Carolinas District Club Coaching Day. Track 2: Membership Growth

Transcription

1 Carolinas District Club Coaching Day Track 2: Membership Growth

2 The Role of the Membership Chair KC Ramsay Lt. Governor, Division 12

3 The Membership Chair Why Do We Need A Membership Chair? Create A Strong, Vibrant Membership Experience Rewarding for current members Inviting to prospective members

4 The Membership Chair Your Role: Be the face & voice for membership activities in your club Recruit new members Retain existing members Increase visibility of the club in the community

5 Skills Passionate about Kiwanis Positive & enthusiastic Knowledgeable about growth programs Communicates effectively Encouraging and motivational Innovative Organized Diplomatic

6 Responsibilities Lead & motivate a team Set realistic and measurable goals Develop & implement action plans Develop membership drives & special events Plan & conduct new member orientation Immediately involve new members in club activities Assess existing member engagement Recognize & celebrate member accomplishments

7 Commitments Plan to serve for 1 2 years Participate in membership committee education Invest about 5 hours a month in inviting and retaining members Train & mentor committee members Plan for your own succession Thank you for all you do for the club & the kids we serve.

8 Resources Available Club Leadership Education: Membership Committee One-Minute Speech template Achieving Club Excellence Tools: Hosting A Membership Drive Measuring Club Satisfaction Celebrating success Public Relations Toolkit for club strengthening

9 What More Can We Do? Reflection

10 Attracting New Members KC Ramsay Lt. Governor, Division 12

11 Kids Need Kiwanis!

12 But, Kiwanis Needs Kiwanians

13 The Kiwanis Message Why? We want to build a better tomorrow We want to change children s lives How? We work together in community-based clubs We provide hands-on services to our community What? Kiwanis programs provide a unique framework for kids Each club determines the nature & scope of its projects We sponsor..

14 Inviting New Members Relationship Marketing (Inviting Friends) Make the invitation personal Share your Kiwanis passion Targeted Recruiting Roster Analysis Business survey Key public officials, educators & child advocates Parents of SLP members

15 Membership Drives An Effective Strategy For Recruiting A Group Of Potential Members At The Same Time Step One: Prepare Step Two: Invite Step Three: Follow-up Let The Drive Reflect Club s Personality Use A Service Project Or Social Event As An Attractant

16 Membership Flexibilities Corporate memberships SLP Alumni Club Satellites

17 Special Events Guest Contests Special Guest Days Open House

18 Engaging and Retaining Members KC Ramsay Lt. Governor, Division 12

19 Welcome to Kiwanis!

20 New Member Orientation Topics to cover: Who we are About our club About Kiwanis International How to get involved Member benefits The Kiwanis Family

21 Kiwanis International Structure Club Division District Kiwanis International

22 Participation How do I get involved? Attend club meetings Participate in service and fundraising projects Attend district council meetings Serve on committees Run for office Spread the word about Kiwanis

23 Member benefits What s in it for me? Change children s lives Improve the community and the world Build friendships Enhance leadership skills Develop business contacts Kiwanis affiliation & indemnification

24 The Kiwanis Family Kiwanis Service Leadership Programs The largest and oldest youth service clubs in the world Program for adults living with disabilities 341,000 members worldwide

25 Immediate Involvement Determine interests & skills Suggest project assignments Show them they are needed Assign them a club mentor

26 Formal Mentoring Mentors find ways to connect new members interests with club activities Mentors: May or may not be the member s sponsor Should be a person best aligned with person s interests Outgoing & welcoming Knowledgeable about club programs

27 Continuing Engagement Roster Tracking Track Service & Project Participation Inventory Skills & Interests Inquire when participation wanes Encourage active engagement Reach Out During New Opportunities Involve members who don t usually volunteer

28 Measuring Satisfaction Member perceptions are an important part in determining the health and strength of a club. Perceptions are reality for the person who has them.

29 Measuring Satisfaction Methods For Measuring Satisfaction Member interviews Satisfaction survey Open forum Focus groups Each has advantages and disadvantages

30 Measure Satisfaction Report Results to the Board Prepare action plans for needed changes Determine if some items can t be done s Impractical s Unsound s No consensus Report Results and Plans To the Membership Follow Through & Report Progress

31 Celebrate Success Acknowledging Accomplishments Is Important Be timely Be sincere Be consistent Make it appropriate Make it public

32 Reflection What More Can We Do?

33 Creating Exceptional Member Experiences Greg McDonald Governor-Elect

34 Motivating Volunteers Serving others is a fundamental, universal human value. Kent M. Keith, The Case for Servant Leadership, 2 nd Ed., Terrace Press, 2012 Our values form the basis on which we make choices Common values and shared vision brings us together as a group Focus on the mission keeps us involved

35 Behavioral Theory We tend to do things that bring us enjoyment We tend to avoid things that bring us displeasure What is it that you like doing? If you don't like it, get out of it, because you'll be lousy at it. Lee Iacocca; Former CEO, Chrysler Corporation

36 Enjoyment-Performance Theory Enjoy = Do More Positive Feedback = Enjoyment Do More = Get Better Get Better = Positive Feedback

37 Find What Members Enjoy Start by asking New member interview Talent survey Roster tracking Participation and projects Outreach for new opportunities Member satisfaction survey

38 Match Skills & Needs Use the strategic plan to provide focus Don t be afraid to take risks Support members branching into new areas

39 Support Success Connect members in new positions to experienced mentors or coaches to support their success Mentors: Should be a person best aligned with person s interests Should be experienced in the area or a related area Outgoing & welcoming Coaches: Encourage learning Teach to the situation

40 Setting Expectations People need to know their work makes a difference People want to know how to win Behavior, not words, provides clarity regarding Expectations Goals Objectives

41 Managing for Results Mentor new people Coach new experiences Focus on outcomes Require accountability for results (not process)

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43 Managing for Results Mentor new people Coach new experiences Focus on outcomes Require accountability for results (not process) Remove non-performers Don t contaminate the pool (suggest someplace else in the club for them to contribute)

44 Recognizing Accomplishments What motivates volunteers? Recognition Feeling connected to a cause People need to know their work makes a difference Why it is important How it connects to the mission How it affects other people/tasks What the consequences are of missed deadlines or poor performance

45 Measuring Satisfaction Member perceptions are an important part in determining the health and strength of a club. Perceptions are reality for the person who has them.

46 Measuring Satisfaction Methods For Measuring Satisfaction Member interviews Satisfaction survey Open forum Focus groups Each has advantages and disadvantages Members need to feel satisfied with the value they receive from serving

47 Celebrate Success Acknowledging Accomplishments Is Critical Be timely Be sincere Be consistent Make it appropriate Make it public

48 Mechanisms for Recognition Meetings Awards/certificates/Thank you notes/announcements Presentation time Newsletters/Web Posts Mainstream media Social Media Acknowledgement events Thank you parties Include families & beneficiaries

49 Bottom Line An Exceptional Member Experience Is: Cause-worthy Clearly connected to the mission Well-defined & understood Contributes value Enjoyable Impactful Produces measurable results Celebrated

50 Reflection What More Can We Do?