EMEA Office Occupier Survey

Transcription

1 EMEA COLLIERS OFFICE INTERNATIONAL OCCUPIER SURVEY WHITE WHITE PAPER PAPER ISSUE? ISSUE 1 OF 6 EMEA Office Occupier Survey HOW DO I CHOOSE A BUILDING? Find out how occupiers responded to the following questions: > When choosing a building, what are the most important drivers? > How much emphasis do you put on a building s impact on staff recruitment and retention? > What do you believe are the most significant building attributes in terms of attracting and retaining staff? Welcome to the first set of results from the monthly office occupier survey that we are running between March and July this year. In March s survey we asked occupiers about how they choose their buildings. The questions focused on both selection from an overall business perspective and on the factors occupiers thought were most significant in the attraction and retention of staff. Companies are becoming increasingly concerned about the role their physical space plays in their businesses success, be it through impressing or encouraging greater cooperation between staff. We hope that this survey provides not only a means for occupiers to benchmark themselves against their peer group in terms of occupational priorities, but also for investors to understand what is driving occupiers leasing strategies and adjust their actions accordingly. P. 1

2 BUSINESS SECTOR THE SAMPLE Overall we received 88 responses to our March survey across a range of tenant sectors. Professional Services The majority were split between four key sectors: > Banking, Finance and Insurance Manufacturing, Transport, Utilities IT & Telecommunication Banking, Finance & Insurance > IT and Telecommunication > Manufacturing, Transport and Utilities > Professional Services The sample is predominately made up of larger firms employing at least 1, employees across the EMEA region. Professional Services Governement Construction & Property Banking, Finance & Insurance IT & Telecommunication Legal Manufacturing, Transport, Utilities NUMBER OF EMPLOYEES Primary Industries Wholesale/Retail Private Education Private Health Tourism, Hospitality Not for Profit In this report we have focused on the overall results across business sectors. We will, however, engage in some analysis by tenant type, split between Financial and Business Services, e.g. Banking, Legal, Professional Services, and the other sectors such as Manufacturing and IT and Telecommunications. WHEN CHOOSING A BUILDING, THE MOST IMPORTANTDRIVERS ARE? (IN ORDER OF PRIORITY 1-5, 1 BEING HIGHEST) Almost half of occupiers stated that was the most important consideration when selecting a building. Over stated that cost was number two or three on the priority list. The next two key factors were Brand and to Staff, neither ranked as the number one priority for most occupiers, but both factors came in 2nd or 3rd place consistently. Well down the list of priorities, for many, were to Clients and The low position of to Clients can possibly be attributed to the growth of online communications making face to face engagement with less vital, and/or the make-up of our sample. Almost of Occupiers rank costs above all else Top Priority (1) Secondary Priority (2-3) Low Priority (4-5) P. 2

3 SPLITTING THE DATA In order to further our analysis we have split our sample into two groups. We have grouped together what we would loosely describe as Financial and Business Services, consisting of: > Banking > Finance and Insurance > Legal > Professional Services And we have compared them to the rest: > Construction and Property > Government > IT & Telecommunications > Manufacturing, Transport and Utilities > Not for Profit > Primary Industries > Private Education > Private Health > Tourism and Hospitality > Wholesale/Retail The non- Financial and Business Services group, is dominated by Manufacturing, Transport and Utilities, and IT and Telecommunications. We will refer to it as the Manufacturing, Transport and Telecommunications group from this point. WHEN CHOOSING A BUILDING, THE MOST IMPORTANT DRIVERS ARE? (IN ORDER OF PRIORITY 1-5, 1 BEING HIGHEST) When we divide our sample into two sections, we can see some clear trends in tenants priorities. For the Financial and Business Services tenants we can see that and Brand comfortably win out against the other factors. Brand s importance sees an increase amongst these tenants relative to the main sample. to Clients rises when compared to the overall sample; however, to Staff see a fall. For our other sample, Manufacturing, Transport and Telecommunications, again remains the key driver. However, to Staff takes on more importance, with Brand falling back in importance. to Clients remains low down the list as in the main sample. Manufacturing, Transport and Telecommunications group from this point. FINANCIAL & BUSINESS SERVICES MANUFACTURING, TRANSPORT& TELECOMMUNICATIONS Top Priority (1) Top Priority (1) Secondary Priority (2-3) Secondary Priority (2-3) Low Priority (4-5) Low Priority (4-5) P. 3

4 Over of occupiers place quite a bit or a lot of emphasis on buildings impact on staff A lot Quite a bit Not much is the biggest factor in attracting and retaining staff FINANCIAL & BUSINESS SERVICES MANUFACTURING, TRANSPORT & TELECOMMUNICATIONS HOW MUCH EMPHASIS DO YOU PLACE ON A BUILDING S IMPACT ON STAFF RECRUITMENT AND RETENTION? A quarter of respondents stated that they placed A Lot of emphasis on the impact their buildings had on staff recruitment and retention. Just over half stated that they placed Quite A Bit of emphasis on staff recruitment and retention when considering their office premises. Whilst a small minority stated that staff retention and recruitment was not a significant factor. When splitting the sample we found that there was not a great differential between the two groups on this question. WHAT DO YOU BELIEVE ARE THE MOST SIGNIFICANT BUILDING ATTRIBUTES IN TERMS OF ATTRACTING AND RETAINING STAFF? Almost of respondents picked as one of their three significant attributes for attracting and retaining staff. With and coming in second and third. Less than half of occupiers picked Fit-Out and a central business district (CBD) in their top three. It is worth noting that location wise, was seen as a key factor, but a CBD less so. The final two factors and Credentials barely registered with occupiers as key factors. Looking again at our sectoral split we can again see some consistent stories, and also some notable contrasts. Both segments overwhelmingly voted for as the key attribute in staff attraction and retention However, for the Financial and Business Services occupiers the next two priorities were and a CBD. Our other segment reported as their next priority, with Fit-Out and coming in joint third. Contrastingly, the non-business services occupiers did not rate a CBD as a particularly significant factor in staff attraction and retention. Both segments were clear in how insignificant a factor they considered and Credentials. Close to public transport/ easy to park on site, i.e. restaurants, gym, on-site bike racks, changing rooms and shower facilities etc. natural light, excellent indoor air quality and thermal comfort etc. a flexible innovative approach (i.e. cutting edge IT, hoteling, break out spaces, etc.) a central Business District location high level security including 24 hour access and CCTV A building s environmental performance P. 4

5 522 offices in 62 countries on 6 continents United States: 147 Canada: 37 Latin America: 19 Asia Pacific: 1 EMEA: billion in annual revenue 116 million square meters under management 12, professionals Tom Grounds Senior Research Analyst EMEA TEL thomas.grounds@colliers.com CONCLUSION Broadly speaking our results suggest that occupiers are, by and large, very conscious of the way their physical office assets impact on their public perception. However, this was not the factor that occupiers named as their number one driver in building selection. What our results show, is that if you add a option to any list of preferences it is likely to come out comfortably on top. Looking purely at staff impact, our results confirm that most occupiers, at the very least, place quite a bit of emphasis on the impact their physical space is likely to have on their ability to hang on to their existing staff and attract new ones. In terms of key factors in this,, be it through public transport links or staff car parking spaces, comes out a clear winner. The other key actors were reported as and, with physical features such as shower facilities and indoor air quality clearly important in keeping staff happy. Our series of papers on Generation Y explores this issue in greater depth, with a particular focus on the impact that said generation is likely to have on occupiers space requirementsin the future. Their needs and desires being quite different to the generations thatpreceded them. COLLIERS INTERNATIONAL EMEA HEADQUARTERS 9 Marylebone Lane London W1U 1HL United Kingdom TEL emea@colliers.com The information contained herein has been obtained from sources deemed reliable. While every reasonable effort has been made to ensure its accuracy, we cannot guarantee it. No responsibility is assumed for any inaccuracies. Readers are encouraged to consult their professional advisors prior to acting on any of the material contained in this report. This publication is the copyrighted property of Colliers International and/or its licensor(s). 12. All rights reserved. P. 5