment initiatives, share progress and results, and identify additional needs and opportunities. 10. Oversees the Office of Enrollment Management (OEM), supervises departmental leaders, creates and manages an operating budget, and establishes and maintains an annual work plan. 11. Maintains and enhances an office environment that supports professional development, embraces diversity and encourages inclusive decision making. 12. Works collaboratively with the leadership in Financial Aid, Marketing, Institutional Research and other key college partners to assist in meeting enrollment goals. 13. Partners with key Marketing staff to produce effective marketing and outreach strategies that promote the benefits of a Mott education. 14. Keeps current and has in-depth knowledge of Mott s degree and certificate programs as well as their application to local jobs and careers. 15. Represents Mott at meetings with high school administrators, college and university committees and associations and others in a manner that will emulate the college s mission and values. Other 1. Other duties as assigned by the Vice President - Student Success Services. 2. Timely and consistent attendance. Minimum Required Knowledge, Skills, and Abilities: 1. Master s degree from an accredited institution of higher education; or Bachelor s degree from an accredited institution of higher education with 7 or more years of relevant work experience. 2. Must have 3 or more years of progressive leadership experience in enrollment management with proven results. Experience leading recruitment and retention program for underrepresented and underserved student populations. 3. Excellent communication, public speaking, management and interpersonal skills. 4. Ability to build effective and independent teams, and actively work as part of a team. 5. Expertise in facilitating organizational development and change. 6. Competency for analyzing recruitment-related data and assessing programming activities. 7. Experience working with a diverse student population and demonstrated sensitivity to the needs of the broad spectrum of individuals representing the college and staff populations. 8. Demonstrated experience with data analysis tools. 9. Interpersonal and ethical skills that inspire trust. 10. Budget management skills. 11. Creativity and energy highly valued. Page 3 of 5

4 Additional Preferred Qualifications: 1. Additional experience beyond the minimum requirements. 2. Experience performing the minimum requirements in a community college setting. 3. Experience with Ellucian/Colleague ERP. 4. Demonstrated experience with the development, interpretation and implementation of predictive enrollment models. 5. Demonstrated evidence working with diverse communities and organizations. 6. Supervisory experience in a unionized work environment. Examples of Work Assignments: Physical Requirements: 1. Able to remain in a stationary position for several hours, approximately 20% of the time. 2. Frequently operates a personal computer. 3. Move or traverse about campus. 4. Constant communication with others. 5. Occasionally moves boxes, files, materials up to 30 pounds. Hours/Schedule: Full-time, Exempt position. Ability to work flexible hours including evenings and weekends and must be able to travel as a representative of the College. Page 4 of 5

5 Signatures Vice President, Student Success Services Employee This job description is intended to summarize the type and level of work performed by the incumbent and is not an exhaustive list of duties, responsibilities and requirements. This section to be completed by a Human Resources representative Employee Group & Grade: Exempt / Grade 8 Affirmative Action Group: 13 (Academic Support and Student Service Managers) Status: OFFICIAL Reviewed by Human Resources: Initials Date Page 5 of 5