SEVEN QUESTIONS FOR GETTING STARTED WITH XR KAREN ALEXANDER, PHD

Transcription

1 SEVEN QUESTIONS FOR GETTING STARTED WITH XR KAREN ALEXANDER, PHD

2 What? Why? Which? Where? Who? How? When?

3 WHAT IS XR? 360 Video Virtual Reality Augmented Reality Mixed Reality

4 WHAT CAN XR BE USED FOR? Marketing Recruitment Training Task Guidance, Maintenance, Service

5 WHY SHOULD YOU USE XR? TECHNOLOGICAL PROGRESS AND OPPORTUNITY SKILLED LABOR SHORTAGE INCREASED PRODUCTIVITY, IMPROVED EFFICIENCY, ENGAGED CUSTOMERS, WELL-PREPARED EMPLOYEES

6 TECHNOLOGICAL PROGRESS AND OPPORTUNITY I regard it as a big idea like the smartphone. I think AR is that big, it s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iphone, it s not a product per se, it s a core technology. --Tim Cook, Apple CEO

7 TECHNOLOGICAL PROGRESS AND OPPORTUNITY AR will affect companies in every industry. Every company needs an implementation road map that lays out how the organization will start to capture the benefits of AR in its business. --Harvard Business Review, Nov-Dec 17

8 TECHNOLOGICAL PROGRESS AND OPPORTUNITY XR will change how enterprises serve customers, train employees, design and create products, and manage their value chains, and, ultimately, how they compete. --Harvard Business Review, Nov-Dec 2017

9 TECHNOLOGICAL PROGRESS AND OPPORTUNITY We believe that many industrial jobs will fundamentally change because of AR in the next five years. --International Data Corporation, June 17, 2017

10 SKILLED LABOR SHORTAGE Skilled Workforce Aging Out Shortage of 80,000 Workers Regionally through Million Worker Shortage Nationally through 2025

11 SKILLED LABOR SHORTAGE XR can help you Recruit new workers Train them quickly and effectively Maximize productivity Transfer expertise of retiring workers to new labor force

12 In the pre-college market, the number of students who access virtual, augmented, or mixed reality through head-mounted displays will leap from 2.1 million in 2016 to nearly 83 million in Sean Cavanaugh, EdWeek Market Brief, June 22, 2017

13 PRODUCTIVITY, EFFICIENCY, ENGAGEMENT Xerox connected field technicians with remote experts in AR and saw a 67% increase in first-time fix rates and 20% improvement in efficiency Porsche saw a 40% reduction in service issue resolution time Boeing reduced the time required to train employees in aircraft door assembly by 4 times A Nielsen study showed 360-degree video increased brand recall from 53% to 84%

14 WHICH XR SHOULD YOU USE? 360-degree video Virtual Reality Augmented or Mixed Reality

15 WHICH XR? Hardware Software

16 AUGMENTED REALITY CAN BE INTRODUCED THROUGH TABLETS AND SMARTPHONES

17 HEADSETS MEAN HANDS ARE FREE

18 REMOTE ASSISTANCE MAXIMIZES REACH OF EXPERTISE

19 WHERE CAN YOU EMPLOY XR? Trade Shows Client Demos Schools Classroom Factory Floor

20 WHO SHOULD BE INVOLVED IN XR PLANNING? Team of Champions IT Department Business analysts Sales and Marketing End Users

21 HOW CAN YOU PREPARE FOR XR? Digitize assets Gather metrics Analyze workflow Capture expertise Assess communications networks Determine system adequacy Conduct a security audit Account for use environment conditions

22 WHEN SHOULD YOU START WITH XR? Assume your competition will be employing this technology in the next months. --Patrick Costello, Qualcomm, Augmented World Expo, May 30, 2018

23 WHEN XR? NOW!

24 THANK YOU!

25 Siemens AG 2017 Page 264 April 2017 siemens.com