2018 MEDIA KIT ARE YOU LOOKING TO. Get in Front of Your Target Market? WE CAN HELP YOU!

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1 2018 MEDIA KIT Visualizing the Year Ahead ARE YOU LOOKING TO Get Your Brand Noticed? Put Your Business in the Spotlight? Get in Front of Your Target Market? Create Lead Generation and Gain New Contacts? Win New Clients, New Customers, New Business? WE CAN HELP YOU! Leverage our channels as part of your marketing/communication and advertising strategy to help drive your organization s goals.

2 2018 SPONSORSHIP OPPORTUNITIES OUR REACH OF 260,000,000 IMPRESSIONS: Website: Over 5.5 MILLION visits annually and growing! Digital Reach: Over 7 MILLION digital touch points each year! Annual Conference & Trade Show: The only payroll focused Canadian event with engaged professionals and business decision makers. National Payroll Week: 250+ MILLION impressions PLUS 24 simultaneous national events. Membership: Influencing HALF A MILLION organizational payrolls. The CPA has been representing employers payroll interests since 1978, through its core purpose of Payroll Compliance through Education and Advocacy and its values of Community, Professionalism, and Authoritative Compliance Knowledge. DID YOU KNOW? Payroll accounts for between 40-70% of most organization s expenses. That s why payroll s influence is growing in all jurisdictions, across all industries, in organizations of all sizes. In today s world, education and information need to be available whenever, wherever and however to ensure they can be accessed by the professionals that require it. To address this evolution, the CPA boasts a robust multi-channel platform, offering in-person events and education opportunities, as well as a strong digital presence through webinars, virtual learning, communications and a powerful new website. With the multitude of CPA platforms and channels, reaching highly engaged audiences has never been easier! FOR ALL YOUR SPONSORSHIP AND STRATEGIC DEVELOPMENT NEEDS CONTACT: Natasha O Farrell Manager, Stakeholder Relationships Tel.: / ext natasha.ofarrell@payroll.ca The Canadian Payroll Association Bloor Street East, Toronto, ON M4W 1E6 Tel: Toll-free:

3 THE CPA DIGITAL OPPORTUNITY WEBINARS Are you looking to promote services, technologies and products and raise your brand awareness with Canada s payroll professionals? We offer up to 16 webinars (French and English) annually on a range of topics, reaching highly engaged payroll professionals. *ADDED REACH* We promote each webinar through TWO e-blasts, reaching 130,000 s. 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS $5,500 $5,000/mo $4,500/mo $4,000/mo BENEFITS OF SPONSORSHIP PRE-WEBINAR blasts (65,000 unique recipients) x 2 DURING WEBINAR Speaking opportunity (2 minutes) and slide insertion (pre-approved) Recognition on webinar platform Recognition on pre-webinar slide Verbal recognition by webinar host Recognition on final webinar slide POST-WEBINAR Aggregate report of demographics and feedback PROFESSIONAL DEVELOPMENT E-BLASTS In tough economic times, it is more crucial than ever to reach the right audience and the CPA s Professional Development Seminar (PDS) e-blasts provide a powerful channel! 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS $4,500 $4,000/mo $3,500/mo $3,000/mo We promote PDS monthly via e-blast, reaching approximately 150,000 CPA members and prospective members. Add a clickable button to these s directing recipients to your preferred URL. DIGITAL WEBSITE BANNER ADS Payroll.ca attracts over 5 million members and prospective members per year and is continually growing! With the exciting launch of our new, updated website, the traffic growth expectations are exponential! Get on board NOW and enjoy the added communication push as the CPA announces the launch of the new site! 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS $650 $625/mo $600/mo $580/mo

4 INTEGRATED DIGITAL AND MAGAZINE PRINT ADVERTISING PAYROLL MALL & PRODUCTS AND SERVICES GUIDE Be found through digital and print recognition in the online Payroll Mall AND the printed Products & Services Guide. CPA members rely on these time-saving tools to find highquality payroll, HR and accounting services, technologies, suppliers and products. Available in both English and French, at no extra cost. DID YOU KNOW? Over 80% of respondents to a CPA readership survey indicated that they keep the Products & Services Guide for reference throughout the year. Payroll Mall is Canada s ONLY online payroll resource, highlighting brands, products and services. Your searchable listing will include a hyperlink to your preferred landing page, your colour logo and a 100-word description of your services, technologies and products. The 2018 Product & Services Guide is published as a special insert in the March/April issue of DIALOGUE, reaching 60,000 recipients Rates - Enjoy the two-way brand awareness opportunity for as little as: CPA MEMBER $1,300/yr NON-MEMBER $1,400/yr 60,000 RECIPIENTS payroll.ca paie.ca

5 Postmaster: Send change of address notification and undeliverable copies to The Canadian Payroll Association, Bloor Street East, Toronto, ON M4W 1E6 PM Postmaster: Send change of address notification and undeliverable copies to The Canadian Payroll Association, Bloor Street East, Toronto, ON M4W 1E6 PM INTEGRATED DIGITAL AND MAGAZINE PRINT ADVERTISING DIALOGUE MAGAZINE (DIGITAL & PRINT) DIALOGUE Magazine reaches over 60,000 payroll professionals and stakeholders through digital and print mediums across Canada. Published six times a year in both English and French, creating an opportunity to reach 360,000 users for less than $10,000 per year! REACH senior executives and key decision makers in Canada s small, medium and large organizations, as well as intermediate level professionals and new recruits. THE OFFICIAL PUBLICATION FOR MEMBERS OF THE CANADIAN PAYROLL ASSOCIATION NOVEMBER/DECEMBER 2017 PAYROLL.CA / PAIE.CA FUN FACT 90% of Canada s top 100 companies are CPA members! Leverage your impact with editorial content AND advertising. Polybag Advertising: Boost your message with eye-catching opportunities to surprise and engage the reader! (Contact directly for quote) BALANCING YOUR YEAR-END RESPONSIBILITIES THE OFFICIAL PUBLICATION FOR MEMBERS OF THE CANADIAN PAYROLL ASSOCIATION SEPTEMBER/OCTOBER 2017 PAYROLL.CA / PAIE.CA 2018 EDITORIAL CALENDAR ISSUE EDITORIAL DEADLINE 1ST OF THE MONTH THEME EDUCATION: TAKING YOUR New Year December Communicating with Employees TO THE NEXT LEVEL Spring February Technology Summer I April Tax and Legislative Compliance Summer II June Management Fall August Education/Careers Winter October Year-End Also Inside: Results from National Payroll Week 2017! 2018 RATE CARD PAGE FORMAT DIMENSIONS 1 ISSUE 3 ISSUES 6 ISSUES Bleed 8.5 wide x high $3,000 $2,800 $2,600 Full No bleed 7 wide x 10 high $3,000 $2,800 $2,600 Island wide x 7.25 high $2,300 $2,100 $1,900 Half Horizontal 7 wide x high $2,300 $2,100 $1,900 Third Vertical wide x high $2,000 $1,900 $1,800 Quarter Horizontal wide x high $1,800 $1,700 $1,600 Full Page With Bleed 8.5 w x h Trim Size 8.25 w x h Full Page No Bleed 7 w x 10 h 1/2 Page Island w x 7.25 h 1/2 Page Horizontal 7 w x h 1/3 Page Vertical w x h 1/4 Page w x h

6 payroll compliance practitioner certified payroll manager THE CPA S FLAGSHIP EVENTS 36 TH NATIONAL CONFERENCE & TRADE SHOW Mark your Calendar! 2018 National Conference & Trade Show - June 27-29, 2018 Shaw Centre and Westin Hotel, Ottawa, Ontario 40 Years Of Payroll Compliance Top 3 reasons CPA Conference delegates said they visit the Trade Show: 1. Network with product and service providers (70%) 2. Look for payroll, HR and outsourcing solutions (36%) 3. Look for time and attendance solutions (21%) It s Full Steam Ahead! as we get ready to celebrate forty years of payroll compliance and advocacy in the Nation s Capital! 36 th Annual Conference & Trade Show June 27-29, 2018 Ottawa, Ontario We anticipate more than 1000 attendees, our largest number ever, from payroll, finance, HR and related industries! DID YOU KNOW? Over 80% of Conference attendees have seven or more years experience working in payroll. DID YOU KNOW? Over 40% of Conference attendees have managerial or supervisory roles. NATIONAL PAYROLL WEEK Mark your Calendar! National Payroll Week - September 10-14, 2018 We are working on something new and exciting to optimize your reach so cheque back later for the 2018 National Payroll Week Strategy SEPTEMBER SEPTEMBRE

7 HIRING THIS YEAR? MAKE IT EASIER BY LEVERAGING THE CANADIAN PAYROLL ASSOCIATION S JOB CONNECT SERVICE TM Job Connect was designed to help employers pinpoint specialized talent. Jobs posted here will only reach current Canadian Payroll Association members. It s the easiest way to connect with the certified payroll talent you need. JOB POSTING PACKAGES (ENJOY SAVINGS!) RATES SINGLE JOB 3-JOB PACK 5-JOB PACK 10-JOB PACK Member $225 $608 $900 $1,575 Non-Member $300 $810 $1,200 $2,100 WANT TO PROACTIVELY FIND TALENT? WHY NOT USE THE CPA S RESUME DATABASE? For as little as $375 for members or $500 for non-members, enjoy 30 days resume database access! REACH MORE PEOPLE More than 9,000 uniquely qualified payroll candidates visit Job Connect every month. FIND SPECIALIZED TALENT CPA members on Job Connect have certifications like PCP, CPM and more. Use powerful resume search tools to target candidates based on experience with specific payroll systems, past employers, education, location, salary range, and a number of other criteria. CONNECT WITH INTERESTED CANDIDATES More than 38,000 job searches are conducted by CPA members every month. SAVE MONEY Get unlimited access to more than 7500 resumes. Source candidates for an unlimited number of positions during your 30-day subscription. FOR ALL YOUR SPONSORSHIP AND STRATEGIC DEVELOPMENT NEEDS, CONTACT: Natasha O Farrell Manager, Stakeholder Relationships Tel.: / ext natasha.ofarrell@payroll.ca The Canadian Payroll Association Bloor Street East, Toronto, ON M4W 1E6 Tel: Toll-free: