Scale up to 300 events a year! Anup Deshpande, PMI-ACP, PMP, CSM, CSP Mohan Govardhanan, PMP April 12, 2013

Transcription

1 Anup Deshpande, PMI-ACP, PMP, CSM, CSP Mohan Govardhanan, PMP April 12,

2 PMI SV 2013 Programs Total Number of Events : 291 Total Participation: 5070 i.e. average 18 members / event Chapter Revenue Status: Cash Positive Avg. Member Satisfaction Score: 4.4 / 5.0 Peak Attendance: 280 2

3 Types of Events Annual Symposium NorCal, A multi-chapter event Annual Membership picnic Annual Joint Dinner Meeting with SF Chapter Monthly Dinner Meetings Monthly Career Management Track Monthly Tools and Techniques Track Monthly Breakfast Meetings (15 locations) Monthly Happy Hour Meetings (2 locations) Weekly Job Search Meetings Weekly Career Development Workshops Quarterly PMP Prep classes Bi-Monthly Community Outreach Special Events 3

4 Rediscover Power, Reduce Inefficiencies, Reuse Experience Increase Member Engagement Research Member Segments Identify High Quality Speakers Variety of Topics Promotion Strategies Event Execution Integration with Finance Feedback Mechanism 4

5 How to Research Member Segments Identify High Quality Speakers Variety of Topics Promotion Strategies Event Execution Integration with Finance Feedback Mechanism 5

6 Increase Member Engagement Align with Chapter Vision, Mission and Objectives Address Project Management Leadership unique needs (Higher and Lower level PM skills) Member Benefits (Pricing, Networking, Branding) 6

7 Increase Member Engagement cont. High Quality Events Member Convenience (Schedule, Location Value for Investment (Competitive Pricing) Unique Offering Compared to the Market 7

8 How to Increase Member Engagement Identify High Quality Speakers Variety of Topics Promotion Strategies Event Execution Integration with Finance Feedback Mechanism 8

9 Research Member Segments Industry Background Professional Experience Generation (Baby Boomers, Gen X, Gen Y, Gen Z) Member needs (Profession, Location, Schedule, Interest, PDUs) Employment Status (Employer, Unemployed, Under-Employed) 9

10 How to Increase Member Engagement Research Member Segments Variety of Topics Promotion Strategies Event Execution Integration with Finance Feedback Mechanism 10

11 Identify High Quality Speakers Internet Research (Good Blogs, Book Authors, Personal websites with high PM values) Get Recommendations from Members as well as Speakers Attend other Community Events on Interesting subjects from Member Research 11

12 Identify High Quality Speakers Cont. Get Industry / Domain / SME from Local / Remote workplaces Exchange Good Speakers within Sister Chapters 12

13 How to Increase Member Engagement Research Member Segments Identify High Quality Speakers Promotion Strategies Event Execution Integration with Finance Feedback Mechanism 13

14 Variety of Topics Member Interest Speaker Expertise Industry Trends Soft Skills and Hardcore PM skills Tools and Techniques, Career Oriented and Domain Specific 14

15 How to Increase Member Engagement Research Member Segments Identify High Quality Speakers Variety of Topics Event Execution Integration with Finance Feedback Mechanism 15

16 Promotion Strategies Chapter Website, Reminders, and Social Networking Blasts, Meet up, Blogs, Press Releases Corporate Outreach Discounts (Early Bird, Member, Bring-a-buddy free, Volunteer, Raffle) Member benefits (Full Refunds, Rain Checks, Free refreshments, Strategic Location, Competitive Pricing, Member Scholarships) 16

17 How to Increase Member Engagement Research Member Segments Identify High Quality Speakers Variety of Topics Promotion Strategies Integration with Finance Feedback Mechanism 17

18 Event Execution On the job Volunteer Training Use of Standardized Templates and Checklists (ROI, Roster, Labels, Feedback, Summary Report) Self Organizing Teams and Optimal Oversight Honor Ground Rules, Respect Member Business Start to Finish Ownership and Responsibility to the Volunteer PM 18

19 How to Increase Member Engagement Research Member Segments Identify High Quality Speakers Variety of Topics Promotion Strategies Event Execution Feedback Mechanism 19

20 Integration with Finance The Event Income Statement Expense Reporting Speaker Honorarium Connecting Speaker with Finance for Tax Documentation Process Refunds and Rain Checks 20

21 How to Increase Member Engagement Research Member Segments Identify High Quality Speakers Variety of Topics Promotion Strategies Event Execution Integration with Finance 21

22 Feedback Mechanism Online and Onsite Feedback Gathering and Analysis Provide Feedback to Speakers and Volunteers for appreciation and improvement Use Feedback Data for Marketing and Promotions Calculate Member Satisfaction Scores and use it to improve experience 22

23 Circle of Success Rediscover Power Reduce inefficiencies Reuse experience 23

24 Questions and Answers Anup Deshpande, PMI-ACP, PMP, CSM, CSP Mohan Govardhanan, PMP 24

25 THANK YOU! Thanks a ton to all the Volunteers of PMI Silicon Valley to make the Chapter successful with their contributions. 25