Financial Analysis and Application of Excel

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1 Trainers Jeremy Zhang Thomas Zeng Contracted Trainers, PEO Training 9:00am - 5:00pm

2 BACKGROUND Financial analysis contains historical data collection and calculation, risk revealing and optional solution comparison and future plans forecast, as well as concise demonstration by the way of Excel. This two-day course has been specially designed for the financial professionals and decision makers, aiming to help the participants to understand various methods of financial analysis and learn how to utilize Excel for specific analysis and presentation, and be able to combine financial analysis and industry features, business models and resource endowment together for the economic decision-making. Excel Excel SPECIAL FEATURE This course content is designed based on both theory introduction and practical operation. For theory side, we will compare the similarities and differences of financial management and financial analysis, analyze how financial analysis affects decision-making and systematically introduce different methods of financial analysis. For practical side, based on the particular industry and specific companies, along with lots of case and exercises with Excel, the participants will have in-depth understanding of the value of financial analysis on business results. Excel

3 COURSE BENEFITS Understand the application of fi nancial analysis in performance evaluation, real-time monitoring and prospective prediction Master the typical methods of financial analysis Realize how to show the results of financial analysis in various forms Effectively improve the communication with non-financial department Provide supportive financial information for decision-making through quantization measures together with other management tools Plenty of cases and on-site exercises on Excel application to help the participants really master the practical skill Excel TARGET AUDIENCE Staff in charge of financial analysis Financial professional responsible for financial management Mid-senior level managers who are interested in financial analysis Those who want to improve Excel skills for financial decision-making

4 TRAINING OUTLINE Financial Analysis for Decision-making (22 May, 2013) Financial Management and Financial Analysis 1. Concept of financial management Accounting rules Management accounting function The target, scope and content of application on financial management 2. Financial analysis The purpose of financial analysis Major financial indicators Case study: How did COVEC (China Overseas Engineering Corporation) fail in the project of Poland A2 Highway. 3. Financial analysis to support decision-making Qualitative and quantitative decision-making

5 Data, experience & instinct Case study: TGP (Three Gorges Project) and High-speed Rail The Application of Financial Analysis in Economic Decision-making 1. Financial analysis for performance evaluation Basic mode of data analysis More comprehensive, less misunderstanding Case study: SASAC s assessment and classification for state-owned enterprises 2. Monitoring real-time business performance The measurement of business performance Detect and correct fraud and abuse Case study: CFRA: 37 kinds of deceptions 3. The forecast and deduction of financial analysis for future situation Introduction to Practical tools

6 Case study: the performance forecast for Shenzhen Metro 4. The application of financial analysis in economic decision-making Fundamental analysis Five-Force analysis, key factors analysis, PEST analysis, value chain analysis Decision = making a choice Chain effect of decision-making Board simulation Display of Financial Analysis 1. The principal of displaying financial analysise 2. Demonstration tool for analytical resultse Conclusion: the standard and value of a good financial analysis

7 Financial Analysis and Decision Making in Excel (23 May, 2013) Practicable Aid for Financial Management and Financial Analysis 1. Filter / Basic filter based on the type of data Advanced filter Single and Multiple criteria 2. Subtotals and outline 3. Pivot Tables - Powerful data expression tool Creation of a pivot table Multiple ways to summarize and display data Using Customs Fields to enhance Pivot Tables Application of Excel in Decision Making Excel 1. Application of investment & finance functions

8 Case analysis for financial functions Application cases of annuity functions 2. Goal seek and data table - practical skill in decision-making Goal seek and data table fundamental Application cases of financial decision-making 3. Solver - perfect combination of functions and menu Product portfolio arrangement Time sheet Transportation plan Multi-project fund allocation Multi-project limited fund allocation Presentation Skill for Financial Analysis 1. Chart - straightforward presentation Presentable decoration

9 Creation of useful charts with special skill 2. Perfect combination of controls and charts Form controls and charts Dynamic charts 3. Advanced skills in designing Excel charts Perfect combination of chart and explanation text and notes Several advance charts (Gantt chart, Pareto chart, etc.) ABOUT PEO TRAINING PEO Training PEO

10 TRAINERS Jeremy Zhang Contracted Trainer, PEO Training Financial Analysis for Decision-making (22 May, 2013) Jeremy Zhang is the director of ZTE Capital. Before that, he was the Qualified Company Accountant of ZTE Co., Ltd. and auditing director of Wal-Mart China. Mr. Zhang is much experienced in finance management, internal control and funding from capital market. He is the member of ACCA,HKICA and CICPA, and also has the qualification of outside director and legal consultant. Thomas Zeng Contracted Trainer, PEO Training Financial Analysis and Decision Making in Excel (23 May, 2013) Thomas received his Master Degree (Major in Accounting with Finance) from Southbank University (Lon-don). He also received his Master Degree (Major in Audit) from Sun Yatsen University. He has worked in the accounting field in several UK firms for 10 years with rich experience in professional practice. He is a fellow of ACCA (the Association of Chartered Certified Account-ants). At the moment he is a lecturer of Business School, Sun Yat-sen University. The lecturing courses include Management information System, Financial Management, Manageria Accounting, etc. Meanwhile, he had worked for Lingoes, Leigh Philip & Partners, Tellus (Group), Phoenix Chinese News and Entertainment.

11 Registration Form Yes! Please register me with the training: Excel Shenzhen / Flexi Office, (22-23 May, 2013; 9:00am - 5:00pm, Putonghua) Financial Analysis for Decision-making (22 May, 2013) Financial Analysis and Decision Making in Excel Excel (23 May, 2013) Fee* (RMB / Person) Payment Options Bank Transfer Cash UnionPay Discount I want to pay in HKD. (One Day: Normal: HKD3500 / Discount: HKD3200) (Two Days: Normal: HKD6700 / Discount: HKD6200) Bank transfer to PEO HK account Bank Name: Hang Seng Bank Limited Account Name: PEO (HK) Co., Ltd. Account Number: (HKD) ** Invoice will be given on site. ** PEO Annual Pass One Day Two Days * The fee includes training materials, certificate of attendance, refreshment & lunch. Annual Pass Code: Participant s Details Company Name (It will be the name printed on the invoice.) Address Tel No. Fax No. Participant (1) Mr. Ms. Name Title Mobile Participant (2) Mr. Ms. Name Title Mobile Participant (3) Mr. Ms. Name Title Mobile Please remind me by phone one day before the training. If a specific contact person assigned, please state. Contact Person Name Tel No. Signature: Mr. Ms. Please complete this form and fax back to PEO Training. Contact person: Kaka Li Tel: (+86) Fax: (+86) enquiry.event@peochina.com HK Tel: (+852) Fax: (+852) » This training is by invitation only. Due to limited seats, early registration is encouraged.» Reservations will be confirmed on a first come first served basis upon receipt of the registration.» A substitute delegate is welcome at any time without extra charge if you are unable to attend.» Any absence without prior notice may cause your enrollment in next activity to be put into waiting list.» PEO reserves the right to postpone or cancel the training due to unforeseen circumstances. EDM