Internal Communications Strategy

Transcription

1 Internal Communications Strategy

2 Internal Communications Strategy at Alabama Credit Union Brandi McKinney Associate VP, Human Resources

3 About Alabama Credit Union Headquartered in Tuscaloosa, AL 31 locations $876M in assets 80,000 members 270 FTI team members

4 Beyond Open Door Policy No ivory towers Important to communicate the strategic plan Willing to have a little fun Social & Community Events

5 Intranet & Departmental Communications The Lighthouse - Policies, procedures, etc. housed here Departmental Communication Plan Semiannual Leadership Forum Weekly ThinkTank sessions -One/month is for HR topic -One for product reviews & promotions -One for monthly sales/service review ( ThinkIn ) -One for miscellaneous training needs (security, etc.)

6 High-Performance Teams Teams of 6-12 people Vary in length based on complexity Any HPT must tie back in to strategic plan Mid-Point check-in and closeout

7 Communications Team (Hydro) Strategic communications only Variety of methods primary is weekly HPTV High-Performance Team progress Rotating team with quarterly phases Plans and executes StafFest

8 Why are HPTs important? Learning opportunity for participants Pushes relevant strategic projects to more people Those people talk about the project s strategic value Creates a method for relationship-building MORE and BETTER VALUE informal communications

9 Shared Values HR, Marketing, and Talent Development Careers Page Onboarding Job descriptions Ongoing training Performance reviews Strategic communications Rolled out by Team Hydro

10 StafFest Steve s Favorite Day of the Year ALL team members are expected to attend Input from consultants and Senior Leadership Team Senior Team participates Strategy-oriented

11 StafFest

12 StafFest

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15 StafFest Rude Questions Themes carried forward with HPTV Surveys for engagement Ongoing references throughout year

16 Internal Communications Strategy at Royal Credit Union Jan Johnson EVP of Organizational Agility

17 About Royal Headquartered in Eau Claire, WI 22 Branches in Wisconsin and Minnesota $2.4B in assets 205,000 members 623 team members

18 Internal Communication: The Need 2013: Royal was entering into an organizational transformation Established core purpose and core values as the foundation for all decisions and behavior True Member-centricity only occurs when every team member recognizes how they contribute to the Member experience, directly or indirectly, and has the information necessary to deliver effectively o Breaking down functional barriers and eliminating a silo mentality o Clear understanding of core purpose and values, strategic direction, organizational goals Effective communication is critical to success and requires a strategic, not haphazard, approach

19 Internal Communication: The Strategy Purpose Inform, engage, focus entire organization Enhance cross-functional, cross-geographical, and multi-directional information sharing Enhance knowledge sharing to provide continuous learning Provide a faster path for idea communication and implementation Ensure consistent and timely sharing of critical business information Increase efficiency Improve the Member experience Drive agility, accountability, team member engagement

20 Internal Communication: The Strategy What s covered Team member portal Meetings o Recurring executive visits o Service Alignment Meetings o Purposeful Leader Meetings o Impact Meetings o Annual team member event (alternate between a Summit and a Community Give-Back Day)

21 Internal Communication: The Strategy What s excluded Everyday interactions, whether impromptu conversations or formal meetings Formal training programs Emergency and disaster recovery communications

22 Internal Communication: The Results 2013 Royal s first team member engagement survey Item Results % Fav % Unfav I understand my role in helping RCU achieve our strategy team member engagement survey Item Results % Fav % Unfav I know how I can contribute to Royal Credit Union s success 93 1 Leadership gives team members a clear picture of Royal Credit Union s strategic direction team member engagement survey Item Results % Fav % Unfav I know how I can contribute to Royal Credit Union s Success 94 1 Leadership gives team members a clear picture of Royal Credit Union s strategic direction. 87 3

23 Internal Communications Strategy at Numerica Credit Union Michelle Grabicki VP, Corporate Culture

24 About Numerica Headquartered in Spokane, WA 22 Branches in Washington and Idaho $2.2B in assets 145,000 members 565 team members

25 Numerica Journey Why are internal communications important? What is the goal? How did we make this a reality?

26 The Why Multiple locations in different markets Organizational alignment Consistent member experience

27 What is the goal? Strategic Alignment

28 How did we make this a reality? Executive buy in All in with a full time position Scope Daily huddles Intranet articles Video Production All Company huddles Communication courses Frequently Asked Questions

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30 How do we know it is working? 94% Employee engagement in Best Places to Work Internal communications incorporated in to business processes Project roll outs Reminders Celebrations Performance updates Service spotlights Utilization of multiple channels , intranet, huddles, videos